Integrating online social networks with e-commerce : a CBR approach
Contribuinte(s) |
Lamp, John |
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Data(s) |
01/01/2012
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Resumo |
Integrating online social networks (OSN) with e-commerce is a part of Enterprise 2.0 and social media and is of significance for development of e-commerce and online social networking services. However, how to integrate online social networks including Facebook with e-commerce is still a big issue for companies. Case based reasoning (CBR) has a number of successful applications in e-commerce and web services. This article examines how to integrate OSN with e-commerce, how to integrate CBR with e-commerce and how to integrate CBR with OSN. This article also proposes a CBR architecture for integrating online social networks with e-commerce using CBR as an intelligent intermediary. One of the research findings indicates that the principle of CBR is a useful marketing strategy for integrating e-commerce and OSN. The approach proposed in this research will facilitate the development of e-commerce, Enterprise 3.0 and online social networking services.<br /> |
Identificador | |
Idioma(s) |
eng |
Publicador |
ACIS |
Relação |
http://dro.deakin.edu.au/eserv/DU:30049134/sun-integratingonline-2012.pdf |
Direitos |
2012, The Authors/ACIS |
Palavras-Chave | #Online social network (OSN) #e-commerce #case-based reasoning (CBR) #Enterprise 2.0 #social media |
Tipo |
Conference Paper |