The Fair Trade movement: an economic perspective

Fair Trade (FT) products such as coffee and textiles are becoming increasingly popular with altruistic consumers all over the world. This paper seeks to understand the economic effects of this grassroots movement which directly links ethically-minded consumers in industrialised countries with marginalised producers in developing economies. We extend the Ricardian trade model and introduce a FT sector in developing South that offers a fair wage – the FT premium. There are indeed positive welfare effects from FT but those come at the expense of rising inequalities within South which are in turn a rational by-product of FT. The degree of inequalities depends on the specifics of the cooperative structures in the FT sector. Given the rigidities and inequalities FT introduces and rests upon, this form of alternative trade appears to be only sustainable as niche movement.

Yhteiskuntavastuullinen kulutuskäyttäytyminen

Tämän kandidaatintyön päätarkoituksena on selvittää ja tarkastella yhteiskuntavastuullista kulutuskäyttäytymistä osana laajempaa markkinataloutta. Työ perustuu olemassa olevan kirjallisuuden ja tutkimusten esittelemiseen ja analysointiin. Eri lähteistä saatua tietoa pyritään yhdistelemään ja jäsentelemään niin, että yhteiskuntavastuullisesta kuluttamisesta rakentuu olennaisia asioita ja näkökantoja monipuolisesti käsittelevä kokonaisuus. Työ alkaa yhteiskuntavastuullisen näkökulman kehityksen tiiviillä esittelyllä, jonka jälkeen pohditaan yhteiskuntavastuullisen kuluttajan roolia osana kulutusmarkkinoita. Toisaalta hänellä on osto- ja kulutusvalintojensa kautta mahdollisuus vaikuttaa tuotteiden ominaisuuksin ja tarjontaan, mutta toisaalta hän joutuu tekemään valintansa tuottajien asettamissa tuotevalikoimaa ja -tietoa koskevissa puitteissa. Yhteiskuntavastuullista kuluttajaa voidaan yksiselitteisemmin tyypittää hänen eettisten asenteidensa ja tietoisuutensa mukaan, kun taas demografiset tekijät eivät ole osoittautuneet kovin toimivaksi luokittelutavaksi. Yhteiskuntavastuullinen kulutus- ja ostoprosessi poikkeaa normaalista lähinnä siten, että sen aikana kuluttaja painottaa tiedon hankintaa sekä vaihtoehtoisten kulutustapojen olemassaoloa. Hänen ostopäätöksensä perustuvat perinteisten ostokriteereiden lisäksi tuotteiden ja palvelusten eettisiin ominaisuuksiin, ja sen lisäksi, että hän vertailee eri tuottajien tarjoamia, hän harkitsee myös hyödykkeiden lainaamista, käytettynä ostoa tai jopa kokonaan hankkimatta jättämistä. Eettisyyteen perustuvien kulutuspäätösten takana on yhteiskuntavastuullisen valveutuneisuuden lisäksi moninaisia psykologisia ja sosiaalisia tekijöitä. Yhteiskuntavastuullisen ajattelutavan jatkuvasta leviämisestä huolimatta eettisesti tuotettujen tuotteiden ja palveluiden suhteelliset markkinaosuudet ovat tällä hetkellä vielä melko vaatimattomia. Syinä tähän voidaan pitää kuluttajien hämmennystä runsaan ja ristiriitaisen tiedon äärellä, yritysten yhteiskuntavastuullisuutta ja omia vaikutusmahdollisuuksia kohtaan tunnettua skeptisyyttä sekä muiden tuoteominaisuuksien, kuten hinnan ja laadun, priorisointia. On kuitenkin ennustettavissa, että tulevaisuudessa yritysten yhteiskuntavastuullinen toiminta tulee yhä korostumaan, ja siitä voi muodostua kannattava kilpailuvaltti. Jotta yritykset voisivat hyötyä optimaalisesti eettisistä toimintatavoistaan, niiden tulee segmentoida kohderyhmänsä ja asemoida tuotteensa oikein sekä varmistaa yksiselitteisen tuotetiedon saatavuus.

