Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

The use of the customer equity framework as a focal marketing strategy to increase customer loyalty has emerged as an important topic. Despite a growing number of investigations, previous studies are limited by their strong U.S. and European orientations. Research into Western consumers cannot necessarily predict the behaviour of Eastern consumers though. Therefore, this study investigates whether the link between customer equity drivers (value equity, brand equity and relationship equity) and loyalty intentions is sensitive to the cultural environment. A sample of 1553 Chinese and 1085 Dutch consumers in the banking and supermarket industries reveals that all three customer equity drivers exert a greater impact in Western than in Eastern cultures. This study also shows that Eastern consumers in general have higher loyalty intentions than Western consumers. © 2013.

Reverse immigration

This book (256 pages, written in Korean) is a critical essay that reviews, questions, and criticises Korean and Eastern immigrants’ thinking and behaviour styles in Australia from their cultural perspectives, and discuss and proposes a creative cultural dimension for their better life in a multicultural context. Multiculturalism is not supportive of Eastern cultures because of individualistic collection of cultures, while transculturalism facilitates nurture of their culture in a community-oriented way within multicultural circumstances. Korean and Eastern immigrants, sharing oriental cultural systems and values, should approach to the Australian multicultural context with transculturalism which allows creating new cultural values in collaboration with and by participation into local communities. ------------------------------------------------------------ Many Eastern immigrants live in their own ethnic communities without or less interacting with Australian (communities). The author defines this phenomenon as “reverse immigration”. Reverse immigration refers to re-immigrating to their ethnic community in Australia or to their birth country despite they did not anticipate that this would happen to them before immigration to Australia. The author argues that Easterners’ collectivistic culture often devalues individuality and vice versa. Cultural clash between West and East often forces the immigrants to choose reverse immigration because of their lack of understanding of Western culture and their cultural characteristics such as low individuality, high power distance, and high uncertainty avoidance. For example, a vague boundary between individualist and collectivist in a collectivistic context (within their ethnic group) often leads to maladjustment to local communities and enhancement of cultural conservatism. The author proposes that the cultural clash can be overcome by cross-cultural activities named “transculturalism”. To Eastern immigrants, transculturalism can be achieved by acculturation of their two predominant cultures, the third-person perspective and generalised others. In a multicultural context, the former refers to the ability to share another person's feelings and emotions as if they were your own, and the latter does the ability to manage community and public expectations. When both cultural values are used for quality interactions between East and West, they allow Eastern immigrants to be more creative and critical and Australian to be more socially inclusive and culturally tolerant. With these discussions, the author discusses cultural differences throughout the book with four topics (chapters) and proposes transculturalism as a solution to the reverse immigration. ------------------------------------------------------------ Chapter 1 criticises Koreans’ attitudes and methods towards learning English that is less pragmatic and practical, but more likely to be a scholarly study. The author explains that Koreans’ non-pragmatic towards learning English has been firmly built based on their traditional systems and values that Koreans view English as a discipline and an aim of academic achievements rather than a means of communication. Within their cultural context, English can be perceived as more than a language, but something like vastly superior to their language and culture. Their collectivistic culture regards English as an unreachable and heterogeneous one that may threaten their cultural identity, so that “scholarly studying” is only the way to achieve (not learn) it. This discourages the immigrants to engage and involve in daily dialogues by “using” English as a second language. The author further advises the readers to be aware of Eastern collectivistic culture in communication and interaction that sometimes completely reverses private and public topics in a Western context. This leads them to feel that they have no content to talk to natives. ------------------------------------------------------------ Chapter 2 compares between Korea and Australia in terms of their educational systems and values, and proposes how Eastern overseas students can achieve critical and creative thinking within a Western educational setting. Interestingly, this chapter includes an explanation of why Eastern overseas students easily fail assessments including essay writing, oral presentations and discussions. One of the reasons the author explains is that Eastern students are