A study and comparison of multimedia Web searching : 1997-2006

Searching for multimedia is an important activity for users of Web search engines. Studying user's interactions with Web search engine multimedia buttons, including image, audio, and video, is important for the development of multimedia Web search systems. This article provides results from a Weblog analysis study of multimedia Web searching by Dogpile users in 2006. The study analyzes the (a) duration, size, and structure of Web search queries and sessions; (b) user demographics; (c) most popular multimedia Web searching terms; and (d) use of advanced Web search techniques including Boolean and natural language. The current study findings are compared with results from previous multimedia Web searching studies. The key findings are: (a) Since 1997, image search consistently is the dominant media type searched followed by audio and video; (b) multimedia search duration is still short (>50% of searching episodes are <1 min), using few search terms; (c) many multimedia searches are for information about people, especially in audio search; and (d) multimedia search has begun to shift from entertainment to other categories such as medical, sports, and technology (based on the most repeated terms). Implications for design of Web multimedia search engines are discussed.

Instructional Methods For Optimal Learning For An Aerospace Assembly Task: digital animation v pictogram-based instructions

Previous studies on work instruction delivery for complex assembly tasks have shown that the mode and delivery method for the instructions in an engineering context can influence both build time and product quality. The benefits of digital, animated instructional formats when compared to static pictures and text only formats have already been demonstrated. Although pictograms have found applications for relatively straight forward operations and activities, their applicability to relatively complex assembly tasks has yet to be demonstrated. This study compares animated instructions and pictograms for the assembly of an aircraft panel. Based around a series of build experiments, the work records build time as well as the number of media references to measure and compare build efficiency. The number of build errors and the time required to correct them is also recorded. The experiments included five participants completing five builds over five consecutive days for each media type. Results showed that on average the total build time was 13.1% lower for the group using animated instructions. The benefit of animated instructions on build time was most prominent in the first three builds, by build four this benefit had disappeared. There were a similar number of instructional references for the two groups over the five builds but the pictogram users required a lot more references during build 1. There were more errors among the group using pictograms requiring more time for corrections during the build.

The effects of plants(Typha Latifolia)and root-bed medium on the treatment of domestic sewage within a vertical flow constructed wetland /

The effect that plants {Typha latifolia) as well as root-bed medium physical and chemical characteristics have on the treatment of primary treated domestic wastewater within a vertical flow constructed wetland system was investigated. Five sets of cells, with two cells in each set, were used. Each cell was made of concrete and measured 1 .0 m X 1 .0 m and was 1.3 m deep. Four different root-bed media were tested : Queenston Shale, Fonthill Sand, Niagara Shale and a Michigan Sand. Four of the sets contained plants and a single type of root-bed medium. The influence of plants was tested by operating a Queenston Shale set without plants. Due to budget constraints no replicates were constructed. All of the sets were operated independently and identically for twenty-eight months. Twelve months of data are presented here, collected after 16 months of continuous operation. Root-bed medium type did not influence BOD5 removal. All of the sets consistently met Ontario Ministry of Environment (MOE) requirements (<25 mg/L) for BOD5 throughout the year. The 12 month average BOD5 concentration from all sets with plants was below 2.36 mg/L. All of the sets were within MOE discharge requirements (< 25 mg/L) for suspended solids with set effluent concentrations ranging from 1.53 to 14.80 mg/L. The Queenston Shale and Fonthill Sand media removed the most suspended solids while the Niagara Shale set produced suspended solids. The set containing Fonthill Sand was the only series to meet MOE discharge requirements (< Img/L) for total phosphorus year-round with a twelve month mean effluent concentration of 0.23 mg/L. Year-round all of the root-bed media were well below MOE discharge requirements (< 20mg/L in winter and < 10 mg/L in sumnner) for ammonium. The Queenston Shale and Fonthill Sand sets removed the most total nitrogen. Plants had no effect on total nitrogen removal, but did influence how nitrogen was cycled within the system. Plants increased the removal of suspended solids by 14%, BOD5 by 10% and total phosphorus by 22%. Plants also increased the amount of dissolved oxygen that entered the system. During the plant growing season removal of total phosphorus was better in all sets with plants regardless of media type. The sets containing Queenston Shale and Fonthill Sand media achieved the best results and plants in the Queenston Shale set increased treatment efficiency for every parameter except nitrogen. Vertical flow wetland sewage treatment systems can be designed and built to consistently meet MOE discharge requirements year-round for BOD5, suspended solids, total phosphorus and ammonium. This system Is generally superior to the free water systems and sub-surface horizontal flow systems in cold climate situations.

