24 resultados para PESTEL
Resumo:
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Resumo:
Objective of this work was to clarify the competitive situation of Russian mobile telecommunications market: who are the main players, are there many regional operators, what is the possibility of new entrants and how intensive is the competition. In the beginning the history of Russian mobile telecommunications sector is described. In the next chapter environmental factors of the market are examined with the help of PESTEL analysis. After that, players of the market are introduced to ease the following of next chapters. The main theory for this work was industry analysis of five competitive forces by Michael Porter, which is presented before the theory related industry analysis of Russian mobile telecommunications industry. Research for the industry analysis is mainly based on up-to-date articles describing Russian market. As a result of the industry analysis, competitive situation of Russian mobile telecommunications industry and the future prospects are described with the help of factors coming from the PESTEL-analysis. Finally development and future prospects for Russian 3G are reported. As a result of this work, it can be said that Russian mobile telecommunications market is not likely to maintain the growth of previous years, because the market is near saturation. According to passive SIM-cards it has already received saturated. The saturation will also make the market share game between operators more volatile. The market is dominated by three national operators that covered 88% of the income in the first half of 2007. In addition to these three, there are also several regional operators. Structure of the market is likely to consolidate.
Resumo:
Yrityksen ulkoisen toimintaympäristön arviointia pidetään yleisesti yhä tärkeämpänä yrityksen menestymisen kannalta. Kuitenkaan ympäristöanalyysiä ei juurikaan systemaattisesti hyödynnetä varsinkaan pk-yrityksissä. Tämän työn tavoitteena on saada pk-yrittäjät ymmärtämään paremmin ympäristön arviointia, sen tärkeyttä ja sen soveltamista käytännössä. Työssä keskitytään makrotason ympäristöanalyysiin, sillä se toimii lähtökohtana kokonaisvaltaiselle ympäristön arvioinnille. Ympäristön arvioinnista esitetään useita eri näkökulmia, jonka jälkeen makrotason analyysiä lähestytään PESTEL-viitekehyksen kautta. Työn liitteenä on PESTEL-viitekehyksen pohjalta rakennettu työkalu, jonka avulla pk-yrityksille on helpompaa lähteä toteuttamaan ympäristön arviointia. Työssä käsitellään myös vuonna 2009 käsillä olevaa talouskriisiä PESTEL-mallin kautta. Talouskriisi luo yrityksille poikkeukselliset olosuhteet, jotka osaltaan vaikeuttavat ympäristön arviointia. Työn perusteella toimintaympäristön arviointi on yrityksille tärkeää elossa säilymisen kannalta. Ympäristön muutoksiin voidaan varautua ennakkoon esimerkiksi skenaarioin tai heikoin signaalein. PESTEL-tekijät riippuvat yrityksen koosta ja kansallisuudesta, tässä työssä on keskitytty käsittelemään asiaa suomalaisten pk-yritysten kannalta. Asian käsittely kirjallisuudessa on pintapuolista ja hajanaista, vaikka keskeinen sisältö olisi hyvä saada kattavasti yhdeksi kokonaisuudeksi.
Resumo:
This master thesis examines the possibility of implementing a national industrial symbiosis programme in Finland. Industrial symbiosis is a close cooperation between companies in which the actors make use of each other's wastes and by-products as raw materials for pro-cesses. Symbiosis programme aims to promote industrial symbiosis by identifying possible synergies. In the United Kingdom (UK), a national level programme NISP (National Industri-al Symbiosis Programme) has been successfully implemented. This thesis studies whether it would be possible to implement a similar program in Finland. The implementation of the pro-gram in Finland is evaluated by analyzing and comparing Finnish and British business envi-ronments using PESTEL and diamond models. The goal is to identify factors that promote or hinder the implementation of the programme in Finland. Based on this study, it can be said that implementing the programme in Finland is possible. The programme can be carried out in almost the same principles as in the UK, but some char-acteristics of the Finnish business environment, such as the high level of technological know-how, should especially be taken as an advantage. On the other hand, there are features, such as low level domestic demand, which may prevent the implementation of the program unless they are given special attention.
