Proposta de plano de comunicação: Curia Palace Hotel Spa & Golf

O presente projeto propõe-se a contribuir para a melhoria da comunicação do Curia Palace Hotel Spa & Golf de forma, a que este recupere o brilho de outros tempos. O livro inicia-se com uma apresentação do turismo mundial e em Portugal (com todas as suas características e tendências), assim como a hotelaria e o marketing a ela associado. Segue-se toda a informação da unidade hoteleira em questão e o perfil dos seus clientes (considerando os dados recolhidos através de inquéritos), e a proposta de um plano de comunicação usando como base o perfil previamente estabelecido.

Expressão de identidade corporativa no setor hoteleiro: o caso do Belmond Reid’s Palace

Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Gestão Estratégica das Relações Públicas.

Analysis of multiple shared channel cooperative routing in OFDM based wireless networks

Diversity techniques have long been used to combat the channel fading in wireless communications systems. Recently cooperative communications has attracted lot of attention due to many benefits it offers. Thus cooperative routing protocols with diversity transmission can be developed to exploit the random nature of the wireless channels to improve the network efficiency by selecting multiple cooperative nodes to forward data. In this paper we analyze and evaluate the performance of a novel routing protocol with multiple cooperative nodes which share multiple channels. Multiple shared channels cooperative (MSCC) routing protocol achieves diversity advantage by using cooperative transmission. It unites clustering hierarchy with a bandwidth reuse scheme to mitigate the co-channel interference. Theoretical analysis of average packet reception rate and network throughput of the MSCC protocol are presented and compared with simulated results.

Julius Streicher Collection 1945

Documents and books pertaining to Julius Streicher

Primeiro Colóquio Brasileiro de Matemática: identificação de um registro e pequenas biografias de seus participantes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

World-Class Service

In the discussion - World-Class Service - by W. Gerald Glover, Associate Professor, Restaurant, Hotel and Resort Management at Appalachian State University and Germaine W. Shames, Hilton International, New York, Glover and Shames initially state: “Providing world-class service to today's traveler may be the key for hospitality managers in the current competitive market. Although an ideal, this type of service provides a mandate for culturally aware managers. The authors provide insight into several areas of cultures in collision.” Up to the time this essay is written, the authors point to a less-than-ideal level of service as being the standard in the hospitality industry and experience. “Let's face it - if we're ever to resurrect service, it will not be by going back to anything,” Glover and Shames exclaim. “Whatever it was we did back then has contributed to the dilemma in which we find ourselves today, handicapped by a reactive service culture in an age that calls for adaptiveness and global strategies,” the authors fortify that thought. In amplifying the concept of world-class service Glover and Shames elaborate: “World-class service is an ideal. Proactive and adaptive, world-class service feels equally right to the North American dignitary occupying the Presidential Suite, and the Japanese tourist staying in a standard room in the same hotel.” To bracket that model the authors offer: “At a minimum, it is service perceived by each customer as appropriate and adequate. At its best, it may also make the customer feel at home, among friends, or pampered. Finally, it is service as if culture matters,” Glover and Shames expand and capture the rule of world-class service. Glover and Shames consider the link between cultures and service an imperative one. They say it is a principle lost on most hospitality managers. “Most [managers] have received service management education in the people are people school that teaches us to disregard cultural differences and assume that everyone we manage or serve is pretty much like ourselves,” say Glover and Shames. “Is it any wonder that we persist in setting service standards, marketing services, and managing service staff not only as if culture didn't matter, but as if it didn't exist?!” To offer legitimacy to their effort Glover and Shames present the case of the Sun and Sea Hotel, a 500-room first class hotel located on the outskirts of the capital city of a small Caribbean island nation. It is a bit difficult to tell whether this is a dramatization or a reality. It does, however, serve to illustrate their point in regard to management’s cognizance, or lack thereof, of culture when it comes to cordial service and guest satisfaction. Even more apropos is the tale of the Palace Hotel, “…one of the grande dames of hospitality constructed in the boom years of the 1920s in a mid-sized Midwestern city in the United States.” The authors relate what transpired during its takeover in mid-1980 by a U.S.-based international hotel corporation. The story makes for an interesting and informative case study.

