The perceived importance of mall retail categories and its effect on likelihood of purchase during a recession

Recessions impact the retail sector and as such research into consumer decision making during such times is imperative. In response to this, our study takes an innovative approach to examining how the perceived importance of retail store categories in a shopping mall influences the relationship between consumers' shopping attitudes and likelihood of purchasing in those categories during a recession. The overall findings show the importance of a product category to a consumer, which is often overlooked, has a strong explanatory influence on consumer purchase intentions for that specific retail store categories in a shopping mall under recession conditions. Findings also show that for consumers’ who have altered their shopping behaviour the perceived importance of a retail store category fully mediates the relationship for: Majors, Leisure, Food Catered and Mini Majors categories, and partial mediation for Apparel. Importance has no mediating effect for: Food Retail, General Retail, Mobile Phone Services, Home wares, and Retail Services. Our study makes a key contribution to the retail management literature with the findings suggesting that redefining and articulating the importance of the value offering for specific retail store categories can help reduce the impact of changes in consumers' recessionary shopping intentions across the mall tenant mix. Such actions can then help preserve the image of the shopping mall in the minds of the consumers when the economic recovery begins.

Questioning the Universality of Institutional Transformation Theories in Spatial Planning: Shopping Mall Developments in Palermo

Theories about institutional transformation in spatial planning, although mainly based on the Anglo-Saxon context, have assumed a dominant role in planning research and theory as means to understand the transformations that have been restructuring planning systems in recent decades in the Western world and beyond. The article, looking at transformations of planning practice through the lenses of the concept of planning cultures, debates the utility of building ‘universal’ theories for spatial planning and advocates for the need for a de-provincialization of planning theories. This is done through a case-study approach applied to the history of the transformation of the retail system in a context characterized by the specificities of the Italian planning context and Southern European cities, namely: the planning processes for, and power relationships underlying, the first shopping malls opened in Palermo, Italy, since 2009 — some decades later than most of Western cities.

The importance of importance : its impact on decision-making in mall retail categories during an economic downturn

The study examines how, during an economic downturn, the perceived importance of the value offering of retail store categories, as identified by a major international mall operator based in Australia, influences the relationship between consumers’ shopping attitudes and likelihood of purchasing in those categories. The findings show variance in the importance pertaining to retail store categories between those that have and those that have not altered their shopping behaviour. Different mediating effects were found in the major, mini-major, leisure, apparel, and mobile phone categories, suggestive of each group having differing levels of self-interest in the value offerings of each category, thus, symptomatic of dissimilar decision-making strategies for each group. Contributions to theory and practice are discussed.

Brand image and lexicographic analysis: an application to shopping malls

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-shopping mall associations expressed in unique, differentiated, and notorious vocabulary obtained applying lexicometric and multivariate analysis techniques. Attribute-shopping mall associations such as spacious , good location , good variety of stores , and the existence of movie theaters . Finally, this research aims to potentially improve the management of shopping malls and increase their attractiveness and customer loyalty by applying the development of service quality systems, integral communication, segmentation, and positioning.

Emergence of Special Art Exhibits in Shopping Malls in Shanghai

Thesis (Master's)--University of Washington, 2016-06

Estudo de caso: minimização e reúso de água em shopping center da região sul do Brasil

The main issues related to water conservation in urban centers are the increase in water supply cost, demand growth, pollution and differences in the distribution of water resources. Water conservation, the controlled and efficient use of water, includes both measures as reasonable means of water reuse. Thus, conservation practices are an effective way to meet demand and supply water to new activities and users without jeopardizing the supplying water bodies and preserving the natural environment. This study aims to examine the water management of a shopping mall and the use of rainwater harvesting combined with greywater reuse. For buildings in general, water loss is common due to leaks in the hydraulic and restroom equipment. These losses, which are caused by a high volume of water used and wasted in the system, are often the result of design errors, incorrect maintenance procedures and users' bad habits In southern Brazil, where there is rainfall almost all year long, water shortages occasionally occur, particularly in some winter mouths. One difficulty that appears on rainwater studies is the proper determination of rainwater volume that can be used to address water supply systems. In this work, the simulation method was used to determine this volume. Thus, simulations with the following variables: rainfall, catchment area and water consumption were performed. For mall's hydraulic systems, segmented alternatives are adopted. That is, focusing on the use of rainwater or greywater reuse. Other alternatives of effluent reuse have been slightly discussed due to sanitary issues, those are effluents from toilets and kitchen sinks. The adoption of greywater may be feasible if there is a significant flow of greywater to comply water demand for toilet flushing. The inspections made in this study found that the quantity of sinks was insufficient to supply an adequate amount of water to toilets and urinals. The greywater reuse system was found to be infeasible in terms of demand and supply of water. Conversely, the rainwater harvesting system was entirely feasible and easily supplied water to all restrooms and contributed to the cooling of the air conditioning system with a short payback period. One of the challenges of this work was the need to compare the actual water consumption with a water consumption parameter used in buildings. Thus, a method that addresses the generation of specific consumption indexes for specific activity (like a mall) was used. The water consumption indices showed that this mall has a satisfactory water management program.

