109 resultados para POSTMODERNITY


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The purpose of this paper is to introduce ideas that have emerged during the course of writing a book on Swedish welfare in the 1990s. The book is the result of many years of writing about two subjects: Swedish drug policy and the Swedish welfare state. The one very specialised, the other, more general. I first became interested in Swedish drug policy on a research visit to Örebro Län in 1986. A social worker showed me a copy of the county's drug policy programme and explained the significance of the 'restrictive line'. I have spent the years since that visit, trying to understand and explain the Swedish goal of a drug-free society (Gould 1988, 1994, 1996b). I only began to write about the welfare state in Sweden in the early 1990s, just as things were beginning to go wrong for the economy (Gould 1993a, 1993b, 1996a, 1999). For the last few years I have intended to write a book on the events covered by the period 1991-1998 - the years of a Bourgeois and a Social Democratic Government -which would bring the two halves of my work together. Material for this study has been accumulated over many years. A number of research visits have been made; large numbers of academics, politicians, civil servants, journalists, unemployed people, social workers and their clients have been interviewed; and extensive use has been made of academic, administrative and public libraries. Since September 1991 I have systematically collected articles from Dagens Nyheter about social services, social insurance, health care, employment, social issues and problems, the economy and politics. The journal Riksdag och Departement (Parliament and Ministry), which summarises a wide range of public documents, has been invaluable. Friends and informal contacts have also given me insights into the Swedish way of life. The new book is based upon all of these experiences. This paper will begin with a brief account of major global social and economic changes that have occurred in the last twenty years. This is intended to provide a background to the more recent changes that have occurred in Swedish society in the last decade. It will be suggested that the changes in Sweden, particularly in the field of welfare, have been less severe than elsewhere and that this is due to political, institutional and cultural resistance. The paper will conclude by arguing that Sweden, as an exemplar of an Apollonian modern society, has had much to fear from the Dionysian characteristics of postmodernity.

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RESUMO: Nas sociedades avançadas da actualidade, aqui denominadas por sociedades do conhecimento, os níveis de responsabilidade e de exigência mental das organizações para com os seus trabalhadores é superior a qualquer outra realidade anterior. É emergente a necessidade de redefinir a estrutura das organizações, para que os reponsáveis e os seus respectivos colaboradores usufruam de condições potenciadoras do seu desempenho profissional. Os perfis ideais dos responsáveis de equipas e , em especial, dos «novos» trabalhadores produtores de conhecimento, incorporam determinadas características fundamentais para favorecerem o processo criativo e o trabalho autónomo. Mas as alterações não estão confinadas à dimensão laboral, pois surgiram igualmente mudanças profundas no seio da sociedade, as quais obrigam à existência de uma nova relação entre a vida pessoal e a vida profissional dos cidadãos. Todas estas transformações resultam na necessidade de uma componente motivacional muito forte por parte dos trabalhadores, os quais dependem apenas de si mesmos para a conseguir obter e manter. A solução desta problemática surge aqui configurada sob a forma de uma mudança de atitude por parte de todos os trabalhadores, a qual deverá fomentar a ocorrência de «Experiências óptimas» provenientes do desenvolvimento da actividade profissional dos mesmos, tal como é sugerido pela Teoria do Fluxo. Esta versão profunda da motivação intrínseca e estável é proposta como modelar e mesmo fulcral para o trabalhador na Sociedade do conhecimento. ABSTRACT: In today’s advanced societies, here referred as Knowledge Societies, the levels of responsibility and mental demanding which organizations require from their workers is higher than ever before. The need to redefine organizations structures is now emerging in order to allow CEO’s and their co-workers having access to encouraging conditions which improve their work performance. The ideal profile for a team leader and especially for the «new» Knowledge production workers, incorporate a defined group of fundamental characteristics to encourage the creative process and the autonomous work. But changes are not confined to the labor dimension. The Society core also suffered profound changes which demand the existence of a new relation between personal and professional life of its citizens. All these changes create the need for the existence of high motivational levels inside all workers, which now have to find their own ways to get and maintain it. The solution for this problem is presented here as a switch in workers attitude, which will increase the occurrence of optimal experiences coming directly from the development of their professional activity like it’s suggested in the flow theory. This version of the deep intrinsic and stable motivation is proposed as a model or even a central solution to the worker in the Knowledge Society.

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International Congress Marketing Trends Annual Conference in Paris, 17 – 19 January 2013

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Tese de Doutoramento em Ciências da Literatura (área de especialização em Literatura Portuguesa).

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Dissertação de mestrado em Design de Comunicação de Moda