Mídia, racionalidade e formação : uma abordagem filosófica

Esta pesquisa busca compreender o potencial de influência da mídia no processo formativo do ser humano na sociedade contemporânea. A abordagem é filosófica e, por isso, o enfoque priorizado na análise é o estudo da racionalidade nos diferentes períodos analisados. O ponto de partida foi buscar em Platão e Aristóteles a compreensão de Paidéia, pela qual se da a formação humana e do cidadão. Assim, mesmo acontecendo uma distinção entre as esferas pública e privada, a idéia formativa é extensiva aos dois âmbitos, principalmente a pública. No pensamento moderno, especialmente em Rousseau e Kant, a intenção é formar um homem virtuoso que seja ético para a sociedade. A vivência de sua cidadania funda-se em princípios racionais que, assim, exigem o exercício de posturas públicas e coletivas. Na contemporaneidade, a partir de Adorno e Horkheimer, a mídia é o novo elemento de forte influência no processo formativo das pessoas. Assim, racionalidade e mídia passam a se inter-relacionar simbioticamente e, por isso, necessitam ser analisados conjuntamente. Tal simbiose foi avaliada como sendo negativa para o esclarecimento do homem, tanto que a denúncia de Adorno e Horkheimer na Dialética do Esclarecimento apontou de que a racionalidade que sustenta a mídia é a mesma que restringe a ação do ser humano na sociedade. Nesse sentido, a racionalidade transforma-se num instrumento que serve ao interesse do mercado econômico, levando, o homem à barbárie ao invés de conduzi-lo a um estado de humanidade. Habermas avança na reflexão sobre a racionalidade, abandona a filosofia centrada no sujeito e desenvolve uma racionalidade comunicativa, a partir de uma filosofia da linguagem. O caráter discursivo dado à razão clarifica a influência da mídia na medida em que ele desenvolve, na sua teoria, as diferentes formas da racionalidade acontecer na sociedade contemporânea: a estratégica, normativa, dramatúrgica e a comunicativa que leva ao entendimento. São explicitações importantes que ajudam a compreender o potencial formativo da mídia e a dinâmica de como ela se alicerça na sociedade. Assim, a racionalidade estratégica e a comunicativa que leva ao entendimento apresentam-se no mundo do sistema e no mundo da vida, respectivamente. A partir desse fundamento teórico habermasiano pode-se compreender o processo midiático como acontecendo na esfera pública em forma de visibilidade e discursividade. Concretamente isso significa ter um instrumental de análise que possibilita compreender com mais lucidez os diferentes diálogos que resultam da inter-relação entre mídia e sociedade. Compreender a mídia na sua expressão em forma de visibilidade e discursividade possibilita uma reflexão mais ampla, profunda e lúcida em torno do papel que essa instituição desempenha na contemporaneidade ocidental e principalmente brasileira no processo formativo.

Mulher, identidade e auto-estima: elementos teóricos para uma reflexão critica

Partindo do pressuposto de que os mitos sociais femininos participam da construção da identidade e da auto-estima da mulher, buscamos levantar questões pertinentes a estes aspectos. Consideramos, especificamente, neste trabalho uma etapa singular da vida da mulher, na qual ela se sente confinada ao universo doméstico, não mais desempenhando as funções femininas engendradas a partir do imaginário social. Observa-os que em alguns casos esta situação caracteriza um momento de crise, no qual a mulher, frequentemente perde a perspectiva do futuro, o que vai influenciar seu modo de “estar" e "atuar" no mundo, ficando ameaçados seu sentimento de identidade e auto-stima. Para uma melhor compreensão do mundo da mulher, incluimos um capitulo sobre algumas contribuições existentes nas diferentes disciplinas (Biologia, Sociologia, Antropologia, História e Psicologia), pois consideramos fundamental uma abordagem multidisciplinar para o estudo proposto. Ao longo do desenvolvimento deste tema, confirmamos a importância e pertinência deste estudo, principalmente neste momento de profundas transformações sociais. Por isso, justificamos a continuidade do nosso trabalho, sugerindo a realização de uma pesquisa empírica a fim de ampliar as colocações aqui feitas, além de contribuir para a práxis do psicólogo neste campo.

