Hot topic detection in news blogs from the perspective of W2T

News blog hot topics are important for the information recommendation service and marketing. However, information overload and personalized management make the information arrangement more difficult. Moreover, what influences the formation and development of blog hot topics is seldom paid attention to. In order to correctly detect news blog hot topics, the paper first analyzes the development of topics in a new perspective based on W2T (Wisdom Web of Things) methodology. Namely, the characteristics of blog users, context of topic propagation and information granularity are unified to analyze the related problems. Some factors such as the user behavior pattern, network opinion and opinion leader are subsequently identified to be important for the development of topics. Then the topic model based on the view of event reports is constructed. At last, hot topics are identified by the duration, topic novelty, degree of topic growth and degree of user attention. The experimental results show that the proposed method is feasible and effective.

The new normativity : the innovation imperative

At a quite fundamental level, the very way in which Public Service Broadcasting (PSB) may envisage its future usually captured in the semantic shift from PSB to Public Service Media (PSM) is at stake when considering the recent history of public value discourse and the public value test. The core Reithian PSB idea assumed that public value would be created through the application of core principles of universality of availability and appeal, provision for minorities, education of the public, distance from vested interests, quality programming standards, program maker independence, and fostering of national culture and the public sphere. On the other hand, the philosophical import of the public value test is that potentially any excursion into the provision of new media services needs to be justified ex ante. In this era of New Public Management, greater transparency and accountability, and the proposition that resources for public value deliverables be contestable and not sequestered in public sector institutions, what might be the new Archimedean point around which a contemporised normativity for PSM be built? This paper will argue for the innovation imperative as an organising principle for contemporary PSM. This may appear counterintuitive, as it is precisely PSB’s predilection for innovating in new media services (in online, mobile, and social media) that has produced the constraining apparatus of the ex ante/public value/Drei-Stufen-Test in Europe, based on principles of competitive neutrality and transparency in the application of public funds for defined and limited public benefit. However, I argue that a commitment to innovation can define as complementary to, rather than as competitive ‘crowding out’, the new products and services that PSM can, and should, be delivering into a post-scarcity, superabundant all-media marketplace. The evidence presented in this paper for this argument is derived mostly from analysis of PSM in the Australian media ecology. While no PSB outside Europe is subject to a formal public value test, the crowding out arguments are certainly run in Australia, particularly by powerful commercial interests for whom free news is a threat to monetising quality news journalism. Take right wing opinion leader, herself a former ABC Board member, Judith Sloan: ‘… the recent expansive nature of the ABC – all those television stations, radio stations and online offerings – is actually squeezing activity that would otherwise be undertaken by the private sector. From partly correcting market failure, the ABC is now causing it. We are now dealing with a case of unfair competition and wasted taxpayer funds’ (The Drum, 1 August http://www.abc.net.au/unleashed/2818220.html). But I argue that the crowding out argument is difficult to sustain in Australia because of the PSB’s non-dominant position and the fact that much of innovation generated by the two PSBs, the ABC and the SBS, has not been imitated by or competed for by the commercials. The paper will bring cases forward, such as SBS’ Go Back to Where you Came From (2011) as an example of product innovation, and a case study of process and organisational innovation which also has resulted in specific product and service innovation – the ABC’s Innovation Unit. In summary, at least some of the old Reithian dicta, along with spectrum scarcity and market failure arguments, have faded or are fading. Contemporary PSM need to justify their role in the system, and to society, in terms of innovation.

Extracting news blog hot topics based on the W2T methodology

Although topic detection and tracking techniques have made great progress, most of the researchers seldom pay more attention to the following two aspects. First, the construction of a topic model does not take the characteristics of different topics into consideration. Second, the factors that determine the formation and development of hot topics are not further analyzed. In order to correctly extract news blog hot topics, the paper views the above problems in a new perspective based on the W2T (Wisdom Web of Things) methodology, in which the characteristics of blog users, context of topic propagation and information granularity are investigated in a unified way. The motivations and features of blog users are first analyzed to understand the characteristics of news blog topics. Then the context of topic propagation is decomposed into the blog community, topic network and opinion network, respectively. Some important factors such as the user behavior pattern, opinion leader and network opinion are identified to track the development trends of news blog topics. Moreover, a blog hot topic detection algorithm is proposed, in which news blog hot topics are identified by measuring the duration, topic novelty, attention degree of users and topic growth. Experimental results show that the proposed method is feasible and effective. These results are also useful for further studying the formation mechanism of opinion leaders in blogspace.

