Circuitos cortos de comercialización agroalimentaria : Un acercamiento desde la agricultura familiar diversificada en Argentina

El artículo tiene como propósito avanzar en la caracterización de los circuitos cortos de comercialización en la Argentina y sus alcances para el afianzamiento de la producción familiar diversificada y su reconexión con el territorio. La metodología empleada es fundamentalmente cualitativa y se basa en dos estudios de caso. Si bien los circuitos analizados presentan diferencias en sus modalidades, organización interna, acceso a capacitación y asesoramiento, y en cuanto a los procesos que generaron su conformación, coinciden en sustentar prácticas productivas que implican un menor uso de insumos químicos, favorecen el desarrollo de nuevas habilidades y una mayor apropiación del valor generado por parte de los productores. Otros aspectos a destacar son su contribución a la permanencia de los productores involucrados dentro de sus sistemas productivos y sociales de pertenencia, sentando bases para estilos de agricultura familiar que divergen de la mera adaptación al modelo agrario hoy prevaleciente en la región pampeana.

Circuitos cortos de comercialización agroalimentaria : Un acercamiento desde la agricultura familiar diversificada en Argentina

El artículo tiene como propósito avanzar en la caracterización de los circuitos cortos de comercialización en la Argentina y sus alcances para el afianzamiento de la producción familiar diversificada y su reconexión con el territorio. La metodología empleada es fundamentalmente cualitativa y se basa en dos estudios de caso. Si bien los circuitos analizados presentan diferencias en sus modalidades, organización interna, acceso a capacitación y asesoramiento, y en cuanto a los procesos que generaron su conformación, coinciden en sustentar prácticas productivas que implican un menor uso de insumos químicos, favorecen el desarrollo de nuevas habilidades y una mayor apropiación del valor generado por parte de los productores. Otros aspectos a destacar son su contribución a la permanencia de los productores involucrados dentro de sus sistemas productivos y sociales de pertenencia, sentando bases para estilos de agricultura familiar que divergen de la mera adaptación al modelo agrario hoy prevaleciente en la región pampeana.

Circuitos cortos de comercialización agroalimentaria : Un acercamiento desde la agricultura familiar diversificada en Argentina

El artículo tiene como propósito avanzar en la caracterización de los circuitos cortos de comercialización en la Argentina y sus alcances para el afianzamiento de la producción familiar diversificada y su reconexión con el territorio. La metodología empleada es fundamentalmente cualitativa y se basa en dos estudios de caso. Si bien los circuitos analizados presentan diferencias en sus modalidades, organización interna, acceso a capacitación y asesoramiento, y en cuanto a los procesos que generaron su conformación, coinciden en sustentar prácticas productivas que implican un menor uso de insumos químicos, favorecen el desarrollo de nuevas habilidades y una mayor apropiación del valor generado por parte de los productores. Otros aspectos a destacar son su contribución a la permanencia de los productores involucrados dentro de sus sistemas productivos y sociales de pertenencia, sentando bases para estilos de agricultura familiar que divergen de la mera adaptación al modelo agrario hoy prevaleciente en la región pampeana.

Ação coletiva de agroextrativistas em circuitos curtos de comercialização de produtos do cerrado : estudo de caso em Pirenópolis – GO

Dissertação (mestrado)—Universidade de Brasília, Faculdade de Agronomia e Medicina Veterinária, Programa de Pós-Graduação em Agronegócios, 2016.

Incentive/economic development rates : a short-term marketing option for electric utilities /

"November 1984."

Dimensions of short break destination attractiveness : a comparison of cognitive, affective and conative perceptions

Although there has been exponential growth in the number of studies of destination image appearing in the tourism literature, few have addressed the role of affective perceptions. This paper analyses the market positions held by a competitive set of destinations, through a comparison of cognitive, affective and conative perceptions. Cognitive perceptions were measured by trialling a factor analytic adaptation of importance-performance analysis. Affective perceptions were measured using an affective response grid. The alignment of the results from these techniques identified leadership positions held by two quite different destinations on two quite different dimensions of short break destination attractiveness.

Destination brand equity for Australia : testing a model of CBBE in short haul and long haul markets

The study of destination brand performance measurement has only emerged in earnest as a field in the tourism literature since 2007. The concept of consumer-based brand equity (CBBE) is gaining favour from services marketing researchers as an alternative to the traditional ‘net-present-value of future earnings’ method of measuring brand equity. The perceptions-based CBBE model also appears suitable for examining destination brand performance, where a financial brand equity valuation on a destination marketing organisation’s (DMO) balance sheet is largely irrelevant. This is the first study to test and compare the model in both short and long haul markets. The paper reports the results of tests of a CBBE model for Australia in a traditional short haul market (New Zealand) and an emerging long haul market (Chile). The data from both samples indicated destination brand salience, brand image, and brand value are positively related to purchase intent for Australia in these two disparate markets.

