Päivitettyä tietoa saamelaisista... ja paljosta muustakin

Kirjallisuusarvostelu

Ein aktuelles Kompendium über die Saamen und ihre Kultur

Kirjallisuusarvostelu

Yleisteos saamelaisuudesta vähän tietävälle lukijalle

Kirjallisuusarvostelu

TV taskussa - tänään ja tulevaisuudessa

The objective of my thesis was to find out how mobile TV service will influence TV consumption behaviour of the Finns. In particular the study focuses on the consumption behaviour of a well educated urban people. For my thesis, I provided a detailed analysis of the study results of a large scale questionnaire research FinPilot from the year 2005 based on an assignment of Nokia Ltd. In order to deepen the study results, I focused on the above mentioned group of young people with good education. The goal of the FinPilot research was to give answers to the following questions: what kind of programs, in what kind of circumstances, and for which reasons are they watched when using the mobile television service. The results of the research consisted mainly of data like figures, graphics etc. The data was explaned from the helicopter perspective, for it gave additional value to the research and consequently to my own thesis. My study offered complementary, unique information about their needs as it was based on questionnaires supplemented by individual interviews of the group members, their free comments as well as group discussions. The study results proved that mobile TV service did not increase the total TV consumption time. The time used for watching the mobile TV was significantly shorter than the time for watching the traditional TV. According to my study, the young urban people with good education are more interested to adapt the mobile TV service than the average Finns. Being eager to utilize the added value offered by the mobile TVs they are a potential target group in launching and marketing processes. On the basis of the outcome of the thesis, the future of mobile TV service seems very promising. The content and the pricing, however, have to match the user's needs and expectations. All the study results prove that there exists a social order for mobile TV service.

Pääministeri luopunut laajan hallituksen muodostamisesta (Maalaisliitto päättää tänään muista vaihtoehdoista)

Urho Kekkosen lausunto

Ekumeniaa eilen, tänään ja jopa huomenna

Aila Lauha

Suomen fyysikkoseura eilen, tänään ja huomenna - muistikuvia ja tulevaisuuden kaavailuja

Kirjoitus perustuu Pekka Jauhon Fysiikan päivillä pitämään juhlapuheeseen.