Product placement in US and New Zealand television soap operas : an exploratory study

Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of product placement for their promotion strategy better, as well as providing valuable insight into the consumption habits of their considerable viewing audiences. Data were collected through content analysis from two soap operas, one in the USA and one in New Zealand. The results indicated a high level of consumption imagery, including brand references. Furthermore significant differences in the types of product and the emotional outcome of product use were found between the countries.

Marking the liminal for true blue Aussies : the generic placement of Aboriginality in Australian soap operas.

This paper addresses a previously unconsidered history — that of Aboriginal characters in Australian soap operas. Rejecting critical approaches which have obtained even into the 1990s, it refuses to judge these characters as 'good' or 'bad' manifestations of indigeneity. Rather, using the idea that genre is a way of closing down interpretive possibilities, the paper looks at the manner in which generic expectations around soap operas produce particular valences for these representations of Aboriginality. It points to the many ways in which these indigenous characters are insistently constructed as liminal in soap operas' structural communities - simultaneously inside and outside of the group. This is seen to accord with the suggestions of Jakubowicz et al about the ways in which Aboriginal people are positioned by wider social discourses.

Dance in Handel's London Operas

In considering Handel's imaginative response to a range of contemporary theatrical dance styles and practices, this study demonstrates that dance was far from peripheral to the genre of opera seria. The importance of London as a leading centre for dance innovation, and the interaction between various theatrical genres regarding the use of dance, is also established.

Development and validation of the Overall Personality Assessment Scale (OPERAS)

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Selections From Popular Hebrew Operas. Melz Josher. Opus 1, 2 und Klaviersatz

Für Klavier solo, ohne Gesang und ohne Text

Selections from Popular Hebrew Operas. Gehenim and Ganeiden.Opus 1. und 2. Quartette und Duet

Für Klavier solo, ohne Gesang und ohne Text

The standard-operaglass : containing the detailed plots of ninety celebrated operas with critical remarks, dates &c. &c. /

Mode of access: Internet.

The English theatre. [A collection of 66 pieces, tragedies, comedies, operas and farces correctly given as performed at the Theatres Royal, with remarks]

v. 1-4. Tragedies.--v. 5-9. Comedies.--v. 10-14. Operas, farces, etc.

The home treasure, a collection of pianoforte music, for four hands, consisting of rondos, variations, nocturnes, romances, fantaisies, waltzes, polkas, schottisches, mazurkas, marches, quicksteps, galops, and selections from the operas.

Mode of access: Internet.

The story of a hundred operas /

Mode of access: Internet.

The great operas,

Mode of access: Internet.

The standard operas, their plots, their music, and their composers ; a handbook /

Mode of access: Internet.

Jacobi Le Mortii Fundamenta nov-antiqua theoriae medicae, ad naturae operas revocata, superstructa fluido corporum exercitio, humanam machinam afficienti, chymiae nobilioris, hoc est, physicae antiquae experientia suffulta

Mode of access: Internet.