not familiar to criticise others and think creatively, especially when they recognise that their words and ideas may harm the collectivistic harmony. Western educational systems focuses on enhancement of individuality such as self-confidence, self-esteem, and self-expression, while Eastern educational systems foster group-oriented values such as interpersonal relationship, and strong moral and spiritual values. Yet, the author argues that the collectivistic approach to criticism and creativity is often more critical and creative than Western individuals when they know what they are supposed to do for a group (or a community). Therefore, Eastern students need to think their cultural merits and demerits by using an individual perspective rather than generalised others’ perspective. The latter often discourages individual participation in a community, and the generalised others in a Western culture is weaker than Eastern. Furthermore, Western educational systems do not educate students to transform (loose) their individuality to fit into a group or a community. Rather they cultivate individuality for community prosperity. ------------------------------------------------------------ Chapter 3 introduces various cases of reverse immigration in workplaces that many immigrants return to their country or their ethnic community after many trials for acculturation. Reverse immigration is unexpected and not planned before immigration, so that its emotional embarrassment increases such severe social loneliness. Most Eastern immigrant workers have tried to adjust themselves in this new cultural environment at the early stages of immigration. However, their cultural features of collectivism, high power distance, high uncertainty avoidance, and long-term oriented cultures suppress individual initiative and eliminate the space for experiments in ways of acculturation. The author argues that returning to their ethnic community (physically and psychologically) leads to two significant problems: their distorted parenting and becoming more conservatives. The former leads the first generation of immigrants to pressure their children to pursue extrinsic or materialist values, such as financial success, fame and physical appearance, rather than on intrinsic values, while the latter refers to their isolated conservative characters because of their remoteness from the changes of their own country. The author also warns that their ethnic and religious groups actively strengthens immigrants’ social loneliness and systematically discourages immigrants’ interests and desire to be involving into local communities. The ethnic communities and leaders have not been interacting with Australian local communities and, as a result, are eager to conserve outdated cultural systems values. Even they have a tendency to weed out those people who wish to settle down within Australian local communities. They believe that those people can threaten their community’s survival and continuity. ------------------------------------------------------------ Chapter 4 titled multiculturalism argues that Korean and Eastern immigrants should more precisely understand Australia as a multicultural society in a way of collaboratively creating new cultural values. The author introduces multiculturalism with its definitions and history in Australia and argues the limitations of multiculturalism from an Easterner’s perspective. With well known tragedies of the second generations of U.S. immigrants, Cho Seung-Hui, a university student, massacred 32 people on the Virginia Tech before committing suicide and Hidal Hassan, an Army psychiatrist, killed 13 people at Fort Hood and the responses of ethnic community, the author explains that their mental illness may be derived from their parents’ (or ethnic group) culturally isolated attitude and socially static viewpoint of U.S. (Western system and values). The author insists that multiculturalism may restrict Eastern immigrants’ engagement and involvement in local communities. Multiculturalism has been systematically and historically developed based on Western systems and cultural values. In other words, multiculturalism requires high self-confidence and self-esteem that Eastern immigrants less prioritise them. It has been generally known that Easterners put more weight on human relationship than Westerners, but the author claims that this is not true. Within an individualistic culture, Westerners are more interested in building person-to-person connections and relationships. While Easterners are more interested in how individuals can achieve a sense of belonging within a group and a community. Therefore, multiculturalism is an ideology which forces Eastern immigrants to discard their strong desire to be part of a group and does not give a sense of belonging. In a consequence, the author advises that Eastern immigrants should aim towards “transculturalism” which allows them to actively participate in and contribute to their multicultural community. Transculturalism does not ask Easterners to discard their cultural values, but enables them to be a collectivistic individualist (a community leader) who is capable of developing new cultural values in a more creative and productive way. Furthermore, transculturalism encourages Western Australians in a multicultural context to collaborate with ethnic minorities to build a better community.

