A preferência dos estudantes de nível superior na adoção de redes sociais em comparação com os canais institucionais

As tecnologias de mídias sociais se inseriram na sociedade moderna e fazem parte do seu cotidiano de diversas formas – aquisição e compartilhamento de conhecimentos, relações pessoais, difusão de mídias – não raro complementando e até substituindo ferramentas desenvolvidas especificamente para atividades semelhantes. Esta pesquisa realiza um comparativo entre as mídias sociais e os canais formais de instituições de ensino, confrontando elementos que compõem a utilidade percebida e a satisfação com sistemas de informação. Evidenciou-se que estudantes enxergam mais utilidade em tecnologias de mídias sociais para suas atividades acadêmicas do que em sistemas de informação oferecidos pela universidade, principalmente devido à facilidade de uso daquelas tecnologias. Espera-se, assim, contribuir para que estudantes e instituições de ensino obtenham melhor proveito das ferramentas de TI à sua disposição.

Fatores que influenciam a intenção de compra online: aplicação de um modelo adaptado de aceitação da tecnologia para o comércio eletrônico

This research aims to understand the factors that influence intention to online purchase of consumers, and to identify between these factors those that influence the users and the nonusers of electronic commerce. Thus, it is an applied, exploratory and descriptive research, developed in a quantitative model. Data collection was done through a questionnaire administered to a sample of 194 graduate students from the Centre for Applied Social Sciences of UFRN and data analysis was performed using descriptive statistics, confirmatory factorial analysis and simple and multiple linear regression analysis. The results of descriptive statistics revealed that respondents in general and users of electronic commerce have positive perceptions of ease of use, usefulness and social influence about buying online, and intend to make purchases on Internet over the next six months. As for the non-users of electronic commerce, they do not trust the Internet to transact business, have negative perceptions of risk and social influence over purchasing online, and does not intend to make purchases on Internet over the next six months. Through confirmatory factorial analysis six factors were set up: behavioral intention, perceived ease of use, perceived usefulness, perceived risk, trust and social influence. Through multiple regression analysis, was observed that all these factors influence online purchase intentions of respondents in general, that only the social influence does not influence the intention to continue buying on the Internet from users of electronic commerce, and that only trust and social influence affect the intention to purchase online from non-users of electronic commerce. Through simple regression analysis, was found that trust influences perceptions of ease of use, usefulness and risk of respondents in general and users of electronic commerce, and that trust does not influence the perceptions of risk of non-users of electronic commerce. Finally, it was also found that the perceived ease of use influences perceived usefulness of the three groups. Given this scenario, it was concluded that it is extremely important that organizations that work with online sales know the factors that influence consumers purchasing intentions in order to gain space in their market

Uma perspectiva de extensão do modelo de aceitação de tecnologia para explicar o uso de linguagens de desenvolvimento WEB: pesquisa com desenvolvedores Pyton e Java

The spread of the Web boosted the dissemination of Information Systems (IS) based on the Web. In order to support the implementation of these systems, several technologies came up or evolved with this purpose, namely the programming languages. The Technology Acceptance Model TAM (Davis, 1986) was conceived aiming to evaluate the acceptance/use of information technologies by their users. A lot of studies and many applications have used the TAM, however, in the literature it was not found a mention of the use of such model related to the use of programming languages. This study aims to investigate which factors influence the use of programming languages on the development of Web systems by their developers, applying an extension of the TAM, proposed in this work. To do so, a research was done with Web developers in two Yahoo groups: java-br and python-brasil, where 26 Java questionnaires and 39 Python questionnaires were fully answered. The questionnaire had general questions and questions which measured intrinsic and extrinsic factors of the programming languages, the perceived usefulness, the perceived ease of use, the attitude toward the using and the programming language use. Most of the respondents were men, graduate, between 20 and 30 years old, working in the southeast and south regions. The research was descriptive in the sense of its objectives. Statistical tools, descriptive statistics, main components and linear regression analysis were used for the data analysis. The foremost research results were: Java and Python have machine independence, extensibility, generality and reliability; Java and Python are more used by corporations and international organizations than supported by the government or educational institutions; there are more Java programmers than Python programmers; the perceived usefulness is influenced by the perceived ease of use; the generality and the extensibility are intrinsic factors of programming languages which influence the perceived ease of use; the perceived ease of use influences the attitude toward the using of the programming language

