Localization, web communication and seo for museum websites: The case of the Pinacoteca di Brera

La presente tesi di laurea si concentra sulla localizzazione in inglese di varie sezioni del nuovo sito web della Pinacoteca di Brera. Il progetto di localizzazione è stato contestualizzato da un lato all’interno della letteratura sulla comunicazione museale, e dall’altro sulla comunicazione web, per poter avanzare proposte di miglioramento alla luce di ricerche nel campo della SEO (Search Engine Optimization). Lo studio della comunicazione museale si è arricchito grazie all’esperienza di documentazione presso la University of Leicester (UK). La tesi mira a porre le basi per la produzione di contenuti museali adatti ad una lettura sul web, in modo da offrire non solo una traduzione ben fatta dal punto di vista linguistico e culturale, ma anche facilmente fruibile per un utente online e reperibile attraverso motori di ricerca. L’elaborato intende fornire ai musei italiani alcuni spunti di riflessione circa possibili miglioramenti delle proprie piattaforme online grazie alla localizzazione e ad un’analisi approfondita dei contenuti web secondo principi di usabilità e visibilità. Il capitolo 1 introduce la letteratura sugli studi museali, prestando particolare attenzione alla comunicazione. Il capitolo 2 fornisce una panoramica generale sul web: vengono suggerite buone pratiche di web writing, analizzate le strategie di SEO per migliorare la visibilità dei siti e delineato le principali caratteristiche del processo di localizzazione. Il capitolo 3 riunisce i due universi finora esplorati individualmente, ovvero i musei e il web, concentrandosi sulla comunicazione online dei musei e concludendo con uno schema di valutazione dei siti dei musei. Il capitolo 4 applica le strategie precedentemente discusse al caso specifico della Pinacoteca di Brera, concentrandosi sulla valutazione del sito, sulla localizzazione di alcune sezioni e sulla proposta di strategie SEO. Infine, il capitolo 5 tira le fila dell’intero lavoro mettendo in evidenza i principali risultati ottenuti.

Longe da vista, longe do coração: o design como “âncora” visual e elemento agregador da atividade museológica

To become an open to outer space, the "museum" acquired new forms and new expressions. The complexity of museological activity thus leads to new representations that alter the initial image of the museum as a building with objects. Their 'boundaries' are now less sharp, not only in relation to the spatial relationship, but also to its temporal dimension, creating an additional challenge which is the recognition of the museum itself. The design, while transdisciplinary activity, thereby assumes a key role in the communication of the museums in its visual representation and recognition of their action. The present study results from a survey conducted in 2010 to 364 Portuguese museums (from a universe of 849 museums), presenting an analysis to its base elements of visual expression of identity (name, logo, symbol, and color).

La metáfora en los museos de historia social

Antes de la puesta en práctica de los archivos en papel en el siglo XIX había muchas formas líricas de conocer el pasado, por ejemplo, a través del canto y de la pintura. En la evolución de los museos del siglo XIX, los artefactos ocuparon el lugar del conocimiento correspondiente de la “verdad” que se creía existente en el papel archivado. El trabajo del Museo procedió con la certeza del sentido común de una correspondencia individualizada racional entre un artefacto y su significado. La confianza en la capacidad denotativa del artefacto era así la estrategia para transmitir significado a los visitantes. Los museos están alejándose ahora de la denotación como estrategia de comunicación primaria, y uno de los modos que surge es la metáfora. Así como se entendía antiguamente que el significado fijo de los objetos residía en su pura materialidad, ahora vemos el resurgir de la materialidad en los museos, pero esta vez a través de la metáfora, teóricamente entendida como apoyada en la experiencia material del mundo por parte de nuestros cuerpos humanos.

The Museum Of All: Institutional Communication Practices in a Participatory Networked World

The Museum Of All: Institutional Communication Practices in a Participatory Networked World

Universal Museum - universal language? Art historian - curator

Marshal McLuhan’s prophetic vision of the global village is about to be realized. If we are aware of the fact that mass communication reduces the dimensions of our world and makes it more unified and universal, we should take this into consideration when planning the Universal Museum and the language that should be used in it. As curators, educators and museum staff we should not ignore the fact that the spectator/viewer is drawn to the exhibits not only by their own merit, but also guided and assisted by verbal messages, i. e. Labels, brochures. Catalogues etc. Hence, the crucial question is what we, the museologists, use as a means of communication when preparing for a Universal Museum. Should we use pictorial semiotics? This may be a partial solution, which is mainly restricted to objects that can be manipulated and moved by the visitor, as is the case in most of the technological museums. But since the range of objects on display at museums is vast and varied - fine art, archaeological finds, ethnographic objects etc., it may not be the answer to the whole spectrum of exhibits. Dr. Ludwig Lazarus Zamenhof, being an optimist, hoped that by introducing Esperanto to the multi-lingual world population, humanity would be able to bridge and diminish the gap of linguistic differences, thus creating a better understanding between the international communities. Unfortunately this vision was not realized. Esperanto was and still is an utopian and esoteric phenomenon. The barriers between nations still exist although, as mentioned earlier, mass media do help, in some ways, to reduce them.