Caught on camera

The emergence of shopping malls in Europe, the UK and Australia over the last thirty years or so, raises questions about the disruptive effects of such capital intensive developments on local area shopping facilities, transport and other infrastructures and the maintenance of artificially high prices for goods, whereby the promised greater choice of shops and prices is rarely a genuine free market of competition leading to lower prices. A central question to be addressed is whom these centres represent and belong to. While many claim to exist to ‘serve the community’ almost all malls and centres are private property and the community of shoppers has few, if any rights compared with the conventional high street, which is a public thoroughfare. This permits the management of the centres through their own private security staff, to observe, follow, eject and refuse further admission to anyone considered to be ‘undesirable’. What is different about the newest shopping centres is the routine use of increasingly sophisticated CCTV surveillance equipment to observe and record, for later evidential and entry restriction use, the movements of centre visitors.

Plan de negocios para la creación de una empresa dedicada a la atención, entrenamiento, estética y cuidado de los perros como mascota, ubicada en un centro comercial de la ciudad de Bogotá

Descripción del Negocio Kinderpup es una guardería para perros como mascota ubicada en el centro comercial Unicentro en la ciudad de Bogotá, creada para atender las necesidades de las personas propietarias de éstas mascotas, las cuales presentan inconvenientes al dar un paseo por varios lugares en los cuales no es permitido el acceso de estos animales. Los lugares más comunes son los centros comerciales, y es precisamente por esto que el proyecto se concentra en este tipo de establecimientos. El objetivo es ofrecer tranquilidad y comodidad a los usuarios de nuestros servicios, brindando atención y cariño a sus mascotas y entendiéndolas como parte importante de las familias. Para cumplir con nuestro objetivo, Kinderpup contará con personal calificado siempre dispuesto a prestar servicios de guardería, veterinaria, peluquería y entrenamiento, esenciales para mantener a las mascotas saludables, hermosas y felices. El servicio de peluquería incluye corte de pelo, arreglo de uñas y dientes; entrenamiento, incluye salida a pasear alrededor del centro comercial y adiestramiento por un entrenador capacitado. El servicio veterinario incluye diagnostico, historia clínica del canino, revisión general y recomendaciones. También se cuenta con artículos para la venta, concentrado y productos de estética animal, que podrán ser adquiridos por los usuarios de las mascotas en la sede de Kinderpup. Mercado En Colombia actualmente no existe un espacio adecuado para atender a las mascotas en los centros comerciales, aún se mantiene prohibido el acceso de animales a estos establecimientos y las personas propietarias de mascotas que frecuentan estos lugares plantean la necesidad de proporcionar un espacio para que puedan dejar sus animales allí. Dado a lo que sugiere el mercado potencial y a la localización central del centro comercial Unicentro, se da la oportunidad de ofrecer diferentes servicios además de guardería a las personas de estratos 4, 5 y 6 que frecuentan los centros comerciales y que necesitan un lugar de confianza para dejar a sus mascotas cuando tengan que salir y no los puedan llevar, quieran peluquear a su perro o adiestrarlo. De igual manera, este servicio es muy beneficioso para las personas que viven alrededor del centro comercial debido a que durante la semana tienen la preocupación de dejar a su mascota sola en casa o con una persona inexperta. Según el estudio de mercados, existe un porcentaje interesante de personas que visitan los establecimientos comerciales en fines de semana, el 26% de 100 personas encuestadas asisten al centro comercial entre 2 y 3 veces al mes y el 22%, van 4 veces al mes, además el 44% de los encuestados dicen que el centro comercial de su preferencia es Unicentro y una cifra todavía más significativa es que el 78% de las personas llevarían a su perro al centro comercial si esto no fuera prohibido. Operaciones El ciclo de servicio comienza a partir de que el cliente se acerca a solicitar información en la recepción de Kinderpup, al recibir un volante publicitario o comunicándose con nosotros por teléfono o email. A partir del momento en que las personas deseen dejar su mascota a nuestro cuidado, se procede a un acercamiento con la mascota que le proporcione tranquilidad tanto a la mascota como a su amo y, a continuación se ejecuta el servicio indicado según el caso. Equipo de Gestión El equipo gestor de Kinderpup estará formado por los siguientes integrantes:  Silvia Valencia: Veterinaria, responsable de asesorar sobre el cuidado de las mascotas, las normas de higiene y protección y administrar la guardería.  José Segura: Promotor de ventas encargado de hacer los contactos con las empresas proveedoras, agencias de publicidad y Unicentro.  Ana María Romero: Directora encargada de dirigir a los empleados y de planear las estrategias de mercadeo y competitividad. Viabilidad económica La inversión a realizar es de $47’599.463, financiados en un 60% por una entidad financiera, se asume un incremento en ventas del 4% según la investigación de mercados, además un aumento de los costos y precios en un 3%. Tras este análisis podemos identificar los principales indicadores financieros que nos guiaran en la toma de decisión acerca de la viabilidad del mismo: Los flujos de caja que tenemos para obtener los anteriores indicativos son los siguientes: 2008 2009 2010 2011 2012 2013 $ -47.599.463,20 $ 17.056.542,57 $ 13.744.893,02 $ 25.924.959,20 $ 39.316.390,43 $ 52.499.868,67

