Lessons learned from public health campaigns and applied to anti-DWI norms development. Final report.

National Highway Traffic Safety Administration, Washington, D.C.

Trends in physical activity participation and the impact of integrated campaigns among Australian adults, 1997-99

Objectives: To determine whether awareness of the moderate physical activity message and prevalence of participation changed among Australian adults between 1997 and 1999, and if changes differed across Australia. Methods: Data were compared on awareness of the moderate physical activity message and on physical activity participation from identical national physical activity surveys in 1997 and 1999. Results: In 1999, following integrated public health efforts, recognition of the Active Australia campaign was substantially higher in NSW/ACT (61.7%) than elsewhere (29.3%). Knowledge about benefits of moderate activity increased between 1997 and 1999, more so in States with public health campaigns. National participation in 'sufficient physical activity' declined between 1997 and 1999, from 63% to 57%, but the decline was smaller in NSW/ACT (4.4%) than in the other States (6.0%). Conclusions and implications: Declining trends in physical activity in Australia require increased public health investments, including strategic planning and public education, such as occurred in NSW (1997/98).

Development and evaluation of a youth mental health community awareness campaign - The Compass Strategy

Background: Early detection and treatment of mental disorders in adolescents and young adults can lead to better health outcomes. Mental health literacy is a key to early recognition and help seeking. Whilst a number of population health initiatives have attempted to improve mental health literacy, none to date have specifically targeted young people nor have they applied the rigorous standards of population health models now accepted as best practice in other health areas. This paper describes the outcomes from the application of a health promotion model to the development, implementation and evaluation of a community awareness campaign designed to improve mental health literacy and early help seeking amongst young people. Method: The Compass Strategy was implemented in the western metropolitan Melbourne and Barwon regions of Victoria, Australia. The Precede-Proceed Model guided the population assessment, campaign strategy development and evaluation. The campaign included the use of multimedia, a website, and an information telephone service. Multiple levels of evaluation were conducted. This included a cross-sectional telephone survey of mental health literacy undertaken before and after 14 months of the campaign using a quasi-experimental design. Randomly selected independent samples of 600 young people aged 12 - 25 years from the experimental region and another 600 from a comparison region were interviewed at each time point. A series of binary logistic regression analyses were used to measure the association between a range of campaign outcome variables and the predictor variables of region and time. Results: The program was judged to have an impact on the following variables, as indicated by significant region-by-time interaction effects ( p < 0.05): awareness of mental health campaigns, self-identified depression, help for depression sought in the previous year, correct estimate of prevalence of mental health problems, increased awareness of suicide risk, and a reduction in perceived barriers to help seeking. These effects may be underestimated because media distribution error resulted in a small amount of print material leaking into the comparison region. Conclusion: We believe this is the first study to apply the rigorous standards of a health promotion model including the use of a control region to a mental health population intervention. The program achieved many of its aims despite the relatively short duration and moderate intensity of the campaign.

Análise e avaliação sociocultural do projeto de desenvolvimento agrícola da Calenga: uma abordagem ao envolvimento dos agentes

Dissertação de Mestrado, Gestão e Conservação da Natureza, 13 de Dezembro de 2013, Universidade dos Açores.

PREVALENCE OF CHAGAS DISEASE AMONG BLOOD DONOR CANDIDATES IN TRIANGULO MINEIRO, MINAS GERAIS STATE, BRAZIL

Despite public health campaigns and epidemiological surveillance activities, Chagas disease remains a major health problem in Latin America. According to data from the World Health Organization, there are approximately 7-8 million people infected with Trypanosoma cruzi worldwide, a large percentage of which in Latin America. This study aims to examine the serological profile of blood donors in blood banks of Hemominas hematology center, in the town of Ituiutaba, Minas Gerais State, Brazil. The study sample consisted of 53,941 blood donors, which were grouped according to gender and age. Sample collections were performed from January 1991 to December 2011, and 277 donors (0.5%) were considered serologically ineligible due to Chagas disease. Analysis of data showed no significant difference between genders. As for age, the highest proportion of ineligible donors was from 40 to 49 years (30%), and there was a positive correlation between increasing age and the percentage of patients seropositive for Chagas disease. Therefore, adopting strategies that allow the safe identification of donors with positive serology for Chagas disease is essential to reduce or eliminate indeterminate serological results.

