997 resultados para Norwegian language


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"Second edition."

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This chapter addresses the issue of language standardization from two perspectives, bringing together a theoretical perspective offered by the discipline of sociolinguistics with a practical example from international business. We introduce the broad concept of standardization and embed the study of language standardization in the wider discussion of standards as a means of control across society. We analyse the language policy and practice of the Danish multinational, Grundfos, and use it as a “sociolinguistic laboratory” to “test” the theory of language standardization initially elaborated by Einar Haugen to explain the history of modern Norwegian. The table is then turned and a model from International Business by Piekkari, Welch and Welch is used to illuminate recent Norwegian language planning. It is found that the Grundfos case works well with the Haugen model, and the International Business model provides a valuable practical lesson for national language planners, both showing that a “comparative standardology” is a valuable undertaking. More voices “at the table” will allow both theory and practice to be further refined and for the role of standards across society to be better understood.

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This paper shortly outlines the present status of English in Norway, principally in relation to the growing presence of English lexical borrowings in Norwegian. Some attention will also be devoted to the views held by Norwegian linguists towards the potential threat that the English language represents, particularly in domains where it is likely to supersede the Norwegian language.

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Cover-title.

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"Efter ein tale i Studentmaallaget."

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Description based on: 1911.

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