Fatores que influenciam a intenção de compra online: aplicação de um modelo adaptado de aceitação da tecnologia para o comércio eletrônico

This research aims to understand the factors that influence intention to online purchase of consumers, and to identify between these factors those that influence the users and the nonusers of electronic commerce. Thus, it is an applied, exploratory and descriptive research, developed in a quantitative model. Data collection was done through a questionnaire administered to a sample of 194 graduate students from the Centre for Applied Social Sciences of UFRN and data analysis was performed using descriptive statistics, confirmatory factorial analysis and simple and multiple linear regression analysis. The results of descriptive statistics revealed that respondents in general and users of electronic commerce have positive perceptions of ease of use, usefulness and social influence about buying online, and intend to make purchases on Internet over the next six months. As for the non-users of electronic commerce, they do not trust the Internet to transact business, have negative perceptions of risk and social influence over purchasing online, and does not intend to make purchases on Internet over the next six months. Through confirmatory factorial analysis six factors were set up: behavioral intention, perceived ease of use, perceived usefulness, perceived risk, trust and social influence. Through multiple regression analysis, was observed that all these factors influence online purchase intentions of respondents in general, that only the social influence does not influence the intention to continue buying on the Internet from users of electronic commerce, and that only trust and social influence affect the intention to purchase online from non-users of electronic commerce. Through simple regression analysis, was found that trust influences perceptions of ease of use, usefulness and risk of respondents in general and users of electronic commerce, and that trust does not influence the perceptions of risk of non-users of electronic commerce. Finally, it was also found that the perceived ease of use influences perceived usefulness of the three groups. Given this scenario, it was concluded that it is extremely important that organizations that work with online sales know the factors that influence consumers purchasing intentions in order to gain space in their market

Fatores que influenciam a intenção de compra online: aplicação de um modelo adaptado de aceitação da tecnologia para o comércio eletrônico

This research aims to understand the factors that influence intention to online purchase of consumers, and to identify between these factors those that influence the users and the nonusers of electronic commerce. Thus, it is an applied, exploratory and descriptive research, developed in a quantitative model. Data collection was done through a questionnaire administered to a sample of 194 graduate students from the Centre for Applied Social Sciences of UFRN and data analysis was performed using descriptive statistics, confirmatory factorial analysis and simple and multiple linear regression analysis. The results of descriptive statistics revealed that respondents in general and users of electronic commerce have positive perceptions of ease of use, usefulness and social influence about buying online, and intend to make purchases on Internet over the next six months. As for the non-users of electronic commerce, they do not trust the Internet to transact business, have negative perceptions of risk and social influence over purchasing online, and does not intend to make purchases on Internet over the next six months. Through confirmatory factorial analysis six factors were set up: behavioral intention, perceived ease of use, perceived usefulness, perceived risk, trust and social influence. Through multiple regression analysis, was observed that all these factors influence online purchase intentions of respondents in general, that only the social influence does not influence the intention to continue buying on the Internet from users of electronic commerce, and that only trust and social influence affect the intention to purchase online from non-users of electronic commerce. Through simple regression analysis, was found that trust influences perceptions of ease of use, usefulness and risk of respondents in general and users of electronic commerce, and that trust does not influence the perceptions of risk of non-users of electronic commerce. Finally, it was also found that the perceived ease of use influences perceived usefulness of the three groups. Given this scenario, it was concluded that it is extremely important that organizations that work with online sales know the factors that influence consumers purchasing intentions in order to gain space in their market

O Comércio Electrónico e as Plataformas B2C e C2C: contribuições para o estudo do comportamento do consumidor online

Dissertação apresentada à Escola Superior de Comunicação Social para obtenção de grau de mestre em Publicidade e Marketing.