Impact of a community-based bug-hunting campaign on Chagas disease control: a case study in the department of Jalapa, Guatemala

Chagas disease control requires an innovative approach to strengthen community participation in vector surveillance. This paper presents a case study of a community-based bug-hunting campaign in Guatemala. The campaign was implemented in 2007 in the following three stages: (i) a four week preparation stage to promote bug-hunting, (ii) a one week bug-hunting stage to capture and collect bugs and (iii) a 10 week follow-up stage to analyse the bugs and spray insecticide. A total of 2,845 bugs were reported, of which 7% were Triatominae vectors, such as Rhodnius prolixus and Triatoma dimidiata. The bug-hunting campaign detected a five-six-fold higher amount of vectors in one week than traditional community-based surveillance detects in one year. The bug-hunting campaign effectively detected vectors during a short period, provided information to update the vector infestation map and increased community and political awareness regarding Chagas disease. This approach could be recommended as an effective and feasible strategy to strengthen vector surveillance on a larger scale.

Determinantes sociales de la enfermedad diarreica aguda en niños menores de 5 años en países en desarrollo

Antecedentes: Cada año hay 2,5 billones de casos de diarrea en menores de 5 años y 1,3 millones de estos niños mueren; lo que constituye a la EDA como segunda causa de muerte en este grupo de edad Metodología: Análisis transversal transnacional multinivel de la Encuesta DHS y el Banco Mundial en 348.706 niños de 40 países Resultados: Prevalencia de EDA 14%. Inequidad (OR=1.335; IC 95% 1.117-1.663) y bajos ingresos en las naciones (OR=1.488; IC 95% 1.024-2.163) presentaron asociación con EDA. Vivir en un país pobre aumenta la asociación entre el índice de riqueza del hogar y EDA (OR=1.0961; IC 95% 1.003-1.207) y la asociación entre no educación de la madre y EDA (OR=1.310; IC 95% 1.035-1.601). Otros factores asociados con EDA fueron sexo femenino, (OR=0.922; IC 95% 1.900-0.944), edad de niño (OR=0.978; IC 95% 0.978-0.979), vacunación (OR=0.821; IC 95% 0.799-0.843), peso normal al nacer (OR=0.879; IC 95% 0.834-0.926), edad de la madre (OR=0.987; IC 95% 0.985-0.989), no educación de la madre (OR=1.416; IC 95% 1.283-1.564), madre trabajadora (OR=1.136; IC 95% 1.106-1.167), embarazo deseado (OR=0.774; IC 95% 0.753-0.795), familia nuclear (OR=0.949; IC 95% 0.923-0.975) e índice de riqueza del hogar (OR=0.948; IC 95% 0.921-0.977) Conclusiones: La desigualdad y los bajos ingresos de los países desarrollados se asocian con EDA, independientemente de las características del niño, la mamá o el hogar. El gasto en salud no presenta asociaciones con EDA. Esto se debe considerar en las campañas de salud pública orientadas al manejo de la EDA.

Young adults and the 5 a day campaign: perceived benefits and barriers of eating more fruits and vegetables

Although consuming adequate amounts of fruits and vegetables reduces the risk of developing chronic diseases, it is widely recognized that young adults’ intakes are currently well below the Department of Health’s recommended five portions a day, with men consuming even less than women. One approach in the UK has been to introduce health campaigns such as the 5 A DAY programme; however, little is currently known about how well their messages are understood amongst young adults. This study examined current knowledge of the 5 A DAY message in young adults, as well as the perceived benefits and remaining barriers towards consuming more fruits and vegetables. In total, four focus groups were conducted using male (n = 22) and female (n = 18) students at the University of Reading. Content analysis revealed that while participants were aware of the 5 A DAY recommendation, there was widespread confusion regarding the detail. In addition, men were less accepting of the message than women, reporting greater disbelief and a lack of motivation to increase intake. Finally, a range of barriers was reported by participants of both genders, despite the perceived beneficial effects for health and appearance. The results illustrate a considerable gap between awareness and knowledge of the 5 A DAY message, and underscore the challenge that changing behaviour in young adults represents. As well as stepping up education- and skill-based health campaigns, more targeted gender specific interventions will be needed to achieve sustained increases in fruit and vegetable intake.