"Nossos heróis não morreram" : um estudo antropológico sobre formas de "ser negro" e de "ser gaúcho" no estado do Rio Grande do Sul

Um episódio que ocorreu no final da Revolução Farroupilha (1835-1845), Rio Grande do Sul, é alvo de polêmica de diversos grupos sociais deste estado. Mais especificamente, o evento em questão apresenta relação com a morte de parte do Corpo de Lanceiros Negros que lutou ao lado dos rebeldes republicanos em tal revolução. A polêmica põe em questão a possibilidade do herói farroupilha e comandante da tropa de negros – David Canabarro – ter traído os negros que estavam sob seu comando, já que o Império do Brasil não teria a intenção libertar-los ao término da revolução. Historiadores se envolvem com a questão desde o final do século XIX, porém, recentemente, a polêmica tem sido foco de outros grupos do estado que procuram revisar o local do negro na história local. As ações localizadas geraram a possibilidade de construção de um Memorial aos Lanceiros Negros no local da batalha. O tema ganhou amplitude nacional, tornando-se tema para a execução do INRC (Inventário Nacional de Referências Culturais) pelo IPHAN (Instituto Patrimônio Histórico Artístico Nacional). A incorporação em tal iniciativa forneceu o contexto inicial que expandiu até a presente dissertação. Tal contexto relaciona-se fortemente com elementos da tradição local, através das práticas difundidas pelo Tradicionalismo e/ou pelo Gauchismo. A intenção deste trabalho é apreender - através de métodos antropológicos de investigação e análise - a construção de uma identidade negra e gaúcha através da ação da memória coletiva e do imaginário social, e as suas implicações do ponto de vista da identidade étnica.

Lições fora de casa - imigração como forma de aprendizado

Quando retornam aos seus respectivos países de origem, parte significativa dos imigrantes leva consigo bens físicos – especialmente economias em dinheiro – contatos sociais e uma grande experiência de vida. Expostos a novos aprendizados, têm a possibilidade de aumentar seu “capital cultural e social”. Viver em outro país e conhecer outras formas de sociedade é parte da motivação individual e do imaginário social da condição imigrante. Geralmente impulsionados por necessidades econômicas, os emigrantes brasileiros saem do país aspirando um breve retorno. Com esta finalidade, enviam dinheiro periodicamente para compra de imóveis, ou outra forma que lhes permita abrir um pequeno negócio ao voltarem. Muitos deles sonham em fazer uso das habilidades e conhecimentos adquiridos no exterior para abrir seu próprio negócio, ou desenvolver uma nova aptidão (ou estilo) de trabalho. O objetivo geral desta pesquisa é compreender de que modo os brasileiros retornados estão “empreendendo” a rica experiência de vida que a emigração a eles proporcionou, tanto em termos de capital físico quanto capital cultural, assim como conhecer as dificuldades e potencialidades a serem exploradas, tendo-se em vista as remessas em dinheiro e o uso das habilidades adquiridas nas localidades para onde retornam.

Os usos sociais do corpo na "praia carioca do Pepê"

Quando o campo é a “Praia Carioca do Pepê” e os “Usos Sociais do Corpo”, a forma de “distinção” em relação às classes sociais na construção da disposição estética, no gosto, consumo, estilo de vida e nos hábitos de classe. Através deste “estudo de campo”, procurei captar as representações que os indivíduos fazem de seus corpos na “Praia Carioca do Pepê” ao confrontar com a realidade apresentada a mim nesse espaço da praia investigado. Com isso busquei averiguar se existe um imaginário social do “corpo” e como esse imaginário aparece nesse espaço da praia.

Entre os caminhos e imagens do labirinto urbano de Cajueiro-Touros/RN

Os seres humanos ao se reproduzirem como espécie e ao produzirem seus bens materiais produzem o espaço geográfico. Historicamente, o espaço vem sendo produzido em função do processo produtivo geral da sociedade. Partindo dessa abordagem, o trabalho em foco destina-se a fazer a análise da produção do traçado urbano de um simples povoado do litoral norte-rio-grandense, denominado Cajueiro, no qual observa-se uma total despreocupação com a composição urbanística da área, pelo fato da sua construção seguir os caminhos naturais vivenciados pelos seus moradores, mediante o atendimento das suas necessidades de sobrevivência ao longo dos anos. Para melhor entender historicamente a produção desse espaço litorâneo, optou-se por caminhar pelas suas ruas, becos e veredas, buscando através de entrevistas dirigidas e "bate papos espontâneos", explicações para a sua atual configuração urbana. Atualmente, esse parcelamento desordenado do solo, constitui-se num emaranhado tanto de ruas, como de casas que avançam sobre o leito das vias, provocando, assim, uma composição desordenada do espaço de circulação, fato esse que se constitui num problema de fluidez de veículos e pessoas que percorrem esses caminhos estreitos e tortuosos, os quais, muito se assemelham a um verdadeiro labirinto urbano, pelo fato de ruas apresentarem linhas sinuosas entrelaçadas e intricadas.