A Intenção de uso da M-Wallet pelo consumidor português

Dissertação de Mestrado apresentada ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Mestre António da Silva Vieira.

Fatores-chave na qualidade de sistemas de home broker : uma análise teórico-empírica

This work has as main objective the development of a key factors¿ model for the quality of Home Broker systems. An explanatory research was performed, based on a quantitative approach. To achieve this goal, some theoretical models of technology acceptance (TAM, TRA, TPB and IDT), reliability and quality of service were reviewed. It was proposed an extended key factors¿ model and developed a questionnaire, which was the research instrument used in this study. The questionnaire was applied over the Internet, from which was obtained a participation of 113 valid respondents, all of them users of Home Broker system. Once performed the data collection, statistical tests were used for the Factorial Analysis in order to achieve a definitive model. The key factors found were Perceived Usefulness, Perceived Ease of Use, Subjective Norms, Compatibility, Reliability and Relative Advantage. Some hypotheses from the model were also tested to investigate the relationship between the importance given to the factors and the resulting degree of satisfaction about quality of service. As a result of the study, a key factors¿ model for the quality of Home Broker systems was established, and identified that the factor Compatibility" has more explanatory power than the others."

Modelo estendido de adoção da tecnologia de comunicação pessoal de voz pela internet

Estudos científicos têm demonstrado a existência de diversos fatores de influência sobre o processo de adoção de Tecnologia da Informação. Vários aspectos potencializadores das intenções de uso das tecnologias parecem estar presentes nas decisões sobre a adoção de tecnologia como, por exemplo, vantagens relativas obtidas pelo uso da tecnologia, conhecimento requerido para operação dos sistemas, facilidade e utilidade uso da tecnologia, entre outros. No entanto, há estudos que demonstram que o processo de adoção de tecnologia pode não ser explicado, somente, por aspectos financeiros e mercadológicos, mas englobar fatores endógenos que interferem nas decisões dos usuários sobre o uso de tecnologias de informação. Teorias e modelos de adoção de tecnologias conseguem explicar uma parcela dos motivos que levam os indivíduos a se comportarem de acordo com o uso de uma determinada tecnologia. Por exemplo: hábito individual, conectividade e conveniência podem influenciar as preferências de uso de uma determinada tecnologia de informação. De acordo com estas teorias, é possível analisar as influências que os indivíduos percebem e consideram nas decisões como justificativas sobre o uso de tecnologias de comunicação pessoal, além da busca exclusiva por resultados econômicos. Observa-se que um dos segmentos de tecnologia que apresenta condições de diferentes ofertas e múltiplas funcionalidades se refere ao segmento de tecnologias de comunicação de voz no qual o usuário pode se comunicar por meio de linhas telefônicas fixas, móveis, Internet, entre outras formas. Para a operacionalização de uma análise de adoção de tecnologia que englobe múltiplas interações de influências ao usuário, optou-se pela contextualização do estudo com foco na tecnologia de comunicação de voz pela Internet – VOIP, pois quando comparada com outras tecnologias de comunicação, adiciona-se que a gratuidade de ligações entre usuários de um mesmo sistema pode ser apresentada como um dos benefícios econômicos principais, aliada a outros benefícios provindos da telefonia em si. Os resultados obtidos por esta pesquisa confirmam a influência de diversos fatores posicionados em diferentes dimensões e proporcionam conclusões relevantes à adoção das tecnologias de comunicação de voz sobre Internet. Conclui-se que as percepções individuais sobre as características da tecnologia, a rede de contatos do usuário, hábito de uso e incentivos comerciais destinados ao uso de outras tecnologias de comunicação podem formar uma rede de influências à adoção da telefonia VOIP frente às percepções sobre os benefícios que podem ser obtidos com o uso desta aplicação.