Strategies for improving safety and health of ethnic minority construction workers

The construction industries of developed countries are faced with an aging workforce and a shortage of recruits. It is common for migrant workers/ethnic minorities (EMs) who are already part of the society to join the construction industry. With increasing involvement of EMs in the construction industry, effective strategies for improving their safety and health are urgently needed. The existing body of knowledge is mainly derived from research conducted in English-speaking countries with Western cultures. Research on safety of migrant/EM construction workers in multidialect Asian countries with Eastern cultures has been lacking. This study aimed to identify various strategies for improving the safety and health of EM construction workers from the Asian perspective. Twenty-two face-to-face semistructured interviews were performed with safety professionals in Hong Kong followed by two rounds of Delphi survey with 18 safety experts to verify the interview findings and rank the relative importance of the strategies. The study unveiled 14 strategies for improving the safety performance of EM workers. The three most important ones identified were: (1) to provide safety training in EM native languages; (2) that government and industry associations should play an active role in promoting health and safety awareness of EM workers, and; (3) to encourage EM workers to learn the local language. This study contributes to filling the research gap by evaluating the strategies for improving safety of migrant/EM construction workers in Asian countries with Eastern cultures in which English is not the first language. Research findings would assist occupational health and safety experts and relevant stakeholders in designing strategies for improving the safety and health of EM workers, which will ultimately improve overall safety performance of the construction industry.

Das narrativas maravilhosas do oriente às narrativas do ocidente um perfil da influência muçulmana na construção do universo feminino medieval ibérico

Ao longo do processo histórico nas culturas ocidentais e orientais o papel feminino esteve relegado ao segundo plano. Tanto a religião quanto a tradição oral tiveram papéis primordiais no aprisionamento do feminino no quarto escuro da História. A teoria da mulher como origem e potência do mal remonta à antiguidade. Muitos historiadores acreditam na existência de sociedades matriarcais que foram desarticuladas pelas sociedades patriarcais. O universo feminino foi, e ainda é na atualidade, um grande enigma para os homens.A presente dissertação tem o objetivo de demonstrar a importância da religião, dos mitos, lendas e contos na construção da figura feminina medieval, para isso, abordaremos como a tradição oral em conjunto com as religiões patriarcais reforçou a ideia da mulher como origem e potência do mal. Recorremos a aspectos históricos, religiosos e literários, procuramos por intermédio de a Bíblia Sagrada e de O Corão entender a influência religiosa, além de verificarmos quais os aspectos históricos que tiveram relevância na perpetuação da misoginia e a ainda como a tradição oral teve a sua cota na construção desse universo misógino. Tentamos compreender como se deu a conexão entre tradição oral e religião na formulação da figura feminina e o porquê dessa mulher ter historicamente uma posição desprivilegiada diante de determinadas culturas