Exploring the Diversity of Physiology for Applications in Wastewater Treatment and Biofuels Production

A recently established strain collection of freshwater microalgae native to Quebec was examined for physiological diversity. The 100 strains appeared very heterogeneous in terms of growth when they were cultured at 10±2 °C or 22±2 °C on the secondary effluent from a municipal wastewater treatment plant (WW) and defined BBM medium. Scatterplots were used to examine the diversity in physiology that might be present in the collection. These showed a number of interesting results. There was a fair amount of dispersion in growth rates by media type independent of temperature. Surprisingly considering that all the isolates had been initially enriched on BBM, the distribution was quite symmetrical around the iso-growth line, suggesting that enrichment on BBM did not seem to bias the cells for growth on this medium versus WW. As well, considering that all the isolates had been initially enriched at 22 °C, it is quite surprising that the distribution of specific growth rates was quite symmetrical around the iso-growth line with roughly equal numbers of isolates found on either side. Thus enrichment at 22 °C does not seem to bias the cells for growth at this temperature versus 10°C. The scatterplots obtained when the percentage lipid of cultures grown on BBM were compared with cultures grown on WW at either 10 °C or 22 °C made it apparent that lipid production was favored by growth on WW at either temperature and that lipid production does not seem to be particularly favored by one temperature over the other. When the collection was queried for differences with respect to sampling location, statistical analysis showed that roughly the same degree of physiological diversity was found with samples from the two different aggregate locations.

Characterization of microalgae native to Quebec for biofuel production.

