Buffalo Liquor Store

A photograph of two men standing behind the counter of a liquor store. The reverse of the photo has a handwritten description that reads "Buffalo Liquor Store 1900-1920".

Picnic Near Store

Saline Valley Farms was an experiment in cooperative farming and living begun in 1932 by Harold S. Gray.

Store

Saline Valley Farms was an experiment in cooperative farming and living begun in 1932 by Harold S. Gray.

People Gathered in Store

Saline Valley Farms was an experiment in cooperative farming and living begun in 1932 by Harold S. Gray.

Store

Saline Valley Farms was an experiment in cooperative farming and living begun in 1932 by Harold S. Gray.

Michagammee Drug Store

Stereograph

Imagem da loja: estudo empírico de uma loja de ótica

Dissertação Apresentada ao Instituto Politécnico do Porto para obtenção do Grau de Mestre em Gestão das Organizações, Ramo Gestão de Empresas Orientada pelo Professor Doutor José de Freitas Santos

Comportamento do consumidor no retalho : o impacto dos aromas

Mestrado em Marketing

On the application and design of an image store /

"(Supported in part by Contract AT(11-1)-1018 with the U.S. Atomic Energy Commission and the Advanced Research Projects Agency.)"

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

ABSTRACT With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.