Análisis de la geometría de Pablo Palazuelo desde la visión del arquitecto

Esta investigación indaga sobre la relación entre el método geométrico empleado por Pablo Palazuelo y el proceso del proyecto arquitectónico. La elección de este pintor y escultor madrileño como hilo conductor de esta tesis no es fortuita, puesto que la arquitectura desempeña una influencia esencial sobre su obra. Un influjo que le llega en parte a través de su formación académica, dado que cursó estudios de arquitectura en la School of Arts and Crafts de la ciudad de Oxford (1933-1936). Así mismo diseñó propuestas estrechamente vinculadas a un lugar construido, con el consiguiente condicionante de las trazas del mismo. La hipótesis de trabajo formulada a partir de textos elaborados por autores como Víctor Nieto Alcaide y Juan Daniel Fullaondo sugería una interconexión con la arquitectura orgánica. Como comprobación del grado de profundidad en otros análisis publicados, se han seleccionado los textos que indagan en el proceso que el artista desarrollaba durante la producción de su obra, y se adentran en cuestiones estructurales que trascienden el ámbito formal. Siguiendo esta pauta, además de una acotación temporal, se han escogido los realizados por Santiago Amón, Carme Bonell, Valerio Bozal, Manuel J. Borja-Villel, Francisco Calvo Serraller, Claude Esteban, Julián Gállego, Teresa Grandas, Max Hölzer, George Limbour, Kevin Power y Carlos Rodríguez-Spiteri. A estos autores se suman las fuentes orales consultadas dentro de un entorno intrínsecamente próximo a sus realizaciones, procedentes de Pere Casanovas y Soledad Lorenzo. Además de personas que en diferentes etapas de su vida coincidieron por distintos motivos con sus realizaciones, como son Ramón Ayerza, Mariano Bayón, José Antonio Corrales, Luis Gordillo, Rafael Moneo, José Rodríguez-Spiteri y Antonio Tornero. A partir del acceso obtenido a los escritos, libros, bocetos y abundante obra gráfica y escultórica que atesora la Fundación del pintor, se ha podido elaborar un andamiaje tanto teórico como geométrico que ha servido de base para confrontar estas premisas. Esta empresa se ha estructurado en una narración que, además de los estudios precedentes citados, comienza con los cimientos del pensamiento de Palazuelo. Elaborada a partir de sus escritos, donde defendía un sincretismo que concilia las visiones de las culturas occidental y oriental. En los siguientes apartados, se han analizado las principales obras gráficas y escultóricas del autor haciendo un especial hincapié en el método productivo. Una gestación que se resiste a una mera enumeración cronológica, por lo que la clasificación que se propone en este trabajo trata de ser lo más fiel posible al espíritu expresado por Palazuelo basado en linajes y coherencias, para desvelar las herramientas empleadas y poder compararlas con el proceso del proyectual. Este recorrido se completa con una última sección se reúnen por primera vez las dieciséis obras y los dieciséis proyectos más representativos que ilustran la aproximación más directa que obró Palazuelo entre sus investigaciones geométricas y un locus determinado. Durante casi cuatro años se desarrolló un inventariado y catalogación pormenorizada de la documentación y piezas sobre papel, lienzo y metal realizadas por Palazuelo. Esta indagación saca a la luz un conjunto constituido por casi cuatro mil obras, en su mayoría inéditas, que constituyen el archivo de la citada institución. En definitiva, esta investigación construye un tejido gráfico y geométrico referido a uno de los artistas españoles más importantes del siglo XX, entreverado por su pensamiento teórico y realizaciones en dibujos, maquetas, esculturas y propuestas arquitectónicas. Las cuales permiten establecer los acuerdos y desacuerdos con el proceso de la arquitectura para proponer una nueva aproximación geométrica interdisciplinar. ABSTRACT This research investigates the relationship between the geometric method used by Palazuelo and the architectural design’s process. Choosing this Spanish painter and sculptor as thread of this thesis is not fortuitous, since the architecture has an essential influence on his work. An influx that arrives in part through his academic training, as he was an architecture student at the School of Arts and Crafts of the city of Oxford (1933-1936). Furthermore his proposals designed closely linked to a built place, therefore conditioned by its traces. The working hypothesis formulated from texts written by authors like Victor Nieto Alcaide and Juan Daniel Fullaondo suggested an interconnection with organic architecture. As a check on the degree of depth in other published reviews, articles that explore the process that the artist developed during the production of his work, and penetrate into structural issues beyond formal domain have been selected. Following this pattern, along with a temporal dimension, assays by Santiago Amón, Carme Bonell, Valerio Bozal, Manuel J. Borja-Villel, Francisco Calvo Serraller, Claude Esteban, Julián Gállego, Teresa Grandas, Max Hölzer, George Limbour, Kevin Power and Carlos Rodriguez-Spiteri have been selected. Oral sources within an inherently environment close to his achievements, as Pere Casanovas and Soledad Lorenzo, are also added. In addition to people coincided with his accomplishments, such as Ramón Ayerza, Mariano Bayón, José Antonio Corrales, Luis Gordillo, Rafael Moneo, José Rodríguez-Spiteri and Antonio Tornero. From obtained access to the writings, books, sketches and abundant graphic and sculptural work that holds the Foundation painter, it has been able to develop a theoretical and geometric framework that have served as the basis for confronting these premises. This dissertation has been structured in a narrative that ⎯in addition to the previously mentioned studies⎯, begins with the foundations of Palazuelo thought. A structure built from his writings, where he defended a syncretism that reconciles the views of Western and Eastern cultures. In the following sections, his main graphic and sculptural works have been analyzed with particular emphasis on the productive method. A process that resists mere chronological enumeration, so the classification proposed in this investigation tries to be as faithful as possible to the spirit expressed by Palazuelo, based on bloodlines and coherences, to uncover the tools he used and to compare them with the architectural design process. This tour is completed with a final chapter that gathers the sixteen proposals and sixteen works most representative projects that illustrate the more direct approach that Palazuelo worked between geometric investigations and a given locus. For nearly four years, a detailed inventory and cataloguing of documents and works on paper, canvas and metal made by Palazuelo was developed. This research brings to light a set consisting of nearly four thousand works, mostly unpublished, that constitute the current archive of the aforementioned institution. Ultimately, this research builds a graph and geometric fabric referred to one of the most important Spanish artists of the twentieth century, interspersed by his theoretical thinking and achievements in drawings, models, sculptures and architectural proposals. Which allow establishing agreements and disagreements with the process of architecture to propose a new geometric interdisciplinary approach.