Fatores críticos de sucesso como antecedentes da aceitação de um sistema de informação em uma universidade federal

In recent decades the public sector comes under pressure in order to improve its performance. The use of Information Technology (IT) has been a tool increasingly used in reaching that goal. Thus, it has become an important issue in public organizations, particularly in institutions of higher education, determine which factors influence the acceptance and use of technology, impacting on the success of its implementation and the desired organizational results. The Technology Acceptance Model - TAM was used as the basis for this study and is based on the constructs perceived usefulness and perceived ease of use. However, when it comes to integrated management systems due to the complexity of its implementation,organizational factors were added to thus seek further explanation of the acceptance of such systems. Thus, added to the model five TAM constructs related to critical success factors in implementing ERP systems, they are: support of top management, communication, training, cooperation, and technological complexity (BUENO and SALMERON, 2008). Based on the foregoing, launches the following research problem: What factors influence the acceptance and use of SIE / module academic at the Federal University of Para, from the users' perception of teachers and technicians? The purpose of this study was to identify the influence of organizational factors, and behavioral antecedents of behavioral intention to use the SIE / module academic UFPA in the perspective of teachers and technical users. This is applied research, exploratory and descriptive, quantitative with the implementation of a survey, and data collection occurred through a structured questionnaire applied to a sample of 229 teachers and 30 technical and administrative staff. Data analysis was carried out through descriptive statistics and structural equation modeling with the technique of partial least squares (PLS). Effected primarily to assess the measurement model, which were verified reliability, convergent and discriminant validity for all indicators and constructs. Then the structural model was analyzed using the bootstrap resampling technique like. In assessing statistical significance, all hypotheses were supported. The coefficient of determination (R ²) was high or average in five of the six endogenous variables, so the model explains 47.3% of the variation in behavioral intention. It is noteworthy that among the antecedents of behavioral intention (BI) analyzed in this study, perceived usefulness is the variable that has a greater effect on behavioral intention, followed by ease of use (PEU) and attitude (AT). Among the organizational aspects (critical success factors) studied technological complexity (TC) and training (ERT) were those with greatest effect on behavioral intention to use, although these effects were lower than those produced by behavioral factors (originating from TAM). It is pointed out further that the support of senior management (TMS) showed, among all variables, the least effect on the intention to use (BI) and was followed by communications (COM) and cooperation (CO), which exert a low effect on behavioral intention (BI). Therefore, as other studies on the TAM constructs were adequate for the present research. Thus, the study contributed towards proving evidence that the Technology Acceptance Model can be applied to predict the acceptance of integrated management systems, even in public. Keywords: Technology

Crenças normativas e comportamentais e suas influências na intenção de adoção de um sistema de informação: um estudo na área de compras da UFPA

The study aims to identify the factors that influence the behavior intention to adopt an academic Information System (SIE), in an environment of mandatory use, applied in the procurement process at the Federal University of Pará (UFPA). For this, it was used a model of innovation adoption and technology acceptance (TAM), focused in attitudes and intentions regarding the behavior intention. The research was conducted a quantitative survey, through survey in a sample of 96 administrative staff of the researched institution. For data analysis, it was used structural equation modeling (SEM), using the partial least squares method (Partial Least Square PLS-PM). As to results, the constructs attitude and subjective norms were confirmed as strong predictors of behavioral intention in a pre-adoption stage. Despite the use of SIE is required, the perceived voluntariness also predicts the behavior intention. Regarding attitude, classical variables of TAM, like as ease of use and perceived usefulness, appear as the main influence of attitude towards the system. It is hoped that the results of this study may provide subsidies for more efficient management of the process of implementing systems and information technologies, particularly in public universities

