The Effects of Perceived Product-Association Incongruity on Consumption Experiences

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A educação fisica na roda de capoeira : entre a tradição e a globalização

Universidade Estadual de Campinas . Faculdade de Educação Física

Visual and verbal processing effects on human memory

In this study in the field of Consumer Behavior, brand name memory of consumers with regard to verbal and visual incongruent and congruent information such as memory structure of brands was tested. Hence, four experimental groups with different constellations of verbal and visual congruity and incongruity were created to compare their brand name memory performance. The experiment was conducted in several classes with 128 students, each group with 32 participants. It was found that brands, which are presented in a congruent or moderately incongruent relation to their brand schema, result in a better brand recall than their incongruent counterparts. A difference between visual congruity and moderately incongruity could not be confirmed. In contrast to visual incongruent information, verbal incongruent information does not result in a worse brand recall performance.

Reactive Recruitment of Attentional Control in Math Anxiety: An ERP Study of Numeric Conflict Monitoring and Adaptation

This study uses event-related brain potentials (ERPs) to investigate the electrophysiological correlates of numeric conflict monitoring in math-anxious individuals, by analyzing whether math anxiety is related to abnormal processing in early conflict detection (as shown by the N450 component) and/or in a later, response-related stage of processing (as shown by the conflict sustained potential; Conflict-SP). Conflict adaptation effects were also studied by analyzing the effect of the previous trial"s congruence in current interference. To this end, 17 low math-anxious (LMA)and 17 high math-anxious (HMA) individuals were presented with a numerical Stroop task. Groups were extreme in math anxiety but did not differ in trait or state anxiety or in simple math ability. The interference effect of the current trial (incongruent-congruent) and the interference effect preceded by congruence and by incongruity were analyzed both for behavioral measures and for ERPs. A greater interference effect was found for response times in the HMA group than in the LMA one. Regarding ERPs, the LMA group showed a greater N450 component for the interference effect preceded by congruence than when preceded by incongruity, while the HMA group showed greater Conflict-SP amplitude for the interference effect preceded by congruence than when preceded by incongruity. Our study showed that the electrophysiological correlates of numeric interference in HMA individuals comprise the absence of a conflict adaptation effect in the first stage of conflict processing (N450) and an abnormal subsequent up-regulation of cognitive control in order to overcome the conflict (Conflict-SP). More concretely, our study shows that math anxiety is related to a reactive and compensatory recruitment of control resources that is implemented only when previously exposed to a stimuli presenting conflicting information

The analysis of humour

INTRODUCTION Theories of humour are traditionally divided into two classes: superiority or relief theories, and incongruity or ambiguity theories. As their names imply, the former tend to ascribe amusement primarily to a particular attitude of mind, while the latter account for it by describing its objects as having a particular quality. Enjoyment as an attitude is always a response to an object present to the mind or feelings. If, then, enjoyment in amusement is identical with feelings of superiority or relief, its objects must always display characteristics of inferiority or inhibition. But the enjoyment of humour seems to be distinguishable from a reaction to particular kinds of topic, and from any personal relation felt between the subject and the objects of his amusement. Incongruity theories do not explicitly ascribe the enjoyment of humour to a particular range of topics.

Cognition sociale et traitement du contexte dans la schizophrénie : effets des stéréotypes

Un déficit de la cognition sociale incluant l’attribution d’états mentaux, la perception sociale et la perception des émotions est l’une des caractéristiques les plus handicapantes de la schizophrénie. Les résultats d’une étude par Hardy-Baylé et al. (2003) suggèrent que les difficultés des schizophrènes (SZ) à attribuer des intentions aux autres seraient dues à l’incapacité à utiliser l’information contextuelle. Certaines études (Ivanko & Pexman, 2003; Pexman & Olineck, 2002b) démontrent que des facteurs comme le degré d’incongruité entre le contexte et l’énoncé, l’intonation de la voix et les caractéristiques des personnages peuvent influencer la compréhension de l’intention ironique chez les sujets sains (CT). L’objectif de cette étude est de manipuler des informations contextuelles afin de déterminer si le type de métier du locuteur est un indice social facilitant la compréhension de l’intention du locuteur (théorie de l’esprit ; TdE) et de la perception sociale chez les patients SZ. Trente participants SZ appariés avec trente participants CT ont été recrutés. Ils ont été évalués sur la compréhension de l’ironie et sur la mémoire de travail. Les histoires étaient développées selon deux conditions de métier: un métier favorisant la compréhension de l’ironie (e.g. comédien) et un métier ne favorisant pas la compréhension de l’ironie (e.g. prêtre). Les résultats montrent que les patients SZ ont un trouble de TdE et ils ne semblent pas sensibles aux stéréotypes contrairement aux participants CT. Toutefois, les résultats indiquent que les participants SZ n’ont pas de déficit concernant la perception sociale.