Multiple Perspectives on Academic Service-Learning Partnerships at the American University in Cairo: A Mixed Method Study

This mixed method study aimed to redress the gap in the literature on academic service-learning partnerships, especially in Eastern settings. It utilized Enos and Morton's (2003) theoretical framework to explore these partnerships at the American University in Cairo (AUC). Seventy-nine community partners, administrators, faculty members, and students from a diverse range of age, citizenship, racial, educational, and professional backgrounds participated in the study. Qualitative interviews were conducted with members of these four groups, and a survey with both close-ended and open-ended questions administered to students yielded 61 responses. Qualitative analyses revealed that the primary motivators for partners' engagement in service-learning partnerships included contributing to the community, enhancing students' learning and growth, and achieving the civic mission of the University. These partnerships were characterized by short-term relationships with partners' aspiring to progress toward long-term commitments. The challenges to these partnerships included issues pertaining to the institution, partnering organizations, culture, politics, pedagogy, students, and faculty members. Key strategies for improving these partnerships included institutionalizing service-learning in the University and cultivating an institutional culture supportive of community engagement. Quantitative analyses showed statistically significant relationships between students' scores on the Community Awareness and Interpersonal Effectiveness scales and their overall participation in community service activities inside and outside the classroom, as well as a statistically significant difference between their scores on the Community Awareness scale and department offering service-learning courses. The study's outcomes underscore the role of the local culture in shaping service-learning partnerships, as well as the role of both curricular and extracurricular activities in boosting students' awareness of their community and interpersonal effectiveness. Cultivating a culture of community engagement and building support mechanisms for engaged scholarship are among the critical steps required by public policy-makers in Egypt to promote service-learning in Egyptian higher education. Institutionalizing service-learning partnerships at AUC and enhancing the visibility of these partnerships on campus and in the community are essential to the future growth of these collaborations. Future studies should explore factors affecting community partners' satisfaction with these partnerships, top-down and bottom-up support to service-learning, the value of reflection to faculty members, and the influence of students' economic backgrounds on their involvement in service-learning partnerships.