Can adherence to dietary guidelines address excess caloric intake? An empirical assessment for the UK

The facilitation of healthier dietary choices by consumers is a key element of government strategies to combat the rising incidence of obesity in developed and developing countries. Public health campaigns to promote healthier eating often target compliance with recommended dietary guidelines for consumption of individual nutrients such as fats and added sugars. This paper examines the association between improved compliance with dietary guidelines for individual nutrients and excess calorie intake, the most proximate determinant of obesity risk. We apply quantile regressions and counterfactual decompositions to cross-sectional data from the National Diet and Nutrition Survey (2000-01) to assess how excess calorie consumption patterns in the UK are likely to change with improved compliance with dietary guidelines. We find that the effects of compliance vary significantly across different quantiles of calorie consumption. Our results show that compliance with dietary guidelines for individual nutrients, even if successfully achieved, is likely to be associated with only modest shifts in excess calorie consumption patterns. Consequently, public health campaigns that target compliance with dietary guidelines for specific nutrients in isolation are unlikely to have a significant effect on the obesity risk faced by the population.

Messages about antibiotic resistance in different newspaper genres

Poorer people are more likely to use antibiotics; inappropriate antibiotic use causes resistance, and health campaigns attempt to change behaviour through education. However, fuelled by the media, the public think antibiotic resistance is outside their control. Differences in the attribution of blame for antibiotic resistance in two genres of UK newspapers, targeting distinct socioeconomic groups, were examined using a mixed methods approach. Firstly, depiction of blame was categorised as either external to the lay public (outside their control) or internal (lay person accountable) and subjected to a chi-square test. Secondly, using critical discourse analysis, we examined the portrayal of the main agents through newspaper language. Data from 597 articles (307 broadsheets) analysed revealed a significant association between newspaper genre and attribution of blame for antibiotic resistance. While both newspaper types blamed antibiotic resistance predominantly on factors external to the lay public, broadsheets were more likely to acknowledge internal factors than tabloids. Tabloids provided a more skewed representation, exposing readers to inaccurate explanations about antibiotic resistance. They highlighted ineptitude in health professionals, victimising patients and blaming others, while broadsheets used less emotive language. Pharmacists should take special care to communicate the importance of appropriate antibiotic use against this backdrop of distortion.

Cuidar e curar para governar : as campanhas de saúde na escola

Esta Dissertação tem o objetivo de problematizar algumas campanhas de saúde realizadas na escola, discutindo o caráter curativo/terapêutico da Pedagogia. O estudo aqui apresentado, baseado numa perspectiva pós-estruturalista, incorpora algumas contribuições de Michel Foucault, entre outros autores, possibilitando pensar algumas práticas de controle dos sujeitos na escola através do disciplinamento e do biopoder como formas de governamento que asseguram a normalização, a disciplinarização e a regulação da população (escolar). Os materiais de pesquisa se constituem em fitas VHS, cartilhas e manuais para professores e alunos, cadernos recreativos, histórias e fichas médicas produzidos pelo Ministério da Saúde e pelo Ministério da Educação, em parceria com entidades não-governamentais. Esses materiais foram elaborados para as escolas públicas brasileiras e estão inseridos no Programa Nacional de Saúde do Escolar. Nesse sentido, analiso algumas campanhas de saúde e os modos como elas operam para regular e produzir nos sujeitos modos de ser com relação à prevenção de doenças e à regulação da saúde. Discuto os modos pelos quais essas campanhas participam na produção de uma criança considerada saudável, com ênfase em algumas práticas (de higiene, cuidado e cura) que se articulam com os fazeres escolares e que posicionam a escola como uma das principais responsáveis pela educação em saúde.

Mujeres, salud y profesiones sanitarias: revisión historiográfica y estudio de casos en la sanidad española contemporánea

