Triadic Perspective to Sport Sponsorship Relationships

Often the empirical studies about sport sponsorship co-operation have concentrated on the relationships between the sponsor and the sponsored target excluding the phenomenon sports manager, i.e. the intermediating actor from further examination. In this study the purpose was to contribute to the research gap in the current literature by thoroughly describing the roles and relationships in the sport sponsorship co-operation that includes an intermediating actor, that is a triad. The main objective was pursued to fulfill with the help of two sub-level research questions that were identified as ”What is the nature of the sport sponsorship triad?” and ”What is the role of the intermediating actor within the sport sponsorship triad?” First, the theorethical framework was constructed based on the existing literature of business relationship triads and sponsorship co-operation that were integrated in the synthesis of the theories the purpose of which was to produce a framework for empirical research. Then a qualitative research was conducted by using a single-case study approach. The data was collected through a semi-structured theme interview in person with the sports manager. Similar questionnaires were sent out to the sponsor and the athlete and answered in writing. After collecting the data, the actor roles’ and their relationships were examined individually, after which the analysis of the results was carried out and divided according to the research questions. The nature of the sport sponsorship triad was found to be a serial triad that could be likened to a system of two dyads connected by the intermediating actor. Each actor seemed to occupy a specific justifiable position within the co-operation, even though the relationships were found to be unbalanced in terms of resources, power/strength, interaction patterns and interconnectedness. The core role of the intermediating actor was found to be the role of a mediator, which was seen to increase the other parties’ dependence of the manager’s performance. Therefore, the role of the intermediating actor should be considered crucial for the very existence of the sport sponsorship co-operation, especially in cases where the nature of the triad is a serial triad.

Recursos humanos no futebol : o perfil do diretor desportivo nas organizações desportivas de futebol : proposta de modelo de formação

As competências necessárias para dirigir as actuais organizações do futebol são cada vez mais exigentes, mais abrangentes e mais complexas, sendo assim menos compatíveis com o tradicional amadorismo em que se desenvolveu todo o associativismo desportivo. Neste sentido, urgia o aparecimento de um gestor capaz de assumir como principal responsabilidade a direção executiva do futebol e funcionar como elo de ligação entre a administração e o treinador da equipa profissional. Essa função é atualmente denominada de Diretor Desportivo (DD). O DD, enquanto profissional, assume uma importância decisiva na gestão destas organizações. As suas competências e conhecimentos são um ativo que pode ser aproveitado dentro do grupo de trabalho, beneficiando as instituições de capital humano com potencial inovador e estratégico. Assim, um dos objetivos deste estudo prende-se com a determinação do perfil do Diretor Desportivo presente nas organizações de futebol, assim como a análise das funções que desempenha nas organizações, fazendo uma caracterização das mesmas. Em termos metodológicos, optámos pela realização de inquéritos aos diretores desportivos dos clubes de futebol em Portugal, presentes em vários níveis de competição (1ª Liga, 2ª Liga e Campeonato Nacional de Séniores) na época 2014/2015, obtendo um total de 30 inquéritos válidos. Como resultado desta investigação, e verificando as lacunas existentes ao nível da formação especializada para o cargo, propusemos um modelo de formação para diretores desportivos das organizações de futebol.

Perfil do gestor desportivo de clubes de futebol : uma proposta de modelo de formação

Este estudo tem como objectivo a proposta de um modelo de formação para gestores desportivos em clubes de futebol em Portugal, através do estudo e análise do seu perfil profissional e das insuficiências detectadas na oferta de formação de qualidade na área da gestão desportiva. Para se chegar a estas conclusões, o método de investigação escolhido foi o questionário, que foi colocado a 27 directores desportivos, visto que foi impossível recolher mais amostras. Foi, de resto, por este motivo que o estudo demorou mais tempo a concluir do que o previsto, devido à demora e dificuldade em recolher respostas que nos pudessem levar aos objectivos definidos neste estudo. Os perfis profissionais na área do Futebol foram construídos tendo em conta as limitações que existem ao nível da gestão desportiva em Portugal. Tendo como base os três tipos de competências - saber, saber-fazer e saber-fazer relacional e social – o passo seguinte passou pela construção do modelo de formação especializada para gestores desportivos, visando áreas distintas como a Gestão Financeira, os Recursos Humanos e o Marketing. Espera-se que esta proposta de modelo possa fazer face às insuficiências que existem no que diz respeito à formação de qualidade de gestores desportivos em Portugal.