A violência policial militar e o contexto da formação profissional: um estudo sobre a relação entre violência e educação no espaço da Polícia Militar no Rio Grande do Norte

Cette dissertation a pour thème la formation de la police militaire, dans le contexte de l'insertion dans le nouveau programme scolaire national Matrix (MCN) institutionnalisée pour la formation à la securité publique au Ministère de La Justice (MJ) de La Secrétariat Nationale pour La Sécurité Publique, à partir de 2003. Ce normalisateur document devrait être utilisé comme un paramètre de l'organisation de divers organismes éducatifs dans le domaine de la sécurité nationale. Son institutionnalisation pose elle-même comme étant composé comme um ensemble politiques orientées à formation des professionnels de la sécurité publique qui est en cours de développement au Brésil depuis. En particulier, il a été trouvé dans locus, par le méthode de l observation participant à um cours de formation pour les soldats (CFSD) de La Police Militaire de Rio Grande do Norte (PMRN), en Octobre et Novembre 2007, Centre pour Formation et Perfectionner de PMRN ainsi que par le biais d entrentiens avec la police militaire (PM), changé de la formation, comme nous l avons mise en oeuvre de la l'insertion de la MCN, dans le contexte de l analyse de la violence dans la police militaire de Rio Grande do Norte (RN). Les résultats de l'étude montrent que, en général, le MCN est étant insérés dans CFSD partir de 2004, cette opération fait sentir graduellement dans le visage de certains résistence mennée par une sous-culture (militaires) qui se réinvente dans l'établissement officier de police, résistant aux nouvelles exigences sociales. En outre, il a été noté également que les deux mythes sont limitées à l'imagination, la police brésilienne: le militarisme exarcebé et le baccalauréat em droit, qui contribuent considérablement à la barrière dans la construction d'une police militaire plus identifié à l'activité professionnelle dédié à la sécurité publique, que de la sécurité nationale. L'élargissement de la compréhension de la violence, en particulier, la police militaire, le travail rend l'utilisation des références théoriques qui cherchent à embrasser la diversité et la spécificité qui guident le processus de formation pour les opérateurs de la sécurité publique, en particulier, en essayant de comprendre comment ils sont construits les références théoriques pour les formateurs et les stagiaires dans une relation dialectique et comment ce contexte mai influencer les attitudes conceptuelles, d'attitudes et de procédure dans l'exercice de la police militaire, que dans le contexte nouveau de l'Etat de droit démocratique, a réellement vécu en contradiction avec les fantômes du temps exception, réalisée pendant la dictature (1964-1985), non loin de l imaginaire social, et ni la police ni les militaires, une institution fortement stigmatisées depuis

Imagens do medo na mídia: uma análise das representações da violência em Natal-RN

Social violence is one of the phenomena of human life that produce effects on the social imaginary as it is in it that are designed conflicting values concerning what is most vital to humans, such as respect for the strength and the fear of death, pleasure trespass for injury and pain, the rejection of injustice and anger that is born of revolt. The variability of feelings and reasons that constitute violence has required academic knowledge increasingly sensitive reflections that encompass the complexity of its manifestations. The feeling of fear and insecurity which constitute the collective social imagination has caused large changes in the behavior of both individuals and the society as a whole. This study aims to reflect on media representations the social violence in Natal-RN. Through a thematic survey and documentary analysis of three newspapers of Rio Grande do Norte - Tribuna do Norte, Novo Jornal and Jornal Metropolitano - was possible to list events and trace different discursive strategies that lead to receptors ideological interests of class, constitute social and spatial segregations and maximize violations of rights and of the human dignity, with important implications in the construction of social representations concerning the reality of violence