A água na paisagem natural e antrópica

O crescimento da população gerou a ocupação de grandes áreas da superfície terrestre que provocaram alterações nas paisagens naturais. A apropriação desordenada do território, tendo em conta os espaços urbanos e rurais, trouxe vários impactos negativos ao meio ambiente. As linhas de água são os ecossistemas mais utilizados pelo homem ao longo da história, pela água, pesca, transporte, … e que simultaneamente vai modelando a paisagem pelas alterações do estado físico e modificações nas superfícies por onde corre. O sistema ribeirinho é constituído por vários ecossistemas, relacionados entre si e que são identificados transversalmente. Ao longo do ano é possível identificar, numa linha de água, três níveis: o de cheia durante o escoamento máximo anual no período das chuvas, o médio ao longo do ano e o de estiagem com o escoamento mínimo no pico do verão. Nas margens, a zonagem das espécies ripárias, está relacionada com a altitude, a unidade bioclimática, a distância do “eixo de humidade”, a geomorfologia, o tipo de solos e a matéria orgânica, entre outros fatores. Nas galerias ripícolas do Alentejo são frequentes cinco comunidades vegetais com grande diversidade de espécies, cujas presenças estão relacionadas com os níveis de água ao longo do ano e o tipo de solo: a) Choupais (Populus nigra), em solos sujeitos a prolongados encharcamentos. b) Salgueirais de borrazeiras pretas (Salix atrocinerea), em ribeiras com regime torrencial. c) Amiais (Alnus glutinosa), em solos com toalha freática à superfície. d) Freixiais (Fraxinus angustifolia) em solos húmidos, a comunidade mais comum no Alentejo. A vegetação marginal constitui um sistema elástico importante na proteção mecânica das margens contra o desgaste normal das águas, porque as mantêm seguras, protege o leito, favorece a riqueza piscícola e purifica as águas. Na proteção com sistemas rígidos e impermeáveis, verifica-se um elevado custo e estabilidade ameaçada nos pontos de contacto com as margens naturais, impede a comunicação natural entre a água que corre no leito do rio e a que se desloca em toda a largura do vale, provocando alterações no lençol freático. São vários, os valores associados à paisagem ribeirinha e, a titulo de exemplo, destacam-se: a) Simbólico: o Taj Mahal nas margens do rio Yamuna em Agra – Índia, classificado como Património da Humanidade pela UNESCO (1980) e a ponte Hintze Ribeiro destinada a unir as margens de Entre-os-Rios, em Penafiel e Castelo de Paiva, sobre o rio Douro e que colapsou em 4 de março de 2001, num acidente que provou 59 mortes. b) Histórico: a ponte medieval de San Martín (séc. XIV.) em Toledo – Espanha; o açude e termas romanas do séc. I a IV a.C., na Herdade de Almagrassa (Pisões) – Portugal e a villa romana da Tourega (séc. I a IV) que pertenceu ao senador Julius Maximus (Ivlivs Maximvs), como consta da lapide funerária encontrada na N. Sra. da Tourega (Évora) – Portugal. c) Mítico: a ponte romana em Cangas de Onís com a Cruz de la Victoria no principado de Astúrias – Espanha. d) Cultural: a atividade diária nas margens do rio Kottayam no distrito de Kerala – Índia; um fim de semana na margem do rio Danúbio na cidade de Viena – Aústria; as várzeas de rios goeses: Loutulim (Rio Zuari), Benaulim (represa de Komollam Tollem) e Betul (rio Sal) (Goa) – Índia e várzeas de rios cingaleses (região de Kandy) – Sri Lanka. e) Turístico: o palácio real de verão mandado construir pelo marajá Jagat Singh II (1734-1751) na ilha de Jag Niwas (1,5 ha) no lago Pichola. No fim da década de 60, tornou-se num dos mais famosos hotéis românticos do mundo, o Lake Palace Hotel – Índia e a queda de água de Karpuzkaldiran próximo da cidade de Antalya, cujo acesso é feito por escadas ou de barco – Turquia.

