A Study Of The Marketing Channels Of Natural Rubber With Special Reference To Co-Operative Marketing In Kerala

The study is designed to gather, record, analyse and critically evaluate data on natural rubber production, consumption and marketing in Kerala. The scope of the study also covers the processing of natural rubber by rubber growers, especially small growers. Taking into consideration Kerala’s supremacy in natural rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala, by giving special reference to co-operative rubber marketing has been given importance. Attempt has also been made to collect secondary data of the last 15 years

Dynamics Of Co-Operative Marketing In Tribiai. Economiesa Study Of Non—Timber Forest Produce Marketinowin Kerala

The following objectives have been formulated for the study. To assess the procurement and marketing practices of Non—Timber Forest Produce by tribes and Tribal Co-operative Societies and examine the role of co—operatives in liberating the tribes from the clutches of private traders. To study the relative efficiency of marketing channels. To analyse the inter—difference between tribes and regions in the collection and marketing of Non—Timber Forest produce. To examine the forward linkage of tribal co-operative societies with the Ayurvedic Medicinal Manufacturing Units of the state. To examine the impact of marketing on employment and income of tribes and To examine the extent of involvement of tribes in Tribal Co-operative Societies in policy formulation and implementation.

A study of alternative methods for controlling marketings of burley tobacco. Letter from the Secretary of Agriculture transmitting a report on the study of the various methods of marketing control which have been or could be made applicable to burley tobacco, pursuant to Public law 96, 84th Congress, November 2, 1955.

At head of title: Committee print.

Markkinoinnin seuranta - Case Telia Finland

Tutkimuksen tavoitteena oli selvittää, miten järjestetään yritysmarkkinoinnin seurantamalli sekä seurannan tietojärjestelmätuki. Erityistä huomiota kiinnitettiin markkinoinnin seurannan ja liiketoimintastrategian kytkökseen. Tutkimusmenetelmänä käytettiin case-tutkimusta. Käsittely oli lineaaris-analyyttinen. Markkinoinnin seurannan tietojärjestelmätuen kehittämisen osalta tutkimus omaa myös jonkin verran systeemianalyyttisiä piirteitä. Case-tutkimuksen tiedonhankinnassa käytettiin yrityksen markkinointihenkilöille jaettua kyselytutkimusta. Markkinoinnin seuranta jaoteltiin strategisen tason ja operatiivisen tason seurantaan. Tutkimuksessa todettiin, että liiketoiminnan kilpailuympäristö, valittu kilpailustrategia ja yrityksen elinkaariasema vaikuttavat liiketoimintastrategiaan ja sitä kautta markkinoinnin seurannan järjestämiseen ja että markkinoinnin strategisen tason seurannan tavoitteena on varmistaa, että markkinointitoiminta toteuttaa valittua liiketoimintastrategiaa. Markkinoinnin operatiivisen tason seurannan tehtäväksi todettiin yrityksen markkinointitoiminnan myynnillisten sekä taloudellisten tulosten, sekä kannattavuuden ja tehokkuuden seuranta ja raportointi. Yritysmarkkinoinnin strategisen tason seurantaan soveltuu parhaiten eteenpäinkytkentäinen, tavoiteltavia tuloksia edeltävien muutosten seurantaan keskittyvä malli. Markkinoinnin operatiiivisen tason seurantaan soveltuu laajan markkinoinnin seurannan perusmittariston sisältävä malli, jolla voidaan palvella nykyisiä seurannan tarpeita ja laatia tarvittaessa uusia seurantakokonaisuuksia. Yritysmarkkinoinnin seurannan tietojärjestelmätuen järjestämiseen soveltuu parhaiten asiakastietokantapohjainen tietojärjestelmämalli. Näin voidaan hallita asiakkaaseen kohdistetut markkinointitoimenpiteet sekä niiden seuranta. Case-tutkimus vahvisti tarpeen kehittää kokonaisvaltainen suunnitelma markkinoinnin strategisen ja operatiivisen tason seurannasta sekä sitä tukevista tietojärjestelmistä. Ilman kokonaissunnitelmaa seuranta muodostuu organisaatioyksiköittäin ja seuranta-alueittain epätasaiseksi, eikä yrityksen asemasta markkinoilla ole muodostettavissa kokonaiskuvaa.

The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain.