Mulheres na Política e Autonomia

The proposal of this study was to work with women in the politics, focusing on their trajectories, biographies and speeches, to catch the meanings given by themselves to their insertion in the political field. The privileged instrument of research was the autobiographical narratives of fifteen women who, in Paraíba, had participated of the electoral processes and the life partisan politics in the period from 1998 to 2008, in the state and federal scopes. This permitted us to search the dimension of their lived expericence, to understand the trajectories and the processes of autonomation of the women, in the politics. Moreover, a quantitative mapping of the feminine presence in the processes was made electoral politicians in a wider context. In a similar way, two surveys had been carried throughout the research, among others aspects, to understand that image voters and politicians they construct concerning the feminine participation in this field. These instruments were important not to lose of all the social view where these lives were developed, the places from which these women speak and locate and the social meanings originated from this participation. The research aimed to establish dialogues between knowing and fields of discipline, beyond the dichotomy of actor/structure, preventing generalizations that ignore the plurality of the individuals, to reveal some aspects of the complex and contradictory processes that involve their participation in the political field. At last, it is tried to show that, although the frequent accusations of autonomy lack, when establishing relations in the public space, the women, as all subjects, can reflect about themselves, the motives of their thoughts and their actions escaping from the servitude of the repetition and avoid being only product of the institution that formed them (CASTORIADIS, 1992, p.140-141)

De repente do riso fez-se o pranto: representações e expressões do amor e do sofrimento amoroso

Romantic love constitutes a central value in the social imaginary of modern societies and with reflexes in today s society. This is because the romantic expectation of realization of love appears, in the majority of cases, as a guarantee of completeness and happiness of individuals. However, the ideal of romantic love imposes a series of demands and character roles that are not easy, in modern age, to be brought about into practice by the ones in love. And, it is in this sense that possible conflicts appear between the romantic proposition and the practical reality of contemporary love. Consequently, the possibility of suffering from love emerges because of these propositions. Initiating from these presumptions, this paper aims to study the contemporary forms of representation and expression of love and of the suffering because of love, through the course of love in the life of some men and women, residents of Natal/RN, that live and/or have lived emotional-sexual relationships, observing the relationship that can be established between suffering from love and the ideal romantic love

Natal como destino turístico : um estudo das imagens (re)veladas pela mídia, pelos turistas e suas implicações educacionais e culturais

This thesis is a result of a research on Natal/RN as a tourist destination. We understand that cities are chosen as tourist destinations beyond its cartographic localization, from other dimensions of meanings that, in its set, constitute images. These images are, probably, very different of the images constructed by native and resident populations, who possess relations of identity with the place. The knowledge of the meanings that others attribute to this city as tourist destination, bring us near to the symbolic bonds established by individuals or social groups on the act of their choices, as well as bring us near to the interaction process city-tourists where the expectations are confirmed or not. The images divulgated by the media also participate of the complex formation of the tourist image that is being constructed and available for the different public, in different social contexts. The tourism constitutes a symbolic asset of the modern society, being considered by the studious, as one of the most expressive phenomena of the modernity, for involving each year displacement and the interaction of thousand of people of different cultures in the entire world. All this people s mobilization points to practical social related to personal motivations, to the entailed desired to the idea to travel and to exceed borders. It is already consensus that tourism is a phenomenon of economic growth, generating jobs, income, professional, qualification, bringing improvements for the host cities. Since 1995, in Brazil, the tourism as a sector of the economy, passed to be considered one of the national priorities, and in this perspective, the national politics of the tourism invested in infrastructure of Brazilian cities with high tourist potential, objecting to increase the flows of Brazilian and foreign tourists. Owing to this fact, the country still invests in programs of tourist marketing, mainly divulging the images of the natural beauties of Brazil abroad. And for Brazilians, the campaigns appeal to rescue the feeling to be Brazilian, associating the idea to travel and know its country. Natal city possesses an excellent positioning in the tourist marketing, being predominantly divulgated in national and international level, for its naturalistic singularity, where the images of its natural enchantments as warm water beaches, white dunes, warm weather, constant breeze and an always blue sky are shown as the favorite scene on this city. From what was viewed above that the choice of a tourist destination articulates from a determined imaginary of a place, already constructed or in process of construction, we consider the knowledge of this imaginary a basic learning for the population of the city and especially, for educators, in the formation of professionals in this area and for tourism managers, elaborators of public politics. Based on this estimative, we developed this research that had as a general objective to identify the images that illustrate Natal city as a tourist destination - our objective of study, particularly the meanings and senses attributed by the tourist marketing (hotel s folders) and by the tourists that visited the city during this study. The discussions and reflections that had guided this research had been given from the theoretical link between imaginary and social representation, also considering some interfaces between the fields of communication and symbol. From the studied authors, Baczko (1985) clarifies that the study of social imaginary is directed for the mechanisms and structures of the social life, especially for the intervention accomplishes and efficient of the representations and symbols in the practical collectives, as well as in its direction and orientation . Following this same thought, Moscovici (1978) says that the social representation are produced in communicational and symbolic contexts, and these representations once that already constituted circulate socially as almost tangible entities. Based on this fundament and on the analyze of Barthes (1990), particularly in the approach given to the reading of photographic image, we could observe on hotel s folders that each page evidences senses and meanings of functionality of internal and external spaces, pointing to the way of leisure offered by the keepers of city which is the hotels. About, the leisure that they offer, it is directed to young public, giving meaning to the young myth of personalized leisure tourism on children, young and adults images. The image about security that hotels offer and the singular image of Natal city as a paradise place, provide an idealization of pleasure through the sun, dunes, and beaches and also due to the hospitability of the natives who are assigned as educated . For the tourist that participated on this research, Natal city is tied only by the imaginary of leisure and nature which constitute the emotional link of the relation media-city-tourist. And with such force and fullness of directions the city discloses without tensions and contradictions as a place protected by a mythical and sacred aura. The study also demonstrates us that the potiguar culture remains (almost) forgotten, due to the silenced in this imaginary. In this perspective, we highlight that this culture silence is very close related to the disvalue of education in its general meaning. We defend that the imaginary apprehended constitutes a new reading and a new looking and understanding the tourist reality that comes historically consolidating in this city. In this direction, we glimpse that this study and its future dismemberments can collaborate with the process of rescue the cultural values of the potiguar people, in the way that the meaning of tourist may be redefined, and the tourist image of the city can be also disclosed for its identities particularities of its culture