Integrated educational opportunities in the Universal Museum: five ways forward

Whatever the other characteristics of the universal museum, education must be one of its core functions. That is, education both of regular visitors and those who are not but who are members of the local, regional or national communities served by the museum. In this sense, universal refers to making the museum accessible to all: accessible physically and intellectually. This relates to what I mean by education. It is far broader than what takes place between teachers and pupils in a formal setting. Education is also about providing environments where people will be inspired or provoked to know, to question. To reflect about themselves and the wider human and natural world. A universal museum should be a great facilitator of these learning processes. In this paper I shall focus on five ways in which there can be integration of educational opportunities in the universal museum. For examples to illustrate these themes I shall draw on practices in a small sample of museums in Europe and the USA.

Rehabilitating, repairing and restoring against demolishing, tearing down and destroying: the recovery of the military fort for the Santa Pola town museum

This communication develops the process of interventions of the Renaissance fortress of a new plant built in 1554–57 in Santa Pola. It is one of the earliest examples built with reference to military architecture theoretical treaties (XV–XVI) and best preserved. The study runs its own story from its initial military use, through the use of civil equipment until the final cultural and Museum Center. First, the project of Italian origin is examined and its use as barracks for troops for a duration of three centuries (1557–1850), pointing out the architectural constants of war machinery in a defense position and its origin as a rainwater collector and cistern: a perfect square with two bastions in which a plan of the uprising is preserved (1778). Secondly, we study the changes in the mentioned architecture throughout a century and a half (1850–1990) after its change of ownership (from the state to the municipality), and as a result of the new use as a city hall and public endowment: a market and health and leisure centre, which meant the demolition of defensive elements and the opening up to the outside of the inner parade ground. And thirdly, the new transfer of the municipal offices brings in the beginning of a project of transformations (1990–2015) that retrieves the demolished elements at the same time as it assigns the entire fort for a cultural centre: exhibition, research and history museum, promoting the identity between the citizens and the building which stands in the foundations of their city. The conclusions take us through an interesting route that goes from the approach of defensive tactics, its use as administrative headquarters to the current cultural policy of preservation. In addition, all the known plans of the fort are recovered (of military, civil and cultural use), some unpublished, as well as the project of the North wing that has guided the last operation and which has been set as a pattern of reference.

Meningsskapande i utställningen : En komparativ etnografisk fallstudie av förskolegruppers multimodala kommunikation vid ett Naturhistoriskt museum och ett Science center

Som övergripande syfte vill denna studie undersöka hur två förskolegrupper kan meningsskapa i två olika utställningar genom att beskriva, analysera och jämföra dessa två förskolegruppers multimodala kommunikation vid utställningsbesök. Genom syftet vill denna studie ge ökad kunskap om multimodal kommunikation hos två förskolegrupper i två olika utställningar. I syftet ingår att studien önskar öka kunskapen om hur semiotiska resurser kan användas och vad som fokuseras genom språkbruk, som kommunikativa villkor för lärande i utställningar. Studien har en design av en komparativ etnografisk fallstudie. Videoinspelningar, MP-3 ljudinspelningar, deltagande observation och fältanteckningar har använts som instrument för datainsamling. Genom strategiska urval valdes 11 stycken treåriga förskolebarn och tre pedagoger för att besöka en utställning vid Naturhistoriska Museet och nio femåriga förskolebarn med två pedagoger for att besöka en utställning vid Tom Tits Experiment (science center). Det insamlade materialet transkriberades multimodalt och kunde därefter analyseras som text. Multimodal interaktionsanalys (Norris 2004, 2014) och ett språkbruksraster (Rostvall & West 2001) användes för analys. Resultatet visade markanta skillnader mellan utställningarna. Av den multimodala interaktionsanalysen visade utställningen vid ett science center en bredare användning av semiotiska resurser, då alla artefakters meningserbjudanden var både visuella och taktila, en del artefakter erbjöd även auditiva meningserbjudanden. Språkbruket i samma utställning var mycket varierat och barnen anmodade varandra. Slutsatsen blir av detta att förskolegruppernas a) meningsskapande villkoras av språkbruk och att b) om meningsskapandet ska ske i samarbete ökas den möjligheten dess mer symmetriska de sociala relationerna är.