25 DE DEZEMBRO: SIMBOLISMOS E APROXIMAÇÕES ENTRE OS DEUSES APOLO, HÉLIOS, MITRA E JESUS CRISTO UMA ANÁLISE EM MITOLOGIA COMPARADA

O Solstício de Inverno demonstra, a importância do sol como elemento proporcionador da vida, em inúmeras culturas européias e orientais. Os gregos, de modo um tanto distinto de outros povos, constituíram sua mítica, cultuando dois deuses solares, que se alternaram nas crenças e nos cultos deste povo: Hélios e Apolo. Os latinos, que absorvem parte da mítica grega, cultuando estas divindades, trazem progressivamente, outro deus sol para ser adorado: a divindade persa Mitra. O cristianismo que migra de sua origem local e cultural, para as cidades latinas, principalmente Roma, no primeiro século, provoca e enfrenta um combate constante com as crenças pagãs, principalmente as crenças solares, conseguindo progressivamente, uma supremacia, até o ponto em que as religiões não cristãs, são suprimidas, processo iniciado com o imperador Constantino e finalizado com Teodósio. Entretanto, o imaginário das culturas derrotadas pelo cristianismo, não consegue ser eliminado completamente; os deuses pagãos se instalam, em diversos elementos da nova religião, como na comemoração do nascimento de Jesus Cristo, defendido pela igreja, como acontecido em 25 de dezembro. O período na verdade, era milenarmente anterior ao surgimento do cristianismo, como data do nascimento do deus Mitra, e próximo do Solstício de Inverno, onde eram cultuados os deuses Apolo e Hélios, transformados na cultura latina no culto ao Sol Invicto.

The design philosophy of Edenic gardens: tracing ‘Paradise Myth’ in landscape architecture

This paper explores the Eden mythology in both western and eastern cultures, and its reflection on people’s perception and use of nature. It aims to examine how cultural ideologies and systems of beliefs in relation to Eden have affected landscape making and how landscape icons influenced other cultures subsequently. This study describes how narratives of Eden evolved and influenced landscape design by explaining the narratives of Paradise and Arcadia in eastern and western cultures as two distinct landscape narratives, with a brief history of their emergence and evolution. It discusses the ways in which landscape architecture reflects the prevailing attitudes towards nature in a society by studying the ancient world’s philosophies and ideologies as a starting-point for this investigation. The paper then focuses on the Persian paradise garden and explains the notion of iconography, as a visual explanation of an idea in landscape design. It projects the transformation of Persian paradise gardens’ icons and patterns in landscape architecture through historical and spatial explorations.

Traits Of ‘Early Bronze’ Pontic Cultures In The Development Of Lowland And Eastern European Forest Cultural Environments In The Baltic Southern Drainage Basin. An Outline Of The State Of Research

This publication constitutes the fruits of National Science Centre research projects (grant no 2011/01/M/HS3/02142 – 6 articles) and the National Programme for the Development of the Humanities (grant no 0108/NPH3/H12/82/2014 – 3 articles). We would like to acknowledge and at the same time express our sincere gratitude for the generosity shown by the following at the Adam Mickiewicz University in making this publication possible: the Dean of the Department of History, Institute of Pre-history and the Eastern Institute.

The Far Eastern Question at the Washington Conference (1921-1922) with an outline of its implications for internal politics in China

This dissertation is a narrative account of the negotiations concerning the question of the Far East and the Shandong issue at the Washington Conference, leading to treaties, agreements and resolutions. In this dissertation, a certain stress is laid on the interaction between the Conference and the internal situation in China, particularly concerning the question of the implications of the Conference for Cabinet politics in Peking. Through the narrative account of the Conference, the general aim is an attempt to reassess the achievements of the Washington Conference. Too often the Washington Conference has been viewed negatively. The political aim behind the legal framework was to open the door to China as a sovereign State member of the international community whose territorial integrity was internationally recognized, despite its chaotic internal situation. It is undeniable that the Washington Conference opened a new chapter in modern Chinese history. The violations of the agreements concerning China that occurred in the 1930s should not lead to the belief that these agreements were of no value. Peace may not be lasting and evolves according to circumstances; agreements are transitory, and new situations need new arrangements. This dissertation tries to demonstrate that the agreements in themselves were not the cause of their failure, but the failure was due to the lack of determination on the part of the Signatories Powers to defend them.