Copacabana Palace: imaginário, consumo e estilos de vida no palácio da Princesinha do Mar.

O presente trabalho propõe uma análise do hotel Copacabana Palace sob a perspectiva comunicacional, enfatizando as suas possíveis imbricações com o imaginário carioca. Inaugurado no dia 13 de agosto de 1923 no bairro de Copacabana (na Avenida Atlântica), o prédio representa um dos símbolos do Rio de Janeiro e do Brasil - tanto no próprio país como no mundo. O estudo buscou investigar as representações e os valores compartilhados referentes ao Copacabana Palace, partindo também da sociologia do imaginário. Propôs analisar o sistema de produção relativo às enunciações midiatizadas e aos aspectos comunicacionais pertinentes ao hotel. A pesquisa possui uma abordagem baseada na metodologia qualitativa, e durante a sua execução foram consultadas fontes primárias e secundárias. Para a obtenção dos dados primários foram realizadas entrevistas individuais baseada em um roteiro estruturado. A análise também contempla os conceitos de brand equity ao apontar o hotel como importante peça no imaginário carioca, visando demonstrar as representações que dão significado ao cotidiano urbano do Rio de Janeiro. O estudo aponta que o hotel Copacabana Palace é uma espécie de "lenda" incrustada no famoso calçadão da praia da Copacabana.

How can flexible learning centres use social networking to improve their ongoing educational assessments?

Most online assessment systems now incorporate social networking features, and recent developments in social media spaces include protocols that allow the synchronisation and aggregation of data across multiple user profiles. In light of these advances and the concomitant fear of data sharing in secondary school education this papers provides important research findings about generic features of online social networking, which educators can use to make sound and efficient assessments in collaboration with their students and colleagues. This paper reports on a design experiment in flexible educational settings that challenges the dichotomous legacy of success and failure evident in many assessment activities for at-risk youth. Combining social networking practices with the sociology of education the paper proposes that assessment activities are best understood as a negotiable field of exchange. In this design experiment students, peers and educators engage in explicit, "front-end" assessment (Wyatt-Smith, 2008) to translate digital artefacts into institutional, and potentiality economic capital without continually referring to paper based pre-set criteria. This approach invites students and educators to use social networking functions to assess “work in progress” and final submissions in collaboration, and in doing so assessors refine their evaluative expertise and negotiate the value of student’s work from which new criteria can emerge. The mobile advantages of web-based technologies aggregate, externalise and democratise this transparent assessment model for most, if not all, student work that can be digitally represented.

