Academic Literacy: history of literacy and expectations about the writing practices of the Languages Course

In this article, I analyze the history of literacy of a student taking up the Languages Course from a private university in the city of São Paulo. Backed up by reflections from the theoretical field of the New Literacy Studies, I investigate how the student’s previous literacy history and her contact with speeches about writing had an impact on the development of expectations about the writing practices in the Languages course. To this end, I refer to stretches in a transcription from a semi-structured interview held in 2009, when the participant in the research was in the first semester of the course. The analysis undertaken herein aims to show that the understanding of the previous literacy history of the public entering university can collaborate so that the academic writing conventions and, in turn, those of the academic genres are not presented to the students as something part of the common sense, rather, as something which can be taught.    

A LITTLE HISTORY OF LINGUISTIC IN BRAZIL: INTERVIEW WITH JOSÉ BORGES NETO

We are pleased to present this edition of the journal Language & Letters, interview courtesy Professor José Borges Neto, researcher recognized for the excellent work that develops in Linguistics with an emphasis in Philosophy of Language. Professor holds a degree in Literature from the Pontifical Catholic University of Paraná (1972), MA in Linguistics from the State University of Campinas (1979) and PhD in Linguistics from the State University of Campinas (1991). Professor of the Federal University of Paraná between 1999 and 2010. Retired in 2010, continues to serve as Senior Lecturer in the Graduate Program in Linguistics UFPR and a senior professor at Unioeste in the period 2012-2016. Has experience in the area of ​​linguistics, with an emphasis on semantics, acting on the following topics: Epistemology of Linguistics, Linguistics Historiography, Formal Semantics and Categorial Grammars.

GLOSSARY HISTORY OF BRAZILIAN PORTUGUESE

The project for the History of Brazilian Portuguese (PHPB), in celebration of its fifteen years of activity, intends to publish in 2012 a series of books with the previous studies on the Portuguese of Brazil. Among the projected volumes, the fourth one will be dedicated to the history of Brazilian Portuguese lexicon, made ​​from data corpora collected and organized by the different regional teams of the Project. In this article, we present a brief review on similar lexicographical works, published in Brazil, on some ongoing projects of this nature; we also treat the objectives, the adopted methodology and the first steps towards achieving such a bold undertaking.

A HISTORY OF PORTUGUESE LANGUAGE TEACHING MANUALS IN BRAZIL, IN THEIR VARIOUS LANGUAGES

This article aims to study the historical constitution of Portuguese Language Teaching Manuals in Brazil (PLT) in Brazil. To do this, we offer firstly an overview view of research on these Teaching Manuals as used in schools and in Portuguese language classes throughout the whole time they have existed. From this extensive period we draw attention to some historical perspectives that have decisively changed the direction of PLT, its classes and the day to day life in schools. From these we shall single out the public policies regarding quality pertaining to the National Program for Teaching Manuals (NPTM) and to the National Program for Teaching Manuals for High Schools, specifically and for 2015 (NPTMHS 2015). We seek theoretical support in: Comenius (1954), Oliveira et al. (1984), Soares (1986, 1998, 2001), Bittencourt (1993), Freitag et al. (1993), Munakata (1997), Coracini (1999), Batista (2001, 2003, 2004), Batista and Costa Val (2004), Bunzen (2001, 2005, 2009), Bunzen and Rojo (2008) Rojo and Batista (2008), among others. The result of this research will give a history of PLT made up of diverse social and political factors, as well as those continually arising.

A Short History of Cultural Studies (Taiwanese edition)

This is the first volume to capture the essence of the burgeoning field of cultural studies in a concise and accessible manner. Other books have explored the British and North American traditions, but this is the first guide to the ideas, purposes and controversies that have shaped the subject. The author sheds new light on neglected pioneers and a clear route map through the terrain. He provides lively critical narratives on a dazzling array of key figures including, Arnold, Barrell, Bennett, Carey, Fiske, Foucault, Grossberg, Hall, Hawkes, hooks, Hoggart, Leadbeater, Lissistzky, Malevich, Marx, McLuhan, McRobbie, D Miller, T Miller, Morris, Quiller-Couch, Ross, Shaw, Urry, Williams, Wilson, Wolfe and Woolf. Hartley also examines a host of central themes in the subject including literary and political writing, publishing, civic humanism, political economy and Marxism, sociology, feminism, anthropology and the pedagogy of cultural studies.

Marketplace forces and the history of retailing : The cycle of control

This paper traces the history of store (retailer-controlled) and national (manufacture controlled)brands; identifies the key historical characteristics of the past 200 years of marketing history;describes the four main time periods of U.S. retail marketing (1800 - 2000); and comments on the most likely developments within the current phases of brand marketing. Will the future focus on technology and new forms of communications? The Internet exemplifies an unconventional retailing environment, with etailer numbers growing rapidly. The central proposition of this paper is that a "cycle of control" - a pattern of marketing developments within the history of retailing and national marketing communications - Can indicate the success of marketing strategies in the future.

The urban littoral frontier : land reclamation in the history of human settlements

The urban waterfront may be regarded as the littoral frontier of human settlement. Typically, over the years, it advances, sometimes retreats, where terrestrial and aquatic processes interact and frequently contest this margin of occupation. Because most towns and cities are sited beside water bodies, many of these urban centers on or close to the sea, their physical expansion is constrained by the existence of aquatic areas in one or more directions from the core. It is usually much easier for new urban development to occur along or inland from the waterfront. Where other physical constraints, such as rugged hills or mountains, make expansion difficult or expensive, building at greater densities or construction on steep slopes is a common response. This kind of development, though technically feasible, is usually more expensive than construction on level or gently sloping land, however. Moreover, there are many reasons for developing along the shore or riverfront in preference to using sites further inland. The high cost of developing existing dry land that presents serious construction difficulties is one reason for creating new land from adjacent areas that are permanently or periodically under water. Another reason is the relatively high value of artificially created land close to the urban centre when compared with the value of existing developable space at a greater distance inland. The creation of space for development is not the only motivation for urban expansion into aquatic areas. Commonly, urban places on the margins of the sea, estuaries, rivers or great lakes are, or were once, ports where shipping played an important role in the economy. The demand for deep waterfronts to allow ships to berth and for adjacent space to accommodate various port facilities has encouraged the advance of the urban land area across marginal shallows in ports around the world. The space and locational demands of port related industry and commerce, too, have contributed to this process. Often closely related to these developments is the generation of waste, including domestic refuse, unwanted industrial by-products, site formation and demolition debris and harbor dredgings. From ancient times, the foreshore has been used as a disposal area for waste from nearby settlements, a practice that continues on a huge scale today. Land formed in this way has long been used for urban development, despite problems that can arise from the nature of the dumped material and the way in which it is deposited. Disposal of waste material is a major factor in the creation of new urban land. Pollution of the foreshore and other water margin wetlands in this way encouraged the idea that the reclamation of these areas may be desirable on public health grounds. With reference to examples from various parts of the world, the historical development of the urban littoral frontier and its effects on the morphology and character of towns and cities are illustrated and discussed. The threat of rising sea levels and the heritage value of many waterfront areas are other considerations that are addressed.