La reconstrucción histórica de las prácticas de salud de las mujeres, tomando el caso español como campo de pruebas y modelo de análisis, constituye una de las líneas directrices de éste trabajo. Sobre la base de una importante cantidad de estudios empíricos, ajenos y propios, centrados muy en especial en el área de la enfermería, se puede delinear una imagen de conjunto sobre el trabajo sanitario de las mujeres, en el espacio geográfico y temporal objeto de nuestro estudio y contestar así a una serie de cuestiones en las que lo experto, la experiencia, la autoridad y los procesos de legitimación profesional están omnipresentes. La segunda de las vertientes abordadas es la de las mujeres como pacientes y usuarias de prácticas de salud. Las llamadas “patologías de mujeres” como la clorosis o la neurastenia y el significado histórico del protagonismo de las mujeres en las campañas y programas de educación sanitaria son otros tantos ejemplos que permiten desvelar discursos cargados de elementos ideológicos tradicionales pese a su aparente barniz de modernidad. Como principales conclusiones, hay que destacar la importancia que alcanzaron los discursos androcéntricos en temas concernientes a salud y mujer de forma global, o los más específicos como el del culto a la fecundidad para justificar unas tareas sociales diferentes y complementarias a las del hombre, además de señalar la conveniencia de explorar nuevos caminos a recorrer, tanto desde el punto de vista temático como en lo relativo a los recursos heurísticos.

From partying to parenthood: young women's perceptions of cigarette smoking across life transitions

This study explored influences on adoption, maintenance and cessation of smoking among young women as they experienced life transitions: leaving home, gaining employment or attending college/university, marriage and parenthood. Standardized, open-ended telephone interviews were conducted with 80 women (including never smokers, continuing smokers, recent adopters and quitters) aged 24-29 years, recruited from participants in the Australian Longitudinal Study on Women's Health. The social context of smoking (socializing with other smokers, drinking alcohol and going to pubs and clubs) was perceived to be a predominant influence on smoking from the time young women left home until they settled into a committed relationship or started their own family. Stress was identified as an important factor as they experienced lifestyle changes. An increased sensitivity to the negative aspects of smoking after turning 21 was reported, and around the mid-20s the women became concerned about the addictive nature of cigarettes. Motherhood was seen to carry increased responsibilities to protect children from passive smoking and there was a perceived importance of positive role modelling to protect children from becoming smokers themselves. This study highlights the need for public health campaigns to address the social role that smoking plays in young women's lives, and the perceived use of cigarettes for stress relief. Life changes such as settling down with a partner and the contemplation of motherhood provide opportunities for targeted interventions to promote quitting.

How much is '5-a-day'? A qualitative investigation into consumer understanding of fruit and vegetable intake guidelines

BACKGROUND: Despite the known health benefits of fruit and vegetables (FV), population intakes remain low. One potential contributing factor may be a lack of understanding surrounding recommended intakes. The present study aimed to explore the understanding of FV intake guidelines among a sample of low FV consumers.

METHODS: Six semi-structured focus groups were held with low FV consumers (n = 28, age range 19-55 years). Focus groups were recorded digitally, transcribed verbatim and analysed thematically using nvivo (QSR International, Melbourne, Australia) to manage the coded data. Participants also completed a short questionnaire assessing knowledge on FV intake guidelines. Descriptive statistics were used to analyse responses.

RESULTS: The discussions highlighted that, although participants were aware of FV intake guidelines, they lacked clarity with regard to the meaning of the '5-a-day' message, including what foods are included in the guideline, as well as what constitutes a portion of FV. There was also a sense of confusion surrounding the concept of achieving variety with regard to FV intake. The sample highlighted a lack of previous education on FV portion sizes and put forward suggestions for improving knowledge, including increased information on food packaging and through health campaigns. Questionnaire findings were generally congruent with the qualitative findings, showing high awareness of the '5-a-day' message but a lack of knowledge surrounding FV portion sizes.

CONCLUSIONS: Future public health campaigns should consider how best to address the gaps in knowledge identified in the present study, and incorporate evaluations that will allow the impact of future initiatives on knowledge, and ultimately behaviour, to be investigated.

Beliefs about obesity and their relationship with dietary restriction and body image perception

The reviewed literature provides evidence that beliefs about the causes of obesity may actually have an influence on eating habits. In this work we wanted to analyze the relationship that may exists between beliefs about obesity, dietary restraint and body image perception. For that purpose, 258 female and male students of a High School and Occupational Training School in Seville (Spain) were recruited to conduct the study. According to our results, it was found that beliefs about obesity were positively related with dietary restraint and body image perception. Additionally, it was found that people high in beliefs about the controllability of the weight scored more in dietary restraint and body image perception than participants that did not believe that obesity was under personal control. No differences were found in Body Mass Index. Finally, it is suggested, according to the results that we found, that in order to be effective, public health campaigns may need to target people's beliefs just as much as they target their behaviours.