Internet, brändit ja aikakauslehdet

Internet, brändit ja aikakauslehdet –tutkimushankkeessa tutkittiin aikakauslehtien Internet-sivujen ja brändin suhdetta. Tutkimuksen aineistona oli 3293 kuluttajavastausta, jotka kerättiin lehtien Internet-sivuilta verkkokyselynä keväällä 2007. Tutkimukseen osallistui 10 eri kustantajan yleisölehtiä yhteensä 38. Tässä raportissa esiteltävä tutkimushanke on toteutettu Lappeenrannan teknillisessä yliopistossa, Technology Business Research Centerissä kansainvälisen markkinoinnin ja tietojohtamisen yhteishankkeena. Hanketta rahoittivat Graafisen teollisuuden tutkimussäätiö, Viestintäalan taloudellinen tutkimussäätiö, Suomen kulttuurirahaston Aikakauslehtirahasto sekä Liikesivistysrahasto. Tutkimuksen tulokset tukevat käsitystä brändeistä aikakauslehtien merkittävinä kilpailutekijöinä. Aikakauslehtibrändi, johon kuluttajat ovat sitoutuneita, edesauttaa menestystä myös Internetissä. Tämä ilmenee sekä suurempana Internet-sivujen käytön tiheytenä ja siellä vietettynä aikana, myös aktiivisempana sivujen keskustelupalstoille osallistumisena. Tutkimuksemme perusteella vaikuttaa siltä, että lehden Internet-sivut tukevat sekä lehtibrändiä että printtilehteä. Tuloksemme osoittavat, että positiiviset kokemukset lehden Internet-sivuilla vahvistavat kuluttajan sitoutumista aikakauslehtibrändiin, ja että lehden Internet-sivujen käyttö vahvistaa kuluttajan aikomuksia lukea ja tilata printtilehteä. Keskustelupalstojen rooli sekä niiden vaikutus erityyppisten lehtien brändiuskollisuuteen ovat kuitenkin asioita, jotka mielestämme vaativat lisätutkimusta. Jatkotutkimusaiheina tärkeitä olisivat myös lehtien verkkoliiketoiminta- ja brändistrategiat, koska näillä voi olla suuri merkitys kuluttajien lehtibrändiin sitoutumisessa.

Julkaisutilasto Aikakauslehdet 1999-

Vapaakappalekartuntaan perustuva tilasto Suomessa ilmestyvistä aikakauslehdistä vuodesta 1999 lähtien

A competência comunicativa como um telos para o agir pedagógico

Esta Dissertação resulta de uma pesquisa teórica que explora a teoria da ação comunicativa de Jürgen Habermas. Discuto alguns conceitos desta teorização —tais como ação e racionalidade comunicativa—, com o intuito de construir relações sobre situações que emergem da prática pedagógica, no sentido de indicar a incorporação da reflexão acerca da competência comunicativa nas tarefas educativas. Reflito, neste estudo, sobre a razão no contexto da Modernidade apontando para um possível esgotamento de um tipo de razão que reduz o sujeito da ação a uma relação monológica com o mundo. Diante da constatação desse esgotamento, a teoria de Habermas trata de um tipo de racionalidade decorrente da interação entre sujeitos, ou seja, a intersubjetividade de sujeitos capazes de fala e ação. A partir da teorização habermasiana tematizo sobre uma compreensão diferencial da racionalidade da ação a fim de pensar na promoção da competência comunicativa nos espaços educativos. Competência esta que potencialize a reconstrução dos processos pedagógico-comunicativos, pela efetivação de uma racionalidade, aberta, processual e crítica, voltada para a promoção dos sujeitos sociais através dos processos de aprendizagens sócio-culturais que podem tornar-se emancipatórios.

Syntaktikon tēs archaias hellēnikēs glōssēs: eis to hopoion proēgeitai syntomos theōria tōn noētikōn dynameōn tou anthrōpou, tēs morphōseōs tōn ideōn, kai tēs genikēs grammatikēs: eis de to telos eprostethēsan eisagōgikai tines ideai peri poiētikēs.

