Fazendo filmes na Ilha: produção de audiovisual como linha de fuga em Cotijuba, periferia de Belém

Fazendo filmes na ilha investiga as formas com que um grupo de jovens do sexo feminino e participantes assíduas do Cineclube Belém Insular na ilha de Cotijuba (Belém do Pará) se apropriam das imagens produzidas pelos diferentes dispositivos tecnológicos para exprimir as marcas territoriais do ambiente em que vivem. Analisa as produções realizadas por elas e verifica se expressam linhas de fuga às formas e formatos audiovisuais vigentes ou se apenas refletem os clichês visuais e sonoros, além das palavras de ordem, difundidos pelos meios de comunicação de massa. Esta pesquisa surge em decorrência do barateamento, facilidade de manuseio e de transmissão oferecidos pelo desenvolvimento das tecnologias de informação e comunicação, que permitiram novas formas de relação com as imagens. Se antes a produção e difusão das produções audiovisuais eram controladas pelos meios de comunicação de massa no formato um/todos, hoje, qualquer um com telefone celular, câmera fotográfica ou câmera de vídeo amadora é capaz de produzir um filme/vídeo e compartilhá-lo através das redes sociais e, principalmente, através de canais como o youtube. Dessa forma, territórios outrora isolados como a ilha de Cotijuba passam a ter acesso a informações locais e globais que se refletem em novos processos de subjetivação, transformando formas de pensar/agir e sentir na região. O campo conceitual circula entre Foucault, Deleuze e Guattari e outros autores pós-estruturalistas, além da bibliografia específica da área do audiovisual e das artes.

El medio en el mensaje: la autorreferencia en la televisión generalista

Los medios de comunicación, cuyas funciones clásicas eran «informar, formar y entretener», están dando protagonismo creciente a la autorreferencia, que es una forma abierta o encubierta de autopublicidad. El medio compromete espacios (en la prensa) o tiempos (formatos audiovisuales) para anunciarse a sí mismo, disminuyendo espacios y tiempos dedicados a mostrar realidades (o ficciones) que nada tienen que ver con el propio medio, y que son el mandato derivado de su dimensión social y cívica. El artículo analiza este fenómeno en televisión, con estudios empíricos sobre el registro de 24 horas continuadas de programación en las tres cadenas generalistas con más cuota d e pantalla. La novedad del estudio es 1) el análisis de la autorreferencia también dentro de los programas (y no sólo en los segmentos de continuidad declaradamente autopublicitarios: promociones, cortinillas, caretas, etc.) y 2) la atención a la autorreferencia como estrategia de cross-promotion entre medios del mismo grupo multimedia.

Géneros y formatos para la televisión digital. Análisis en los países andinos

El propósito de la investigación es analizar los formatos de televisión vigentes en la transición hacia la televisión digital terrestre en los países andinos e identificar alternativas para la televisión local. La investigación se justifica en razón del apagón analógico entre el 2018 y 2020. La metodología es cualitativa y cuantitativa; los instrumentos son análisis de contenidos y entrevistas semiestructuradas. Los resultados permiten concluir que los contenidos de producción nacional están vinculados con la actualidad. Los elementos que influyen en la creación de contenidos están relacionados con factores de identidad, recursos económicos, talento humano y narrativas. La hibridación de formatos que promuevan la cultura es una opción para las estaciones locales

Exchanging data between Digital Human Modelling systems : a review of data formats

Digital human modeling (DHM) systems underwent significant development within the last years. They achieved constantly growing importance in the field of ergonomic workplace design, product development, product usability, ergonomic research, ergonomic education, audiovisual marketing and the entertainment industry. They help to design ergonomic products as well as healthy and safe socio-technical work systems. In the domain of scientific DHM systems, no industry specific standard interfaces are defined which could facilitate the exchange of 3D solid body data, anthropometric data or motion data. The focus of this article is to provide an overview of requirements for a reliable data exchange between different DHM systems in order to identify suitable file formats. Examples from the literature are discussed in detail. Methods: As a first step a literature review is conducted on existing studies and file formats for exchanging data between different DHM systems. The found file formats can be structured into different categories: static 3D solid body data exchange, anthropometric data exchange, motion data exchange and comprehensive data exchange. Each file format is discussed and advantages as well as disadvantages for the DHM context are pointed out. Case studies are furthermore presented, which show first approaches to exchange data between DHM systems. Lessons learnt are shortly summarized. Results: A selection of suitable file formats for data exchange between DHM systems is determined from the literature review.

