Defining student participation and empowerment in higher education

Customer participation has been studied for decades; however, it gained a postmodern perspective around the year 2000. Customers have become co-creators of personalized experiences, moving from the audience to the stage. In the educational context, students must take responsibility for their learning process and participate in the production of the service. This changing is providing opportunities and challenges for higher education institutions (HEIs) to redefine their relationship with stakeholders, especially with students. This study is based on the service dominant logic (SDL) perspective because students are assumed to take the role of co-creators of knowledge in the educational setting. The research uses adapted frameworks and concepts applied in organizational, knowledge-intensive business services (KIBS) and also medical studies to advance the understanding of value co-creation in the HEI context. The current study addresses a lack of research in the higher education context focusing on defining students’ participation and students’ empowerment in higher education context. An empirical investigation was developed with traditional schools in Brazil. This investigation allowed the description of the constructs in the specific context. The description of student participation in HEIs context reflects the relevance of three dimensions – information sharing, personal interaction and responsible behavior. In the Brazilian context, responsible behavior is the weakest dimension in the construct, because the responsibilities are unbalanced between students and professors. The main reasons identified for this unbalanced relation were cultural issues and local regulation. Student empowerment was described as composed by four dimensions – meaningfulness, competence, impact and choice; however, one of them – choice – was identified as the weakest dimension, facing cultural and bureaucratic barriers for implementation in the Brazilian educational context. Moreover, interviewees spontaneously cited the idea of trust in the faculty as an important antecedent of student participation that must be considered when analyzing student participation and empowerment mechanisms. An additional contribution was the proposal of a theory-based framework for understanding the service dominant logic perspective in the HEI context, in which student participation and student empowerment were explored as mechanisms leading to positive student behavior toward institution.

Management of Customer Co-development in Business-to-Business Markets

Management of customer co-development means involving customers in the development of new products and services, and coordinating the process. In business-tobusiness markets, customer co-development enables the development of innovations that better match customer needs and strengthens customer relationships. However, close collaboration with customers can hamper the innovativeness of new products and lead to overly customized solutions. Therefore, the management of co-development is crucial to its success. Yet the existing research on management of co-development has mainly focused on selecting the right collaboration partners, and the field lacks understanding on how to manage the tensions inherent in customer co-development. The purpose of this thesis is to increase understanding on the management of the codevelopment. The thesis is divided into two parts. The first comprises the literature review and conclusions for the whole study, and the second presents four publications. From the methodological perspective, the research papers follow exploratory qualitative research design. The empirical data comprise interviews with 60 persons, representing 25 different organizations, and a group of 11 end users. The study conceptualizes management of customer co-development in three dimensions 1) relational co-development processes, 2) co-development challenges and paradoxes, and 3) internal customer involvement processes. The findings contribute to the customersupplier relationship, innovation, and marketing management literatures by providing a framework on supplier-customer co-development, addressing co-development paradoxes and their management processes, and suggesting practices for customer involvement. For practitioners, the findings provide tools to manage the challenges related to codevelopment with customers.

Verkostot kuntien kehittämisessä

Tutkimuksen tarkoituksena on selvittää verkostojen merkitystä uusien ideoiden tuojana kuntajohtamisessa kuntajohtajan näkökulmasta katsottuna ja osallistua liiketaloudelliseen keskusteluun kuntajohtamisen kehittämiseksi. Tutkimuksen tavoitteena on kuvata ja ymmärtää kuntajohtajan verkostoja ja niiden merkitystä kuntien kehittämisessä. Tutkimus on luonteeltaan laadullinen tutkimus, jonka aineisto on kerätty haastattelemalla neljää kuntajohtajaa. Tutkimustulokset osoittavat, että kuntajohtajat toimivat aktiivisesti kunnan ulkopuolisissa verkostoissa pyrkien löytämään ideoita ja ratkaisuja kuntien uudistamiseen. Kuntien sisäisten verkostojen, henkilöstön ja poliittisten päättäjien, hyödyntämistä voidaan parantaa yhteisellä strategiatyöllä ja sosiaalista vuorovaikutusta sekä johtamisjärjestelmiä kehittämällä. Myös asiakkaiden osallistumista uusien sosiaalisten innovaatioiden kehittämiseen tulisi lisätä. Tutkimuksessa käytettiin viitekehyksenä Todorova ja Durisinin (2008) absorptiivisen kapasiteetin mallia, johon mallin soveltamisen pohjalta esitetään kehittämisajatuksia.