Romanized record.

Paisagem - Acção (1960-1970)

Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de Mestre em História da Arte

Barcelona'92: los Juegos de la comunicación

Este artículo es una síntesis de algunas partes del libro del autor de &i&Juegos Olímpicos y Comunicación&/i&, publicado por FUNDESCO. La investigación correspondiente se pudo realizar en el Centre d'Estudis Olímpics de la Universitat Autònoma de Barcelona con el apoyo de la C.I.C.Y.T. (Centro de Investigación Científica y Tecnológica), en el Plan Nacional de Investigación (Área del Deporte). Esta versión fue preparada para la revista &i&Telos&/i& de Fundesco, en enero de 1992.

Stress radiography and posterior pathological laxity of knee: comparison between two different techniques.

Stress radiographs have been recommended in order to obtain a better objective quantification of abnormal compartment knee motion. This tool has showed to be superior in quantifying a posterior cruciate ligament (PCL) lesion compared to clinical or arthrometer evaluation. Different radiographic techniques have been described in literature to quantify posterior pathological laxity. In this study we evaluated the total amount of posterior displacement (PTD) and side to side difference (SSD), before and after surgical reconstruction of PCL or PCL and posterolateral complex (PLC), using two different stress radiography techniques (Telos stress and kneeling view). Twenty patients were included in this study. We found a statistical significant difference about both total PTD and SSD among the two techniques preoperatively and at follow-up, with greatest values occurring using the kneeling view. Although stress radiographies has been introduced to allow an objective quantification of laxity in ligamentous injured knee, we believe that further studies on a large numbers of subjects are required to define the relationship between PTD values, measured with stress knee radiography, particularly using kneeling view, and ligamentous knee injury, in order to obtain a real useful tool in the decision making process, as well as to evaluate the outcome after ligamentous surgery.

Double-bundle transtibial posterior cruciate ligament reconstruction with a tendon-patellar bone-semitendinosus tendon autograft: clinical results with a minimum of 2 years' follow-up.

PURPOSE: The purpose of this study was to evaluate the clinical and subjective outcomes after arthroscopic-assisted double-bundle posterior cruciate ligament (PCL) reconstruction. METHODS: A series of 15 patients with grade III isolated chronic PCL tears underwent double-bundle PCL reconstruction. Of these patients, 8 (53%) had simultaneous fractures. The mean time from accident to surgery was 10.8 months (range, 8 to 15 months). The mean age at the time of surgery was 28.2 years (range, 17 to 43 years). All of the patients reported knee insecurity during activities of daily living or light sporting activities, with associated anterior knee pain in 5 patients. Preoperatively, posterolateral or posteromedial corner injuries were ruled out through accurate clinical examination. The knees were assessed before surgery and at a mean follow-up of 3.2 years (range, 2 to 5 years) with a physical examination, 4 different rating scales, and stress radiographs obtained with a Telos device (Telos, Marburg, Germany). RESULTS: Postoperative physical examination revealed a reduction of the posterior drawer and tibial step-off in all cases, although the posterior laxity was not completely normalized. Nevertheless, the patients were subjectively better after surgery. The subjective International Knee Documentation Committee score was significantly ameliorated. With regard to the objective International Knee Documentation Committee score, 6 knees (40%) were graded as abnormal because of posterior displacement of 6 mm or greater on follow-up stress radiographs with the Telos device. On the Lysholm knee scoring scale, the score was excellent in 13% of patients and good in 87%. The mean score on the Hospital for Special Surgery knee ligament rating scale was 85.8. The Tegner activity score showed an amelioration after surgery, but no patient resumed his or her preinjury level of activities. The postoperative stress radiographs revealed an improvement in posterior instability of 50% or more in all but 3 knees (20%). CONCLUSIONS: Our technique of double-bundle PCL reconstruction produced a significant reduction in knee symptoms and allowed the patients to return to moderate or strenuous activity, although the posterior tibial translation was not completely normalized and our results appear to be no better than the results of single-bundle PCL reconstruction. LEVEL OF EVIDENCE: Level IV, therapeutic case series.