Resumo:
Waste incineration is becoming increasingly widespread method of waste disposal in China. Incineration plants mostly use grate and circular fluidized bed (CFB) technology. Waste combustion in cement production is also beginning to gradually increase. However, Chinese waste composition is causing problems for the energy utilization. Mechanical waste pre-treatment optimizes the combustion process and facilitates the energy recovery. The objective of this study is to identify how Western waste pre-treatment manufacturer could operate in Chinese markets. Chinese waste management industry is reviewed via PESTEL analysis. The current state and future predictions of grate and CFB incineration as well as cement manufacturing are monitored. Grate combustion, which requires lesser waste pre-treatment, is becoming more common at the expense of CFB incineration in China. The most promising future for waste treatment is in cement production industry. Waste treatment equipment manufacturer should try to create pilot projects with biggest cement producers with a view of growing co-operation in the future.
Resumo:
Cette recherche a été financée par le Fonds de recherche sur la société et la culture du Québec et le Conseil de recherches en sciences humaines. L’auteur a de plus reçu le support financier du programme de remboursement des frais de scolarité des forces armées canadiennes. Les cartes ont été produites grâce au logiciel ArcGIS (ESRI).
Resumo:
Este trabajo muestra el plan de internacionalización de la empresa Alternativas Expresión, la cual está dedicada a la fabricación y comercialización de productos de expresión social como tarjetas, chocolates y empaques. De esta forma, el estudio se enfocó principalmente en la exportación de Tarjetas de Felicitación, se desarrollaron varias metodologías como el análisis del potencial exportador de la empresa y el estudio de la competencia nacional e internacional. Posteriormente se evaluaron variables macro económicas, comercio internacional y de selección, en once países del norte, centro y sur de América, de los cuales se seleccionaron tres mercados Estados Unidos, Chile y Panamá. Después de la fase de selección de mercados, se elaboró una descripción detallada de cada país seleccionado y se procedió a realizar el trabajo de campo para el país potencial, Estados Unidos. En donde se consideraron diferentes factores como demanda, producto, precio, canales de distribución, competencia, y distribución física internacional. Finalmente, se propuso un plan de mejoramiento para la empresa Alternativas Expresión, con el propósito de minimizar las debilidades que se identificaron en el estudio del potencial exportador y maximizar las oportunidades detalladas en el análisis de la competencia y el trabajo de campo en Estados Unidos.
Resumo:
Las estrategias de una empresa en un mercado pequeño donde hay pocos compradores y muchos vendedores se vuelven el centro y punto clave de éxito, de lo contrario la empresa solo sigue una tendencia de mercado que al mediano plazo no resultara efectiva y terminan desapareciendo. Es por ello que las estrategias de mercado en las empresas se vuelven la característica diferenciadora permitiendo tomar ventaja del hacinamiento de un sector. Para que una empresa sea exitosa debe tener en cuenta sus ventajas competitivas y potencializarlas al máximo según las condiciones del mercado en el que se desempeña, ya sean estas de estructura, recursos o talento humano. El estudio de caso pretende abordar las dinámicas de un mercado específico con tendencias particulares que definen la forma de competir y las costumbres de sus principales actores. Estas mismas tendencias fijan los modelos de negocio en el sector, que desde diversos análisis como el PESTEL o puntos de vista de autores como Kotler (1992) y sus estrategias competitivas según la participación de mercado o Miller (1986) y sus definiciones de mercados o Porter (1980) con sus fuerzas de mercado, lo que permite dar una guía o explicación del porqué de las situaciones particulares del mercado en un sector tan especifico como el de automatización y control de calidad.