UMA LINGUAGEM PARA AS NOVAS MÍDIAS: A montagem audiovisual como base para a constituição do cinema interativo

Esta tese apresenta um estudo de linguagem para a produção de obras audiovisuais de caráter interativo. Esse estudo justifica-se pela demanda existente nesse campo, em especial para produtos aplicáveis a ambientes de exibição que proporcionam interatividade aos usuários, como a televisão digital interativa, a Internet e a telefonia móvel. Foram estudados conceitos que serviram de base para a tese, como os de montagem audiovisual, de interatividade e de linguagem, informações fundamentais para o desenvolvimento desta proposta. O objetivo da tese foi constatar se há uma linguagem audiovisual que ofereça um formato de produção e exibição de um cinema que seja interativo, sem a pretensão de substituir os formatos tradicionais. Esta pesquisa, de caráter exploratório, é participativa, e adota, como procedimento metodológico, o quase-experimental. A amostragem foi intencional ou de seleção racional, e, por meio do experimento seguido de um questionário de perguntas fechadas, obtivemos resultados qualitativos sobre a tese. Para tanto, foi produzido um vídeo do gênero documentário especificamente para o experimento, além da definição de dois grupos participantes: pesquisadores e estudantes leigos, compostos por integrantes de oito paises ibero-americanos. Os resultados alcançados apontam para a viabilidade dessa proposta, com uma diversidade criativa considerável, 103 distintas propostas para um total de 114 participações. Além disso, um total de 85% considerou ter participado do resultado final da obra, o que consideramos expressivo. Espera-se, com o resultado deste estudo, que novas pesquisas sejam desenvolvidas sobre o tema, em constante evolução.(AU)

Non-conventional advertising formats in television versus spots: An analysis based on the generated recall

Advertising investment and audience figures indicate that television continues to lead as a mass advertising medium. However, its effectiveness is questioned due to problems such as zapping, saturation and audience fragmentation. This has favoured the development of non-conventional advertising formats. This study provides empirical evidence for the theoretical development. This investigation analyzes the recall generated by four non-conventional advertising formats in a real environment: short programme (branded content), television sponsorship, internal and external telepromotion versus the more conventional spot. The methodology employed has integrated secondary data with primary data from computer assisted telephone interviewing (CATI) were performed ad-hoc on a sample of 2000 individuals, aged 16 to 65, representative of the total television audience. Our findings show that non-conventional advertising formats are more effective at a cognitive level, as they generate higher levels of both unaided and aided recall, in all analyzed formats when compared to the spot.

Independent television production, TV formats and media diversity in China

Beginning around 2003, television studies has seen the growth of interest in the genre of reality shows. However, concentrating on this genre has tended to sideline the even more significant emergence of the program format as a central mode of business and culture in the new television landscape. "Localizing Global TV" redresses this balance, and heralds the emergence of an important, exciting and challenging area of television studies. Topics explored include reality TV, makeover programs, sitcoms, talent shows and fiction serials, as well as broadcaster management policies, production decision chains and audience participation processes. This seminal work will be of considerable interest to media scholars internationally.

Cognitive load and assembly tasks : effect of instructional formats on learning assembly procedures

The study investigated the effect on learning of four different instructional formats used to teach assembly procedures. Cognitive load and spatial information processing theories were used to generate the instructional material. The first group received a physical model to study, the second an isometric drawing, the third an isometric drawing plus a model and the fourth an orthographic drawing. Forty secondary school students were presented with the four different instructional formats and subsequently tested on an assembly task. The findings indicated that there may be evidence to argue that the model format which only required encoding of an already constructed three dimensional representation, caused less extraneous cognitive load compared to the isometric and the orthographic formats. No significant difference was found between the model and the isometric-plus-model formats on all measures because 80% of the students in the isometric-plus-model format chose to use the model format only. The model format also did not differ significantly from other groups in total time taken to complete the assembly, in number of correctly assembled pieces and in time spent on studying the tasks. However, the model group had significantly more correctly completed models and required fewer extra looks than the other groups.