Investimento na Preservação do Meio Ambiente no Setor de Cosméticos: Relevância Atribuída pelos clientes de o Boticário e sua percepção quanto à conduta da Empresa

In spite of the environmental consumerism in Brazil not to meet in levels as advanced as in Europe and in the United States, some sectors are emerging as precursors of environmental relationships with their markets. Cosmetic's sector is one of them. This study discusses the subject of the ethical consumerism, especially the environmental one. It is focused in the consumer-citizen's context, more specifically in the consumer of a company of cosmetic's sector in Rio de Janeiro. To carry out this study, we chose a company that clearly assumed its commitment with the investment in the preservation of the environment: O Boticário. Initially, we investigated the relevance attributed by the customers of O Boticário to the investment accomplished in the search by the preservation of the environment by companies of this sector, comparing these results with the importance that has been imputed by the customers to traditional attributes of the Marketing. Later, we have analyzed these customers' perception in respect of the investment accomplished by the company in the search for the preservation of the environment. In the preliminary phase of the research, fourteen customers of O Boticário were interviewed. A structured questionnaire was applied to 90 respondents that have declared themselves customers of the mentioned company. The information were treated with descriptive statistics. The software employed has been the SPSS 10.0. Although the field research has indicated the characteristics of the product as priority for the consumer, the relevance attributed to the investment of the company in the search for the preservation of the environment was considered significant, with more prominence than some attributes traditionally judged as attributes-key of the Marketing. However, this apparent sensibility for the environmental subject doesn't seem to influence in search of information on environmental conduct of cosmetics' companies. In fact, a great deal of customers of O Boticário has declared that they have been unknowing about the conduct in favor of the environment on the part of the company, and a number, even larger, was not aware of the existence of the Fundação O Boticário de Proteção à Natureza.

AS REDES SOCIAIS NA INTERNET, O COMPARTILHAMENTO DE INFORMAÇÕES E A ADERÊNCIA AO CONSUMO CONSCIENTE: UM ESTUDO EXPLORATÓRIO NA REGIÃO DO GRANDE ABC PAULISTA

Aliadas aos estudos sobre sustentabilidade, há inúmeras discussões e atitudes para combater consequências do uso irracional dos recursos naturais do planeta. Surge assim o entendimento do consumo, suas influências e alternativas. O indivíduo pode ter hábitos de consumo de forma consumista ou de forma consciente. O consumista é entendido como o oposto dos hábitos do consumidor consciente, sendo levado pelo impulso e pelo estímulo à compra, sem avaliar suas necessidades e impactos futuros. O consumo é de fato indispensável à humanidade. Entretanto, quando aplicado de forma exacerbada e incorreta, pode gerar sérias consequências sociais e/ou ambientais. O consumidor consciente tem a qualificação de avaliar dentre as possibilidades existentes, os impactos que podem ser ocasionados com a aquisição, de tal modo, a minimizar suas consequências e contribuir de alguma forma para uma sociedade mais sustentável. O principal objetivo desta pesquisa foi compreender a aderência dos pesquisados ao comportamento de consumo consciente, bem como avaliar o compartilhamento de informações sobre o tema por pessoas que estão inseridas em alguma rede social na internet, partindo do pressuposto que este é um dos principais meios de comunicação e compartilhamento de informações. Para a pesquisa, foi utilizada a metodologia de análise qualitativa de caráter exploratório e a técnica de entrevistas em profundidade baseada em roteiro semiestruturado. Por meio da análise do conteúdo, a compreensão dos resultados aponta que todos os entrevistados possuem um grau de conhecimento sobre o consumo consciente e a maioria tenta ter algum tipo de ação consciente. Mas, ao mesmo tempo, esses indivíduos podem sofrer influências neste processo principalmente de caráter pessoal, levando à alteração de ação. Com relação ao compartilhamento do tema nas redes sociais na internet, foi possível identificar que grande parte dos entrevistados já teve algum tipo de experiência da situação, mas ainda em pequena escala, com poucas ocorrências. Também acredita-se que o canal pode ser utilizado para a proliferação do tema, o que nos leva à conclusão de que é um canal viável ao compartilhamento. Porém, mediante a ruptura de hábitos, é utilizado para a ocorrência de um maior engajamento por parte dos usuários. A análise apresenta uma compreensão e perspectivas a partir do recorte estudado, abrindo horizonte para novos estudos e aprofundamento das reflexões apresentadas neste trabalho.

On the cross-road of ethical- and fashion consumerism: intentions of pink ribbon campaign consumers

Tutkielman tavoitteena oli selvittää Roosanauha kampanjan tuotteiden ostoon liittyvää aikeen muodostumista kuluttajilla. Lisäksi tavoitteena oli selvittää onko aikeen muodostumisessa eroja uuden pinkin värin tai lahjoitus ominaisuuden osalta. Tutkimus toteutettiin sähköisenä kyselynä, jota analysoitiin tilastollisin menetelmin, lähinnä korrelaatioiden avulla. Tutkimus ei saavuttanut toivottua päämääräänsä lähinnä huonoksi jääneen vastausten kokonaismäärän vuoksi.Joitakin suuntaa antavia tuloksia pystyttiin kuitenkin tunnistamaan. Tuloksissa oli viitteitä lahjoitusominaisuuden tärkeydestä kuluttajille sekä vaaleanpunaiseen väriin positiivisesti asennoitumisesta. Kampanjan jatkoa ajatellen markkinoijien on syytä huomata tuloksissa ilmennyt värin tärkeä rooli sekä lahjoitusominaisuudelle painottunut sosiaalisten normien vahvuus.

