Zombies on the road: A holistic design approach to balancing gamification and safe driving

This paper explores novel driving experiences that make use of gamification and augmented reality in the car. We discuss our design considerations, which are grounded in road safety psychology and video game design theory. We aim to address the tension between safe driving practices and player engagement. Specifically, we propose a holistic, iterative thinking process inspired by game design cognition and share our insights generated through the application of this process. We present preliminary game concepts that blend digital components with physical elements from the driving environment. We further highlight how this design process helped us to iteratively evolve these concepts towards being safer while maintaining fun. These insights and game design cognition itself will be useful to the AutomotiveUI community investigating similar novel driving experiences.

Zombies on the road: A holistic design approach to balancing gamification and safe driving [poster]

This paper explores novel driving experiences that make use of gamification and augmented reality in the car. We discuss our design considerations, which are grounded in road safety psychology and video game design theory. We aim to address the tension between safe driving practices and player engagement. Specifically, we propose a holistic, iterative thinking process inspired by game design cognition and share our insights generated through the application of this process. We present preliminary game concepts that blend digital components with physical elements from the driving environment. We further highlight how this design process helped us to iteratively evolve these concepts towards being safer while maintaining fun. These insights and game design cognition itself will be useful to the AutomotiveUI community investigating similar novel driving experiences.

Being chased by zombies!: Understanding the experience of mixed reality quests

Both researchers and practitioners show increasing interest in exploring mixed reality games: games, where physical environments blend together with digital technologies. In this paper we have extended earlier work by bringing attention to the role of narrative in mixed reality games. For our case study we chose a mobile phone application Zombies Run!, which is designed to support actual running. This application contains a fictional story about a zombie apocalypse and provides runners with various quests (in the form of missions) to complete during their run. We investigated different aspects of participants' experience with the application and how it changed their running. Our findings show how the app changed running in three major ways. Firstly, it changed the way runs were organised. Secondly, it shook up established running routines. And lastly, it shaped the meanings associated with running.

Bringing Zombies Back to Life: An Autoethnographical Exploration of Alienation and Political Dis/Engagement in Emerging Adulthood Within Late-Stage Capitalism

In this thesis, by employing an autoethnographic methodology, I am exploring why certain understandings, or assemblages, of political engagement come to have greater meaning in my life and why other assemblages may be more hidden and thus fail to contribute substantially to the meaning of political in my life. Using immanent, Marxist and post-Marxist theories, as well as a zombie narrative, the study will contextualize the movement of assemblages in my life within late-stage capitalism which is juxtaposed with the zombie apocalypse. The placement and displacement of certain understandings of the political within my life will be theorized within the crisis of constituent power that is revealed in an immanent framework. Furthermore, the crisis of the constituent in late-stage capitalism creates new forms of radical alienation which will also be examined. By exploring my own struggles in becoming political I will theorize why political disengagement in emerging adulthood appears to be increasing, as well as possibilities for new forms of political engagement in a late-stage capitalist context.

“Normality is threatened by the Monster”: Robin Wood, Romero and zombies

A tribute to Robin Wood, focusing on his influence on horror criticism, and more specifically, on his appraisal of George A. Romero as ‘a great and audacious filmmaker’ through detailed consideration of his zombie movies. The article considers the key elements of his extraordinary influence on horror criticism, and a detailed examination of the monster which most directly responds to horror’s potential ambivalence: the zombie. In order to consider the ambivalence in the relationship between normality and the monster – that central and most important component of Wood’s horror criticism – created by Romero’s zombies, analysis focuses on the materiality of the films through close attention to the bodies on-screen.

Los nenes con los zombies, las nenas con los vampiros

Fil: López Corral, Manuela. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Los nenes con los zombies, las nenas con los vampiros

Fil: López Corral, Manuela. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Los nenes con los zombies, las nenas con los vampiros

Fil: López Corral, Manuela. Universidad Nacional de La Plata. Facultad de Humanidades y Ciencias de la Educación; Argentina.

