Os acordos parassociais: relação com o contrato social e outras questões

Dissertação de mestrado em Direito dos Contratos e da Empresa

Responsabilidade social empresarial e parcerias sociais: modelo relacional e estudo de caso

O presente trabalho tem como objetivo desenvolver o tema da Responsabilidade Social Empresarial bem como o uso das Parcerias Sociais como prática de atuação social das organizações, visando formular um modelo relacional entre as duas questões. Para isso, foi realizada uma revisão bibliográfica da evolução do conceito de RSE da segunda metade do século XX até os dias de hoje, uma revisão dos principais conceitos e modelos de RSE utilizados na literatura acadêmica. Foi realizada também uma revisão da literatura em torno das Parcerias Sociais e de suas principais tipologias. O Modelo Relacional proposto visa relacionar quais são os principais tipos de RSE que uma empresa pode adotar e quais os tipos de parceria que melhor se relacionariam para os determinados tipos de RSE. Para testar o modelo, um estudo de caso com a empresa Nestlé no Brasil foi conduzido. Como conclusão, o que se pode observar a partir do estudo de caso é que nem sempre as organizações visualizam as oportunidades existentes na realização de parcerias sociais, e que elas nem sempre se utilizam dos tipos de parcerias sociais que melhor se relacionam com a estratégia de RSE adotada.

A avaliação do impacto social de projetos em parceria com o Estado: um novo olhar sobre o “accountability” do financiamento de projetos sociais

O relatório de prestação de contas do recurso investido em projetos oriundos de parcerias entre o Estado e as organizações da sociedade civil não pode ser a única forma de avaliação da aplicação de recursos públicos. O presente trabalho analisa a necessidade de ampliar a ótica atual do accountability praticado pelo poder público, com o objetivo de incluir a avaliação do impacto social na análise dos recursos investidos em projetos de parcerias sociais público-privadas. A análise do impacto social provoca alterações substanciais no planejamento de políticas públicas abarcadas pelos projetos implementados. O diagnóstico da eficiência e a eficácia dos recursos investidos em parcerias sociais público-privadas é concretizado com a avaliação do impacto social do projeto.

La mobilisation sociale dans un contexte de gouvernance au Québec et en Irlande : le rôle des organismes communautaires dans l'élaboration des politiques pour lutter contre la pauvreté