BIBLIOTECA VIRTUAL: UMA ANÁLISE DOS FATORES ANTECEDENTES DA INTENÇÃO DE USO DOS ESTUDANTES DO ENSINO SUPERIOR

Diversos estudos sobre a aceitação e o uso de tecnologias de informação têm sido realizados por diferentes modelos conceituais que buscam demonstrar a existência de fatores que influenciam a intenção e comportamento dos usuários sobre um determinado sistema de informação. Alguns aspectos que potencializam as intenções de uso podem ser fundamentais para que o indivíduo adote, ou não, uma determinada tecnologia. Este estudo analisou os fatores antecedentes que podem influenciar a intenção de uso da Biblioteca Virtual de uma Instituição de Ensino Superior (IES). Dentre os modelos conceituais que estudam a adoção de tecnologias de informação, optou-se nesta pesquisa pelo Modelo de Aceitação de Tecnologia (TAM) proposto por Davis (1986). Neste modelo ainda foram adicionadas as variáveis externas Estímulo Docente e Hábito a fim de ampliar o poder de explicação da intenção de uso dos usuários em questão. Através de uma abordagem de investigação quantitativa, os dados foram coletados por meio de um instrumento de pesquisa com obtenção de resposta de 406 questionários. Os resultados obtidos por esta pesquisa confirmam a influência de diversos fatores posicionados em diferentes dimensões e proporcionam conclusões relevantes à adoção da biblioteca virtual. Conclui-se que o Estímulo Docente influencia positivamente a Facilidade de Uso, Utilidade Percebida e o Habito dos alunos de graduação sobre a intenção de uso da Biblioteca Virtual. Com isso, constatou-se que a influência do professor torna-se um fator determinante na intenção de uso da biblioteca virtual, o que ressalta a importância da orientação e recomendação dos professores no uso desta ferramenta tecnológica. O estudo concluiu que a utilidade percebida revelou-se o fator que mais influencia a intenção de uso desta tecnologia, pois há a percepção de que, caso o aluno venha utilizar a biblioteca virtual, pode-se melhorar seu desempenho nos estudos, entre outros aspectos. O Hábito também pode influenciar à adoção da biblioteca virtual de forma paralela às percepções sobre os benefícios que podem ser obtidos com o uso desta tecnologia.

Fatores críticos de sucesso como antecedentes da aceitação de um sistema de informação em uma universidade federal

In recent decades the public sector comes under pressure in order to improve its performance. The use of Information Technology (IT) has been a tool increasingly used in reaching that goal. Thus, it has become an important issue in public organizations, particularly in institutions of higher education, determine which factors influence the acceptance and use of technology, impacting on the success of its implementation and the desired organizational results. The Technology Acceptance Model - TAM was used as the basis for this study and is based on the constructs perceived usefulness and perceived ease of use. However, when it comes to integrated management systems due to the complexity of its implementation,organizational factors were added to thus seek further explanation of the acceptance of such systems. Thus, added to the model five TAM constructs related to critical success factors in implementing ERP systems, they are: support of top management, communication, training, cooperation, and technological complexity (BUENO and SALMERON, 2008). Based on the foregoing, launches the following research problem: What factors influence the acceptance and use of SIE / module academic at the Federal University of Para, from the users' perception of teachers and technicians? The purpose of this study was to identify the influence of organizational factors, and behavioral antecedents of behavioral intention to use the SIE / module academic UFPA in the perspective of teachers and technical users. This is applied research, exploratory and descriptive, quantitative with the implementation of a survey, and data collection occurred through a structured questionnaire applied to a sample of 229 teachers and 30 technical and administrative staff. Data analysis was carried out through descriptive statistics and structural equation modeling with the technique of partial least squares (PLS). Effected primarily to assess the measurement model, which were verified reliability, convergent and discriminant validity for all indicators and constructs. Then the structural model was analyzed using the bootstrap resampling technique like. In assessing statistical significance, all hypotheses were supported. The coefficient of determination (R ²) was high or average in five of the six endogenous variables, so the model explains 47.3% of the variation in behavioral intention. It is noteworthy that among the antecedents of behavioral intention (BI) analyzed in this study, perceived usefulness is the variable that has a greater effect on behavioral intention, followed by ease of use (PEU) and attitude (AT). Among the organizational aspects (critical success factors) studied technological complexity (TC) and training (ERT) were those with greatest effect on behavioral intention to use, although these effects were lower than those produced by behavioral factors (originating from TAM). It is pointed out further that the support of senior management (TMS) showed, among all variables, the least effect on the intention to use (BI) and was followed by communications (COM) and cooperation (CO), which exert a low effect on behavioral intention (BI). Therefore, as other studies on the TAM constructs were adequate for the present research. Thus, the study contributed towards proving evidence that the Technology Acceptance Model can be applied to predict the acceptance of integrated management systems, even in public. Keywords: Technology