La production de biodiésel par des microalgues est intéressante à plusieurs niveaux. Dans le premier chapitre, un éventail de pour et contres concernant l’utilisation de microalgues pour la production de biocarburant sont ici révisés. La culture d’algues peut s'effectuer en utilisant des terres non-arables, de l’eau non-potable et des nutriments de base. De plus, la biomasse produite par les algues est considérablement plus importante que celle de plantes vasculaires. Plusieurs espèces on le contenu lipidique en forme de triacylglycérols (TAGs), qui peut correspondre jusqu'à 30% - 40% du poids sec de la biomasse. Ces proportions sont considérablement plus élevées que celui des huiles contenues dans les graines actuellement utilisées pour le biodiésel de première génération. Par contre, une production pratique et peu couteuse de biocarburant par des microalgues requiert de surpasser plusieurs obstacles. Ceci inclut le développement de systèmes de culture efficace à faible coût, de techniques de récupération requérant peu d’énergie, et de méthodes d’extraction et de conversion de l’huile non-dommageables pour l’environnement et peu couteuses. Le deuxième chapitre explore l'une des questions importantes soulevées dans le premier chapitre: la sélection d'une souche pour la culture. Une collection de souches de microalgues d'eau douce indigène au Québec a été établi et examiné au niveau de la diversité physiologique. Cette collection est composée de cent souches, que apparaissaient très hétérogènes en terme de croissance lorsque mises en culture à 10±2 °C ou 22±2 °C sur un effluent secondaire d’une usine municipale de traitement des eaux usées (EU), défini comme milieu Bold's Basal Medium (BBM). Des diagrammes de dispersion ont été utilisés pour étudier la diversité physiologique au sein de la collection, montrant plusieurs résultats intéressants. Il y avait une dispersion appréciable dans les taux de croissance selon les différents types de milieux et indépendamment de la température. De manière intéressante, en considérant que tous les isolats avaient initialement été enrichis sur milieu BBM, la distribution était plutôt symétrique autour de la ligne d’iso-croissance, suggérant que l’enrichissement sur BBM n’a pas semblé biaiser la croissance des souches sur ce milieu par rapport aux EU. Également, considérant que les isolats avaient d’abord été enrichis à 22°C, il est assez surprenant que la distribution de taux de croissance spécifiques soit aussi symétrique autour de la ligne d’iso-croissance, avec grossièrement des nombres égaux d’isolats de part et d’autre. Ainsi, l’enrichissement à 22°C ne semble pas biaiser les cellules vers une croissance à cette température plutôt que vers 10°C. Les diagrammes de dispersion obtenus lorsque le pourcentage en lipides de cultures sur BBM ont été comparées à des cultures ayant poussé sur EU soit à 10°C ou 22°C rendent évident que la production de lipides est favorisée par la culture sur EU aux deux températures, et que la production lipidique ne semble pas particulièrement plus favorisée par l’une ou l’autre de ces températures. Lorsque la collection a été examinée pour y déceler des différences avec le site d’échantillonnage, une analyse statistique a montré grossièrement que le même degré de diversité physiologique était retrouvé dans les échantillons des deux différents sites. Le troisième chapitre a poursuivi l'évaluation de la culture d'algues au Québec. L’utilisation de déchets industriels riches en nutriments minéraux et en sources de carbone pour augmenter la biomasse finale en microalgues et le produit lipidique à faible coût est une stratégie importante pour rendre viable la technologie des biocarburants par les algues. Par l’utilisation de souches de la collection de microalgues de l’Université de Montréal, ce rapport montre pour la première fois que des souches de microalgues peuvent pousser en présence de xylose, la source de carbone majoritairement retrouvée dans les eaux usées provenant des usines de pâte et papier, avec une hausse du taux de croissance de 2,8 fois par rapport à la croissance photoautotrophe, atteignant jusqu’à µ=1,1/jour. En présence de glycérol, les taux de croissance atteignaient des valeurs aussi élevées que µ=1,52/jour. La production lipidique augmentait jusqu’à 370% en présence de glycérol et 180% avec le xylose pour la souche LB1H10, démontrant que cette souche est appropriée pour le développement ultérieur de biocarburants en culture mixotrophe. L'ajout de xylose en cultures d'algues a montré certains effets inattendus. Le quatrième chapitre de ce travail a porté à comprendre ces effets sur la croissance des microalgues et la production de lipides. Quatre souches sauvages indigènes ont été obersvées quotidiennement, avant et après l’ajout de xylose, par cytométrie en flux. Avec quelques souches de Chlorella, l’ajout de xylose induisait une hausse rapide de l’accumulation de lipide (jusqu’à 3,3 fois) pendant les premières six à douze heures. Aux temps subséquents, les cellules montraient une diminution du contenu en chlorophylle, de leur taille et de leur nombre. Par contre, l’unique membre de la famille des Scenedesmaceae avait la capacité de profiter de la présence de cette source de carbone sous culture mixotrophe ou hétérotrophe sans effet négatif apparent. Ces résultats suggèrent que le xylose puisse être utilisé avant la récolte afin de stimuler l’augmentation du contenu lipidique de la culture d’algues, soit en système de culture continu ou à deux étapes, permettant la biorestauration des eaux usées provenant de l’industrie des pâtes et papiers. Le cinquième chapitre aborde une autre déché industriel important: le dioxyde de carbone et les gaz à effet de serre. Plus de la moitié du dioxyde de carbone qui est émis dans l'atmosphère chaque jour est dégagé par un processus stationnaire, soit pour la production d’électricité ou pour la fabrication industrielle. La libération de CO2 par ces sources pourrait être atténuée grâce à la biorestauration avec microalgues, une matière première putative pour les biocarburants. Néanmoins, toutes les cheminées dégagent un gaz différent, et la sélection des souches d'algues est vitale. Ainsi, ce travail propose l'utilisation d’un état de site particulier pour la bioprospection de souches d'algues pour être utilisé dans le processus de biorestauration. Les résultats montrent que l'utilisation d'un processus d'enrichissement simple lors de l'étape d'isolement peut sélectionner des souches qui étaient en moyenne 43,2% mieux performantes dans la production de biomasse que les souches isolées par des méthodes traditionnelles. Les souches isolées dans ce travail étaient capables d'assimiler le dioxyde de carbone à un taux supérieur à la moyenne, comparées à des résultats récents de la littérature.

Internet share of advertising expenditure : growth drivers and inhibitors in the brazilian market