Managing peripheral intravenous devices in the adults' general surgical setting: a best practice implementation report

AIM The aim of this evidence-based practice (EBP) project was to promote adherence to the current best practice in monitoring and optimal replacement of peripheral intravenous device (PIVD). METHODS This EBP project took place in a 30-bed acute general surgical ward. Twenty in-patients with PIVD in situ for 4 days or more were recruited. There were five stages in the project: identification of EBP topic, criteria, sample and setting; baseline; dissemination of baseline audit results and identification of best practice barriers; identification of barriers to EBP and implementation of strategies promoting EBP; and postimplementation audit. RESULTS There were eight criteria in this project. The first audit showed moderate compliance in PIVD monitoring and optimal replacement. The project identified three barriers: lack of awareness of the current evidence-based guidelines, hospital policy not being aligned with current guidelines and no standard form of documentation. In order to overcome these barriers the following strategies were used: audit and feedback, interactive educational meetings, reminders and hospital policy change. The second audit showed minor improvements in each criterion. Compliance with documentation remained a challenge, possibly because of the lack of standardised documentation. DISCUSSION Although the project did not render us the results we aimed for, it was successful because it highlighted the current EBP in PIVD management. The major challenges of the project were time and the lack of opinion leaders in our project team. We felt that more time was needed to adapt to the practice change and standardised documentation could not be developed in such a short time period. Further, the role of the opinion leader proved to be vital in this project. We felt that had we recruited more than one opinion leader, the results would have been different.

Rauta ja Ristilukki : Vilho Helasen salapoliisiromaanisarja

Vilho Helanen (1899 1952) was a right-wing opinion leader in interwar Finland. But following the Second World War, the political situation in the country changed dramatically, and Helanen lost his job as well as his influential social station. He began to write detective fiction, and between 1946 and 1952 published seven novels (one had already been published in 1941). The novels protagonist is Kaarlo Rauta, a lawyer who acts as a private investigator. This doctoral dissertation analyzes the Rauta series from three different points of view. It investigates the extent to which the author s life and his strong political background appears in the series. The study also situates the series within Finnish society during and after the war. Finally, the study examines the Rauta series in terms of the genre conventions of detective fiction, that is, the study compares the Rauta series with other Finnish crime fiction and international crime fiction written during the 1940s. The Iron and The Cross Spider uses the term citizenship education when analyzing how Helanen implicitly continued his political teaching when writing crime fiction. The series includes a didactic register, which instructs the middle class in appropriate behaviour and manners, and the social roles entailed by gender. A special area of focus in this didacticism are norms of correct masculinity and femininity. The study devotes specific attention to the status of character in the series. The masculine detective and his beautiful wife are prominent, as is the fictive community and the tensions that criss-cross it. After the war, the Rauta series takes on a positive tone. Men can earn their place in society by fighting at the front, and after the war a homosocial bond exists between all the former soldiers. Women are shut out of the war experience. The detective hero has served in the war, but he is physically and psychologically untouched by it. The community is threatened by artists and immoral bohemians, but not the working class. Artists have affairs outside of marriage and abnormal sexual habits. The members of the upper class are also described as immoral in the series. Sadistic sexuality is often characteristic of the criminals, who are mostly femme fatales in the fashion of hard-boiled detective stories and film noir. Also, strong feelings have a negative connotation in the series, and showing them is forbidden behaviour. Men become criminals when they are insufficiently masculine or when they have not carried out their duty by fighting in the war. Helanen portrayed the communists, his political opponents from the 1930s, as criminals in his post-war series, but they were not openly represented as Russians or communists. Instead, Helanen used the cross spider as their symbol, a symbol which the readers of the time would recognize.