Tenant mix variety in regional shopping centres: some UK empirical analyses

The variety and quality of the tenant mix within a shopping centre is a key concern in shopping centre management. Tenant mix determines the extent of externalities between outlets in the centre, helps establish the image of the centre and, as a result, determines the attractiveness of the centre for consumers. This then translates into sales and rents. However, the management of tenant mix has largely been based on perceived “optimum” arrangements and industry rules of thumb. This paper attempts to model the impact of tenant mix on the rent paid by retailers in larger UK shopping centres and, hence, the returns made by shopping centre landlords. It extends work on shopping centre rent determination (see Working Paper 10/03) utilising a database of 148 regional shopping centres in the UK, with detailed data for over 1900 tenants. Econometric models test the relationship between rental levels and the levels of retail concentration and diversity, while controlling for a range of continuous and qualitative characteristics of each tenant, each retail product, and each shopping centre. Factor analysis is then used to extract the core retail and service categories from the tenant lists of the 148 shopping centres. The factor scores from these core retailer factors are then tested against rent payable. The results from the empirical analysis allow us to generate some clear analytical and empirical implications for optimal retail management.

Trips and their CO2 emissions induced by a shopping center

Most previous studies have focused on entire trips in a geographic region, while a few of them addressed trips induced by a city landmark. Therefore paper explores trips and their CO2 emissions induced by a shopping center from a time-space perspective and their usage in relocation planning. This is conducted by the means of a case study in the city of Borlänge in mid-Sweden where trips to the city’s largest shopping mall in its center are examined. We use GPS tracking data of car trips that end and start at the shopping center. Thereafter, (1) we analyze the traffic emission patterns from a time-space perspective where temporal patterns reveal an hourly-based traffic emission dynamics and where spatial patterns uncover a heterogeneous distribution of traffic emissions in spatial areas and individual street segments. Further, (2) this study reports that most of the observed trips follow an optimal route in terms of CO2 emissions. In this respect, (3) we evaluate how well placed the current shopping center is through a comparison with two competing locations. We conclude that the two suggested locations, which are close to the current shopping center, do not show a significant improvement in term of CO2 emissions.

