995 resultados para graphic material
Resumo:
This paper reports some experiments in using SVG (Scalable Vector Graphics), rather than the browser default of (X)HTML/CSS, as a potential Web-based rendering technology, in an attempt to create an approach that integrates the structural and display aspects of a Web document in a single XML-compliant envelope. Although the syntax of SVG is XML based, the semantics of the primitive graphic operations more closely resemble those of page description languages such as PostScript or PDF. The principal usage of SVG, so far, is for inserting complex graphic material into Web pages that are predominantly controlled via (X)HTML and CSS. The conversion of structured and unstructured PDF into SVG is discussed. It is found that unstructured PDF converts into pages of SVG with few problems, but difficulties arise when one attempts to map the structural components of a Tagged PDF into an XML skeleton underlying the corresponding SVG. These difficulties are not fundamentally syntactic; they arise largely because browsers are innately bound to (X)HTML/CSS as their default rendering model. Some suggestions are made for ways in which SVG could be more totally integrated into browser functionality, with the possibility that future browsers might be able to use SVG as their default rendering paradigm.
Resumo:
Réalisé en cotutelle avec l'Université de la Sorbonne - Paris IV
Resumo:
Otto Neurath (1882–1945) wrote From hieroglyphics to Isotype during the last two years of his life and this is the first publication of the text in full, carefully edited from the original manuscripts. He called it a 'visual autobiography', in which he documents the importance of visual material to him from his earliest years to his professional activity with the picture language of Isotype. Neurath draws clear links between the stimulus he received as a boy from illustrated books, toys and exhibitions to the considered work in visual education that occupied him for the last two decades of his life. This engaging and informal account gives a rich picture of Central European culture around the turn of the twentieth century, seen through the eyes of Neurath's insatiable intelligence, as well as a detailed exposition of the technique of Isotype, a milestone of modern graphic design. This edition includes the numerous illustrations intended by Neurath to accompany his text, and is completed by an extensive appendix showing examples from the rich variety of graphic material that he collected.
Resumo:
The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner. The commissioner also is very satisfi edwith the results.The in-depth studies of the project is about the art and design of the Celtic culture throughout history.The text gives an account for the history and expressions of Celtic art from its birth, 2800 years ago, untilits death in 13th century Ireland and Scotland. Special attention is payed to the golden age of ChristianCeltic art on the british islands, the era from which the pattern of the DUCIS logotype originates.
Resumo:
This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It’s also important looking at competitor’s way of working with marketing management, so you can separatethem from the own company.
Resumo:
This degree project is a study of graphics profiling with a practical application on IUC Dalarna.The competition between companies is getting harder and harder. Competing goods and services hasa tendency to be more and more equal to each other in respect of quality and value. The customer choosesthe Company with a high reputation and confidence. This is one of the reasons why a companyshould strengthen their company profile. The graphic profile is an important part of the company profileand it gives positive signals to the company spirit and customers.The degree project contains a guide to graphics profiling. The different phases are research, analysis,construction of graphic material and presentation. The guide is put into practise at IUC Dalarna andthe result is documented in a graphic manual.
Resumo:
The purpose of this thesis was to create a visual identity to the café Trädgårdscafét. This was to increase the awareness of the cafe among the population of Borlänge. To make the company's visual identity visible, we also organized a guerrilla marketing. The outcome of the guerrilla marketing were then measured by calculating the number of guests during a certain period of time and also through a survey conducted in Borlänge.Graphic material, such as a graphic identity, business cards, feel good-cards, store signs, standing information folders to place on the tables and pavement board was created. Flyers and posters were also created for the guerrilla marketing. The basis for this was established in the study of literature, focus groups and surveys. We also kept a regular and open contact with the café owners throughout the project.In a similar procedure a broad knowledge about guerrilla marketing was gathered in order to be able to arrange one our selves.The guerrilla marketing was held for one day in the city of Borlänge. To attract attention, groups of outdoor furniture, decorated with green plants, were placed at different locations, while six marketers handed out flyers and spread information about the café. The guerrilla marketing resulted in that the café's customers grew by nearly twice as many on the day of the guerrilla. Surveys made before and after the guerrilla showed that the awareness of the café grew.