L'éducation cinématographique, une nouvelle approche pour les écoles secondaires québécoises

Pour respecter les droits d'auteur, la version électronique de ce mémoire a été dépouillée de ses documents visuels. La version intégrale du mémoire a été déposée au Service de la gestion des documents et des archives de l'Université de Montréal.

La RSE : de la incoherencia teórica al incumplimiento intencional de propósitos. Una aproximación en Colombia

La Responsabilidad Social Empresarial, RSE, no es un tema nuevo en América Latina ni en Colombia. En los últimos 30 años el auge que ha tomado la RSE respecto al ser humano es cada vez más creciente. Esto ha hecho del tema un campo prolífico y amplio en planteamientos teóricos, en compromisos y pactos múltiples que involucran a las empresas, los gobiernos, las organizaciones internacionales y los ciudadanos. Por ello es importante abordar la filosofía y aplicación de la RSE, observando los direccionamientos que de una u otra manera han hecho los modelos de desarrollo que priorizan el crecimiento económico y, en sentido opuesto, el centrado en el desarrollo humano. La diversidad de planteamientos tiene similitud en su origen al inspirarse en las necesidades básicas de las personas, en las posturas del desarrollo humano y el desarrollo sostenible, especialmente; y en la filosofía de la RSE que elaboran las organizaciones internacionales, empresariales y las ONG´s. La pertinencia de su aplicación queda a criterio y voluntariedad de las empresas de acuerdo al entorno local que experimentan, lo que ha contribuido a su incongruencia en cuanto a la conceptualización e implementación. En ese escenario la presente investigación se propone aportar una mirada crítica con espacios de reflexión sobre la posición actual de los conceptos más sobresalientes respecto a la RSE.

Children’s and Adults’ Processing of Anomaly and Implausibility during Reading: Evidence from Eye Movements

The eye movements of 24 children and 24 adults were monitored to compare how they read sentences containing plausible, implausible, and anomalous thematic relations. In the implausible condition the incongruity occurred due to the incompatibility of two objects involved in the event denoted by the main verb. In the anomalous condition the direct object of the verb was not a possible verb argument. Adults exhibited immediate disruption with the anomalous sentences as compared to the implausible sentences as indexed by longer gaze durations on the target word. Children exhibited the same pattern of effects as adults as far as the anomalous sentences were concerned, but exhibited delayed effects of implausibility. These data indicate that while children and adults are alike in their basic thematic assignment processes during reading, children may be delayed in the efficiency with which they are able to integrate pragmatic and real world knowledge into their discourse representation.

The dark side of brand attachment: a conceptual framework of brand attachment's detrimental outcomes

Brand attachment recently has received great attention among practitioners and academics alike. Scholars consider brand attachment a key requisite in consumer-brand relationships that create favourable consumer behaviours such as positive brand attitudes and brand loyalty. Few studies, however, examine the detrimental outcomes of brand attachment. In this paper, we develop a conceptual framework that explores how brand attachment may explain detrimental consumer behaviours, such as oppositional brand loyalty and antibrand actions. We investigate consumers' trash-talking and schadenfreude in brand communities and their subsequent outcomes. Our framework reveals that the link between brand attachment and oppositional brand loyalty is driven by consumers' social identity and sense of rivalry. Furthermore, we put forward that brand attachment leads to anti-brand actions when relationships deteriorate. We identify two factors behind the deterioration: (1) companies' opportunism activities, and (2) incongruity between consumers' values and the brand's values. Theoretical and managerial implications are discussed arising from our emerging 'dark side' brand attachment framework.