Tilastollinen tutkimus ohjelmiston laatuun vaikuttavista tekijöistä

Tämä työ on tehty osana MASTO-tutkimushanketta, jonka tarkoituksena on kehittää ohjelmistotestauksen adaptiivinen referenssimalli. Työ toteutettiin tilastollisena tutkimuksena käyttäen survey-menetelmää. Tutkimuksessa haastateltiin 31 organisaatioyksikköä eri puolelta suomea, jotka tekevät keskikriittisiä sovelluksia. Tutkimuksen hypoteeseina oli laadun riippuvuus ohjelmistokehitysmenetelmästä, asiakkaan osallistumisesta, standardin toteutumisesta, asiakassuhteesta, liiketoimintasuuntautuneisuudesta, kriittisyydestä, luottamuksesta ja testauksen tasosta. Hypoteeseista etsittiin korrelaatiota laadun kanssa tekemällä korrelaatio ja regressioanalyysi. Lisäksi tutkimuksessa kartoitettiin minkälaisia ohjelmistokehitykseen liittyviä käytäntöjä, menetelmiä ja työkaluja organisaatioyksiköissä käytettiin, ongelmia ja parannusehdotuksia liittyen ohjelmistotestaukseen, merkittävimpiä tapoja asiakkaan vaikuttamiseksi ohjelmiston laatuun sekä suurimpia hyötyjä ja haittoja ohjelmistokehityksen tai testauksen ulkoistamisessa. Tutkimuksessa havaittiin, että laatu korreloi positiivisesti ja tilastollisesti merkitsevästi testauksen tason, standardin toteutumisen, asiakasosallistumisen suunnitteluvaiheessa sekä asiakasosallistumisen ohjaukseen kanssa, luottamuksen ja yhden asiakassuhteeseen liittyvän osakysymyksen kanssa. Regressioanalyysin perusteella muodostettiin regressioyhtälö, jossa laadun todettiin positiivisesti riippuvan standardin toteutumisesta, asiakasosallistumisesta suunnitteluvaiheessa sekä luottamuksesta.

Asiakkaan roolit teollisten ratkaisujen yhteisinnovoinnissa: Tuote- ja palvelulähtöinen näkökulma

Tutkimuksessa käydään läpi, minkälaisia rooleja asiakkaalla on teollisten ratkaisujen yhteisinnovoinnissa. Samalla tutkitaan, missä innovaatioprosessin eri vaiheessa asiakas on mukana. Koska kirjallisuutta aiheesta on hyvin niukalti, tarkastellaan työssä teollisia tuotteita ja palveluita ja niiden pohjalta tehdään johtopäätöksiä koskien teollisten ratkaisujen yhteisinnovointia. Työ on kirjallisuustutkimus, joka koostuu alan keskeisistä julkaistuista kirjoista ja artikkeleista. Näiden pohjalta käydään läpi, minkälaisia rooleja asiakkaalla on teollisissa tuote- ja palveluinnovaatioprosesseissa, sekä missä vaiheessa prosessia nämä roolit esiintyvät. Vertaamalla saatuja tuloksia jo olemassa oleviin asiakkaan rooleihin yleisesti teollisessa innovoinnissa, on tutkimuksessa esitetty, minkälaisia rooleja asiakkaalla voi olla teollisten ratkaisujen yhteisinnovoinnissa. Asiakkaan roolit eroavat ratkaisuinnovoinnin tiettyjen ominaispiirteiden vuoksi jonkun verran siitä, mitä ne ovat verrattuna rooleihin tuote- ja palveluinnovoinnissa. Kuitenkin, tutkimuksessa tuli selville, että monet roolit siirtyvät suoraan ratkaisuihin, vaikkakin hieman eri merkityksellä. Lisäksi mukanaololle eri innovaatioprosessin vaiheissa on muodostettavissa kokonaiskuva vertaamalla prosessia tuote- ja palvelukehitysprosessiin ratkaisuinnovoinnin ominaispiirteet huomioiden.