A relação entre nacionalidade, valores pessoais e o comportamento do consumidor em shopping centers regionais de Eugene (Estados Unidos), Montevidéu (Uruguai) e Porto Alegre (Brasil)

A globalização e o surgimento dos mercados internacionais têm trazido no bojo de sua evolução o interesse pela compreensão da relação entre a nacionalidade e o comportamento do consumidor ao redor do mundo. Embora a globalização seja um tema em evidência na literatura de marketing (Hadjimarcou, 1998), poucos são os estudos que analisam o comportamento trans -cultural do consumidor em ambientes de varejo na América do Sul. Verifica-se, nesta área, um franco predomínio da produção científica norte-americana, que se restringe a investigar a dinâmica do comportamento do consumidor entre as diversas “nações” existentes nos Estados Unidos (Czinkota e Ronkainen, 2001). Diante do desafio de se compreender a dinâmica existente entre a nacionalidade e o comportamento do consumidor em ambientes de varejo no contexto internacional, elegeu-se como cenário de pesquisa três países que guardam entre si similaridades e distinções marcantes: Brasil, Uruguai e Estados Unidos. Na busca de se colaborar com a consolidação do tema no escopo da área de marketing, este estudo investigou a relação entre a nacionalidade e o comportamento do consumidor nos shopping centers regionais em contextos internacionais. Brasileiros e uruguaios encontram-se imersos num caldo étnico e econômico que se confunde com a própria formação sócio-cultural dos dois países. Os resultados alcançados neste estudo revelam que a proximidade que eiva a relação histórica comum de Brasil e Uruguai manifestam-se valores pessoais e na forma como brasileiros e uruguaios se comportam nos shopping centers. Empregando-se a técnica de modelagem de equações estruturais, revelou-se que a nacionalidade guarda uma relação causal com os valores pessoais e o comportamento do consumidor nos shopping centers regionais dos três países. O modelo estrutural final obteve bons índices de ajustamento, indicando que a nacionalidade exerceu influência indireta sobre comportamento do consumidor nos shopping centers regionais através da mediação dos valores pessoais e atitudes em relação aos atributos daqueles centros de compras. No capítulo de conclusão apresenta-se as implicações dos resultados obtidos, as limitações do estudo e novas possibilidades de pesquisa que surgiram com a realização deste estudo.

Shopping center: consumo do espaço, cotidianidade e fetichismo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Shopping malls and neoliberal trends in Southern European cities: Post-metropolitan challenges for urban planning policy

Whilst shopping malls have been explored at length by critical urban studies, there has been little exploration of their role in restructuring the practice of urban and spatial planning. This article uses the shopping mall as an object of study in the light of the neoliberal trends and post-metropolisation in Southern Europe, with the aim of exploring challenges for urban governance and planning practice and with a focus on the role of the ongoing economic crisis. A threefold exploratory framework – the ‘lost-in-time scenario’, the ‘messianic mall model’ and the ‘(im)mature planning explanation’ – is used to make sense of the local versions of shopping mall development in Lisbon (Portugal) and Palermo (Southern Italy). According to findings, we highlight the clash between the multi-scalar nature of shopping malls and the dominance of the municipal scale in regulatory planning frameworks, and the risk that shopping mall development (at least in Southern Europe) may replicate uneven development patterns, reproducing the pre-conditions of the crisis without helping to overcome it.

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four-dimensional construct comprising: retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty. Then the associative network memory model is applied from cognitive psychology to the specific context of the relationships between customer satisfaction and consumer-based retailer equity. A survey was undertaken using a convenience sample of shopping mall consumers in an Australian state capital city. The questionnaire used to collect data included an experimental design such that two categories of retailers were included in the study: department stores and specialty stores, with three retailers representing each category. The relationship between consumer-based retailer equity and customer satisfaction was examined using multivariate analysis of variance. Findings – Results indicate that retail brand equity varies with customer satisfaction. For department stores, each consumer-based retailer equity dimension varied according to customer satisfaction with the retailer. However, for specialty stores, only three of the consumer-based retailer equity dimensions, namely retailer awareness, retailer associations and retailer perceived quality, varied according to customer satisfaction level with the retailer. Originality/value – The principal contribution of the present research is that it demonstrates empirically a positive relationship between customer satisfaction and an intangible asset such as retailer equity.