Morphology, molecular phylogeny, and taxonomic inconsistencies in the study of Bradypus sloths (Pilosa: Bradypodidae)

This study focuses on morphological and molecular data analyses, misidentifications, and phylogenetic inconsistencies regarding Bradypus variegatus (the brown-throated sloth) and B. tridactylus (the pale-throated sloth). Misidentifications were recorded on 75 of 313 museum specimens of Bradypus. Almost 90% of the misidentified specimens were B. variegatus from north-central Brazil, erroneously attributed to B. tridactylus. These misidentified specimens are reported in taxonomic reviews as the southernmost records of B. tridactylus. A history of confusing nomenclature regarding sloth species exists, and these particular misidentifications could be attributable to the similarity in face and throat color between B. variegatus from north-central Brazil and B. tridactylus. The molecular phylogeny of morphologically confirmed sloth specimens exhibits 2 monophyletic lineages representing B. variegatus and B. tridactylus. The split time between these 2 lineages was estimated at 6 million years ago (mya), contradicting previous studies that estimated this divergence to be 0.4 mya. Taxonomic inconsistencies were detected when comparing the molecular phylogeny to previously published DNA sequences ascribed to B. tridactylus. Misidentification or introgression could underlie such phylogenetic incongruities. Regardless of their causes, these discrepancies lead to misstatements regarding geographic distribution, phylogeny, and taxonomy of B. variegatus and B. tridactylus.

Poder compensatório e política de defesa da concorrência: referencial geral e aplicação ao mercado de saúde suplementar brasileiro

A criação de poder compensatório decorrente da ação concertada daqueles prejudicados em uma relação de poder assimétrica pode gerar aumento de bem-estar social. O desenvolvimento analítico a partir da estrutura proposta por Dobson et al. (1998) permite constatar que as condições para que sejam verificados os efeitos positivos são restritivas e estão diretamente relacionadas ao reconhecimento da interdependência e à cooperação entre os agentes envolvidos. Foi possível observar também que, diferentemente do que previu a análise de Dobson et al. (1998), a criação de poder compensatório pode ter efeitos positivos em termos de bem-estar, ainda que as partes não reconheçam sua interdependência e não cooperem entre si – o que depende da relação das elasticidades-preço da demanda e da oferta. A despeito da possibilidade de efeitos benéficos, as doutrinas de defesa da concorrência brasileira e nas demais jurisdições, como EUA e Comunidade Européia, aplicam de maneira equivocada o conceito de poder compensatório ou ignoram por completo sua existência. Há que se considerar, contudo, que o objetivo da política antitruste e o da criação de poder compensatório estão alinhados: equilíbrio de assimetrias de poder nas relações entre os agentes, coibindo o exercício abusivo do poder de uma das partes na transação. Verifica-se, portanto, uma incongruência entre a jurisprudência e a teoria econômica. O conflito na aplicação do conceito de poder compensatório pela doutrina antitruste pode ser nitidamente observado no mercado de saúde suplementar brasileiro. Um fenômeno verificado nesse setor é a coordenação de médicos em cooperativas para fazer frente ao exercício de poder de compra por parte das operadoras de planos de saúde. Essa ação concertada tem sido condenada pelas autoridades de defesa da concorrência com base na interpretação de que a coordenação entre médicos constitui formação de cartel, passível de condenação pelas autoridades antitruste. A análise empírica corrobora as proposições teóricas: no setor de saúde suplementar, pelo menos na dimensão preço, existe a possibilidade de efeitos positivos associados ao poder compensatório. Destaca-se, contudo, que esse resultado estaria associado às cooperativas condenadas pelo CADE, que devem representar o grupo de associações que efetivamente deteriam poder econômico para equilibrar a assimetria de poder na negociação com as operadoras de planos de saúde. Diante dessa constatação, é importante reavaliar as decisões do CADE acerca das cooperativas médicas enquanto política pública que visa aumentar o bem-estar social.