Os investimentos com publicidade na Internet como uma percentagem das despesas totais de publicidade variam significativamente de um país para outro. O número é tão baixo quanto 4,7% no mercado brasileiro e tão alto como 28,5% no mercado britânico (ZenithOptimedia, 2011b). Algumas razões explicam tal disparidade. No nível macro, a participação dos gastos com publicidade na Internet está fortemente ligada a variáveis como o produto interno bruto per capita e à penetração da Internet na população. No nível micro, uma pesquisa qualitativa foi feita para identificar os fatores que contribuem e inibem o crescimento da participação da publicidade online no mercado brasileiro. A vasta lista de inibidores parece ter profundo impacto sobre como os profissionais de mercado tomar decisões de alocação de investimento em publicidade por tipo de mídia. Devido à legislação, à auto-regulamentação e às dinâmicas da indústria, grande parte da tomada de decisão é realizada por agências de publicidade. Estas parecem ter fortes incentivos econômicos para selecionar outros tipos de mídia e não a Internet ao definir planos de mídia. Ao mesmo tempo, a legislação e a auto-regulamentação fornecem desincentivos para corretores de mídia a operar no mercado local. A falta de profissionais qualificados e a padronização limitada também desempenham papéis importante para inibir uma maior participação da Internet nos gastos com publicidade no Brasil. A convergência dos resultados quantitativos com os qualitativos indica possíveis motivos pelos quais a participação da publicidade online no Brasil é tão baixa. Em primeiro lugar, a participação é explicada pelo estágio de desenvolvimento dos países. Quanto mais rico e mais desenvolvido um país, maior a proporção de gastos com publicidade online tende a ser. Em segundo lugar, o estágio econômico emergente do Brasil potencialmente dá espaço para o aumento do ineficiências do mercado, tais como programas de descontos oferecidos de forma desproporcional para os principais decisores de alocação de investimentos de mídia. Este fato aparentemente produz um feedback negativo, contribuindo para manter a baixa participação da publicidade online no total dos investimentos publicitários.

Letteratura postmoderna e comunicazione pubblicitaria, problemi teorici e analisi testuali

Premise: In the literary works of our anthropological and cultural imagination, the various languages and the different discursive practices are not necessarily quoted, expressly alluded to or declared through clear expressive mechanisms; instead, they rather constitute a substratum, a background, now consolidated, which with irony and intertextuality shines through the thematic and formal elements of each text. The various contaminations, hybridizations and promptings that we find in the expressive forms, the rhetorical procedures and the linguistic and thematic choices of post-modern literary texts are shaped as fluid and familiar categories. Exchanges and passages are no longer only allowed but also inevitable; the post-modern imagination is made up of an agglomeration of discourses that are no longer really separable, built up from texts that blend and quote one another, composing, each with its own specificities, the great family of the cultural products of our social scenario. A literary work, therefore, is not only a whole phenomenon, delimited hic et nunc by a beginning and an ending, but is a fragment of that complex, dense and boundless network that is given by the continual interrelations between human forms of communication and symbolization. The research hypothesis: A vision is delineated of comparative literature as a discipline attentive to the social contexts in which texts take shape and move and to the media-type consistency that literary phenomena inevitably take on. Hence literature is seen as an open systematicity that chooses to be contaminated by other languages and other discursive practices of an imagination that is more than ever polymorphic and irregular. Inside this interpretative framework the aim is to focus the analysis on the relationship that postmodern literature establishes with advertising discourse. On one side post-modern literature is inserted in the world of communication, loudly asserting the blending and reciprocal contamination of literary modes with media ones, absorbing their languages and signification practices, translating them now into thematic nuclei, motifs and sub-motifs and now into formal expedients and new narrative choices; on the other side advertising is chosen as a signification practice of the media universe, which since the 1960s has actively contributed to shaping the dynamics of our socio-cultural scenarios, in terms which are just as important as those of other discursive practices. Advertising has always been a form of communication and symbolization that draws on the collective imagination – myths, actors and values – turning them into specific narrative programs for its own texts. Hence the aim is to interpret and analyze this relationship both from a strictly thematic perspective – and therefore trying to understand what literature speaks about when it speaks about advertising, and seeking advertising quotations in post-modern fiction – and from a formal perspective, with a search for parallels and discordances between the rhetorical procedures, the languages and the verifiable stylistic choices in the texts of the two different signification practices. The analysis method chosen, for the purpose of constructive multiplication of the perspectives, aims to approach the analytical processes of semiotics, applying, when possible, the instruments of the latter, in order to highlight the thematic and formal relationships between literature and advertising. The corpus: The corpus of the literary texts is made up of various novels and, although attention is focused on the post-modern period, there will also be ineludible quotations from essential authors that with their works prompted various reflections: H. De Balzac, Zola, Fitzgerald, Joyce, Calvino, etc… However, the analysis focuses the corpus on three authors: Don DeLillo, Martin Amis and Aldo Nove, and in particular the followings novels: “Americana” (1971) and “Underworld” (1999) by Don DeLillo, “Money” (1984) by Martin Amis and “Woobinda and other stories without a happy ending” (1996) and “Superwoobinda” (1998) by Aldo Nove. The corpus selection is restricted to these novels for two fundamental reasons: 1. assuming parameters of spatio-temporal evaluation, the texts are representative of different socio-cultural contexts and collective imaginations (from the masterly glimpses of American life by DeLillo, to the examples of contemporary Italian life by Nove, down to the English imagination of Amis) and of different historical moments (the 1970s of DeLillo’s Americana, the 1980s of Amis, down to the 1990s of Nove, decades often used as criteria of division of postmodernism into phases); 2. adopting a perspective of strictly thematic analysis, as mentioned in the research hypothesis, the variations and the constants in the novels (thematic nuclei, topoi, images and narrative developments) frequently speak of advertising and inside the narrative plot they affirm various expressions and realizations of it: value ones, thematic ones, textual ones, urban ones, etc… In these novels the themes and the processes of signification of advertising discourse pervade time, space and the relationships that the narrator character builds around him. We are looking at “particle-characters” whose endless facets attest the influence and contamination of advertising in a large part of the narrative developments of the plot: on everyday life, on the processes of acquisition and encoding of the reality, on ideological and cultural baggage, on the relationships and interchanges with the other characters, etc… Often the characters are victims of the implacable consequentiality of the advertising mechanism, since the latter gets the upper hand over the usual processes of communication, which are overwhelmed by it, wittingly or unwittingly (for example: disturbing openings in which the protagonist kills his or her parents on the basis of a spot, former advertisers that live life codifying it through the commercial mechanisms of products, sons and daughters of advertisers that as children instead of playing outside for whole nights saw tapes of spots.) Hence the analysis arises from the text and aims to show how much the developments and the narrative plots of the novels encode, elaborate and recount the myths, the values and the narrative programs of advertising discourse, transforming them into novel components in their own right. And also starting from the text a socio-cultural reference context is delineated, a collective imagination that is different, now geographically, now historically, and from comparison between them the aim is to deduce the constants, the similarities and the variations in the relationship between literature and advertising.