Improving clinician self-efficacy does not increase asthma guideline use by primary care clinicians

Objective: The purpose of this study was to show the association between changes in clinician self-efficacy and readiness to change and implementation of an asthma management program (Easy Breathing). Methods: A 36 month randomized, controlled trial was conducted involving 24 pediatric practices (88 clinicians). Randomized clinicians received interventions designed to enhance clinician self-efficacy and readiness to change which were measured at baseline and 3 years. Interventions consisted of an educational toolbox, seminars, teleconferences, mini-fellowships, opinion leader visits, clinician-specific feedback, and pay for performance. The primary outcome was program utilization (number of children enrolled in Easy Breathing/year); secondary outcomes included development of a written treatment plan and severity-appropriate therapy. Results: At baseline, clinicians enrolled 149 ± 147 (mean ± SD) children/clinician/year; 84% of children had a written treatment plan and 77% of plans used severity-appropriate therapy. At baseline, higher self-efficacy scores were associated with greater program utilization (relative rate [RR], 1.34; 95% confidence interval [CI], 1.04-1.72; P =.04) but not treatment plan development (RR, 0.63; 95% CI, 0.29-1.35; P =.23) or anti-inflammatory use (RR, 1.76; 95% CI, 0.92-3.35; P =.09). Intervention clinicians participated in 17 interventions over 36 months. At study end, self-efficacy scores increased in intervention clinicians compared to control clinicians (P =.01) and more clinicians were in an action stage of change (P =.001) but these changes were not associated with changes in primary or secondary outcomes. Conclusions: Self-efficacy scores correlated with program use at baseline and increased in the intervention arm, but these increases were not associated with greater program-related activities. Self-efficacy may be necessary but not sufficient for behavior change. Copyright © 2012 by Academic Pediatric Association.

Os editoriais como espaço de opinião - breve estudo de caso do jornal Tribuna da Madeira

Este trabalho analisa os editoriais publicados num semanário regional. Num meio como o dos jornais, onde os espaços de opinião abundam, existiu a necessidade de trazer alguma clareza sobre os critérios editoriais utilizados. Partindo do princípio de que um projecto jornalístico implica critérios editoriais e que o editorial representa a posição do meio de comunicação social sobre o acontecimento, fizemos um levantamento dos editoriais publicados no Tribuna da Madeira entre Outubro de 2009 e Outubro de 2012 indo ao encontro dos temas e tons adoptados nesse jornal. Partimos de uma abordagem teórica que entre outras áreas analisa o desenvolvimento da opinião no meio jornalístico, a função dos líderes de opinião e a maneira como podem influenciar a audiência, bem como a relação entre os media e a comunidade. Estes factores juntos permitem aos media criar através dos líderes de opinião uma audiência. O editorial seria uma forma de a comunidade ficar a saber qual é o posicionamento do jornal em relação a determinadas matérias. Apesar de o editorial poder assumir várias formas, este permite esclarecer que tipo de projecto é que o jornal pretende assumir. Chegou-se à conclusão que o Tribuna da Madeira não contém critérios claros nos editoriais e que se encontra desapegado de questões regionais que poderiam ter importância para a região em que se insere.

La blogosphère et la fonction filtre : le cas de la campagne électorale de 2008 à São Paulo