Resumo:
Målet med detta examensarbete var att skapa en grafisk profil till företaget Lyst Form AB som bedriver större delen av sin affärsverksamhet via en hemsida. Företaget säljer handgjorda kläder och accessoarer i lintyg. En teoretisk del i arbetet tar upp hur varumärket kan kommuniceras genom hemsidan. Den grafiska profilen utformades utifrån företagets identitet. Det är viktigt att företaget speglas på ett korrekt sätt. Ett företags identitet kan beskrivas som organisationens själ och den visas utåt i form av bland annat den grafiska profilen. Denna ses därför som en viktig identitetsbärare och den kan kallas för den visuella identiteten. En grafisk profil innehåller bland annat logotyp, profilfärger samt typografi. Företagets målgrupp ansågs vara en viktig del i hela processen eftersom de i slutändan ska tilltalas av den grafiska profilen. Först gjordes en grundlig undersökning och research av företaget för att få en god uppfattning av dess identitet. Även konkurrenterna granskades. En enkätundersökning gjordes för att kunna samla information utifrån målgruppens perspektiv. Denna informationsinsamling gav ett bra underlag och en riktlinje i framtagningen av den grafiska profilen. Under designprocessens gång diskuterades de logotypförslag som togs fram med hjälp av en sammansatt fokusgrupp. Diskussionen var givande och var till stor nytta i designprocessen. Baserat på den grafiska profilen skapades en layout för hemsidan samt exempel på trycksaker för att visa hur den kan användas. En enklare grafisk manual skapades för att företaget ska kunna synas utåt på ett enhetligt sätt. En sista enkätundersökning gjordes för att se om målet uppnåtts. Resultatet visade att den nya framtagna grafiska profilen var en klar förbättring jämfört mot den nuvarande sett utifrån företagets identitet. I slutändan valde dock företaget en annan logotyp. Detta påvisar svårigheterna i processen att ta fram en grafisk profil. Alla delar i processen är viktiga och undersökningarna är bland annat en av de väsentliga delarna vilka bidrar med en större chans till ett bra slutresultat som tar hänsyn till både företagets och målgruppens åsikter.
Resumo:
Borlänge Bandy är en sportförening med säte i Borlänge. Målet med detta arbete var att utreda hur Borlänge Bandy uppfattas av sin målgrupp idag, och utifrån detta skapa en ny grafisk profil som gör att Borlänge Bandy bättre uppfattas som enhetligt av målgruppen, det vill säga bandyspelare på Borlänge Bandy, anställda och styrelseledamöter på Borlänge Bandy och nya potentiella medlemmar. Dessutom skapades en förnyad logotyp i enighet med åsikterna som kom fram i enkätundersökningarna som utfördes. Genom flera enkätundersökningar gavs bakgrundsinformation om hur Borlänge Bandy uppfattas av sin målgrupp. Svaren från enkätundersökningarna låg sedan till grund för en förnyelse av Borlänge Bandys logotyp då det framkommit att en majoritet av Borlänge Bandys målgrupp ansåg att den behövde förändras. Genom diskussion med en fokusgrupp diskuterades förslag på en förnyad logotyp och utifrån deras kritik skapades en slutgiltigt förnyad logotyp. I fokusgruppen diskuterades även vilka typsnitt som passar att bli Borlänge Bandys nya hustypsnitt. Alla resultat som togs fram jämfördes och kontrollerades med hjälp av teorin som framtagits. En utvärderande fokusgrupp kontrollerade sedan att det önskade resultatet uppnåtts genom att jämföra Borlänge Bandys tidigare visuella utseende med den nya grafiska profilen som skapats. Resultatet blev en ny grafisk profil med tillhörande grafisk manual till Borlänge Bandy innehållandes information om typografi, färger, logotyp, bildspråk, korrespondensmaterial, företagsprodukter och grafiska element. Om det grafiska materialet hanteras konsekvent skapas igenkänning. Slutsatserna blev att den nya grafiska profilen uppfattas som enhetlig och harmonisk enligt den utvärderande fokusgruppen bestående av Borlänge Bandys målgrupp.
