Alumni Relations Collection, Brock University, 1967-

University Archives

The role of brand identification in alumni support to their alma mater

Universities around the world are facing global competition and challenges to finance their main functions - research and education. This study focused on the role of graduates, alumni, in the success of a university. The purpose of this study was to examine the role of brand identification in alumni willingness to support their alma mater. The research concentrated on finding out what is the relationship between brand identification and it’s antecedents (prestige, satisfaction, interpretation of brand) to alumni willingness to promote university, participate in university activities and support financially by donating money to university’s research. The research method was quantitative and the data was collected via online survey from 569 alumni of a Finnish university. The findings suggest that there is a strong relationship between brand identification and alumni support. The stronger brand identification is, the more willing alumni were to promote university, participate in university activities and support financially. Based on the research, it is beneficial for universities to invest in brand development in order to get alumni to act as ambassadors of the university after their graduation.

Introduction for Todd Gleeson at the ADVANCE Seminar

Dean Gleeson earned a doctorate from the University of California, Irvine in developmental and cell biology in 1979, and has been a member of the Boulder faculty since 1981. He is a professor in the Department of Integrative Physiology, and maintains a research laboratory that has trained numerous undergraduates and 20 graduate students and postdoctoral associates. He earned Boulder campus Student Office of Alumni Relations (SOAR) teaching-honors in 1985. He has published over 100 articles and abstracts on his studies of muscle carbohydrate metabolism and the metabolic consequences of muscle fatigue in animals, and he is an elected fellow of the AAAS. He served as Associate Vice Chancellor for Faculty Affairs on the Boulder campus from 1997-2001, and has served as dean of the College since 2001.

James B. Angell Hall -- University of Michigan [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Clements Library -- University of Michigan [From an etching]

Shaw was General Secretary of the Alumni Association, 1904-1029; Director of the Bureau of Alumni relations, 1929 -1950. He was both editor and illustrator of the Michigan Alumnus and Michigan Alumnus Quarterly Review.

President's House. University of Michigan [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Law Quadrangle -- University of Michigan [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Michigan League [From an etching]

Shaw was General Secretary of the Alumni Association, 1904-1029; Director of the Bureau of Alumni relations, 1929 -1950. He was both editor and illustrator of the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Michigan Union [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Michigan Stadium [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

Campus Center and Library -- University of Michigan [From an etching]

Shaw was General Secretary of the Alumni Association, 1904-1029; Director of the Bureau of Alumni relations, 1929 -1950. He was both editor and illustrator of the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Rackham Building -- University of Michigan [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

The Engineering Quadrangle [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.

Old University Hall - Michigan [From an etching]

Image creator Shaw was General Secretary of the Alumni Association, 1904-1029 and Director of the Bureau of Alumni relations, 1929 -1950. He edited and illustrated the Michigan Alumnus and Michigan Alumnus Quarterly Review.