Copyright law and mash-ups: A policy paper

This report provides an analysis of the cultural, policy and legal implications of ‘mash-ups’. This study provides a short history of mash-ups, explaining how the current ‘remix culture’ builds upon a range of creative antecedents and cultural traditions, which valorised appropriation, quotation, and transformation. It provides modern examples of mash-ups, such as sound recordings, musical works, film and artistic works, focusing on works seen on You Tube and other online applications. In particular, it considers - * Literary mash-ups of canonical texts, including Pride and Prejudice and Zombies, The Wind Done Gone, After the Rain, and 60 Years Later; * Artistic mash-ups, highlighting the Obama Hope poster, the ‘Column’ case, and the competition for extending famous album covers; * Geographical mash-ups, most notably, the Google Australia bushfires map; * Musical mash-ups, such as The Grey Album and the work of Girl Talk; * Cinematic mash-ups, including remixes of There Will Be Blood and The Downfall; and This survey provides an analysis of why mash-up culture is valuable. It highlights the range of aesthetic, political, comic, and commercial impulses behind the creation and the dissemination of mash-ups. This report highlights the tensions between copyright law and mash-ups in particular cultural sectors. Second, this report emphasizes the importance of civil society institutions in promoting and defending mash-ups in both copyright litigation and policy debates. It provides a study of key organisations – including: * The Fair Use Project; * The Organization for Transformative Works; * Public Knowledge; * The Electronic Frontier Foundation; and * The Chilling Effects Clearinghouse This report suggests that much can be learnt from this network of organisations in the United States. There is a dearth of comparable legal clinics, advocacy groups, and creative institutions in Australia. As a result, the public interest values of copyright law have only received weak, incidental support from defendant companies – such as Network Ten and IceTV – with other copyright agendas. Third, this report canvasses a succinct model for legislative reform in respect of copyright law and mash-ups. It highlights: * The extent to which mash-ups are ‘tolerated uses’; * The conflicting judicial precedents on substantiality in Australia and the United States; * The debate over copyright exceptions relating to mash-ups and remixes; * The use of the take-down and notice system under the safe harbours regime by copyright owners in respect of mash-ups; * The impact of technological protection measures on mash-ups and remixes; * The possibility of statutory licensing in respect of mash-ups; * The use of Creative Commons licences; * The impact of moral rights protection upon mash-ups; * The interaction between economic and moral rights under copyright law; and * Questions of copyright law, freedom of expression, and political mash-ups.

Undead yakuza: The Japanese zombie movie, cultural resonance and generic conventions

The zombie has long been regarded as a “fundamentally American creation” (Bishop 2010) and a western monster representing the fears and anxieties of Western society. Since the renaissance of the zombie movie in the early 2000s, a subsequent surge in international production has seen the release of movies from Norway, Cuba, Pakistan and Thailand to name a few. Although Japanese zombie movies have been far more visible for Western cult audiences than in mainstream markets, Japanese cinema has emerged as one of the more prolific producers of zombie films outside of Anglophone or Western European countries in recent years. Films such as Helldriver (2010), Zombie TV (2013), Versus (2000), Tokyo Zombie (2005), Happiness of the Katakuris (2001) and anime television series High School of the Dead (2010) have generated varying degrees of popularity and critical attention internationally. At first glance Japanese zombie films, with musical zombie interludes, undead yakuza henchmen and revenge-seeking yūrei zombies, appear fundamentally different to their Western counterparts. Yet, on closer examination, the Japanese zombie movie could be regarded as a hybrid and intertextual generic form drawing on syntactic conventions at the core of a universal zombie sub-genre established by Western filmmaking traditions, while also distilling culturally specific tropes unique to various Japanese horror cinema sub-genres. Most importantly, the Japanese zombie film extracts, emphasises and revises particular conventions and motifs common within Western zombie films that are particularly relevant to Japanese audiences. This chapter investigates the cultural resonance of key generic motifs identifiable in the Japanese zombie film. It establishes a production context and the influence of Japanese horror cinema on style and thematic concerns. It then examines the function of prominent narrative conventions, namely: the source, outbreak and spread of infection; mutation and the representation of the monster; and the inclusion of supernatural and religious motifs.