Resumo:
A presente pesquisa teve como objetivo verificar como a metodologia de gerenciamento de projetos, preconizada pelo Project Management Institute – PMI poderia contribuir para a modernização da metodologia de planejamento das operações de guerra do Exército Brasileiro. Para tanto, desenvolveu-se um estudo comparativo entre os processos dos grupos de iniciação e de planejamento definidos pelo PMI no seu Guia do Conhecimento em Gerenciamento de Projetos – PMBOK e o processo de planejamento de operações de guerra do Exército Brasileiro denominado Estudo de Situação. O trabalho foi desenvolvido com base em pesquisa bibliográfica e documental que contemplou renomados autores como Kerzner, Cleland, Vargas, Lima, Maximiano, Valeriano, Prado e Xavier, além dos manuais doutrinários do Exército Brasileiro pertinentes ao tema abordado e o próprio PMBOK. Contextualizando o trabalho foi feita a equiparação de uma operação militar de guerra a um projeto civil, e a caracterização do Estudo de Situação como um processo de planejamento e tomada de decisão equivalente ao conjunto de processos dos grupos de iniciação e de planejamento do gerenciamento de projetos. No estudo realizado verificou-se que as áreas de Custos, de Recursos Humanos e de Aquisições, em função das peculiaridades que envolvem uma operação de guerra são tratadas de forma tão diferenciadas do gerenciamento de projetos que não poderiam ser incluídas no estudo. Além disso, pôde-se constatar que o processo de planejamento militar é executado com uma grande parcela de intuição decorrente da aplicação de conhecimento tácito por parte dos seus executantes, o que não ocorre no gerenciamento de projetos onde o uso de um grande número de ferramentas de base lógica e matemática dá ao processo de planejamento dos projetos um maior grau de imparcialidade e precisão. Verificou-se também que o processo de planejamento militar produz um grande número de documentos gráficos que permitem uma “visão gráfica” de várias áreas ou aspectos do problema que, por sua vez, facilitam o uso da intuição na tomada de decisão. Enfim, depois de identificados os processos de gerenciamento de projetos que interessavam ao estudo e as peculiaridades da metodologia de planejamento em uso no Exército Brasileiro, chegou-se a conclusão, como se havia suposto, que a metodologia de gerenciamento de projetos efetivamente possui recursos que podem contribuir para a modernização do processo de planejamento de operações de guerra do Exército Brasileiro denominado Estudo de Situação. Esses recursos estão relacionados na conclusão do trabalho.
Resumo:
Remote Communities. Absence of artifacts and minimization of the exacerbated consumption of modernity. The desire which spread beyond what reality can provide. Expressions like this are present in this paper which focus in the social representations of school built by residents who live at the riversides of Môa and Azul Rivers, in Mâncio Lima, Acre State. To do so, we used the methodological contribution of the semi-structured interview, observation of the place while a natural inhabitant of the region, and also photos analyses of local reality. A key feature of the riverside homes is the glued paper on the walls of houses forming a panel set of portraits, pictures, letters and numbers for all appreciated. Regardless of whether or not read, there is admiration for the color of the images, the layout of the letters, and the things of the city awakening the desire to obtain school knowledge. The resident of this Amazon region maintains a close relationship between thinking, acting and feeling living harmonically with nature that connects them to the ideal landscape which is revisited by the graphic material that attracts wondering what exists beyond the shores of the river, beyond the horizon of green forests. It is a life entirely accomplished by the imaginary where exist a framed landscape merged and confused by the real and the supernatural, in which men and gods walk together by the forest, sailing by the rivers and seek a possible aesthetic between the real and ideal. The Theory of Social Representations spread by Serge Moscovici (2005) and Jodelet (2001) guided our gaze on the understanding what the school is and its representation to the riversides, as well to reveal the relation they practice with the knowledge that is spread by the mystification and the knowledge that is practice daily. Based in Bardin s thematic analysis (2004) we tried to raise such contents combining them in five analysis categories
Resumo:
Pós-graduação em Estudos Linguísticos - IBILCE
Resumo:
Purpose of this research is to deepen the study on the section in architecture. The survey aims as important elements in the project Teatro Domestico by Aldo Rossi built for the XVII Triennale di Milano in 1986 and, through the implementation on several topics of architecture, verify the timeliness and fertility in the new compositional exercises. Through the study of certain areas of the Rossi’s theory we tried to find a common thread for the reading of the theater project. The theater is the place of the ephemeral and the artificial, which is why his destiny is the end and the fatal loss. The design and construction of theater setting has always had a double meaning between the value of civil architecture and testing of new technologies available. Rossi's experience in this area are clear examples of the inseparable relationship between the representation of architecture as art and design of architecture as a model of reality. In the Teatro Domestico, the distinction between representation and the real world is constantly canceled and returned through the reversal of the meaning and through the skip of scale. At present, studies conducted on the work of Rossi concern the report that the architectural composition is the theory of form, focusing compositional development of a manufacturing process between the typological analysis and form invention. The research, through the analysis of some projects few designs, will try to analyze this issue through the rules of composition both graphical and concrete construction, hoping to decipher the mechanism underlying the invention. The almost total lack of published material on the project Teatro Domestico and the opportunity to visit the archives that preserve the drawings, has allowed the author of this study to deepen the internal issues in the project, thus placing this search as a first step toward possible further analysis on the works of Rossi linked to performance world. The final aim is therefore to produce material that can best describe the work of Rossi. Through the reading of the material published by the same author and the vision of unpublished material preserved in the archives, it was possible to develop new material and increasing knowledge about the work, otherwise difficult to analyze. The research is divided into two groups. The first, taking into account the close relationship most frequently mentioned by Rossi himself between archeology and architectural composition, stresses the importance of tipo such as urban composition reading system as well as open tool of invention. Resuming Ezio Bonfanti’s essay on the work of the architect we wanted to investigate how the paratactic method is applied to the early work conceived and, subsequently as the process reaches a complexity accentuated, while keeping stable the basic terms. Following a brief introduction related to the concept of the section and the different interpretations that over time the term had, we tried to identify with this facility a methodology for reading Rossi’s projects. The result is a constant typological interpretation of the term, not only related to the composition in plant but also through the elevation plans. The section is therefore intended as the overturning of such elevation is marked on the same plane of the terms used, there is a different approach, but a similarity of characters. The identification of architectural phonemes allows comparison with other arts. The research goes in the direction of language trying to identify the relationship between representation and construction, between the ephemeral and the real world. In this sense it will highlight the similarities between the graphic material produced by Ross and some important examples of contemporary author. The comparison between the composition system with the surrealist world of painting and literature will facilitate the understanding and identification of possible rules applied by Rossi. The second part of the research is characterized by a focus on the intent of the project chosen. Teatro Domestico embodies a number of elements that seem to conclude (assuming an end point but also to start) a curriculum author. With it, the experiments carried out on the theater started with the project for the Teatrino Scientifico (1978) through the project for the Teatro del Mondo (1979), into a Laic Tabernacle representative collective and private memory of the city. Starting from a reading of the draft, through the collection of published material, we’ve made an analysis on the explicit themes of the work, finding the conceptual references. Following the taking view of the original materials not published kept at Aldo Rossi's Archive Collection of the Canadian Center for Architecture in Montréal, will be implemented through the existing techniques for digital representation, a virtual reconstruction of the project, adding little to the material, a new element for future studies. The reconstruction is part of a larger research studies where the current technologies of composition and representation in architecture stand side by side with research on the method of composition of this architect. The results achieved are in addition to experiences in the past dealt with the reconstruction of some of the lost works of Aldo Rossi. A partial objective is to reactivate a discourse around this work is considered non-principal, among others born in the prolific activities. Reassessment of development projects which would bring the level of ephemeral works most frequented by giving them the value earned. In conclusion, the research aims to open a new field of interest on the part not only as a technical instrument of representation of an idea but as an actual mechanism through which composition is formed and the idea is developed.
