A instalação da televisão educativa no Brasil e o design de Rui de Oliveira para as vinhetas da TVE.

A proposta desse trabalho é mostrar a produção em termos de design das vinhetas para televisão e as técnicas para a produção das mesmas desde o início da televisão no Brasil no ano de 1950, até os primeiros anos da TV Educativa (TVE), período no qual a computação gráfica televisiva dava os primeiros passos no país. Além de fazer um panorama histórico dos elementos gráficos que eram veiculados nesse meio de comunicação e a apresentação de conceitos utilizados na área, o trabalho mostra como funcionava a prática do design gráfico em movimento através dos trabalhos do designer gráfico Rui de Oliveira, que trabalhou na TV Educativa entre os anos de 1977 e 1983.

Bits, Atoms, and Information Sharing: new opportunities for participation

The particular characteristics and affordances of technologies play a significant role in human experience by defining the realm of possibilities available to individuals and societies. Some technological configurations, such as the Internet, facilitate peer-to-peer communication and participatory behaviors. Others, like television broadcasting, tend to encourage centralization of creative processes and unidirectional communication. In other instances still, the affordances of technologies can be further constrained by social practices. That is the case, for example, of radio which, although technically allowing peer-to-peer communication, has effectively been converted into a broadcast medium through the legislation of the airwaves. How technologies acquire particular properties, meanings and uses, and who is involved in those decisions are the broader questions explored here. Although a long line of thought maintains that technologies evolve according to the logic of scientific rationality, recent studies demonstrated that technologies are, in fact, primarily shaped by social forces in specific historical contexts. In this view, adopted here, there is no one best way to design a technological artifact or system; the selection between alternative designs—which determine the affordances of each technology—is made by social actors according to their particular values, assumptions and goals. Thus, the arrangement of technical elements in any technological artifact is configured to conform to the views and interests of those involved in its development. Understanding how technologies assume particular shapes, who is involved in these decisions and how, in turn, they propitiate particular behaviors and modes of organization but not others, requires understanding the contexts in which they are developed. It is argued here that, throughout the last century, two distinct approaches to the development and dissemination of technologies have coexisted. In each of these models, based on fundamentally different ethoi, technologies are developed through different processes and by different participants—and therefore tend to assume different shapes and offer different possibilities. In the first of these approaches, the dominant model in Western societies, technologies are typically developed by firms, manufactured in large factories, and subsequently disseminated to the rest of the population for consumption. In this centralized model, the role of users is limited to selecting from the alternatives presented by professional producers. Thus, according to this approach, the technologies that are now so deeply woven into human experience, are primarily shaped by a relatively small number of producers. In recent years, however, a group of three interconnected interest groups—the makers, hackerspaces, and open source hardware communities—have increasingly challenged this dominant model by enacting an alternative approach in which technologies are both individually transformed and collectively shaped. Through a in-depth analysis of these phenomena, their practices and ethos, it is argued here that the distributed approach practiced by these communities offers a practical path towards a democratization of the technosphere by: 1) demystifying technologies, 2) providing the public with the tools and knowledge necessary to understand and shape technologies, and 3) encouraging citizen participation in the development of technologies.

The influence of physical attractiveness and gender on perceived competence of sportscasters

The media tends to represent female athletes as women first and athletes second (Koivula, 1 999). The present study investigated whether this same trend was present for female sportscasters, using a self-presentational framework. Self-presentation is the process by which people try to control how others see them (Leary, 1995). One factor that may influence the type of image they try to project is their roles held in society, including gender roles. The gender roles for a man include dominance, assertiveness, and masculinity, while the gender roles for a woman include nurturer, femininity, and attractiveness (Deaux & Major, 1 987). By contrast, sports broadcasters are expected to be knowledgeable, assertive, and competent. Research suggests that female sports broadcasters are seen as less competent and less persuasive than male sports broadcasters (Mitrook & Dorr, 2001; Ordman & Zillmann, 1994, Toro, 2005). One reason for this difference may be that the gender roles for a man are much more similar to those of a sportscaster, compared to those of a woman. Thus, there may be a conflict between the two roles for women. The present study investigated whether the gender and perceived attractiveness of sportscasters influenced the audience's perceptions of the level of competence that a sportscaster demonstrates. Two hundred and four male (n =75) and female (n =129) undergraduate students were recruited from a southern Ontario university to participate in the study. The average age of the male participants was 21 .23 years {SD =1 .60), and the average age for female participants was 20.67 years {SD = 1 .31). The age range for all participants was from 19 to 30 years {M = 20.87 years, SD = 1 .45). Af^er providing informed consent, participants randomly received one of four possible questionnaire packages. The participants answered the demographic questionnaire, and then proceeded to view the picture and read the script of a sports newscast. Next, based on the picture and script, the participants answered the competence questionnaire, assessing the general, sport specific, and overall competence of the sportscaster. Once participants had finished, they returned the package to the researcher and were thanked for their time. Data was analyzed using an ANOVA to determine if general sport competence differs with respect to gender and attractiveness of the sportscaster. Overall, the ANOVA was non-significant (p > .05), indicating no differences on the dependent variable based on gender (F (3, 194) = .631, p = .426), attractiveness (F (3, 194) = .070, p = .791), or the interaction of the two {F (3, 194) = .043,/? = .836). Although none of the study hypotheses were supported, the study provided some insight to the perceived competence of female sportscasters. It is possible that female sportscasters are now seen as competent in the area of sports. Sample characteristics could also have influenced these results; the participants in the current study were primarily physical education and kinesiology students, who had experience participating in physical activity with both men and women. Future research should investigate this issue further by using a video sportscast. It is possible that delivery characteristics such as voice quality or eye contact may also impact perceptions of sportscasters.