What Counts Versus What Can Be Counted : The Complex Interplay of Market Orientation and Marketing Performance Measurement

Market orientation (MO) and marketing performance measurement (MPM) are two of the most widespread strategic marketing concepts among practitioners. However, some have questioned the benefits of extensive investments in MO and MPM. More importantly, little is known about which combinations of MO and MPM are optimal in ensuring high business performance. To address this research gap, the authors analyze a unique data set of 628 firms with a novel method of configurational analysis: fuzzy-set qualitative comparative analysis. In line with prior research, the authors find that MO is an important determinant of business performance. However, to reap its benefits, managers need to complement it with appropriate MPM, the level and focus of which vary across firms. For example, whereas large firms and market leaders generally benefit from comprehensive MPM, small firms may benefit from measuring marketing performance only selectively or by focusing on particular dimensions of marketing performance. The study also finds that many of the highest-performing firms do not follow any of the particular best practices identified.

Etäjohtaminen ja operatiivisten riskien hallinta finanssialalla

Tutkimuksen tarkoituksena on tarkastella etäjohtamista finanssitoimialan johtamismallina ja sen vaikutuksia toimialan operatiivisten riskien hallintaan. Tutkimuksessa toteutetaan kvalitatiivinen tutkimus finanssialalla toimivalle Case yritys X:lle ja tutkimusmenetelmänä käytetään teemahaastatteluja. Tutkimuksella pyritään selvittämään miten etäjohtaminen vaikuttaa yrityksen operatiivisten riskien hallintaan ja mitä muutoksia etäjohtamismalliin tulisi tehdä operatiivisten riskien hallinnan tehostamiseksi. Teoriaosuudessa käydään läpi etäjohtamisen ja finanssialan riskienhallintaa aikaisempien tutkimusten ja kirjallisuuden pohjalta. Tutkimuksessa selvitetään yrityksen yleisimmät operatiiviset riskit, niiden hallintakeinot ja pyritään teoriaan nojaten kehittämään etäjohtamismalliin menetelmiä tehokkaampaan operatiivisten riskien hallintaan. Tuloksissa vedetään yhteen yrityksen tämänhetkinen tilanne operatiivisessa riskienhallinnassa ja teemahaastattelujen sekä teorian pohjalta pyritään löytämään kehitysehdotuksia etäjohtamismalliin, mitä voitaisiin tehdä toisin. Teoria painottaa mm. HR:n sisällyttämistä osaksi operatiivista riskienhallintaa, vastuuhenkilöiden ja mittareiden asettamista ja kehittämistä sekä leader-johtajuutta ja Basel-säännöksiin perustuvaa operatiivisten riskienhallinnan viitekehystä. Empiirisessä osiossa haastatteluista kerätyt vastaukset ohjaavat teorian kanssa samansuuntaisiin kehitysehdotuksiin. Avainasemassa yrityksen operatiivisessa riskienhallinnassa ovat reagoiminen, osaava etäjohtaminen sekä johdonmukainen perehdytyssuunnitelma. Yritys X on tehnyt huomattavia toimenpiteitä etäjohtamismalliin ja jatkuva kehittäminen kohti parempaa operatiivista riskienhallintaa on liiketoimintastrategian keskiössä.

Incidência e tratamento dos cistos.

The records of 78 patients (1978-1987 period) submitted to surgical treatment of cysts, were analysed to verify the cyst location, etiology, types of cysts, and surgical techniques. There were made commentaries and orientations on the necessity of radiography, cytological and histopathological examination and post-operative radiological control.

Интегрированный Моделирующий Комплекс Поддержки Принятия Решений в Комплексной Корпоративной Системе Управления Магистральной Газотранспортной Сетью

The approach to construction, structuring class of tasks, technology of the use and stages of modernization systems support of decision-making in composition the operative-dispatch control computer-based system by the gas-transport system of Ukraine is considered.

Processing, procurement and marketing of pepper with particular reference to co-operative sector

The present Study is designed to gather, record and analyse data on history of pepper, pepper production, procurement and marketing with particular reference to Kerala. The main emphasis is given to study the'role of cooperative sector with regard to procurement and export efforts and also the services rendered by cooperative sector agencies under MARKETFED and NAFED to pepper trade. The scope of the Study covers the botany, methods of cultivation, fertilizer application, pest control management and other related aspects of pepper. Taking into consideration Kerala's supremacy in pepper cultivation and production, detailed study of its production, procurement, internal and export marketing with reference to Kerala has been given importance. As Kerala accounts for 96 per cent1 of the pepper cultivation and 94 per cent of the pepper production, the present study is entirely confined to Kerala

Efficacy, safety, quality control, marketing and regulatory guidelines for herbal medicines (phytotherapeutic agents)

