Social commerce activities – a taxonomy

In recent years businesses large and small have jumped on the Social Commerce bandwagon, all in the hope of utilising social media services to facilitate various Social Commerce activities. Given the growing influence of social media on social, economic and political events globally, the rise in business interest in Social Commerce is not unexpected. This paper examines the Social Commerce activities of several Fortune 500 businesses. It analyses and categorises how businesses utilise social media to interact with customers, trading partners, employees and other important stakeholders. Two important themes have emerged, firstly, businesses utilise social media services mostly to facilitate Pre- and Post-transactional type Social Commerce activities such as marketing and customer support. Opportunities exist for businesses to leverage social media for transactional type Social Commerce activities such as purchase, payment, and order-fulfilment. Secondly, the business use of social media seems haphazard. Stakeholders wishing to succeed in Social Commerce will have to reformulate their strategies to take advantage of how users behave on social media services and opportunities to draw synergy from utilising an assortment of social media services. The paper contributes to theory by developing a taxonomy of Social Commerce activities. It contributes to practice by highlighting opportunities to engage in Social Commerce activities, in particular, to leverage opportunities from implementing Transactional Social Commerce.

Ago e filo 3.0: quali opportunità di business per l'artigianato locale con l'evoluzione dei social? C'è ancora spazio e visibilità per loro?

Con l’evoluzione dei social network e degli strumenti del 2.0 (blog, wiki, forum), internet si avvia verso nuove forme di business cui artigiani e pmi possono sfruttare per nuove opportunità, unendo social network e e-commerce e capire come si è evoluto il processo di creazione e finanziamento di un prodotto. La tesi è un viaggio per scoprire quali sono queste nuove opportunità per chi pratica artigianato a livello locale, e come è cambiata la figura stessa dell’artigiano, tra questi un nuovo movimento chiamato makers, che sfruttano i nuovi strumenti, tra cui anche mezzi rivoluzionari come la stampante 3D ora accessibile a tutti per creare oggetti e nuove idee. Sarà necessario capire quali sono le vetrine online dove e come poter vendere i nostri prodotti e profilare attraverso una segmentazione l’utente medio che già utilizza il social-commerce. In seguito si tratta il caso empirico di una start-up italiana, Blomming, una dei primi a differenziarsi dagli altri marketplace più famosi come contenitore adatto ad artigiani, ma non solo. Si seguiranno le varie fasi di crescita da un’idea, introduzione nel mercato fino alla direzione a cui si sta avviando con le ultime novità effettuando un’analisi dei rischi. Infine per capire tendenze e storie di chi sta già usando queste piattaforme è stato necessario fare un profilo dell’artigiano fai-da-te medio intervistando, e successivamente creando grafici, 100 artigiani che già vendono online.

Integrating online social networks with e-commerce : a CBR approach

Integrating online social networks (OSN) with e-commerce is a part of Enterprise 2.0 and social media and is of significance for development of e-commerce and online social networking services. However, how to integrate online social networks including Facebook with e-commerce is still a big issue for companies. Case based reasoning (CBR) has a number of successful applications in e-commerce and web services. This article examines how to integrate OSN with e-commerce, how to integrate CBR with e-commerce and how to integrate CBR with OSN. This article also proposes a CBR architecture for integrating online social networks with e-commerce using CBR as an intelligent intermediary. One of the research findings indicates that the principle of CBR is a useful marketing strategy for integrating e-commerce and OSN. The approach proposed in this research will facilitate the development of e-commerce, Enterprise 3.0 and online social networking services.

The American annual cyclopædia and register of important events ... : Embracing political, civil, military, and social affairs; public documents; biography, statistics, commerce, finance, literature, science, agriculture, and mechanical industry.

Mode of access: Internet.

The British colonial library, comprising a popular and authentic description of all the colonies of the British empire, their history - physical geography - geology - climate - animal, vegetable, and mineral kingdoms - government - finance - military defence - commerce - shipping -monetary system - religion - population, white and coloured - education and the press - emigration, social state, &c.

Published in 1834-35 under the title: History of the British colonies.

The American annual cyclopedia and register of important events. Embracing political, civil, military, and social affairs: public documents; biography, statistics, commerce, finance, literature, science, agriculture, and mechanical industry.

Continued as Appleton's annual cyclopedia and register of important events.

Political dictionary; forming a work of universal reference, both constitutional and legal; and embracing the terms of civil administration, of political economy and social relations, and of all the more important statistical departments of finance and commerce.

Mode of access: Internet.

De l'ordre social. Ouvrage suivi d'un traité élémentaire sur la valeur, l'argent, la circulation, l'industrie & le commerce [sic] intérieur & extérieur.

Pages [489]-728 have separate t.p.: De l'intérêt social, par rapport à la valeur, à la circulation, à l'industrie, & au commerce intérieur & extérieur: ouvrage élementaire, dans lequel on discute quelqes príncipes de m. l'Abbé de Condillac.

The United States of America; their history from the earliest period; their industry, commerce, banking transactions, and national works; their institutions and character, political, social, and literary: with a survey of the territory, and remarks on the prospects and plans of emigrants.

Added t.-p., illustrated.

An historical and descriptive account of China; its ancient and modern history, language, literature, religion, government, industry, manners, and social state; intercourse with Europe from the earliest ages; missions and embassies to the imperial court; British and foreign commerce; directions to navigators; state of mathematics and astronomy; survey of its geography, geology, botany, and zoology.

Added t.p., illustrated.