Dans ce travail, j’étudie les relations entre la blogosphère politique dans la ville de São Paulo, au Brésil, et l’ensemble de l’écologie médiatique dans laquelle celle-ci est insérée. En établissant un dialogue avec les théories qui posent la dissémination des blogues comme le moment de répartition des moyens de production et de démocratisation de parole, je propose que la blogosphère doit plutôt être envisagée comme une instance de filtrage des produits des médias de masse. J’emprunte le concept de « dispositif » à Michel Foucault et à Giorgio Agamben, pour définir les médias du monde contemporain selon les termes d’un dispositif médiatique. J’emprunte aussi les concepts de « two-step flow of communications » et de « leader d’opinion » à Paul F. Lazarsfeld et Elihu Katz pour localiser la blogosphère dans l’ensemble de notre espace médiatique. Je défends également l’idée que les blogueurs exercent aujourd’hui une fonction semblable à celle des leaders d’opinion que décrivent Katz et Lazarsfeld – ce que je nomme la fonction-filtre de la blogosphère - et que ces blogueurs se situent dans la couche intermédiaire du flux d’informations dans les démocraties occidentales, c'est-à-dire celle qui se trouve entre les médias de masse et les récepteurs. Pour conduire ma recherche, j’ai réalisé une ethnographie virtuelle auprès des blogueurs de la ville de São Paulo, au Brésil, pendant la période de la campagne électorale de 2008 à la mairie. Ensuite, j’ai soumis l’ensemble de leur production discursive à une analyse sociolinguistique. Et je conclus que plutôt qu’étant le fruit d’une révolution, l’écologie médiatique contemporaine reprend - en les diversifiant et en les étendant - des processus que l’on ne pensait propres qu’aux dynamiques des médias de masse.

The group purchasing process : an investigation into the influence of the facilitator in alpine tourism

Group travel is a common feature of all tourism markets and can vary from the familiar peer group/common purpose associations of the football and cricket followers to the non-familiar co-operative travel group of the under 35 year olds bus adventures throughout Europe. This study investigates the nature of social group travel in alpine tourism. It specifically examines the phenomena of the "group facilitator"; the person within the group who takes a major role in the travel decisions and organisation on rehalf of all the other members in the travel party. The specific activities of this "group facilitator" and the role of opinion leadership, information search, organisation process, previous experience, relationship ties between the group members are examined. The 'facilitator' also influences other individuals' decision to participate who delegate selection of destination to this person as well. The 'facilitator' has many of the characteristics of an opinion leader and was recognised by group participants as a major source of information about the destination. The findings of the study have important implications for tourism marketers as they highlight an opportunity to reach many potential travellers by directly targeting one key influencer and decision maker.

Música popular e resistência: emergência de um agente folkcomunicacional a partir de um caso de conflito ambiental

Tralcao, situated in the Rios region, named after the various rivers that flow nearby, in Chile, is bathed by the Pichoy River and it encounters the rivers Estero Colliaico and Cruces. A cellulose company was established there back in 2004, and since the it has been dumping waste in the Cruces river, causing grave environmental issues and bringing severe consequences to the region. In the middle of the crossfire, we find Mr. Francisco Manquecho, considered to be an opinion leader according to Luis Beltrão, who assesses the real situation in the region throughout his song lyrics, acting as a propagator of the resistance against the environmental degradation occurring in Tralcao. Francisco acts as a ‘folkcommunicacional’ agent by spreading a non-hegemonic bias through his songs. The objective of this article is to show how an opinion leader acts in a context of environmental degradation in Tralcao region using the basis of the Folkcommunication Theory and the communicational processes which involve music as a concrete action of popular resistance.

COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS

Este estudo tem como objetivo a comprovação da existência de interferência dos formadores de opinião na comunicação da marca com seus consumidores (formadores de opinião, aqui neste estudo, entendemos como pessoas que geram influência em grupos de pessoas que debatem um determinado assunto). Mapeamos o impacto desta interferência supra citada e encontramos cinco grandes eventos significativos dos reflexos na marca. O quadro teórico de referência é formado por autores contemporâneos, e baseia-se na perspectiva do estudo da comunicação mercadológica, cibercultura, micropoder, maquinodependência e psicotecnologia. A forma de comprovação do estudo foi composta de metodologias que compreende estudo historiográfico, estudo de caso e grupos focais. (vem antes da metodologia). Alcançamos os objetivos iniciais e comprovamos a existência da interferência do formador de opinião na comunicação da marca com seus consumidores.