Resumo:
This paper reviews the concept of “organic”, its meaning and emphasizes a comparison with conventional goods. It develops the background of organic goods in the past 20 years, quotations different definitions of organic and developing a main definition. Also it states certain criteriab and variables in order to develop a deeper business analysis. And it has the objective to define the advantages, disadvantages, key points and strategies for companies that want to venture an organic production, and if it’s recommendable to pursue. After a cross case and SWOT analysis it is possible to determine that depending of the core strategy and type of company if an enterprise can decide to venture the organic market.
Resumo:
O Mercado Acionário Americano evoluiu rapidamente na última década. Este tornou-se uma arquitetura aberta em que participantes com tecnologia inovadora podem competir de forma eficaz. Várias mudanças regulatórias e inovações tecnológicas permitiram mudanças profundas na estrutura do mercado. Essas mudanças, junto com o desenvolvimento tecnológico de redes de alta velocidade, agiu como um catalisador, dando origem a uma nova forma de negociação, denominada Negociação em Alta Frequência (HFT). As empresas de HFT surgiram e se apropriaram em larga escala do negócio de formação de mercado, no fornecimento de liquidez. Embora HFT tem crescido massivamente, ao longo dos últimos quatro anos, HFT perdeu rentabilidade significativamente, uma vez que mais empresas aderiram ao setor reduzindo as margens. Portanto, diante deste contexto, esta tese buscou apresentar uma breve revisão sobre a atividade de HFT, seguida de uma análise dos limites deste setor, bem como, das características do macroambiente do HFT. Para tanto, a tese realizou uma extensa revisão do histórico literário, documentos públicos qualitativos, tais como, jornais, atas de reunião e relatórios oficiais. A tese empregou um ferramental de análise, Barreiras de Entrada e Mobilidade (Porter, 1980); Modelos de Evolução Setorial (McGahan, 2004); Estrutura do Setor de Informação Intensiva (Sampler, 1998), para analisar os limites do setor de HFT. Adicionalmente, empregou as ferramentas de análise, Modelos de Evolução Setorial (McGahan, 2004) e PESTEL (JOHNSON, SCHOLES, and WHITTINGTON, 2011), para analisar o setor e o contexto que envolve o negócio de HFT. A análise concluiu que as empresas que empregam HFT para atuar e competir no mercado acionário, compoem um setor independente.
Resumo:
L'analisi della segmentazione, viene utilizzata per identificare sottogruppi omogenei all'interno di una popolazione generale. La segmentazione è particolarmente importante se la concorrenza varia nei diversi sottomercati all'interno di un settore in modo tale che alcuni sono più attraenti di altri. Il lavoro di tesi svolto è stato organizzato in quattro capitoli. Nel primo si parla della strategia e dell'importanza che essa riveste per un'azienda, e si analizzanno le caratteristiche di una strategia di successo. Nel secondo capitolo si trattano tre aspetti vitali di un'azienda : la vision, la mission e gli obiettivi. Nel terzo capitolo si parla del modello che Porter ha sviluppato per fornire un quadro di riferimento per la comprensione della competitività strategica di un'impresa all'interno di un mercato specifico. Si definisce formalmente cosa si intende per teoria dei giochi e si presenta quello che probabilmente è l'esempio più noto di questa teoria : il dilemma del prigioniero - un gioco di cooperazione a somma zero. Nel quarto capitolo si analizza la segmentazione del mercato italiano, si fà l'analisi dell'ambiente esterno e vedremo infatti che un'azienda prima di creare piani di business o di prendere decisioni, deve conoscere l'ambiente su cui opera. Ciò può essere ottenuto attraverso un analisi PESTEL.Il capitolo si conclude con l'analisi di un campione di azende su cui calcoleremo alcuni indici medi di redditività, il Return On Assets (ROA), il Return On common Equity (ROE)e l'Earnings Before Interests Taxes and Amortization (EBITA).