Acústica de las iglesias jesuíticas como parte del patrimonio integral en Córdoba y San Ignacio Miní
Resumo:
En esta investigación se aborda el tema del comportamiento acústico de las Iglesias Jesuíticas de la ciudad de Córdoba (Argentina) y San Ignacio Mini ubicada en la localidad de San Ignacio, provincia de Misiones (Argentina), construidas hace dos siglos atrás y declaradas Patrimonio de la Humanidad, con el objetivo de evaluar los parámetros que determinan la comprensión de la palabra y la aptitud de cada una de las iglesias para el canto y la música religiosa. En una primera etapa la investigación se orientó a profundizar en las características constructivas interiores de cada templo y a proponer una metodología de análisis para comparar los resultados de las mediciones objetivas, realizadas mediante la implementación de mediciones in situ, con los resultados de las apreciaciones subjetivas resultantes de la elaboración de encuestas, a los fines de caracterizar acústicamente cada espacio sonoro. Se seleccionaron, para la caracterización objetiva de cada templo, aquellos parámetros que permiten sintetizar las propiedades acústicas relacionadas con la música y la palabra, y aquellos que posibilitan medir la proporción efectiva de las primeras reflexiones, consideradas como índices subjetivos de la capacidad de distinción del sonido por parte del oyente. Se comparan los valores alcanzados con las preferencias subjetivas obtenidas en las encuestas de opinión. Se relevaron tiempos de reverberación altos en todas iglesias, fuera de los considerados óptimos para cada recinto. Se analizaron los índices de calidad y se comprobó cómo influyen los diferentes materiales en el comportamiento acústico de cada recinto. Para la evaluación subjetiva se implementó una encuesta ya validada en la que se privilegió la fácil asociación entre parámetros acústicos y psicoacústicos, esto posibilitó encontrar aquellos parámetros objetivos, simulados con público, que estuviesen fuertemente relacionados con el juicio subjetivo, así como aquellos con menor correlación. La búsqueda y relevamiento de material grafico, fotográfico y otros documentos históricos posibilitó la reconstrucción de cada iglesia para su modelización y la evaluación del comportamiento de todos los templos con la presencia de feligreses, no habiéndose podido realizar mediciones bajo esta condición. El interés por obtener datos acústicos más precisos de la Iglesia San Ignacio Mini, que actualmente se encuentra en ruinas, llevó a utilizar herramientas más poderosas de cálculo como el método de las fuentes de imagen “Ray Tracing Impact” por medio del cual se logró la auralización. Para ello se trabajó con un archivo de audio que representó la voz masculina de un sacerdote en el idioma jesuítico-guaraní, recuperando así el patrimonio cultural intangible. ABSTRACT This research addresses the acoustic behavior of the Jesuit Churches in Cordoba City (Argentina) and San Ignacio Mini (located in the town of San Ignacio, Misiones, Argentina), built two centuries ago and declared World Heritage Sites, with the objective to evaluate the parameters that determine the speech comprehension and the ability of each of the churches for singing of religious music. The first step of the work was aimed to further investigate the internal structural characteristics of each temple and to propose an analysis methodology to compare the objective results of in situ measurements with the subjective results of surveys, in order to characterize acoustically each sound-space. For the subjective characterization of each temple, those parameters that allow synthesizing the acoustic properties related to music & speech and measuring the subjective indices for the recognition of sounds, were selected. Also, the values were compared with the ones obtained from the surveys. High reverberation times were found in all churches, which is not considered optimal for the enclosed areas of the temples. The quality indices were analyzed and it was found how the different materials influence in the acoustic behavior of each enclosure. For subjective evaluation, a survey was implemented (that was previously validated) where the association between acoustic and psychoacoustic parameters was privileged; this allowed to find those objective parameters who were strongly related to the subjective ones, as well as those with lower correlation. Photographic and graphic material and other historical documents allowed the reconstruction of each church for its modeling, and also the evaluation of the performance of all the temples in the presence of their congregation. The interest in obtaining more accurate acoustic data of the San Ignacio Mini Church, which is now in ruins, led to the use of most powerful methods, as for example the image-sources "Ray Tracing Impact" method. For this, an audio archive was used, representing a male voice of a priest in the Jesuit-Guaraní language; recovering in this way intangible cultural heritage.