Dealing with affective needs in e-learning: Contrasting two cases in two cultures.

This chapter presents and contrasts descriptions of two cases of online affective support provided to support students engaged in higher level learning tasks. The cases are set in different cultures, centre upon different intended learning outcomes, and follow different tutorial styles. One (Eastern) tutor acted as a “shepherd leader” in response to needs arising in the Confucian Heritage Culture as the teacher promoted critical thinking, according to the Western model. The other (Western) tutor provided Rogerian facilitation of reflective learning journals, kept by students seeking to develop personal and professional capabilities. In both styles, affective support features strongly. The cultural and pedagogical comparisons between the cases have proved useful to the writers. These distinctions together with the similarities between the two online styles emerge in the comparisons. Keywords: affective needs, asynchronous discussion, Confucian Heritage Culture, constructivism, critical thinking, facilitation, reflection, reflective learning journals, Rogerian, shepherd leadership, social-constructivist, student-centred, support.

Stable Isotope Dietary Analysis of Prehistoric Populations from the Minusinsk Basin, Southern Siberia, Russia: A new chronological framework for the introduction of millet to the eastern Eurasian steppe

We report the results of stable carbon and nitrogen isotope analysis of 354 human and faunal samples from five archaeological cultures of the Minusinsk Basin, Southern Siberia – Afanasyevo, Okunevo, Andronovo, Karasuk and Tagar (ca. 2700–1 BC) – a key location in Eurasia due to its position on a northern corridor linking China and central Eurasia. The results indicate that the diet of Eneolithic to Middle Bronze Age (Afanasyevo to Andronovo) populations was primarily C3-based, with C4 plants only becoming an important component of the diet in the Late Bronze Age Karasuk and Early Iron Age Tagar cultures. Freshwater fish seems to have been an important constituent of the diets in all groups. The findings constitute the earliest concrete evidence for the substantial use of millet in the eastern Eurasian steppe. We propose that it was probably introduced from Northwestern China during the Karasuk culture at the start of the Late Bronze Age, ca. 1500 BC. We conclude with a discussion of the implications for the nature of pastoralist economies on the steppes.

Freshwater Reservoir Effect on Re-Dating of Eurasian Steppe Cultures: First Results for Eneolithic and Early Bronze Age North-East Kazakhstan

Freshwater reservoir effects (FRE) can cause a major problem with radiocarbon dating human skeletal material in the Eurasian steppe. We present the first results of research into the extent of the FRE in the sites of Borly 4 (Eneolithic), and Shauke 1 and 8b (Early Bronze Age), North-Eastern Kazakhstan. AMS 14C dating and stable isotope (δ13C, δ15N) analysis of associated groups of samples (32 samples, 11 groups in total) demonstrate that: a) the diet of the humans and fauna analysed was based on the C3 foodchain with no evidence of a C4 plant (such as millet) contribution; aquatic resources apparently were a continuous dietary feature for the humans; b) the first 14C dates obtained for the Upper and Middle Irtysh River region attribute the Eneolithic period of the area to the 34th-30th c. BC, and the Early Bronze Age – to the 25th-20th c. BC; there is a ca. 450 years hiatus between the two periods; c) the maximum fish-herbivore freshwater reservoir offset observed equals 301±47 14C yrs. As such, 14C dates from aquatic and human samples from the area need to be interpreted with caution as they are likely to be affected by the offset (i.e. appear older).
The paper also discusses the effect of a sodium hydroxide (NaOH) wash on δ13C, δ15N, C:Natomic levels and collagen yields of the bone samples. Our results indicate a minor but significant effect of NaOH treatment only on C:Natomic ratios of the samples.