Integrated advertising and sponsorship in corporate marketing through televised sport

To determine how integrated TV advertising and event sponsorship should be managed, a theoretical framework derived from exploratory research was validated by 16 experts and used in 12 case studies. The research identified the key techniques that led to increased corporate sales - 4 key campaign steps and four key objectives with necessary performance measures,

Technology effecting interorganisational relationship formation

This thesis examined the effect of emerging broadcasting technology on the formation of interorganisational relationships (IORs) between Australian-based professional football clubs and sport broadcasters. While six preconditions for IOR formation were identified, the clubs and sport broadcasters seek to retain a league-regulated environment.

Synchronizing Brazilian Sign Language (LIBRAS) on videos for Open Digital TV with educational purposes

The TV is a potential midia of communication that affects all social classes and it is available in 98% of Brazilian homes. It has been used as a distributor of educational materials since the 1950s. By 2016 the Open Digital TV (ODTV) in Brazil might cover the entire national territory, replacing the TV with analog signals. Concerns about accessibility for People with Special Needs (PSN) in that media have become more intense since the 1990s worldwide. In Brazil, it is estimated 24.6 million of PSN, 23% of them having some type of hearing loss. Of these, 2.9% are reported as deafs. Brazilian Sign Language (LIBRAS) is considered the first literacy language for deaf people in Brazil. In this context, this paper presents a proposal to facilitate the generation of educational content for ODTV based on two components. One is called SynchrLIBRAS and allows subtitles synchronization in Portuguese and a LIBRAS translator window of videos downloaded from the Web. The second component allows the visualization of this content through the Brazilian System of Digital TV and IPTV - environments that implement the middleware Ginga-NCL. The main focus of this paper is the presentation of the first component: SynchrLIBRAS. This proposal has educational purposes, contributing to teach LIBRAS to people who may collaborate with social inclusion of the deaf people.

A campanha Quem financia a baixaria é contra a cidadania como contraposição aos produtos da cultura de massa na TV brasileira

Pós-graduação em Comunicação - FAAC

A saúde em pauta: análise de enquadramento de matérias sobre saúde pública de dois telejornais

Pós-graduação em Comunicação - FAAC

Agora é Lula: enquadramentos do governo do PT pelo Jornal Nacional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Uma abordagem para um plano de gestão de fluxo de dados na TV Unesp

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Verbo, corpo e voz: reflexões sobre o discurso político brasileiro contemporâneo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

Estrutura de conteúdos educativos para TV Digital: um modelo de referência

This paper proposes a model of educative content structuring for interactive digital television programs. Its intent was to provide references for collaborative production processes and content organization in learning networks associated with university and educative television broadcasting services. The model defines terms, actors, events, environments, as well as content categories, classes and attributes, indicating criteria for their synchronic or asynchronic association in a dynamic television schedule. The model is presented in both descriptive and visual formats, with the use of conceptual maps. The results indicate that interactive use of digital television in education requires systematic content models covering communitarian participation in both media production and distribution processes, in order to enhance learning instruments beyond vertical, hierarchical and centralized communication sustained by traditional broadcast channels.