The educational affordances of generative media in arts education

Network Jamming systems provide real-time collaborative media performance experiences for novice or inexperienced users. In this paper we will outline the theoretical and developmental drivers for our Network Jamming software, called jam2jam. jam2jam employs generative algorithmic techniques with particular implications for accessibility and learning. We will describe how theories of engagement have directed the design and development of jam2jam and show how iterative testing cycles in numerous international sites have informed the evolution of the system and its educational potential. Generative media systems present an opportunity for users to leverage computational systems to make sense of complex media forms through interactive and collaborative experiences. Generative music and art are a relatively new phenomenon that use procedural invention as a creative technique to produce music and visual media. These kinds of systems present a range of affordances that can facilitate new kinds of relationships with music and media performance and production. Early systems have demonstrated the potential to provide access to collaborative ensemble experiences to users with little formal musical or artistic expertise.This presentation examines the educational affordances of these systems evidenced by field data drawn from the Network Jamming Project. These generative performance systems enable access to a unique kind of music/media’ ensemble performance with very little musical/ media knowledge or skill and they further offer the possibility of unique interactive relationships with artists and creative knowledge through collaborative performance. Through the process of observing, documenting and analysing young people interacting with the generative media software jam2jam a theory of meaningful engagement has emerged from the need to describe and codify how users experience creative engagement with music/media performance and the locations of meaning. In this research we observed that the musical metaphors and practices of ‘ensemble’ or collaborative performance and improvisation as a creative process for experienced musicians can be made available to novice users. The relational meanings of these musical practices afford access to high level personal, social and cultural experiences. Within the creative process of collaborative improvisation lie a series of modes of creative engagement that move from appreciation through exploration, selection, direction toward embodiment. The expressive sounds and visions made in real-time by improvisers collaborating are immediate and compelling. Generative media systems let novices access these experiences with simple interfaces that allow them to make highly professional and expressive sonic and visual content simply by using gestures and being attentive and perceptive to their collaborators. These kinds of experiences present the potential for highly complex expressive interactions with sound and media as a performance. Evidence that has emerged from this research suggest that collaborative performance with generative media is transformative and meaningful. In this presentation we draw out these ideas around an emerging theory of meaningful engagement that has evolved from the development of network jamming software. Primarily we focus on demonstrating how these experiences might lead to understandings that may be of educational and social benefit.

Digital design communication : measuring learner technological prowess and self-efficacy in problem resolution

Currently the Bachelor of Design is the generic degree offered to the four disciplines of Architecture, Landscape Architecture, Industrial Design, and Interior Design within the School of Design at the Queensland University of Technology. Regardless of discipline, Digital Communication is a core unit taken by the 600 first year students entering the Bachelor of Design degree. Within the design disciplines the communication of the designer's intentions is achieved primarily through the use of graphic images, with written information being considered as supportive or secondary. As such, Digital Communication attempts to educate learners in the fundamentals of this graphic design communication, using a generic digital or software tool. Past iterations of the unit have not acknowledged the subtle difference in design communication of the different design disciplines involved, and has used a single generic software tool. Following a review of the unit in 2008, it was decided that a single generic software tool was no longer entirely sufficient. This decision was based on the recognition that there was an increasing emergence of discipline specific digital tools, and an expressed student desire and apparent aptitude to learn these discipline specific tools. As a result the unit was reconstructed in 2009 to offer both discipline specific and generic software instruction, if elected by the student. This paper, apart from offering the general context and pedagogy of the existing and restructured units, will more importantly offer research data that validates the changes made to the unit. Most significant of this new data is the results of surveys that authenticate actual student aptitude versus desire in learning discipline specific tools. This is done through an exposure of student self efficacy in problem resolution and technological prowess - generally and specifically within the unit. More traditional means of validation is also presented that includes the results of the generic university-wide Learning Experience Survey of the unit, as well as a comparison between the assessment results of the restructured unit versus the previous year.

Room for improvement : hotel giant resorts to Six Sigma to improve operations

Six Sigma provides a framework for quality improvement and business excellence. Introduced in the 1980s in manufacturing, the concept of Six Sigma has gained popularity in service organizations. After initial success in healthcare and banking, Six Sigma has gradually gained traction in other types of service industries, including hotels and lodging. Starwood Hotels and Resorts was the first hospitality giant to embrace Six Sigma. In 2001, Starwood adopted the method to develop innovative, customer-focused solutions and to transfer these solutions throughout the global organization. To analyze Starwood's use of Six Sigma, the authors collected data from articles, interviews, presentations and speeches published in magazines, newspapers and Web sites. This provided details to corroborate information, and they also made inferences from these sources. Financial metrics can explain the success of Six Sigma in any organization. There was no shortage of examples of Starwood's success resulting from Six Sigma project metrics uncovered during the research.