Saberes e práticas em experiência de construção da sustentabilidade no meio rural nordestino

The purpose of this work is to analyze the knowledge relationships that articulate in projects of maintainable rural development construction for the paraiban semi-arid, analyzing the farmers daily practices and their relationship with the technological practices spread by ONGs. We took as empirical object the rural community of Lajedo de Timbaúba, municipal district of Soledade-PB, located in the very small region of paraiban Curimataú. It is a community where registers one of the first cases of maintainable rural development planning in the state of Paraíba. The analysis was centered on the farmers experiences of life in sustainability experience, trying to understand how they acquire new knowledge and how they interact with them. In methodological terms, it was considered feasible to place the knowledge interaction between the farmers and technicians from ONGs by placing the analysis according to Paulo Freire s questioning (2006): extension or communication? To understand the farmers daily practices, it was resorted to the theoretical contribution by Michel de Certeau (2008) in order to discern a microresistance movement of inversion/rejection/changing by the farmers in relation to their external knowledge. Just from the theoretical point of view and resorting to the imaginary social by Cornelius Castoriadis (1982), it was considered the way of living of the farmers researched, having as reference the experience in the material and symbolic production of their lives. It became indispensable, therefore, not to dissociate the knowledge relationships between farmers and technicians from ONGs from the sustainability concepts, maintainable rural development, and rural extension. The results of the study revealed that the farmers from Lajedo de Timbaúba while dealing with the technological practices proposed by ONGs that work in the community, express those practices from their daily logic, and they constitute them in survival strategies that are inserted in their own idiosyncrasy. It was verified, therefore, that the external knowledge presented by the proposals of sociability alternatives with the droughts in the perspective of maintainable development while placed in the farmers daily relationship, they are judged as advantageous or disadvantageous when they are confronted with their peculiar way of doing their daily work. The technological practices are incorporated, denied, or recreated starting from evaluative criteria related to the preservation of the soil and to the economical and social reproduction of the unit of production of family agriculture

Trânsito de saberes e campo representacional na visão dos profissionais da saúde da família e do programa de educação pelo trabalho e para a saúde