O papel da confiança na coprodução

Esse trabalho investigou empiricamente a influência que a confiança que o cliente deposita no prestador de serviços exerce sobre a efetividade da coprodução do cliente em serviços intensivos em conhecimento baseados em tecnologia. Para tanto, foi realizada uma revisão da literatura de marketing de serviços e de gerenciamento de operações sobre a participação do cliente na produção e entrega de serviços, que é o que caracteriza genericamente a coprodução do cliente. Também foi revisada a literatura sobre serviços intensivos em conhecimento, em busca de entender suas características e especificidades, e sobre confiança, especialmente na área de marketing de relacionamento. Sobre a participação do cliente na produção e entrega de serviços, constatou-se que existe na literatura uma visão consagrada que trata o cliente como “funcionário parcial” da empresa durante os encontros de serviços. Essa visão propõe recorrentemente um modelo conceitual em que a efetividade da coprodução do cliente apresenta três antecedentes fundamentais: clareza de papel, motivação e expertise do cliente. Além disso, foi identificada uma proposição teórica especificamente para o setor de serviços intensivos em conhecimento, nunca testada empiricamente, que sugere que esses três antecedentes da efetividade da coprodução são influenciados por um conjunto de comportamentos colaborativos desejáveis, batizados de responsabilidades do papel do cliente. Dessa forma, este trabalho testou um modelo conceitual que estabeleceu a confiança e as responsabilidades do papel do cliente como antecedentes da clareza de papel, motivação e expertise do cliente no processo de coprodução do cliente. Foi utilizada uma abordagem quantitativa e os dados foram levantados junto a profissionais que já participaram de projetos de software na condição de clientes. A coleta de dados usou um questionário estruturado construído a partir de escalas de mensuração de estudos anteriores. As relações entre os conceitos foram testadas por meio da técnica de modelagem de equações estruturais. Os resultados obtidos apresentaram evidências de que a confiança e as responsabilidades do papel do cliente impactam positivamente a clareza de papel, a motivação ou a expertise do cliente, abrindo espaço para pesquisas futuras que aprofundem o entendimento das relações entre esses conceitos e sua importância para a efetividade da coprodução do cliente.

An Examination of Customers’ Attitudes about Table Top Technology in Full-Service Restaurants

This paper examines the influence of customer-facing technology in full-service restaurants. As a new addition to the service experience, tabletop devices offer the customer more control over the dining experience, and also increase customer participation in the service process, which has the potential to upset the traditional exchange between service providers and customers in restaurants. To examine how customers react to the use of tabletop devices, this study examines 1,343 point-of-sales transactions from 20 units of a full-service casual dining restaurant chain and matches customer in-restaurant transactions to their reactions to tabletop devices used during their meals. Results show that over 70% of the customers who used tabletop devices reported positive affect toward the device, with approximately 79% of customers reporting that the device improved their experience, citing convenience, ease of use, and credit card security as some benefits of using the technology. Approximately 80% of the customers who used the device reported that they would return to the restaurant because of the positive affect. The results also indicate that likeability of the device and tip percentage were positively and significantly connected to customer reports of the devices having a positive effect on experience and on desire to return. In addition, when customers reported increased return intentions, likeability of the device was higher regardless of reports of the device improving restaurant experience, showing that the introduction of tabletop devices had a positive effect for most—but not all—customers.

A matter of time: Phases of customer co-creation community participation and their impact on customer behavior

Despite the growing relevance of co-creating customer communities only little scientific evidence is available on their impact on transactional behavior of participants. Previous research has mostly used self-reported data or distinguished only between during and pre-community phases obtaining mixed results. However, the author proposes that co-creating community activity takes place in five distinguishable phases and changes in transactional behavior are limited to certain phases. Using 33 months of transactional data of a Dutch online auction provider a study was conducted covering all five phases of the community co-creation process from community planning over community set-up, co-development and co-testing to post-launch. The overall results indicate mixed effects of community participation on the different transactional variables during the co-creation process. Community participation had positive effects on auctions listing behavior at the community set-up, co-development and post-launch phases, whereby the number of auctions listed peaked during the community set-up phase. These results suggest that the impact on transactional behavior differs between co-creation phases and different psychological mechanism limited to certain phases might trigger the respective changes.

Customer Support, Motivation to participate and participation in services : a first step.

International audience

Determining the Adjustment Baseline Parameters to Define an Accurate Customer Baseline Load

Demand response is an energy resource that has gained increasing importance in the context of competitive electricity markets and of smart grids. New business models and methods designed to integrate demand response in electricity markets and of smart grids have been published, reporting the need of additional work in this field. In order to adequately remunerate the participation of the consumers in demand response programs, improved consumers’ performance evaluation methods are needed. The methodology proposed in the present paper determines the characterization of the baseline approach that better fits the consumer historic consumption, in order to determine the expected consumption in absent of participation in a demand response event and then determine the actual consumption reduction. The defined baseline can then be used to better determine the remuneration of the consumer. The paper includes a case study with real data to illustrate the application of the proposed methodology.

Customer stimulation in lean software development

The process of developing software is a complex undertaking involving multiple stakeholders. While the intentions of these parties might vary to some extent, the ultimate goal can be seen as a satisfactory product. Lean and agile software development practices strive toward this and they place customer contentment as one of the highest aims of the process. An important aspect of any development process is the act of innovation. Without it, nothing progresses and the whole process is unnecessary. As a target domain expert, the customer is an important part of effective innovation. Problems arise, however, when the customer is not actively taking part in the activities. Lack of familiarity with software development can easily cause such issues. Unfortunately, the amount of research conducted on product innovation is unimpressive. This makes it difficult to formulate a recommended approach on stimulating the customer and encouraging a more active participation. Ultimately, a small set of high-level guidelines were identified from the available literary resources for inducing innovation. To conclude, this thesis presents the findings made during the development of a small web application and compares them to the aforementioned literature findings. While the guidelines seem to provide promising results, further empirical research is needed to attain more significant conclusions.