Cette thèse porte sur le rôle des organismes communautaires entre 1994 et 2002 dans l’élaboration de politiques pour lutter contre la pauvreté au Québec et en Irlande et ce, dans un contexte de gouvernance. Au cours de années 1980 et 1990, des gouvernements, dont ceux du Québec et de l’Irlande, ont fait appel à des organismes communautaires pour que ceux-ci participent à la gestion des services sociaux ainsi qu’à la formulation des politiques sociales. Cette participation s’est inscrite dans le cadre de nouveaux arrangements politiques, soit des nouvelles formes de gouvernance alors que les gouvernements éprouvaient des difficultés à remédier à l’accroissement des inégalités sociales. Cependant, il demeure difficile de discerner en quoi l’établissement de ces nouvelles formes de gouvernance a façonné le rôle des organismes communautaires dans l’élaboration des politiques pour lutter contre la pauvreté. De plus, les partenariats sociaux en Irlande relèvent d’un processus davantage institué que la concertation au Québec, ce qui a entraîné des différences au plan des mobilisations sociales. L’objectif de cette thèse est donc celui de mieux cerner le lien entre les nouvelles formes de gouvernance et la mobilisation sociale des organismes communautaires dans l’élaboration de politiques pour lutter contre la pauvreté. L’hypothèse mise en avant est que l’efficacité de l’action collective dépend de la manière dont les organismes communautaires s’y prennent pour pallier l’incertitude qui caractérise les modes de gouvernance. Sur le plan théorique, cette thèse mise sur les interactions entre acteurs et, plus particulièrement, sur la formation de réseaux de politiques publiques. Cela implique plus précisément de cerner comment les acteurs coordonnent des activités entre eux et se rallient autour d’un même thème, comme celui de la lutte contre la pauvreté. Lorsque la coordination des activités est forte et que le ralliement autour d’un même thème est important, on parle de coalition de cause. La nécessité de former une coalition se produit dans le contexte d’un champ institutionnel incertain, comme c’est le cas pour les mécanismes de concertation au Québec. Mais le caractère incertain du champ institutionnel entraîne aussi des divergences à l’intérieur de la coalition instaurée à cette occasion, ayant pour effet d’affaiblir la mobilisation sociale. Ainsi, l’interprétation que font les organismes communautaires des nouvelles formes de gouvernance façonne la manière dont ces organismes vont définir la lutte contre la pauvreté et élaborer leurs stratégies. Sur le plan méthodologique, le choix des cas de l’Irlande et du Québec repose dans les différences qui existent en termes de gouvernance et ce, alors qu’ils partagent de fortes similarités. Tant l’Irlande que le Québec sont caractérisés par des économies de marché ouvertes, des régimes d’État-providence de type libéral ainsi que l’emprise, par le passé, de l’Église catholique dans les services sociaux. Cependant, ces deux cas diffèrent en ce qui concerne le rôle de l’État, le système électoral, le statut juridico-politique, le caractère de leur économie et la place occupée par le milieu communautaire par rapport à l’État. Ces différences permettent de rendre compte du moins en ce qui concerne le Québec et l’Irlande, de la manière dont l’action collective découle de la relation entre les stratégies des acteurs et le contexte dans lequel ils se situent. Cette thèse montre comment, dans un processus davantage institué, comme c’est le cas des partenariats sociaux en Irlande, la mobilisation sociale s’avère plus efficace que lorsqu’elle se situe dans le cadre d’un processus moins institué, comme ce qu’on peut observer avec la concertation au Québec. Bien que, dans les deux cas, l’influence du milieu communautaire en matière des politiques sociales demeure mitigée, la mobilisation sociale des organismes communautaires irlandais s’est avérée plus efficace que celle de leurs homologues québécois eu égard de la formulation de politiques pour lutter contre la pauvreté. Au Québec, bien que les organismes communautaires sont parvenus à former une coalition, soit le Collectif pour une loi sur l’élimination de la pauvreté, leur mobilisation s’est trouvée affaiblie en raison de la prédominance de divergences entre acteurs communautaires. De telles divergences étaient aggravées en raison du caractère incertain du champ institutionnel lié à la concertation. En Irlande, bien que les organismes communautaires ont dû faire face à des contraintes qui rendaient difficiles la formation d’une coalition, ceux-ci ont pu néanmoins se mobiliser autrement, notamment en raison de liens formés avec des fonctionnaires dans le cadre des ententes partenariales.

Déterminants des politiques de lutte contre la pauvreté en Irlande durant la décennie 1997-2006

Ce mémoire est une étude de cas dans le domaine des politiques publiques, et porte sur la lutte à la pauvreté et à l’exclusion sociale en Irlande. L’Irlande a réussi l’exploit de diminuer de façon spectaculaire la pauvreté et l’exclusion sociale durant la décennie 1997-2006 et bien que son développement économique fut sans doute tout aussi spectaculaire, celui-ci n’explique pas entièrement ce résultat, tout comme il ne rend pas compte de l’engagement politique qui a amené le gouvernement irlandais à faire de la réduction de la pauvreté un objectif important. Le mémoire cherche à définir et à identifier les facteurs qui ont contribué à l’émergence de cette orientation politique. Comme il s’agit d’une étude de cas, la démarche de recherche se situe dans l’horizon des méthodes qualitatives. La variable dépendante est donc la conception et la mise en œuvre d’un nouvel ensemble de politiques sociales, centrées sur la réduction de la pauvreté. L’explication proposée met l’accent sur les idées, les intérêts et les institutions.

Tri-sector partnerships in social entrepreneurship: discourse and practice of the actors from the circles of action and reflection

This article discusses the construction of tri-sector partnerships in three projects conducted in Brazil in different fields of intervention of public policy (access to water, basic education and performance of boards of rights of children and adolescents). Collaborative articulations involving the players from three sectors (the State, civil society and the market) are practices that are little studied in the Brazilian and even in the international context, as tri-sector partnerships are rare, despite the proliferation of lines of discourse in support of alliances between governments and civil society or between companies and NGOs in the management of public policy. As a research strategy, this study resorted to cooperative inquiry, a method that involves breaking down the boundaries between the subjects and the objects of the analysis. Besides working toward a better understanding of the challenges of building tri-sector partnerships in the Brazilian context, the article also tries to show the relevance to public policy studies of investigative methods based on the subjects studied, as a means of developing an understanding of the practices, lines of discourse and dilemmas linked to social action in social programs.

