Core Competence of a Small or Medium Sized Content Providing Company Operating in the Information and Communication Technologies Secto

Tutkimuksen tavoitteena on tarkastella tekijöitä, joista ydinosaaminen muodostuu, sekä sitä kuinka yritykset voisivat parhaiten hyödyntää omia resurssejaan ja osaamistaan tunnistetun ydinosaamisen avulla. Teoria osuudessa käydään läpi kuinka ydinosaaminen on kirjallisuudessa määritelty ja miten yritykset voivat sen määritellä sisäisesti itselleen. Empiirisessä osiossa käydään läpi Telecom Business Research Centerissä tehdyn kvantitatiivisen selvityksen pohjalta valitut kolme sisällöntuottaja case - yritystä sekä kuvataan näiden osaamista. Tiedot yrityksistä perustuvat niiden edustajille tehtyihin haastatteluihin ja heidän käsitykseensä omasta yrityksestään. Tämä näkemys on tutkimuksen kannalta äärimmäisen relevanttia, koska ydinosaamisen määrittely tehdään yrityksessä sisäisesti juuri haastatellun kaltaisten yrityksen ydintoimijoiden toimesta. Varsinaisten case -yritysten lisäksi käydään läpi käytännön tapaus action-oriented -tutkimusosuudessa. Tutkimusta ja siinä käsiteltyjä esimerkkejä tulisi hyödyntää yrityksen oman ydinosaamisselvityksen apuna prosessin varrella.

Is production the core competence for the internationalization of emerging country firms?

The rise of new multinationals in countries like Brazil provides an opportunity to revisit and carefully construct theories of how firms internationalize, a topic on which extant theory is weak. Brazilian firms are "infant multinationals", unlike developed country firms that are "mature multinationals". They are also internationalizing in a very different global context, and can do so on the basis of different competitive advantages than multinationals that came before. Therefore, this study aims at creating subsidies for theory building about early-stage internationalization. Emerging country firms have Production competences as main competitive asset to internationalize, what reflects their competitive positioning in home markets and their entry strategy in international markets. In the case of early-entrants - Western multinationals in the 1950s and Japanese in the 1980s - the Production competence played a key role for successful internationalization. Thus, the focus of the study is the role that the Production competence plays in the internationalization of late-entrants, the emerging country multinationals. The research design considers not only the position of the headquarters but also the initiatives of the subsidiaries and the dynamic interplay between both. The paper allows a better understanding of internationalization processes and the role of Production, when firms start building their own international networks. It brings relevant insights about the paths that are being followed by emerging country multinationals, the difficulties they find, the solutions they develop. These are important inputs not only for new theory building but also for managerial practice. (C) 2012 Elsevier B.V. All rights reserved.

Flexibility in Airline Business Models with Core Competence as an Indicator.

The airline industry is often unstable and unpredictable forcing airlines to restructure and create flexible strategies that can respond to external operating environmental changes. In turbulent and competitive environments, firms with higher flexibility perform better and the value of these flexibilities depends on factors of uncertainty in the competitive environment. A model is sought for and arrived at, that shows how an airline business model will function in an uncertain environment with the least reduction in business performance over time. An analysis of the business model flexibility of 17 Airlines from Asia, Europe and Oceania, that is done with core competence as the indicator reveals a picture of inconsistencies in the core competence strategy of certain airlines and the corresponding reduction in business performance. The performance variations are explained from a service oriented core competence strategy employed by airlines that ultimately enables them in having a flexible business model that not only increases business performance but also helps in reducing the uncertainties in the internal and external operating environments.

Identifying the core competence as a key requirement for business model innovation. The case of Airlines as a service industry

Core competencies form the basis of an organization’s skills and the basic element of a successful strategic execution. Identifying and strengthening the core competencies enhances flexibility thereby strategically positioning a firm for responding to competition in the dynamic marketplace and can be the difference in quality among firms that follow the same business model. A correct understanding of the concept of business models, employing the right core competencies, organizing them effectively and building the business model around the competencies that are constantly gained and assimilated can result in enhanced business performance and thus having implications for firms that want to innovate their business models. Flexibility can be the firm’s agility to shift focus in response to external factors such as changing markets, new technologies or competition and a firm’s success can be gauged by the ability it displays in this transition. Although industry transformations generally emanate from technological changes, recent examples suggests they may also be due to the introduction of new business models and nowhere is it more relevant than in the airline industry. An analysis of the business model flexibility of 17 Airlines from Asia, Europe and Oceania, that is done with core competence as the indicator reveals a picture of inconsistencies in the core competence strategy of certain airlines and the corresponding reduction in business performance. The performance variations are explained from a service oriented core competence strategy employed by airlines that ultimately enables them in having a flexible business model that not only increases business performance but also helps in reducing the uncertainties in the internal and external operating environments. This is more relevant in the case of airline industry, as the product (the air transportation of passengers) minus the service competence is all the same.