COMUNICAÇÃO DE MERCADO E AS MANIFESTAÇÕES PERCEPTIVAS DAS MARCAS NAS REDES SOCIAIS VIRTUAIS São Bernardo

Este estudo tem como objetivo a comprovação da existência de interferência dos formadores de opinião na comunicação da marca com seus consumidores (formadores de opinião, aqui neste estudo, entendemos como pessoas que geram influência em grupos de pessoas que debatem um determinado assunto). Mapeamos o impacto desta interferência supra citada e encontramos cinco grandes eventos significativos dos reflexos na marca. O quadro teórico de referência é formado por autores contemporâneos, e baseia-se na perspectiva do estudo da comunicação mercadológica, cibercultura, micropoder, maquinodependência e psicotecnologia. A forma de comprovação do estudo foi composta de metodologias que compreende estudo historiográfico, estudo de caso e grupos focais. (vem antes da metodologia). Alcançamos os objetivos iniciais e comprovamos a existência da interferência do formador de opinião na comunicação da marca com seus consumidores.

A Importância do Gestor Médico Científico na Indústria Farmacêutica

O Marketing de relacionamento nunca esteve tão evidente quanto nos dias atuais. Isto pode ser observado pela acirrada concorrência entre as empresas que desenvolvem produtos cada vez mais semelhantes, bem como pelo advento da globalização onde, a figura do consumidor mais consciente de suas necessidades, busca por aspectos diferenciais que, porventura possam complementar suas aspirações acerca do que lhe é oferecido. É exatamente neste ponto que as ações do Marketing de Relacionamento entram em ação, visando não somente estreitar o elo entre a empresa e o consumidor, como também estimular a fidelização deste referido consumidor ao produto ou serviço ofertado. O objetivo deste estudo é examinar as correlações existentes entre o grau de conhecimento científico do cliente medico, como formador de opinião, sobre uma nova classe de medicamentos para o tratamento da dislipidemia (inibidores da PCSK9), mensurando a mudança de opinião desses líderes após o contato com o Gestor Médico Científico, e para tal objetivo, elaborou-se uma pesquisa descritiva com questionário direcionado a 83 médicos, sendo este aplicado em duas fases, utilizando assim como ferramenta o capital humano representado pelo Gestor Médico Científico, com base no Marketing de Relacionamento, e que após a análise da pesquisa, obtiveram-se bases para incentivar esse tipo de ferramenta como modelo de Marketing adaptado e voltado para a indústria farmacêutica. O estudo permitiu concluir que as variáveis escolhidas para avaliar o grau de mudança de opinião dos médicos inquiridos, logo após a explicação científica sobre os temas relacionados com a dislipidemia e a nova classe de medicamentos destinada ao tratamento dessa patologia, revelaram a importância da educação médica através do Marketing de Relacionamento antes de lançar uma nova classe de fármacos. No contexto da validação do modelo, é possível constatar que ele pode ser utilizado como ferramenta na fase de pré-lançamento de um produto, em um país onde as leis vigentes proíbem quaisquer outros meios de promoção.

Anisotropic opinion dynamics

We consider the process of opinion formation in a society of interacting agents, where there is a set B of socially accepted rules. In this scenario, we observed that agents, represented by simple feed-forward, adaptive neural networks, may have a conservative attitude (mostly in agreement with B) or liberal attitude (mostly in agreement with neighboring agents) depending on how much their opinions are influenced by their peers. The topology of the network representing the interaction of the society's members is determined by a graph, where the agents' properties are defined over the vertexes and the interagent interactions are defined over the bonds. The adaptability of the agents allows us to model the formation of opinions as an online learning process, where agents learn continuously as new information becomes available to the whole society (online learning). Through the application of statistical mechanics techniques we deduced a set of differential equations describing the dynamics of the system. We observed that by slowly varying the average peer influence in such a way that the agents attitude changes from conservative to liberal and back, the average social opinion develops a hysteresis cycle. Such hysteretic behavior disappears when the variance of the social influence distribution is large enough. In all the cases studied, the change from conservative to liberal behavior is characterized by the emergence of conservative clusters, i.e., a closed knitted set of society members that follow a leader who agrees with the social status quo when the rule B is challenged.