As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

QR-VEY: Una piattaforma software per la creazione di sondaggi basata sulla tecnologia del QR-Code

Le metodologie per la raccolta delle idee e delle opinioni si sono evolute a pari passo con il progresso tecnologico: dalla semplice comunicazione orale si è passati alla diffusione cartacea, fino a che l'introduzione e l'evoluzione di internet non hanno portato alla digitalizzazione e informatizzazione del processo. Tale progresso ha reso possibile l'abbattimento di ogni barriera fisica: se in precedenza la diffusione di un sondaggio era limitata dall'effettiva possibilità di distribuzione del sondaggio stesso, lo sviluppo della rete globale ha esteso tale possibilità (virtualmente) a tutto il mondo. Nonostante sia un miglioramento non indifferente, è importante notare come la valorizzazione della diffusione di un sondaggio abbia inevitabilmente portato a trascurarne le proprietà e i vantaggi intrinsechi legati alla sua diffusione prettamente locale. Ad esempio, un sondaggio che mira a valutare la soddisfazione degli utenti riguardo alla recente introduzione di una nuova linea di laptop ottiene un guadagno enorme dall'informatizzazione, e dunque delocalizzazione, del processo di raccolta dati; dall'altro lato, un sondaggio che ha come scopo la valutazione dell'impatto sui cittadini di un recente rinnovamento degli impianti di illuminazione stradale ha un guadagno pressoché nullo. L'idea alla base di QR-VEY è la ricerca di un ponte tra le metodologie classiche e quelle moderne, in modo da poter sfruttare le proprietà di entrambe le soluzioni. Tale ponte è stato identificato nella tecnologia del QR-Code: è possibile utilizzare un generico supporto che presenti proprietà di localizzazione, come un foglio cartaceo, ma anche un proiettore di una conferenza, come base per la visualizzazione di tale codice, ed associare alla scansione dello stesso funzionalità automatizzate di raccolta di dati e opinioni.

O uso de códigos QR nas Bibliotecas: a perspetiva do utilizador

O uso das tecnologias sem fios e de telemóveis tem vindo a aumentar substancialmente nos últimos anos. Vários estudos realizados nos Estados Unidos e no Canadá mostram que o número de adultos que possuiu telemóvel é elevado, com valores entre os 78 a 85%, dos quais 33 a 45% são smartphones. Hoje em dia, os telemóveis já não são apenas uma forma de falar com alguém e passaram a ser um meio para obter informação de forma rápida. Este facto fez com que se verificasse um acentuado desenvolvimento de tecnologias de suporte para estes dispositivos. Objetivo do estudo: avaliar o impacto da introdução dos Códigos QR na Biblioteca da Escola Superior de Tecnologia da Saúde de Lisboa (ESTeSL), quer a nível do serviço quer na perspetiva do utilizador.

Uso do QR no marketing digital: a perspetiva do utilizador português

Dissertação de Mestrado apresentada ao Instituto de Contabilidade e Administração do Porto para a obtenção do grau de Mestre em Marketing Digital, sob orientação de Doutor José Freitas Santos

PoolStore : Supermercado virtual de productos de piscina con códigos QR

El proyecto denominado 'Supermercado virtual de productos de piscina con códigos QR en Android' pretende generar una serie de lineales con las fotografías de los diferentes productos con los precios y asociarlos a su código QR.

Using QR codes to aid accessibility in a museum

Purpose – This paper describes visitors' reactions to using an Apple iPad or smartphone to follow trails in a museum by scanning QR codes and draws conclusions on the potential for this technology to help improve accessibility at low-cost. Design/methodology/approach – Activities were devised which involved visitors following trails around museum objects, each labelled with a QR code and symbolised text. Visitors scanned the QR codes using a mobile device which then showed more information about an object. Project-team members acted as participant-observers, engaging with visitors and noting how they used the system. Experiences from each activity fed into the design of the next. Findings – Some physical and technical problems with using QR codes can be overcome with the introduction of simple aids, particularly using movable object labels. A layered approach to information access is possible with the first layer comprising a label, the second a mobile-web enabled screen and the third choices of text, pictures, video and audio. Video was especially appealing to young people. The ability to repeatedly watch video or listen to audio seemed to be appreciated by visitors with learning disabilities. This approach can have low equipment-cost. However, maintaining the information behind labels and keeping-up with technological changes are on-going processes. Originality/value – Using QR codes on movable, symbolised object labels as part of a layered information system might help modestly-funded museums enhance their accessibility, particularly as visitors increasingly arrive with their own smartphones or tablets.