The need for adequate ethical guidelines for qualitative health research

O artigo discute a adequação de aplicar a Resolução 196/961 do Conselho Nacional de Saúde - CNS, às pesquisas qualitativas em saúde, que se baseiam em paradigmas não positivistas. Nestas pesquisas, freqüentemente as decisões sobre a pesquisa são tomadas conjuntamente com a comunidade em estudo. Há a preocupação de favorecer a justiça e a mudança social. E, uma vez que a subjetividade pode ser considerada seu instrumento privilegiado, busca-se o balanço entre objetividade e subjetividade, e discute-se como superar a visão do pesquisador. Estudamos o âmbito de aplicação e a concepção de pesquisa presentes nas diretrizes éticas internacionais e brasileiras. Verificamos que elas adotam uma concepção positivista de pesquisa, que prevê: teste de hipótese, definição prévia de todos os procedimentos pelo pesquisador e neutralidade do pesquisador e do conhecimento produzido. Serão apresentadas algumas características das pesquisas qualitativas, as implicações éticas da maneira como a pesquisa qualitativa é concebida nos paradigmas não positivistas e um breve histórico dos documentos sobre ética em pesquisa. Concluímos que não é adequado analisar estas pesquisas com base nestes documentos e sugerimos a elaboração de diretrizes específicas

The ethical component of professional competence in nursing: An analysis

The purpose of this article is to initiate a philosophical discussion about the ethical component of professional competence in nursing from the perspective of Brazilian nurses. Specifically, this article discusses professional competence in nursing practice in the Brazilian health context, based on two different conceptual frameworks. The first framework is derived from the idealistic and traditional approach while the second views professional competence through the lens of historical and dialectical materialism theory. The philosophical analyses show that the idealistic view of professional competence differs greatly from practice. Combining nursing professional competence with philosophical perspectives becomes a challenge when ideals are opposed by the reality and implications of everyday nursing practice.

Clinical relationships and ethical problems in primary care, Sao Paulo, SP, Brazil

Objectives: Main Objective: to identify ethical problems in primary care according to nurses` and doctors` perceptions. Secondary Objective: to know ethical issues of patient-professional relationships in primary care. Design: Synthesis to integrate and reinterpret primary results of qualitative studies. Setting: Primary healthcare centers, Sao Paulo, SP, Brazil. Participants and/or context: Incidental sample of 34 nurses and 36 medical doctors working in primary healthcare centers selected by convenience. Methods: Individual, semi-structured interviews to identity situations considered as sources of ethical problems. The sample is socially representative of primary care health centers and professionals. Data collection assured discourse saturation. Hermeneutic-dialectical discourse analysis was used to study the results. Results: Patient-professional relationships and team work were the main sources of ethical problems. The most important problems were patient information, privacy, confidentiality, interpersonal relationship, linkage and patient autonomy. These issues reflect the recent changes in clinical relation ships and show the peculiarities of primary care with its continuous care which lasts a long time. Healthcare involves multiprofessional team work in the midst of the patient claims for autonomy. Good care of patients needs requires a relationship based on communication and cooperation, and includes feelings and values, with communication skills. Conclusions: Ethical problems in primary care are common situations. For quality and humane primary care the relationship should consist of dialogue, trust and cooperation. (C) 2009 Elsevier Espana, S.L. All rights reserved.

Ethical preferences for influencing superiors: A 41-society study

With a 41-society sample of 9990 managers and professionals, we used hierarchical linear modeling to investigate the impact of both macro-level and micro-level predictors on subordinate influence ethics. While we found that both macro-level and micro-level predictors contributed to the model definition, we also found global agreement for a subordinate influence ethics hierarchy. Thus our findings provide evidence that developing a global model of subordinate ethics is possible, and should be based upon multiple criteria and multilevel variables. Journal of International Business Studies (2009) 40, 1022-1045. doi:10.1057/jibs.2008.109

Something moves: a philosophical and ethical praise to the combat practicing as art and education

In this work we tried to produce a philosophic-ethic praise to the Martial Arts` combat practice, based in our years of Martial Arts training accompanied with studies of oriental and occidental Philosophy. Tracing a critical history of the changes happened to the Martial Arts we brought the concept of combat as a martial practice of life empowerment. Opposing this, we presented the notion of fight as a result of the capture that the war arts suffered because of the despotic empires. Besides, we demonstrated that the combat practice is simultaneously an artistic and educational activity, because it aims at the production of an immanence field witch is loyal to the event.