Distinctive manufacturing competence or core competence:which is more relevant in non-corporate organizations?

This paper addresses the issues of what core competencies mean in the light of the earlier existing concept of distinctive manufacturing competencies (or manufacturing competencies). The apparent parallels bel ween these two concepts are highlighted and considered. The results of empirical research comlucled via a survey of UK non-corporate organizations is presented and then analyzed. The results from the investigation lead directly to conclusions about the relevance of these competency concepts to non-corporate, non-multinational organizations.

A model for evaluation of generic competences in engineering: application to the problem. Solving competence at the technical University of Madrid.

The competence evaluation promoted by the European High Education Area entails a very important methodological change that requires guiding support to help teachers carry out this new and complex task. In this regard, the Technical University of Madrid (UPM, by its Spanish acronym) has financed a series of coordinated projects with a two-fold objective: a) To develop a model for teaching and evaluating core competences that is useful and easily applicable to its different degrees, and b) to provide support to teachers by creating an area within the Website for Educational Innovation where they can search for information on the model corresponding to each core competence approved by UPM. Information available on each competence includes its definition, the formulation of indicators providing evidence on the level of acquisition, the recommended teaching and evaluation methodology, examples of evaluation rules for the different levels of competence acquisition, and descriptions of best practices. These best practices correspond to pilot tests applied to several of the academic subjects conducted at UPM in order to validate the model. This work describes the general procedure that was used and presents the model developed specifically for the problem-solving competence. Some of the pilot experiences are also summarised and their results analysed

A model for evaluation of generic competences in engineering: application to the problem-solving competence at UPM.

The competence evaluation promoted by the European High Education Area entails a very important methodological change that requires guiding support to help teachers carry out this new and complex task. In this regard, the Technical University of Madrid (UPM, by its Spanish acronym) has financed a series of coordinated projects with a two-fold objective: a) To develop a model for teaching and evaluating core competences that is useful and easily applicable to its different degrees, and b) to provide support to teachers by creating an area within the Website for Educational Innovation where they can search for information on the model corresponding to each core competence approved by UPM. Information available on each competence includes its definition, the formulation of indicators providing evidence on the level of acquisition, the recommended teaching and evaluation methodology, examples of evaluation rules for the different levels of competence acquisition, and descriptions of best practices. These best practices correspond to pilot tests applied to several of the academic subjects conducted at UPM in order to validate the model. This work describes the general procedure that was used and presents the model developed specifically for the problem-solving competence. Some of the pilot experiences are also summarised and their results analysed

Linking strategy and the knowledge of the firm

Discovering the ways through which firms develop and maintain competitive advantage is a central research stream in management theory. The objective of this paper is to present a contribution to the discussion of the knowledge of the firm as a source of competitive advantage. The paper states that a firm's success is a consequence of its ability in the continuous development of core competencies that will sustain its competitiveness over time. Core competencies are understood as the sets of knowledge that differentiate a company strategically. The firm must discover, develop, share and update the knowledge that sustains the present and future core competencies. Knowledge management, through processes of knowledge creation and integration, is one way of doing this.

Marketing plan for Snack Books

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Palvelusopimukset tienpidon hankinnoissa

Infrarakentamisen toimintaympäristö on muuttumassa. Aikaisemmin julkinen sektori hallitsi toimialaa, mutta markkinat ovatavautumassa. Teknologian kehittäminen siirtyy julkiselta tilaajataholta yksityisille ja osaaminen yritysten kilpailutekijänä korostuu. Julkisen sektorin tehtävänä on luoda edellytyksiä tällaiselle toiminnalle. Toimintoja tullaan Tiehallinnossa ulkoistamaan yhä enemmän. Uusissa palvelusopimusmalleissa yhdistetään tieverkon tai tuotteen kunnon hallinta, toimenpiteiden ohjelmointi sekä palvelujen hankinta. Tästä muodostuu yhtenäinen prosessi, josta palvelun tuottaja vastaa. Nykyisin käytössä olevassa hankintamallissa edellä mainitut toiminnot on hajautettu useammalle eri vastuutaholle. Tämän työn tavoitteena on tarkastella palvelusopimusmallin soveltuvuutta hankintamenettelyjen eräänä vaihtoehtona. Lähtökohtana on tehdä ajallisesti pidempiä, sisällöllisesti laajempia sopimuksia. Palvelusopimusmallia voidaan soveltaa moniin hankintoihin. Tässä työssä tarkastellaan palvelusopimusmallia päällystetyn tieverkon ylläpidon hankinnassa. Uusien toimintatapojen käyttöönotossa on tärkeää saada alan toimijat yhdessä kehittämään näitä malleja. Työssä on haastateltu alan toimijoita ja heidän mielipiteet on otettu huomioon suunniteltaessa palvelusopimuksen sisältöä. Uusi sopimusmalli motivoi innovatiivisiin ratkaisuihin. Niiden syntymistä edesauttaa yritysten verkostomainen toiminatapa ja kumppanuuden syventäminen. Jokainen yritys voi tällöin keskittyä omaan ydinosaamiseensa. Samalla toimintojen kokonaistuottavuutta voidaan parantaa. Riskien hallinta on eräs tärkeimmistä asioista palvelusopimusmallin mukaisen toiminnan onnistumiselle. Riskien tunnistaminen ja niiden jakaminen eri osapuolten kesken oikeuden mukaisesti tulee sopimusmallissa hallita. Merkittävänä riskitekijöinä nousivat tässä työssä esiin, vaikeasti hallittavat, pitkän sopimusajan tuomat uhat.

