The Effects of Perceived Product-Association Incongruity on Consumption Experiences
| Contribuinte(s) |
Faculty of Business Programs |
|---|---|
| Data(s) |
01/04/2013
01/04/2013
01/04/2013
|
| Resumo |
[unavailable] |
| Identificador | |
| Palavras-Chave | #Consumer evaluation #Consumer behaviour #Marketing |