Effective measures to decrease air contaminants through risk and control visualization : a study of the effective use of QR codes to facilitate safety training

Woodworking industries still consists of wood dust problems. Young workers are especially vulnerable to safety risks. To reduce risks, it is important to change attitudes and increase knowledge about safety. Safety training have shown to establish positive attitudes towards safety among employees. The aim of current study is to analyze the effect of QR codes that link to Picture Mix EXposure (PIMEX) videos by analyzing attitudes to this safety training method and safety in student responses. Safety training videos were used in upper secondary school handicraft programs to demonstrate wood dust risks and methods to decrease exposure to wood dust. A preliminary study was conducted to investigate improvement of safety training in two schools in preparation for the main study that investigated a safety training method in three schools. In the preliminary study the PIMEX method was first used in which students were filmed while wood dust exposure was measured and subsequently displayed on a computer screen in real time. Before and after the filming, teachers, students, and researchers together analyzed wood dust risks and effective measures to reduce exposure to them. For the main study, QR codes linked to PIMEX videos were attached at wood processing machines. Subsequent interviews showed that this safety training method enables students in an early stage of their life to learn about risks and safety measures to control wood dust exposure. The new combination of methods can create awareness, change attitudes and motivation among students to work more frequently to reduce wood dust. 

New QR Survey Methodologies to Analyze User Perception of Service Quality in Public Transport: The Experience of Madrid

Customer Satisfaction Surveys (CSS) have become an important tool for public transport planners, as improvements in the perceived quality of service lead to greater use of public transport and lower traffic pollution. Until now, Intelligent Transportation System (ITS) enhancements in public transport have traditionally included fleet management systems based on Automatic Vehicle Location (AVL) technologies, which can be used to optimize routing and scheduling, and to feed real-time information into passenger information channels. However, surveys of public transport users could also benefit from the new information technologies. As most customers carry their smartphones when traveling, Quick Response (QR) codes open up the possibility of conducting these surveys at a lower cost.This paper contributes to the limited existing literature by developing the analysis of QR codes applied to CSS in public transport and highlighting their importance in reducing the cost of data collection and processing. The added value of this research is that it provides the first assessment of a real case study in Madrid (Spain) using QR codes for this purpose. This pilot experience was part of a research project analyzing bus service quality in the same case study, so the QR code survey (155 valid questionnaires) was validated using a conventional face-to-face survey (520 valid questionnaires). The results show clearly that, after overcoming a few teething troubles, this QR code application will ultimately provide transport management with a useful tool to reduce survey costs

Extending the GUIDE@HAND Tourist Guide Application with QR Codes for Museum Learning

The following paper attempts to encompass the opportunities for applying QR codes for museums and exhibits through the example of the Hungarian Museum of Environmental Protection and Water Management (Esztergom, Hungary). Besides providing interactivity in the museum for the mobile phone generation through the utilization of a device and a method that they are familiar with, it is important to explain how and why it is worthwhile to “adorn” the exhibits with these codes. In this paper we also touch upon the technical issues of how an existing mobile phone application can be incorporated into and used for the presentation of the museum.

Mobile Exploring of the Bulgarian Iconography through QR Codes in the GUIDE@HAND Tourist Guide Application

The following paper presents an application of QR code marking of digital iconographical collections for their outdoor mobile access and exploring through the GUIDE@HAND audio tourist guide.

Como usar a tecnologia móvel para promover o acesso aberto: o caso da Biblioteca da ESTeSL

O que são os códigos QR? São códigos de barras bidimensionais que permitem codificar e descodificar informação de forma quase imediata, através de um dispositivo móvel com câmara e com um software de leitura instalado. Objetivo do estudo: Desenvolver novos serviços para o crescente número de leitores que recorrem a dispositivos móveis. Porquê os códigos QR na ESTeSL? Promover os recursos em acesso aberto; facilitar o acesso a esses recursos; captar uma nova geração de utilizadores.

Gestão e instalação de redes de sensores sem fios (domótica)

Dissertação de mestrado integrado em Engenharia Eletrónica Industrial e Computadores

Tecnologies mòbils aplicades al sector turístic

En aquest projecte es duu a terme un treball d'investigació amb la finalitat d'implementar una aplicació per a smartphones que ofereixi una experiència integral en el sector turístic de la ciutat de Reus.

Security Authentication using Phase-Encoded Nanoparticle Structures and Polarized Light

Phase encoded nano structures such as Quick Response (QR) codes made of metallic nanoparticles are suggested to be used in security and authentication applications. We present a polarimetric optical method able to authenticate random phase encoded QR codes. The system is illuminated using polarized light and the QR code is encoded using a phase-only random mask. Using classification algorithms it is possible to validate the QR code from the examination of the polarimetric signature of the speckle pattern. We used Kolmogorov-Smirnov statistical test and Support Vector Machine algorithms to authenticate the phase encoded QR codes using polarimetric signatures.

ResponseWare slides

Two slides that can be copied to PowerPoint presentations to a) describe how students can vote and b) provide a QR code to simplify accessing the ResponseWare URL