A stakeholder perspective on heritage branding and digital communication

How does an archaeological museum understand its function in a digital environment? Consumer expectations are rapidly shifting, from what used to be a passive relationship with exhibition contents, towards a different one, in which interaction, individuality and proactivity define the visitor experience. This consumer paradigm is much studied in fast moving markets, where it provokes immediately measurable impacts. In other fields, such as tourism and regional development, the very heterogeneous nature of the product to be branded makes it near to impossible for only one player to engage successfully. This systemic feature implies that museums, acting as major stakeholders, often anchor a regional brand around which SME tend to cluster, and thus assume responsibilities in constructing marketable identities. As such, the archaeological element becomes a very useful trademark. On the other hand, it also emerges erratically on the Internet, in personal blogs, commercial websites, and social networks. This forces museums to enter as a mediator, authenticating contents and providing credibility. What might be called the digital pull factor poses specific challenges to museum management: what is to be promoted, and how, in order to create and maintain a coherent presence in social media? The underlying issue this paper tries to address is how museums perceive their current and future role in digital communication.

Communication: Transient Anion States Of Phenol…(h₂o)n (n = 1, 2) Complexes: Search For Microsolvation Signatures.

We report on the shape resonance spectra of phenol-water clusters, as obtained from elastic electron scattering calculations. Our results, along with virtual orbital analysis, indicate that the well-known indirect mechanism for hydrogen elimination in the gas phase is significantly impacted on by microsolvation, due to the competition between vibronic couplings on the solute and solvent molecules. This fact suggests how relevant the solvation effects could be for the electron-driven damage of biomolecules and the biomass delignification [E. M. de Oliveira et al., Phys. Rev. A 86, 020701(R) (2012)]. We also discuss microsolvation signatures in the differential cross sections that could help to identify the solvated complexes and access the composition of gaseous admixtures of these species.

[temporomandibular Disorders In Fibromyalgia Syndrome: A Short-communication.]

Fibromyalgia syndrome (FMS) is a chronic painful syndrome and the coexistence of a painful condition caused by Temporomandibular Disorders (TMD) and FMS has been frequently raised for several studies, however, more likely hypothesis is that a set of FMS characteristics may lead to the onset of TMD symptoms and they are not merely coexisting conditions. Therefore, our aim is presenting a review of literature about the relation between fibromyalgia and the signs and symptoms of temporomandibular disorders. For this purpose, a bibliographic search was performed of the period of 1990-2013, in the Medline, Pubmed, Lilacs and Scielo databases, using the keywords fibromyalgia, temporomandibular disorders and facial pain. Here we present a set of findings in the literature showing that fibromyalgia can lead to TMD symptoms. These studies demonstrated greater involvement of the stomatognathic system in FMS and myogenic disorders of masticatory system are the most commonly found in those patients. FMS appears to have a series of characteristics that constitute predisposing and triggering factors for TMD.

Candida albicans in patients with oronasal communication and obturator prostheses

Patients using obturator prostheses often present denture-induced stomatitis. In order to detect the presence of oral Candida albicans in patients with oronasal communications and to evaluate the effectiveness of a topical antifungal treatment, cytological smears obtained from the buccal and palatal mucosa of 10 adult patients, and from the nasal acrylic surface of their obturator prostheses were examined. A therapeutic protocol comprising the use of oral nystatin (Mycostatin®) and prosthesis disinfection with sodium hypochlorite was prescribed for all patients. Seven patients were positive for C. albicans in the mucosa, with 1 negative result for the prosthetic surface in this group of patients. Post-treatment evaluation revealed the absence of C. albicans on prosthesis surface and on the oral mucosa of all patients. The severity of the candidal infection was significantly higher in the palatal mucosa than in the buccal mucosa, but similar in the palatal mucosa and prosthesis surface, indicating that the mucosa underlying the prosthesis is more susceptible to infection. The therapeutic protocol was effective in all cases, which emphasizes the need for denture disinfection in order to avoid reinfection of the mucosa.

Exposições em museus de ciências: reflexões e critérios para análise

Hoje, no que diz respeito à sua interface direta com o público, os museus são considerados, em teoria, instituições com objetivos variados, como educação, lazer, informação e inclusão social. Neste contexto, as exposições aparecem como elemento fundamental da relação entre museus e sociedade, e a expografia torna-se, portanto, ferramenta de comunicação essencial para a efetividade do processo de divulgação. Mas, como se dá a comunicação nestes espaços? Trata-se o presente, de uma reflexão acerca das estratégias de comunicação nas exposições em museus de ciências e sua eficácia. Foram selecionadas três temáticas, a primeira delas é a dos tipos de exposição, e entre as numerosas possibilidades de categorização, optou-se por aquelas descritas por Dean (2003) e Davallon (1986 e 1989). Outra questão discutida é a do uso do objeto, tido, dentre as diferentes mídias a que se pode recorrer em uma exposição, como o diferencial do museu. Por fim, discute-se a questão da interatividade, por vezes reduzida à manipulação, a partir dos níveis propostos por Wagensberg (2000). Apontam-se exemplificações dessas temáticas na exposição de longa duração Pesquisa em Zoologia: a biodiversidade sob o olhar do zoólogo, inaugurada pelo Museu de Zoologia da Universidade de São Paulo em setembro de 2002.