Functional fixation : experimental evidence on the presentation of financial information through different digital formats

This study examines whether, in the presentation of financial information, digital formats address the concern over users’ functional fixation. The accounting literature indicates that the presentation of financial information either within the financial statements or in the notes to the financial statements often creates functional fixation where users of financial statements fail to adjust for differences in accounting policy. This leads users to judge what would otherwise be identical financial situations as being different due to the different accounting policies and methods adopted. It has been suggested that the use of digital formats in presenting financial reports may overcome functional fixation. Using an experimental design involving accountants in public practice, the results indicate that the use of digital formats to present financial reports does not fully overcome the issue of functional fixation in the processing of financial information. Although the participants were able to identify and extract relevant information, irrespective of whether or not the information was presented within the financial statements or in the notes to the accounts, the evidence indicates that functional fixation remained when the participants made final decisions based on available information. This suggests that functional fixation may not be caused by access to or extraction of information but by the level of perceived significance based on where the information is reported in the financial statements. In general, the results indicate that current technology may not be able to fully reduce functional fixation in the evaluation of financial information prepared in accordance with different accounting policies and methods.

More British formats for Oz as BBC inks FremantleMedia deal

A new chapter in the long history of British programming on Australian television is about to be written, or rather, rewritten. Last week, BBC Worldwide, the commercial arm of the BBC, and FremantleMedia Australia announced a partnership that promises to deliver Australian versions of some of the many entertainment formats in the BBC's extensive program catalogue. The deal has potentially significant ramifications for the partners and their parent organisations, for Australian audiences, and the production industry here.

Do look now : re-imagining and re-purposing audiovisual creative practice

The appropriation and elaborate re-working of mediated images and sound stand in a fluid relationship with established notions such as creativity, originality and artistic freedom. The evocative, recontextualised montage works of the eminent video artists Christian Marclay (The Clock) and Tracey Moffatt (Other; Love) may be viewed critically in the light of several theorists’ work, such as Walter Benjamin’s ideas on the crisis of reproduction and reactivation. The ironic pastiche, Do Look Now, a recent video installation work, is presented here as a similar dialogical intervention, representing a subversive deconstruction and critique of filmic codes and conventions, as well as being a new work crafted out of old film clips. (The films quoted in the work are listed here in an Appendix). These practical provocations are framed within a renewed, ‘queering’ investigation of creative works. Such an exploration is, arguably, both illuminating and liberating for particular practitioners and researchers engaged with the unpredictable intersections of creative meaning-making in a heavily legalised, mediated and digitised world.

The role of the posterior superior temporal sulcus in audiovisual processing

In this study we investigate previous claims that a region in the left posterior superior temporal sulcus (pSTS) is more activated by audiovisual than unimodal processing. First, we compare audiovisual to visual-visual and auditory-auditory conceptual matching using auditory or visual object names that are paired with pictures of objects or their environmental sounds. Second, we compare congruent and incongruent audiovisual trials when presentation is simultaneous or sequential. Third, we compare audiovisual stimuli that are either verbal (auditory and visual words) or nonverbal (pictures of objects and their associated sounds). The results demonstrate that, when task, attention, and stimuli are controlled, pSTS activation for audiovisual conceptual matching is 1) identical to that observed for intramodal conceptual matching, 2) greater for incongruent than congruent trials when auditory and visual stimuli are simultaneously presented, and 3) identical for verbal and nonverbal stimuli. These results are not consistent with previous claims that pSTS activation reflects the active formation of an integrated audiovisual representation. After a discussion of the stimulus and task factors that modulate activation, we conclude that, when stimulus input, task, and attention are controlled, pSTS is part of a distributed set of regions involved in conceptual matching, irrespective of whether the stimuli are audiovisual, auditory-auditory or visual-visual.

Dissociating verbal and nonverbal audiovisual object processing

This fMRI study investigates how audiovisual integration differs for verbal stimuli that can be matched at a phonological level and nonverbal stimuli that can be matched at a semantic level. Subjects were presented simultaneously with one visual and one auditory stimulus and were instructed to decide whether these stimuli referred to the same object or not. Verbal stimuli were simultaneously presented spoken and written object names, and nonverbal stimuli were photographs of objects simultaneously presented with naturally occurring object sounds. Stimulus differences were controlled by including two further conditions that paired photographs of objects with spoken words and object sounds with written words. Verbal matching, relative to all other conditions, increased activation in a region of the left superior temporal sulcus that has previously been associated with phonological processing. Nonverbal matching, relative to all other conditions, increased activation in a right fusiform region that has previously been associated with structural and conceptual object processing. Thus, we demonstrate how brain activation for audiovisual integration depends on the verbal content of the stimuli, even when stimulus and task processing differences are controlled.