Tavaratalojohtajien osaamisesta kohti koko organisaation kehittämistä - Case K-citymarket Oy

Tämän tutkimuksen tavoitteena oli tarkastella tietojohtamista organisaation inhimillisen pääoman (human capital) näkökulmasta. Erityisesti tässä työssä tarkasteltiin johtajien osaamista, motivaatiota ja motivointia, sitoutumista ja sitouttamista sekä johtajien vuorovaikutustaitoja ja edellä mainittujen aiheiden merkitystä organisaatiolle pääomien kasvattamisen näkökulmasta. Tutkimuksen empiirisessä osassa käytettiin kvantitatiivista ja kvalitatiivista tutkimusotetta. Tutkimusmenetelmänä käytettiin SPSS for Windows (12.0.1.) -tilasto-ohjelmaa sekä puolistrukturoituja teemahaastatteluja. Tutkimus osoitti selkeästi inhimillisen pääoman (osaamisen, motivaation ja sitoutumisen) tärkeyden ja merkityksen organisaatiolle. Tulevaisuuden kilpailukyky rakentuu paljolti juuri inhimillisen pääoman varaan. Kilpailukyvyn kannalta juuri inhimillisen pääoman merkityksen tunnistaminen ja hyödyntäminen on tärkeää. Johtajilla on oma merkityksensä organisaation kehitykselle, kuitenkin organisaation koostuu kaikista siinä vaikuttavista ihmisistä.

Asiantuntijaorganisaation osaamisen ja tietämyksen kehittäminen : Case: UPM Kymmene Metsä Metsätalous ja maankäyttö

Tämän tutkimuksen tavoitteena on tarkastella, mikä merkitys erilaisella osaamisella asiantuntijaorganisaatiossa, mitä osaamista organisaatiossa tarvitaan, selvittää mitä osaamista organisaatiossa on ja kuinka olemassa oleva osaaminen ja resurssit vastaavat tarpeita jatkuvan kilpailukyvyn ylläpitämiseksi. Kohdeorganisaationa tutkimuksessa on UPM-Kymmene, Metsä, Metsätalous- ja maankäyttö -yksikkö, Valkeakoskella. Tutkimuksen tarkoituksena on luoda pohja organisaation kehittämisohjelmalle.Tutkimuksen teoreettisina viitekehyksinä ovat eri tutkijoiden näkemykset tiedon ja osaamisen johtamisesta, tiedon ja osaamisen johtamisen sukupolvista, tiedon ja osaamisen johtamisen yhdistymisestä sekä näkemykset osaamisen kehittämisestä. Tutkimus osoittaa selkeästiosaamisen ja tiedon tärkeyden ja merkityksen organisaatiolle.

Exploring the strategic impact of technological change - Studies on the role of Internet in magazine publishing

Over the past few decades, turbulent change has characterized the situation in the media industry. It has been noted that digitalization and new media are strongly influencing the industry: it is changing the existing market dynamics and requires new strategies. Prior research on the impact of digitalization and the Internet has emphasized news-focused media such as newspaper publishing and broadcasting, yet magazine publishing is very seldom the focus of the research. This study examines how the Internetimpacts magazine publishing. The work presents a multi-level analysis on the role and impact of the Internet on magazine products, companies and industry. The study is founded on strategic management, technology management and media economics literature. This study consists of two parts. The first part introduces the research topic and discusses the overall results of the study. The second part comprises five research publications. Qualitative research methods are used throughout. The results of the study indicate that the Internet has not had a disruptive effect on magazine publishing, and that its strategic implications could rather be considered complementary to the print magazine and the business as a whole. It seems that the co-specialized assets, together with market-related competencies and unchanged core competence have protected established firms from the disruptive effect of the new technology in magazine publishing. In addition, it seems that the Internet offers a valuable possibility to build and nourish customer relationships. The study contributes tomedia management and economics research by moving from product- or industry-level investigations towards a strategic-management perspective.