Maintaining or changing a drinking behavior? GOKA's short-term outcomes

During the critical neurobiological and social developmental period of adolescence, binge drinking of alcohol increases the risk of mental health problems, school exclusion, convictions, fatal and non-fatal accidents. The present research utilizes a simple cluster randomized control trial design to evaluate a social marketing program, Game On: Know Alcohol (GOKA), employing innovative online edutainment games to target binge drinking. Pre and post data were collected for seven program (942 students, mean age: 14.6 years) and five control schools (578 students, mean age: 14.4 years). Significant improvements in alcohol knowledge and affective attitude toward binge drinking was observed for adolescents who participated in GOKA compared to the control group, with maintenance of desirable subjective norms, instrumental attitudes and intentions. Given considerable external competition from messages promoting the benefits of alcohol use, a one-off program that modifies incorrect knowledge and alters perceptions of binge drinking as a fun, recreational activity represents an important step. This research contributes to current understanding of social marketing’s capacity to change drivers and maintain inhibitors of binge drinking intentions of adolescents and provides an important basis for future research in the domain.

Positioning as a source of competitive advantage: Benchmarking Rotorua’s position as a domestic short break holiday destination

Travellers are spoilt by holiday choice, and yet will usually only seriously consider a few destinations during the decision process. With thousands of destination marketing organisations (DMOs) competing for attention, places are becoming increasingly substitutable. The study of destination competitiveness is an emerging field, and thesis contributes to an enhanced understanding by addressing three topics that have received relatively little attention in the tourism literature: destination positioning, the context of short break holidays, and domestic travel in New Zealand. A descriptive model of positioning as a source of competitive advantage is developed, and tested through 12 propositions. The destination of interest is Rotorua, which was arguably New Zealand’s first tourist destination. The market of interest is Auckland, which is Rotorua’s largest visitor market. Rotorua’s history is explored to identify factors that may have contributed to the destination’s current image in the Auckland market. A mix of qualitative and quantitative procedures is then utilised to determine Rotorua’s position, relative to a competing set of destinations. Based on an applied research problem, the thesis attempts to bridge the gap between academia and industry by providing useable results and benchmarks for five regional tourism organisations (RTOs). It is proposed that, in New Zealand, the domestic short break market represents a valuable opportunity not explicitly targeted by the competitive set of destinations. Conceptually, the thesis demonstrates the importance of analysing a destination’s competitive position, from the demand perspective, in a travel context; and then the value of comparing this ‘ideal’ position with that projected by the RTO. The thesis concludes Rotorua’s market position in the Auckland short break segment represents a source of comparative advantage, but is not congruent with the current promotional theme, which is being used in all markets. The findings also have implications for destinations beyond the context of the thesis. In particular, a new definition for ‘destination attractiveness’ is proposed, which warrants consideration in the design of future destination positioning analyses.

Fresh thinking in services marketing: Contemporary, cutting-edge and creative thoughts

Purpose The purpose of this paper is to highlight and promote fresh thinking in services marketing research. Design/methodology/approach The topic of the special issue was deliberately chosen to encourage fresh ideas and concepts that will move the discipline forward. The accepted papers have been categorised for ease and convenience of reading by scholars and practitioners, with a short commentary on each category. Findings There is a wealth of forward-thinking by service(s) marketing researchers that bodes well for the future of the sub-discipline. Research limitations/implications The special issue does not address fresh thinking in all areas of services marketing research. Other potential areas for fresh thinking are identified. Originality/value New thinking in a scholarly field is necessary to propel the discipline forward.

Developing Strategic Marketing Plan

This publication is first in a series targeted for Coordinators and Managers within Benefits Planning, Assistance and Outreach Programs concerned with developing continuous quality improvement approaches. This early publication focuses on understanding strategies for market position, strategic planning and provides a tool for conducting an organizational self-assessment along with a stakeholder analysis

Circuits on cylinders

We consider the computational power of constant width polynomial size cylindrical circuits and non deterministic branching programs. We show that every function computed by a Pi(2) o MOD o AC(0) circuit can also be computed by a constant width polynomial size cylindrical nondeterministic branching program (or cylindrical circuit) and that every function computed by a constant width polynomial size cylindrical circuit belongs to ACC(0).