Die Überarbeitung der Fernsehrichtlinie unter Berücksichtigung der EuGH-Entscheidungen zur bisherigen Fassung

Gegenstand der vorliegenden Arbeit ist die Überarbeitung der Richtlinie 89/552/EWG des Rates zur Koordinierung bestimmter Rechts- und Verwaltungsvorschriften der Mitgliedstaaten über die Ausübung der Fernsehtätigkeit, welche aus praktikablen Gründen meist als „(EG-)Fernsehrichtlinie“ bezeichnet wird. Sie bildet den Eckpfeiler der audiovisuellen Politik der EU. Seit Erlass der Fernsehrichtlinie im Jahre 1989 bewirkt der technologische Fortschritt jedoch zunehmend enorme Veränderungen nicht nur im Bereich des klassischen Fernsehens, sondern auch und vor allem im Bereich der neuen Medien. Ausgangspunkt hierfür ist die Verbesserung der Digitaltechnologie, die ihrerseits wiederum technische Konvergenzprozesse begünstigt. Diese Entwicklungen führen nicht nur zu einer Vervielfachung von Übertragungskapazitäten und –techniken, sondern ermöglichen neben neuen Formen audiovisueller Angebote auch die Entstehung neuer Dienste. Unsere Medienlandschaft steht vor „epochalen Umbrüchen“. Im Hinblick auf diese Vorgänge wird seit geraumer Zeit eine Überarbeitung der EG-Fernsehrichtlinie angestrebt, um dem technologischen Fortschritt auch „regulatorisch“ gerecht werden zu können. Diesem Überarbeitungsprozess möchte sich die vorliegende Arbeit widmen, indem sie die Fernsehrichtlinie in einem ersten Teil sowohl inhaltlich wie auch hinsichtlich ihrer Entstehungsgeschichte und der zu ihr ergangenen EuGH-Entscheidungen erläutert. Anschließend werden alle Überarbeitungsvorgänge der Fernsehrichtlinie seit 1997 dargestellt, um sodann die aktuellen Reformansätze analysieren und bewerten zu können. Aus zeitlichen Gründen (der neue Richtlinienvorschlag der Kommission vom 13. Dezember 2005 wurde ca. 2 Wochen vor dem Abgabetermin der Arbeit verabschiedet) sind die Ausführungen zum Entwurf der neuen „Richtlinie über audiovisuelle Mediendienste“ allerdings relativ knapp gehalten.

Software als Schutzgegenstand des Europäischen Urheberrechts

After 20 years of silence, two recent references from the Czech Republic (Bezpečnostní softwarová asociace, Case C-393/09) and from the English High Court (SAS Institute, Case C-406/10) touch upon several questions that are fundamental for the extent of copyright protection for software under the Computer Program Directive 91/25 (now 2009/24) and the Information Society Directive 2001/29. In Case C-393/09, the European Court of Justice held that “the object of the protection conferred by that directive is the expression in any form of a computer program which permits reproduction in different computer languages, such as the source code and the object code.” As “any form of expression of a computer program must be protected from the moment when its reproduction would engender the reproduction of the computer program itself, thus enabling the computer to perform its task,” a graphical user interface (GUI) is not protected under the Computer Program Directive, as it does “not enable the reproduction of that computer program, but merely constitutes one element of that program by means of which users make use of the features of that program.” While the definition of computer program and the exclusion of GUIs mirror earlier jurisprudence in the Member States and therefore do not come as a surprise, the main significance of Case C-393/09 lies in its interpretation of the Information Society Directive. In confirming that a GUI “can, as a work, be protected by copyright if it is its author’s own intellectual creation,” the ECJ continues the Europeanization of the definition of “work” which began in Infopaq (Case C-5/08). Moreover, the Court elaborated this concept further by excluding expressions from copyright protection which are dictated by their technical function. Even more importantly, the ECJ held that a television broadcasting of a GUI does not constitute a communication to the public, as the individuals cannot have access to the “essential element characterising the interface,” i.e., the interaction with the user. The exclusion of elements dictated by technical functions from copyright protection and the interpretation of the right of communication to the public with reference to the “essential element characterising” the work may be seen as welcome limitations of copyright protection in the interest of a free public domain which were not yet apparent in Infopaq. While Case C-393/09 has given a first definition of the computer program, the pending reference in Case C-406/10 is likely to clarify the scope of protection against nonliteral copying, namely in how far the protection extends beyond the text of the source code to the design of a computer program and where the limits of protection lie as regards the functionality of a program and mere “principles and ideas.” In light of the travaux préparatoires, it is submitted that the ECJ is also likely to grant protection for the design of a computer program, while excluding both the functionality and underlying principles and ideas from protection under the European copyright directives.