Democracia Corinthiana : sentidos e significados da participação dos jogadores = Corinthians democracy : meanings and significance of the players' participation

Universidade Estadual de Campinas . Faculdade de Educação Física

Participation of neuronal nitric oxide synthase in experimental neuropathic pain induced by sciatic nerve transection

Nerve injury leads to a neuropathic pain state that results from central sensitization. This phenomenom is mediated by NMDA receptors and may involve the production of nitric oxide (NO). In this study, we investigated the expression of the neuronal isoform of NO synthase (nNOS) in the spinal cord of 3-month-old male, Wistar rats after sciatic nerve transection (SNT). Our attention was focused on the dorsal part of L3-L5 segments receiving sensory inputs from the sciatic nerve. SNT resulted in the development of neuropathic pain symptoms confirmed by evaluating mechanical hyperalgesia (Randall and Selitto test) and allodynia (von Frey hair test). Control animals did not present any alteration (sham-animals). The selective inhibitor of nNOS, 7-nitroindazole (0.2 and 2 µg in 50 µL), blocked hyperalgesia and allodynia induced by SNT. Immunohistochemical analysis showed that nNOS was increased (48% by day 30) in the lumbar spinal cord after SNT. This increase was observed near the central canal (Rexed’s lamina X) and also in lamina I-IV of the dorsal horn. Real-time PCR results indicated an increase of nNOS mRNA detected from 1 to 30 days after SNT, with the highest increase observed 1 day after injury (1469%). Immunoblotting confirmed the increase of nNOS in the spinal cord between 1 and 15 days post-lesion (20%), reaching the greatest increase (60%) 30 days after surgery. The present findings demonstrate an increase of nNOS after peripheral nerve injury that may contribute to the increase of NO production observed after peripheral neuropathy.

Acolhendo o acolhedor: o caminho mais curto para a humanização da assistência

INTRODUÇÃO: o acolhimento tem se constituído num potente disparador de mudanças. Este trabalho reflete a satisfação experimentada, resultante da atuação num ambiente altamente sinérgico e produtivo. OBJETIVO: implantação e implementação da assistência materno-neonatal a partir do acolhimento ao cliente interno. MÉTODO: realizou-se observação direta do cotidiano em setores distintos do Hospital Maternidade Interlagos (HMI) -SES/SP e seu Ambulatório. Foram realizadas entrevistas semi-estruturadas com dois profissionais da equipe multidisciplinar, as quais subsidiaram oficinas de humanização no ambiente hospitalar. Os profissionais foram divididos em áreas de exercício profissional, da administrativa à assistencial. RESULTADOS: ocorreu implantação do Comitê de Acolhimento e Humanização da Assistência Materno-Neonatal no Hospital Maternidade Interlagos, com participação dos líderes de acolhimento na gerência institucional, provendo melhor desempenho individual e coletivo no exercício laboral na Unidade Hospitalar

Contraceptive methods with male participation: a perspective of brazilian couples

OBJECTIVE: To assess the perspectives of couples who requested vasectomy in a public health service on the use of male participation contraceptive methods available in Brazil: male condoms, natural family planning/calendar, coitus interruptus and vasectomy. METHODS: A qualitative study with semi-structured interviews was held with 20 couples who had requested vasectomy at the Human Reproduction Unit of the Universidade Estadual de Campinas, Brazil. Data analysis was carried out through thematic content analysis. FINDINGS: The couples did not, in general, know any effective contraceptive options for use by men and/or participating in their use, except for vasectomy. The few methods with male participation that they knew of were perceived to interfere in spontaneity and in pleasure of intercourse. Men accepted that condom use in extra-conjugal relations offered them protection from sexually transmitted diseases; that their wives might also participate in extra-marital relationships was not considered. DISCUSSION: The few contraceptive options with male participation lead to difficulty in sharing responsibilities between men and women. On the basis of perceived gender roles, women took the responsibility for contraception until the moment when the situation became untenable, and they faced the unavoidable necessity of sterilization. CONCLUSIONS: Specific actions are necessary for men to achieve integral participation in relation to reproductive sexual health. These include education and discussions on gender roles, leading to greater awareness in men of the realities of sexual and reproductive health