Hybrid partnerships and social technology at the BoP: a case study

A crescente expectativa dos vários stakeholders, bem como as diferentes partes interessadas nas áreas de atuação de várias empresas, recentemente tem levado diversas corporações a se envolverem em iniciativas que visam o desenvolvimento social e a erradicação da pobreza. Porém, apesar das inúmeras tentativas, resultados convincentes ainda não foram produzidos, mantendo a separação entre os indivíduos que vivem na base da pirâmide económica e aqueles pertencentes às camadas mais elevadas quase inalterada. Consequentemente alguns estudiosos criticaram a falta de contextualização das práticas de gestão existentes, atribuindo o mesmo à forte influência das ideologias ocidentais, que impedem que as iniciativas sociais se adaptem às necessidades dos diferentes contextos geopolíticos. Por meio da análise de um conjunto de iniciativas sociais da Coca-Cola Brasil ("Projetos Coletivo") implementadas em várias comunidades brasileiras, o presente estudo mostra como Coca-Cola Brasil tentou produzir, em colaboração com os ONG locais, um tipo de "tecnologia social" universal, que poderia ser facilmente adaptada a diferentes contextos, acelerando o processo de implementação das iniciativas sociais e ampliando o seu impacto.

Social movement, public policy changes and partnerships building for local development

O artigo discute a influência do movimento social rural sobre as mudanças na política de apoio ao pequeno produtor rural e para a criação de parcerias entre o Governo e as Organizações Locais para o desenvolvimento local na Amazônia, em particular no estado do Pará. O objetivo do artigo é examinar a parceria como um resultado de um processo interativo entre as mudanças nas políticas públicas e as demandas dos movimentos sociais. O artigo mostra que embora os movimentos sociais façam parte de uma relação conflituosa entre o Estado e a sociedade civil, tais movimentos no estado do Pará foram uma pré-condição para mudanças na política pública, estrutura de financiamento e prioridades das agencias regionais que resultaram em proposições para cooperação entre o Governo e as Organizações Locais em nível municipal.

Business and Public–Private Partnerships for Sustainability: Beyond Corporate Social Responsibility?

This article analyses public–private partnerships (PPPs) in the field of sustainable development from an international relations perspective with insights from the business and ethics literature. We argue that the role of business in these types of arrangements has not been sufficiently explored. After presenting three ways of approaching PPPs to stress the many facets of partnerships across the public–private divide, we discuss the emergence of these novel forms of governance from a demand side and contrast such a functionalist reading with the supply side. Then we look at the micro-economic incentives for corporations to engage in such endeavours. We develop arguments derived from the dominant literature to provide an analytical framework for explaining business participation. Finally, we discuss the role of PPPs in light of input and output legitimacy. We conclude by alluding to the emergence of an expectation-capacity gap and normative issues related to the global PPP architecture.

Partnerships in mental health: Addressing barriers to social inclusion

Current trends in mental health services emphasize working in partnership with consumers and other government and non-government community organizations for improvement in quality of life for service users. People with a mental illness experience social exclusion, thereby limiting their ability to participate fully in community life. Occupational therapists have a substantial role to play in helping service users to overcome barriers to their community inclusion. Partnerships need to be formed to increase access to community resources and participation in activities that are enjoyed by other members of the community. Such partnerships have a health promotion emphasis and foster the relationship between mental-health services and the wider community, thus shifting the focus from direct occupational therapy service delivery to community-based rehabilitation interventions.This article describes the development, implementation and evaluation of an Australian healthy lifestyle course devised to meet the identified rehabilitation goals of people with mental illness to lose weight, get fit, commence vocational study and get a job. The course was run in partnership between mental health consumers, occupational therapists from the St George Mental Health Rehabilitation Service and staff and students from the Sutherland College of Technical and Further Education.