Resumo:
BACKGROUND: Untreated hypovolemia results in impaired outcome. This study tests our hypothesis whether general hemodynamic parameters detect acute blood loss earlier than monitoring parameters of regional tissue beds. MATERIALS AND METHODS: Eight pigs (23-25 kg) were anesthetized and mechanically ventilated. A pulmonary artery catheter and an arterial catheter were inserted. Tissue oxygen tension was measured with Clark-type electrodes in the jejunal and colonic wall, in the liver, and subcutaneously. Jejunal microcirculation was assessed by laser Doppler flowmetry (LDF). Intravascular volume was optimized using difference in pulse pressure (dPP) to keep dPP below 13%. Sixty minutes after preparation, baseline measurements were taken. At first, 5% of total blood volume was withdrawn, followed by another 5% increment, and then in 10% increments until death. RESULTS: After withdrawal of 5% of estimated blood volume, dPP increased from 6.1% +/- 3.0% to 20.8% +/- 2.7% (P < 0.01). Mean arterial pressure (MAP), mean pulmonary artery pressure (PAP) and pulmonary artery occlusion pressure (PAOP) decreased with a blood loss of 10% (P < 0.01). Cardiac output (CO) changed after a blood loss of 20% (P < 0.05). Tissue oxygen tension in central organs, and blood flow in the jejunal muscularis decreased (P < 0.05) after a blood loss of 20%. Tissue oxygen tension in the skin, and jejunal mucosa blood flow decreased (P < 0.05) after a blood loss of 40% and 50%, respectively. CONCLUSIONS: In this hemorrhagic pig model systemic hemodynamic parameters were more sensitive to detect acute hypovolemia than tissue oxygen tension measurements or jejunal LDF measurements. Acute blood loss was detected first by dPP.
Resumo:
We assessed changes in intravascular volume monitored by difference in pulse pressure (dPP%) after stepwise hemorrhage in an experimental pig model. Six pigs (23-25 kg) were anesthetized (isoflurane 1.5 vol%) and mechanically ventilated to keep end-tidal CO2 (etCO2) at 35 mmHg. A PA-catheter and an arterial catheter were placed via femoral access. During and after surgery, animals received lactated Ringer's solution as long as they were considered volume responders (dPP>13%). Then animals were allowed to stabilize from the induction of anesthesia and insertion of catheters for 30 min. After stabilization, baseline measurements were taken. Five percent of blood volume was withdrawn, followed by another 5%, and then in 10%-increments until death from exsanguination occurred. After withdrawal of 5% of blood volume, all pigs were considered volume responders (dPP>13%); dPP rose significantly from 6.1+/-3.3% to 19.4+/-4.2%. The regression analysis of stepwise hemorrhage revealed a linear relation between blood loss (hemorrhage in %) and dPP (y=0.99*x+14; R2=0.7764; P<.0001). In addition, dPP was the only parameter that changed significantly between baseline and a blood loss of 5% (P<0.01), whereas cardiac output, stroke volume, heart rate, MAP, central venous pressure, pulmonary artery occlusion pressure, and systemic vascular resistance, respectively, remained unchanged. We conclude that in an experimental hypovolemic pig model, dPP correlates well with blood loss.
Resumo:
Objective. The information derived from central venous catheters is underused. We developed an EKG-R synchronization and averaging system to obtained distinct CVP waveforms and analyzed components of these. Methods. Twenty-five paralyzed surgical patients undergoing CVP monitoring under mechanical ventilation were studied. CVP and EKG signals were analyzed employing our system, the mean CVP and CVP at end-diastole during expiration were compared, and CVP waveform components were measured using this system. Results. CVP waveforms were clearly visualized in all patients. They showed the a peak to be 1.8+/- 0.7 mmHg, which was the highest of three peaks, and the x trough to be lower than the y trough (-1.6+/- 0.7mmHgand-0.9+/- 0.5mmHg, respectively), withameanpulsepressureof3.4mmHg.ThedifferencebetweenthemeanCVPandCVPatend-diastoleduringexpirationwas0.58+/- 0.81 mmHg. Conclusions. The mean CVP can be used as an index of right ventricular preload in patients under mechanical ventilation with regular sinus rhythm. Our newly developed system is useful for clinical monitoring and for education in circulatory physiology.