This review highlights the current advances in knowledge about the safety, efficacy, quality control, marketing and regulatory aspects of botanical medicines. Phytotherapeutic agents are standardized herbal preparations consisting of complex mixtures of one or more plants which contain as active ingredients plant parts or plant material in the crude or processed state. A marked growth in the worldwide phytotherapeutic market has occurred over the last 15 years. For the European and USA markets alone, this will reach about $7 billion and $5 billion per annum, respectively, in 1999, and has thus attracted the interest of most large pharmaceutical companies. Insufficient data exist for most plants to guarantee their quality, efficacy and safety. The idea that herbal drugs are safe and free from side effects is false. Plants contain hundreds of constituents and some of them are very toxic, such as the most cytotoxic anti-cancer plant-derived drugs, digitalis and the pyrrolizidine alkaloids, etc. However, the adverse effects of phytotherapeutic agents are less frequent compared with synthetic drugs, but well-controlled clinical trials have now confirmed that such effects really exist. Several regulatory models for herbal medicines are currently available including prescription drugs, over-the-counter substances, traditional medicines and dietary supplements. Harmonization and improvement in the processes of regulation is needed, and the general tendency is to perpetuate the German Commission E experience, which combines scientific studies and traditional knowledge (monographs). Finally, the trend in the domestication, production and biotechnological studies and genetic improvement of medicinal plants, instead of the use of plants harvested in the wild, will offer great advantages, since it will be possible to obtain uniform and high quality raw materials which are fundamental to the efficacy and safety of herbal drugs.

Co-operative education and the development of self-esteem, an internal locus of control and work habits

This study compared approximately 50 grade 12 students studying In th~ co-operative education mode with approximately 50 grade 12 students studying in a traditional English course. Measures of self-esteem, locus of control and work habits were compared before and at the conclusion of one semester's involvement in the different programs. Using Coopersmith's Self-Esteem Inventory, the students who had chosen to study in the co-operative education mode scored significantly higher than the students in the traditional course. At the end of the semester, the co-operative education students' scores remained significantly higher than the English students'. Although the test showed no sjgnifi~ant changes in self-esteem. anecdotal reports indicated that co-operative education students had increased self-esteem over the semester. No significant differences in locus of control were observed between the two groups at any time. Significant differences in work habits were observed. While both groups had the same number of absences and the same marks before taking these courses, students who were involved in co-operative education had significantly fewer absences and significantly higher marks than the students studying in the traditional course. Anecdotal reports also indicated an improv~ment in work habits for students who had been involved in co-operative education. Recommendations of the study are for further research to determine more exactly how self-esteem and work habits develop in co-operative education students. Also. students. parents, teachers. and administrators need to be made aware of the success of this program.

Marketing Brock University in the 1980's: assessing freshman student feedback in strategic planning approach

Universities have entered a period of rapid change and upheaval due to an external environment beyond their control which includes shifting demographic patterns, accelerating technology, funding shortages, and keener competition for students. Strategic planning, a comprehensive vision which challenges universities to take bold and creative measures to meet the threats and opportunities of the future, is an institutional imperative in the 1980's. This paper examines freshman student feedback in an effort to incorporate this important element into a strategic plan for Brock University, a small, predominantly liberal arts university in St. Catharines, Ontario. The study was designed to provide information on the characteristics of the 1985-86 pool of freshman registrants: their attitudes towards Brock's recruitment measures, their general university priorities, and their influences in regard to university selection (along with other demographical and attitudinal data). A survey involving fixed-alternative questions of a subjective and objective nature was administered in two large freshman classes at Brock in which a broad cross-section of academic programs was anticipated. Computer analysis of the data for the 357 respondents included total raw frequencies and rounded percentages, as well as subgroup cross-tabulation by geographic home area of respondent, academic major, and high school graduating average. The four directional hypotheses put forward were all substantiatied by the survey data, indicating that 1) the university's current recruitment program had been a positive influence during their university search 2) parents were the most influential group in the students' decisions related to university 3) respondents viewed institutional reputation as less of a priority than an enjoyable university lifestyle in a personal learning atmosphere 4) students had a decided preference for co-operative study and internship programs. Strategic planning recommendations included a reduction in the faculty/student ratio through faculty hirings to restore the close rapport between professors and students, increased recruitment presentations in Ontario high schools to enlarge the applicant pool, creation of an Office of Co-operative Study and Internship Programs, institutional emphasis on a "customer orientation", and an extension of research into student demographics and attitudinal data.

Supporting co-operative work in apron control and resource management offices on airports

A high demand exists to increase the efficiency of present airport ground facilities and the co-ordination of traffic and services. The Traffic Office plays a crucial role in managing the airport. The main tasks of the Traffic Office is management of equipment, services, and ressources based on the flight schedule and resolving conflicts arising from deviations from the schedule. A new tool will support information exchange between Traffic Office and other facilities on the airport.