How do partnerships lead to a competitive advantage? Applying the resource based view to nascent social ventures

This dissertation is one of the earliest to systematically apply and empirically test the resource-based view (RBV) in the context of nascent social ventures in a large scale study. Social ventures are entrepreneurial ventures organized as nonprofit, for-profit, or hybrid organizations whose primary purpose is to address unmet social needs and create social value. Nascent social ventures face resource gaps and engage in partnerships or alliances as one means to access external resources. These partnerships with different sectors facilitate social venture innovative and earned income strategies, and assist in the development of adequate heterogeneous resource conditions that impact competitive advantage. Competitive advantage in the context of nascent social ventures is achieved through the creation of value and the achievement of venture development activities and launching. The relationships between partnerships, heterogeneous resource conditions, strategies, and competitive advantage are analyzed in the context of nascent social ventures that participated in business plan competitions. A content analysis of 179 social venture business plans and an exploratory follow-up survey of 72 of these ventures are used to analyze these relationships using regression, ANOVA, correlations, t-tests, and non-parametric statistics. The findings suggest a significant positive relationship between competitive advantage and partnership diversity, heterogeneous resource conditions, social innovation, and earned income. Social capital is the type of resource most significantly related to competitive advantage. Founder previous start-up experience, client location, and business plan completeness are also found to be significant in the relationship between partnership diversity and competitive advantage. Finally the findings suggest that hybrid social ventures create a greater competitive advantage than nonprofit or for-profit social ventures. Consequently, this dissertation not only provides academics further insight into the factors that impact nascent social value creation, venture development, and ability to launch, but also offers practitioners guidance on how best to organize certain processes to create a competitive advantage. As a result more insight is gained into the nascent social venture creation process and how these ventures can have a greater impact on society.

The Building Partnerships Program: An Approach to Community-based Learning for Medical Students in Australia

The Building Partnerships Program at the University of Queensland, Australia seeks to address the dual challenge of preparing doctors who are responsive to the community while providing a meaningful context for social sciences learning. Through partnerships with a diverse range of community agencies, the program offers students opportunities to gain non-clinical perspectives on health and illness through structured learning activities including: family visits; community agency visits and attachments; and interview training. Students learn first-hand about psychosocial influences on health and how people manage health problems on a day-to-day basis. They also gain insights into the work of community agencies and how they as future doctors might work in partnership with them to enhance patient care. We outline the main components of the program, identify challenges and successes from student and community agency perspectives, and consider areas that invite further development.

THE INTERNATIONAL GROWTH OF A SOCIAL BUSINESS: A CASE STUDY

ABSTRACTIn developing countries, initiatives have often been undertaken in order to fight social and environmental problems. Since the 1990s, an increase can be seen in corporate social responsibility actions, as well as increasingly strong activities by civil society organizations. Tweenty years ago, companies and civil society organizations stood wide apart from each other, with often conflicting agendas and resistance to mutual collaboration. This reality has changed significantly. Besides the phenomenon of cross-sector partnerships, we can also observe the expansion of a particular organization type, i.e., the social business, which combines two objectives that were previously seen as incompatible: financial sustainability and the generation of social value. This article aims to discuss the factors that influence the results of a social business operating in three countries: Botswana, Brazil and Jordan. The results allow understanding the challenges involved in constructing social businesses in developing countries as well as a better understanding of the very nature of those businesses, considering the social realities where they operate.

Bibliotecas públicas, responsabilidade social e cidadania

Este trabalho de investigação visa estudar e compreender a responsabilidade social de três bibliotecas públicas da margem sul do Tejo, analisando de que forma estas contribuem para o desenvolvimento de cidadãos civicamente mais ativos. Neste sentido, determina-se que modelo de responsabilidade social aplicam, que meios utilizam para incentivar o envolvimento cívico e que parcerias estabelecem. O método de recolha de dados utilizado foi a entrevista, tendo esta sido realizada aos responsáveis de cada bibliotecas em análise. Os resultados evidenciam que não existe uma política formal de responsabilidade social, mas sim ações que se assemelham a modelos práticos de RS que se classificam nas Teorias Integrativas. Relativamente às iniciativas desenvolvidas pelas bibliotecas públicas para a promoção da cidadania, estas vão de encontro ao Manifesto da IFLA/UNESCO para as Bibliotecas Públicas, podendo dizer-se que as suas ações se encontram confinadas à responsabilidade legal da organização. As bibliotecas identificam os seus stakeholders, mas é necessário que estes possuam um papel mais ativo no desenvolvimento de iniciativas que respondam às suas expetativas e necessidades. Efetuam-se cinco recomendações para melhorar o desempenho das bibliotecas públicas no domínio da responsabilidade social e da cidadania: implementar políticas de responsabilidade social; respeitar os interesses dos stakeholders; apostar na formação em responsabilidade social; investir na aprendizagem ao longo da vida; e inovar, no sentido de desenvolver atividades que vão além do cumprimento do Manifesto da IFLA/UNESCO para as Bibliotecas Públicas.