Pollen and macroremains from sediment core Aschenhütte

The Upper Pleistocene sediments of the Aschenhütte sink-hole (west of Herzberg am Harz, Lower Saxony) enable one to make interesting correlations between palynological and geological results. The sequence is composed of limnic-telmatic deposits (Eemain to Lower Weichselian) and loess with paleosoils (Weichselian). Sedimentation started during the hornbeam-dominated phase of the Eemian interglacial period and continued throughout the Eemian, the Weichselian Brörup interstadial (sensu Andersen) and parts of the preceding and the following stadial phases, the Herning and the Rederstall stadials. As opposed to most of the known Eemian sites spruce was a major tree species during the hornbeam-dominated phase of the Eemian. The vegetational development during the interstadial phase does not show a period of climatic deterioration as is the case for the Brörup interstadial when considering regions with a more demanding vegetation or regions close to the natural boundaries of the tree species concerned. Pollen or seeds of Bruckenthalia and Picea omoricoides have not been found in the Aschenhütte cores. The limnic-telmatic sediments interlock with loess-paleosoils (Eemian soil and Lower Weichselian bleaching soils) at the lake shore. They are overlaid by loess paleosoils of the Stillfried-B interstadial (Hattorf soil and Lohne soil). Lake level fluctuations were determined by means of the facies distribution and isochrones as defined by pollen analysis. A relatively high stand of the lake level existed after the end of the Eemian interglacial and during the Brörup interstadial periods. In the course of the Herning stadial period the water level dropped, whereas during the Rederstall stadial phase the lake basin was covered by sediments and therefore dried up.

Pollen records and age determination of site Bokanjacko Blato

In summary, one may conclude that human influence in the Bokanjac area started in the Eneolithic or Earlier Bronze Age - the third to second millennia Cal. BC. Traces of agriculture are weak or missing in the pollen diagram but grazing is indicated. Chestnut and walnut were introduced by humans to the area in classical times. These findings are in general agreement with the results of earlier studies at coastal sites north-west and south-east of Bokanjacko Blato.

Pollen records from two outcrop profiles in the Kakitu Mountain of Tibet

There is a great similarity between pollen types which occur in the early Holocene NE Tibetan pollen spectra and those which are commonly considered to be typical for the Würm Late Glacial period in Central Europe and for the Würm Pleniglacial period in Southern Europe. Evidently, this similarity is due to a remarkable general conformity of plant taxa growing in cold-arid regions of the northern hemisphere. The improvement of the climate and the retreat of the glaciers that commenced at the end of the Würm period had already terminated definitely before 9500 BP. In addition, the climatic situation as well as the vegetation belts must have remained rather constant during the following 3000 yr, i.e. through most parts of the climatic optimum of the Holocene.