Using Markets and Spam to Combat Malware

We propose an economic mechanism to reduce the incidence of malware that delivers spam. Earlier research proposed attention markets as a solution for unwanted messages, and showed they could provide more net benefit than alternatives such as filtering and taxes. Because it uses a currency system, Attention Bonds faces a challenge. Zombies, botnets, and various forms of malware might steal valuable currency instead of stealing unused CPU cycles. We resolve this problem by taking advantage of the fact that the spam-bot problem has been reduced to financial fraud. As such, the large body of existing work in that realm can be brought to bear. By drawing an analogy between sending and spending, we show how a market mechanism can detect and prevent spam malware. We prove that by using a currency (i) each instance of spam increases the probability of detecting infections, and (ii) the value of eradicating infections can justify insuring users against fraud. This approach attacks spam at the source, a virtue missing from filters that attack spam at the destination. Additionally, the exchange of currency provides signals of interest that can improve the targeting of ads. ISPs benefit from data management services and consumers benefit from the higher average value of messages they receive. We explore these and other secondary effects of attention markets, and find them to offer, on the whole, attractive economic benefits for all – including consumers, advertisers, and the ISPs.

Prolégomènes à une interprétation de la figure du zombie

Aucune figure, au XXe siècle et aujourd'hui, n'est comparable au zombie. Sa prolifération et sa réitération en font un cas d'étude exceptionnel. Or, une figure est inséparable des discours qui la voient naître. Il existe un subtil et profond arrimage entre la production d'une figure, son interprétation et l'économie de sens qui la voit naître. Ma modeste ambition, dans ce mémoire, s'insère dans une réflexion à caractère épistémologique où les enjeux narratifs et les notions critiques encadrant le phénomène zombie seront interrogés. De même, afin de faire émerger cette économie de sens, les modalités de sens de la métaphore doivent être cernées. Ce mémoire est donc une série de prolégomènes nécessaires à l'intelligence d'un important problème contemporain : l'interprétation d'une figure telle que le zombie. Le premier chapitre est une synthèse des manifestations de la figure et de sa compréhension. Les années 60 opèrent une importante transformation dans le corpus filmique zombie (et d'horreur) qui s'incarne dans Night of the Living Dead, de George Romero. Le second chapitre s'intéresse aux enjeux narratifs et aux notions critiques qui encadrent le phénomène zombie. La distinction entre thématique et esthétisme s'incarne alors dans la séparation stricte entre forme et contenu et se fait sentir dans les interprétations offertes du phénomène de l'horreur et dont les études sur le zombie sont tributaires. Cela fait, je rappellerai la vision de Todorov et d'Ingarden sur la représentation afin de cerner les enjeux véritables d'une interprétation. En définitive, la question sera de savoir si le zombie peut être pris à la lettre. Le troisième chapitre sera le moment d'interroger la métaphore afin qu'émergent les modalités de sens qui lui sont inhérentes. Ce chapitre se divisera en deux parties qui reprennent les moments essentiels de la métaphore : sa production et sa lecture. Pour ce faire, je parcourrai la tradition théorique sur la métaphore afin de saisir la portée de l'affirmation poétique qui établit un rapport métaphorique entre les zombies et les humains. Quelle est la signification de cette affirmation qui assume et guide la mise en récit d'une figure (le zombie), et qui assume et guide une lecture métaphorique de l'être humain? En guise de conclusion, je réfléchirai sur les modalités de la lecture en vue d'une interprétation de la figure du zombie. En ce sens, j'explorerai cette inséparabilité entre la manière, c'est-à-dire la métaphore, et son contenu, c'est-à-dire ses interprétations.