O processo de definição e implementação de objetivos numa organização publica do setor saude : do conjunto sanatorial de Curicica ao Hospital de Clinicas Basicas Raphael de Paula Souza

Esta dissertação tem como objeto, o processo de definição e implementação de objetivos numa organização pública de saúde. Foi realizada uma revisão bibliográfica no campo das teorias organizacionais visando a identificar como as diferentes perspectivas teóricas(racional, natural, política e de integração) entendem o que sejam objetivos organizacionais e seu processo de definição e implementação. Foram identificadas também, algumas características destas organizações, as quais podem interferir no processo mencionado, provenientes de suas condições de serem públicas e de necessitarem de profissionais altamente qualificados para o seu funcionamento. Com base neste referencial teórico, foi realizado um estudo de caso numa organização pública de saúde - o Hospital Raphael de Paula Souza(Hospital de Curicica) - sobre o processo de transformação de seu perfil assistencial(de um hospital especializado em tisiologia para um hospital de clínicas básicas). Tem-se como pressuposto que uma compreensão mais adequada acerca da complexidade dos fatores intervenientes no processo de definição e implementação de objetivos das organizações públicas de saúde, poderá contribuir para que seus dirigentes(principais responsáveis pela sua condução) possam intervir ativamente naquele processo, minimizando as condições vigentes nestas organizações, de indefinição, incongruência e irresponsabilidade sobre seus objetivos. A reversão desta situação por sua vez, poderá contribuir também, para que nestas organizações, sejam alcançadas a eficiência e a eficácia, hoje tão insuficientes, porém absolutamente necessárias, não só a sua sobrevivência, mas para que respondam às necessidades de atendimento da população, razão principal de sua existência.

Proposta de zoneamento ambiental visando a proteção dos recursos hídricos de uma bacia hidrográfica

One of the most important natural resources for sustaining human life, water, has been losing the basic requirements of quality and quantity sufficient enough to attend the population due to water contamination'problems, often caused by human beings themselves. Because of this, the sources of this resource are often located in remote places of the natural environment to ensure the quality of the water. However, when urban expansion began to occupy these areas, which were once regarded as distant, environmental pollution problems began to occur due to occupation of the land without planning. Based on this occurrence, this study aims to propose environmental zoning for the Maxaranguape river watershed in order to protect its water resources. This is important because this river can serve as a source of supply for the metropolitan area of Natal, the capital of Rio Grande do Norte. In accordance to this proposition, the model of natural soil loss vulnerability (CREPANI et al., 2001), the model of aquifer pollution vulnerability (FOSTER et al., 2006), and the legal incompatibility map (CREPANI et al., 2001) were used to delimit the zones. All this was done with Geographic Information System (GIS) and also created a geographic database update of the basin. The results of the first model mentioned indicated that 63.67% of the basin was classified as moderately stable / vulnerable, 35.66% as moderately vulnerable, and 0.67% as vulnerable. The areas with high vulnerability degree correspond with sand dunes and river channels areas. The second model indicated that 2.84% of the basin has low vulnerability, 70.27%) has median vulnerability, and 26.76% and 0.13% has high vulnerability and extreme vulnerability, respectively. The areas with the highest vulnerability values also refer to part of the sand dunes and river channels besides other areas such as Pureza urban area. The legal incompatibility map indicated that the basin has 85.02 km2 of Permanent Protection Area (PPA) and 14.62% of this area has some incongruity of use. Based on these results it was possible to draw three main zones: Protection and Sustainable Use Zone (PSUZ), Protection and Environmental Restoration Zone (PERZ) and Environmental Control Zone, which are divided into A, B and C. The PSUZ refer to the coastal areas of the basin, where the sand dunes are located. These sites should be areas of environmental protection and of sustainable urban expansion. The ZPRA refer to river channels, which are in high need of rehabilitation. The third zone corresponds to the rest of the basin which should have, in general, the mapping of possible sources of contamination for further control on the use and occupation of the river