The Family Health Strategy (ESF) is emerging as a possible restructuring of services and new practices of intervention in health care; it requires skilled professionals to work with that framework. Within this purpose, we established the Education Programme for Work and Health (PET-Saúde), in order to integrate teaching and service activities, focusing on primary care. On this basis, the aim of this work is to apprehend the social representation of nurse, doctor and dentist (Project PET-Natal Health RN preceptors) on the ESF, while practice field of them. It is a descriptive and exploratory study, with a qualitative approach, carried out in 07 Family Health Units (USF) included in the PET-Saúde Natal (RN). The population was composed of 35 professional components of the primary care team with bachelor's degree of the USF linked to this project. The sample was composed of 05 nurses, 05 physicians and 05 dentists, for a total of 15 subjects. Data were collected through three instruments: the drawing-themed story, a semi-structured individual interviews and field diary. The data relating to the identification of the subjects were entered and tabulated by the Microsoft Excel software 2007 version. The drawing analysis and interpretation is given by the significance attributed to the resource chart from title and keywords assigned by the subjects, considering the ESF as an inductive term. The stories and interviews were transcribed and typed and then subjected to read/listen the material and a lexical analysis through Alceste. After this process, the discursive material was analyzed and discussed by theoretical and methodological feature of the Social Representations theory. The majority of health professionals were female, aged between 46 and 52 years old, married, income less than six minimum wage, time since graduation ranged from 22 to 29 years and working time in the ESF range from 02 to 11 years. From the classification system ALCESTE were selected categories identified by: Category 1 - ESF: relations and territory; Category 2 - Training and bond profile; Category 3 - Working process in the ESF; Category 4 - Articulation between teaching and service; Category 5 - Health care and disease prevention. The representational field construction, while a process, followed the logic of structural cores in existing categories. In this sense, it is clear that the ESF is an environment rich in diversity, experience and relationships with potential such as the relationship "very subject-subject" and the link established between professional-community, but also has some weaknesses such as poor working conditions, lack of popular participation and management support, thus difficulties in the achievement of teamwork. Being essential to that end, the teaching-service aimed at the formation of a new health professional able to work in the ESF. In this research, the training of the representational field encountered a diversity of structural cores, or thoughts on training, about the ESF because of the greater emphasis on the here and now of the interaction between health professionals, the ESF, the community, PET Health-UFRN and students, emphasizing that such proposals are still considered as concepts in the context of recent health and that, therefore, are not fully realized in the social imaginary

História, filosofia e espaços: a idéia de ocidente em Oswald Spengler

This article claim to estabilish a epistemologic discourse from the science history´s point of view in a moment where its statute,methods , approachs and possibility conditions, in history´s crisis period, depares itself in risk, as universitary institutions as european´s social imagination about knowing for excellence. Our spotlight though is the concept of space, a strong question to a timeless snip, once philosophy and History renounced this concept due to the time question, so commum used until nowdays in both discourses. From this perspective, we search to elucidate Spengler´s history and space point of view, attempting to the occidental idea produced by the author, tapping to the symbolical and discursive dynamics and its dialogic relation with westerner´s political and cultural in the end of XIX century toward second great war. Thereby Spengler´s effort was always crucial to define concepts of history, science, art, space,civilizations, culture, city, country and mainly discussing spenglerian relation to social-political facts that sorrounded him. And finally, his project of cientific revolution, which was displayed by Spengler as a challenge to History of science´s paradigm

Em nome(s) dos interesses: imaginários toponímicos do Rio Grande do Norte na Primeira República

This paper has the imaginary names as a theme, from which we aim to analyze the imaginaries and invested interests that characterized the implementation and the legitimation of the First Republic in Rio Grande do Norte (1889 1930), making the process of registering names history in that place. For the construction of our object, we studied laws and provincial, state and municipal decrees; annual messages of governors; articles of the following newspapers O Povo, A República, Diário do Natal, O Seridoense, A Notícia and Jornal das Moças; the local cartography and historiography that talk about the study of names. The use of these resources, allied to the empiric method, was driven by a theoretic methodological contribution based on the history of the political imaginary, as discussed by Cornelius Castoriadis, René Rémond, Michel de Certeau and Maria Dick. For the understanding of the imaginaries that (de)limited the spaces of Rio Grande do Norte concerning its names during the First Republic, we bring moment back to the two last imperial decades moment of cleavage between Empire and Republic essential for the fomentation of the imaginary that embodied the organization of our study. From this period, we observe, through the names of some cities, how the northern space would be aligned to the imaginary dynamic of the new political system of the nation, and it had followed to a redirection process of the giving names action, according to the interests of the family organization Albuquerque Maranhão, revealed while determining the names of cities, towns, streets, schools, buildings, etc., in thankfulness to the memory of its members. In the sequence we verified how a new dynamic of giving names helped to understand the process of political transition from the Coast to the Sertão, and at the same time affirmed the power of the political and economical seridoense elite towards the government of the state in the two last decades of the First Republic