Basket manager: administració web i comerç electrònic en entorns de programari lliure

Joc en línia senzill de gestió esportiva basat en bàsquet.

Pedagogia do esporte : organização, sistematização, aplicação e avaliação de conteúdos esportivos na educação não formal = Sport pedagogy : organization, systematization and application of sports content in non-formal education

Universidade Estadual de Campinas . Faculdade de Educação Física

Monitoramento de parâmetros imunológicos em atletas adolescentes de basquetebol durante e após a temporada esportiva= : Monitoring of immunological parameters in adolescent basketball athletes during and after a sports season

Universidade Estadual de Campinas . Faculdade de Educação Física

Academic papers about fight, martial arts and combat sports

The present study had as objective to verify the production of fight, martial arts and combat sports in articles published in the main Physical Education academic journals available in Brazil after the establishment of the CONFEF, as well as analyze the subjects studied in these articles. The subject classification followed Tani (1996)`s proposition concerning an academic structure to Kinesiology, Physical Education and Sport. When considering the 2561 articles published on these journals only 75 (2.93%) were related to Fight/Martial Arts/Combat Sports. It was verified a predominance of studies conducted in the Biodynamic area (40%), followed by Human Movement Socio-cultural Studies (32%) and Motor Behavior (8%). The applied studies were divided as: Human Movement Pedagogy (10.7%), Sports Training (8%), Sports Administration (1.3%) and Adapted Human Movement (none study published). These data indicate: (1) a reduced number of publications concerning these activities, especially those of applied nature; (2) a need to promote inter and multidisciplinary research about this subject.

Concussion in contact sports: Reliable change indices of impairment and recovery

This paper reports a follow-up study to an article on the sensitivity of three tests of speed of information processing to impairment after concussion (Hinton-Bayre, Geffen, BL McFarland, 1997). Group analyses showed that practice effects can obscure the effects of concussion on information processing, thereby making the assessment of functional impairment and recovery after injury unreliable. A Reliable Change Index (RCI) was used to assess individual variations following concussion. It was found that 16 of the 20 concussed professional rugby league players were impaired 1-3 days following injury. It was also demonstrated that 7 players still displayed cognitive deficits at 1-2 weeks, before returning to preseason levels at 3-5 weeks. The RCI permits comparisons between different tests, players, and repeated assessments, thereby providing a quantitative basis for decisions regarding return to play.

The effectiveness of commercially available sports drinks

The purpose of this review is to evaluate the effectiveness of commercially available sports drinks by answering the questions: (i) will consuming a sports drink be beneficial to performance? and (ii) do different sports drinks vary in their effectiveness? To answer these questions we have considered the composition of commercially available sports drinks, examined the rationale for using them, and critically reviewed the vast number of studies that have investigated the effectiveness of sports drinks on performance. The focus is on the drinks that contain low carbohydrate concentrations (10%, which are intended for carbohydrate loading, Our conclusions are 3-fold. First, because of variations in drink composition and research design, much of the sports drinks research from the past cannot be applied direct Iv to the effectiveness of currently available sports drinks. Secondly, in studies where a practical protocol has been used along with a currently available sports beverage, there is evidence to suggest that consuming a sports drinks will improve performance compared with consuming a placebo beverage. Finally, there is little evidence that any one sports drink is superior to any of the other beverages on the market.

Testing market efficiency: Evidence from the NFL sports betting market

This article examines the efficiency of the National Football League (NFL) betting market. The standard ordinary least squares (OLS) regression methodology is replaced by a probit model. This circumvents potential econometric problems, and allows us to implement more sophisticated betting strategies where bets are placed only when there is a relatively high probability of success. In-sample tests indicate that probit-based betting strategies generate statistically significant profits. Whereas the profitability of a number of these betting strategies is confirmed by out-of-sample testing, there is some inconsistency among the remaining out-of-sample predictions. Our results also suggest that widely documented inefficiencies in this market tend to dissipate over time.