Crenças normativas e comportamentais e suas influências na intenção de adoção de um sistema de informação: um estudo na área de compras da UFPA

The study aims to identify the factors that influence the behavior intention to adopt an academic Information System (SIE), in an environment of mandatory use, applied in the procurement process at the Federal University of Pará (UFPA). For this, it was used a model of innovation adoption and technology acceptance (TAM), focused in attitudes and intentions regarding the behavior intention. The research was conducted a quantitative survey, through survey in a sample of 96 administrative staff of the researched institution. For data analysis, it was used structural equation modeling (SEM), using the partial least squares method (Partial Least Square PLS-PM). As to results, the constructs attitude and subjective norms were confirmed as strong predictors of behavioral intention in a pre-adoption stage. Despite the use of SIE is required, the perceived voluntariness also predicts the behavior intention. Regarding attitude, classical variables of TAM, like as ease of use and perceived usefulness, appear as the main influence of attitude towards the system. It is hoped that the results of this study may provide subsidies for more efficient management of the process of implementing systems and information technologies, particularly in public universities

PRONTUÁRIO ELETRÔNICO DO PACIENTE: Percepção de aceitação e facilidade de uso de profissionais da área da saúde

Esta pesquisa faz parte dos requisitos do Mestrado Profissional em Sistemas de Informação e Gestão do Conhecimento e tem como tema central aceitação de tecnologia e prontuário eletrônico de paciente (PEP). Diversas inovações tecnológicas foram incorporadas no setor de saúde e, em especial, no controle e gestão de informações e ainda quanto à gestão do histórico do paciente. A partir deste cenário, buscou-se contribuir na descrição e análise das variáveis percebidas como geradoras de utilidade e facilidade de uso da tecnologia de prontuário eletrônico a partir do modelo de aceitação de tecnologia. Buscando atender as premissas propostas pelo modelo TAM, no contexto específico de gestão hospitalar, surge o problema de pesquisa: Como usuários de prontuário eletrônico de paciente percebem a utilidade e facilidade desta tecnologia em seu cotidiano? Pretendeu-se desenvolver estudo descritivo onde o objetivo principal foi descrever e analisar as variáveis que influenciam na percepção da utilidade e facilidade de uso de prontuário eletrônico de pacientes sob o ponto de vista dos profissionais da área da saúde da região Metropolitana de Belo Horizonte. Especificamente, pretendeu-se: descrever a percepção de utilidade; descrever a percepção de facilidade de uso, e; analisar o perfil dos respondentes envolvidos com a tecnologia. Optou-se por utilizar o questionário original proposto por Davis Jr. (1989), somente sendo traduzido e contextualizado ao ambiente da pesquisa. O questionário adotado foi disponibilizado por meio da ferramenta Survey Monkey ® e os respondentes foram profissionais que atuam na área da saúde, sendo o critério de escolha dos mesmos, por meio da técnica de snow ball, a acessibilidade e disponibilidade. A partir das respostas dos profissionais pode-se perceber que a grande maioria relatou utilidade percebida com o uso da tecnologia, sendo que alguns profissionais indicaram que ocorre ainda algumas dificuldades de uso. Os resultados e discussões gerados nesta pesquisa, apesar das limitações, indicam a importância de novos estudos que envolvam a saúde e a importância da tecnologia para a sociedade.