Pollen record and age determination of a sediment profile from Schmiechener See, Germany

Die untersuchten Schluffe und Kiese sind unter kaltzeitlichen Bedingungen in einem See mit Schwimmpflanzengesellschaften abgelagert worden. Zur Sedimentationszeit gab es in der Umgebung des Sees eine tundrenartige Vegetation, die auch Steppenarten enthielt.

El cambio en la designación general de material (DGM) de las AACR a las RDA : Definición de los atributos tipo de contenido, tipo de medio y tipo de soporte

Se aborda el estudio de los atributos tipo de contenido, tipo de medio y tipo de soporte definidos por el código de catalogación Resource Description and Access (RDA) para solucionar los problemas que presentaba la lista de términos utilizadas para registrar la designación general de material (DGM) en las Anglo American Cataloging Rules (AACR). Los términos eran ambiguos combinando aspectos referidos al contenido y clase de material del recurso. Se parte de una exhaustiva revisión bibliográfica y del estudio de los documentos que se generaron en el proceso de elaboración del nuevo código. Se menciona el trabajo conjunto entre el Joint Steering Committee (JSC) y el estándar ONIX para el establecimiento de criterios que permitieron definir estos tres atributos, así como el aporte del modelo FRBR en la definición de los mismos. Se presentan ejemplos de registros bibliográficos donde se utilizan estos tres atributos en formato MARC21, ISBD consolidada a partir de la definición del área 0 y en el esquema de metadatos Dublin Core. Se finaliza destacando la necesidad de continuar con investigaciones que permitan concluir sobre la adecuación de estos tres atributos a las necesidades de los catalogadores, usuarios y a la realidad tecnológica

El cambio en la designación general de material (DGM) de las AACR a las RDA : Definición de los atributos tipo de contenido, tipo de medio y tipo de soporte

Se aborda el estudio de los atributos tipo de contenido, tipo de medio y tipo de soporte definidos por el código de catalogación Resource Description and Access (RDA) para solucionar los problemas que presentaba la lista de términos utilizadas para registrar la designación general de material (DGM) en las Anglo American Cataloging Rules (AACR). Los términos eran ambiguos combinando aspectos referidos al contenido y clase de material del recurso. Se parte de una exhaustiva revisión bibliográfica y del estudio de los documentos que se generaron en el proceso de elaboración del nuevo código. Se menciona el trabajo conjunto entre el Joint Steering Committee (JSC) y el estándar ONIX para el establecimiento de criterios que permitieron definir estos tres atributos, así como el aporte del modelo FRBR en la definición de los mismos. Se presentan ejemplos de registros bibliográficos donde se utilizan estos tres atributos en formato MARC21, ISBD consolidada a partir de la definición del área 0 y en el esquema de metadatos Dublin Core. Se finaliza destacando la necesidad de continuar con investigaciones que permitan concluir sobre la adecuación de estos tres atributos a las necesidades de los catalogadores, usuarios y a la realidad tecnológica

El cambio en la designación general de material (DGM) de las AACR a las RDA : Definición de los atributos tipo de contenido, tipo de medio y tipo de soporte

Se aborda el estudio de los atributos tipo de contenido, tipo de medio y tipo de soporte definidos por el código de catalogación Resource Description and Access (RDA) para solucionar los problemas que presentaba la lista de términos utilizadas para registrar la designación general de material (DGM) en las Anglo American Cataloging Rules (AACR). Los términos eran ambiguos combinando aspectos referidos al contenido y clase de material del recurso. Se parte de una exhaustiva revisión bibliográfica y del estudio de los documentos que se generaron en el proceso de elaboración del nuevo código. Se menciona el trabajo conjunto entre el Joint Steering Committee (JSC) y el estándar ONIX para el establecimiento de criterios que permitieron definir estos tres atributos, así como el aporte del modelo FRBR en la definición de los mismos. Se presentan ejemplos de registros bibliográficos donde se utilizan estos tres atributos en formato MARC21, ISBD consolidada a partir de la definición del área 0 y en el esquema de metadatos Dublin Core. Se finaliza destacando la necesidad de continuar con investigaciones que permitan concluir sobre la adecuación de estos tres atributos a las necesidades de los catalogadores, usuarios y a la realidad tecnológica