Neue medien und text: privatbrief und private E-Mail im vergleich

Die vorliegende Dissertation setzt sich mit dem Phänomen ›Text im Rahmen der Neuen Medien‹ auseinander, indem sie theoretisch und empirisch der in der einschlägigen Forschung aufgeworfenen (und kontrovers diskutierten) Frage nachgeht, ob die Sprache in den Textsorten der neuen Kommunikationsformen als neue Schriftlichkeit bzw. schriftliche Mündlichkeit zu verstehen sei. Dabei konzentriert sie sich exemplarisch auf die Analyse eigens für diesen Zweck erstellter aktueller Textkorpora der Kommunikationsformen E-Mail und Brief und untersucht sie unter den Gesichtspunkten Mündlichkeit / Schriftlichkeit bzw. Nähe / Distanz. ›Kapitel 1‹ umreißt den Forschungsstand zum Thema ›Text und Textsorte‹ sowohl in der Textlinguistik als auch in aktuellen Studien zur Sprache in den Neuen Medien. ›Kapitel 2‹ ist dem kritischen Referat verschiedener bekannter Modelle gewidmet, die sich mit dem Aspekt der Mündlichkeit und Schriftlichkeit bzw. Nähe und Distanz beschäftigen (Hugo Stegers Freiburger Gruppe, Ludwig Söll, Koch/Oesterreicher und Ágel/Hennig) und eine Verortung von Textsorten im Kontinuum Nähe und Distanz vornehmen (Koch/Oesterreicher und Ágel/Hennig).›Kapitel 3‹ schlägt Korrekturen und Ergänzungen betreffend Punktgebung, Modellglossar und Makroanalyse im Modell von Ágel/Hennig vor, das in dieser Arbeit den Analysen der Nähesprachlichkeit in Privatbriefen und privaten E-Mails zugrunde liegt. ›Kapitel 4‹ setzt sich mit Aspekten der beiden Textkorpora auseinander, auf die sich diese Arbeit stützt, und beschreibt und erläutert den Fragebogen, der im Rahmen dieser Arbeit erstellt und Probanden zur Beantwortung vorgelegt wurde. ›Kapitel 5‹ nimmt einen ausführlichen Vergleich der Textsorten ›Privatbrief und private E-Mail‹ vor und beleuchtet abrissartig die Geschichte beider Kommunikationsformen, wobei es sich gleichzeitig auch kritisch mit den in der Forschung in solchen Vergleichsfragen vertretenen Positionen auseinander setzt. ›Kapitel 6‹ interpretiert die Ergebnisse der in der Arbeit durchgeführten Näheanalysen und zieht daraus die Schlussfolgerungen.

E-mail marketing in the context of cosmetics

This study investigates e-mail marketing using data from a survey of 839 Finnish customers of an international cosmetics brand. E-mail marketing involves the use of e-mail to send promotions and information to customers. In this context we address two research questions: (1) What e-mail advertising factors drive visits to a physical (i.e., bricks-and-mortar) company sales outlet? and, (2) Does e-mail advertising influence brand satisfaction? Our findings indicate that useful e-mails can influence customers to visit the store. Further, brand satisfaction is positively influenced if e-mails are interesting and also by the amount of e-mail received by customers.

Downtime reduction analysis of the Australia Post flat mail optical character reader

Machine downtime, whether planned or unplanned, is intuitively costly to manufacturing organisations, but is often very difficult to quantify. The available literature showed that costing processes are rarely undertaken within manufacturing organisations. Where cost analyses have been undertaken, they generally have only valued a small proportion of the affected costs, leading to an overly conservative estimate. This thesis aimed to develop a cost of downtime model, with particular emphasis on the application of the model to Australia Post’s Flat Mail Optical Character Reader (FMOCR). The costing analysis determined a cost of downtime of $5,700,000 per annum, or an average cost of $138 per operational hour. The second section of this work focused on the use of the cost of downtime to objectively determine areas of opportunity for cost reduction on the FMOCR. This was the first time within Post that maintenance costs were considered along side of downtime for determining machine performance. Because of this, the results of the analysis revealed areas which have historically not been targeted for cost reduction. Further exploratory work was undertaken on the Flats Lift Module (FLM) and Auto Induction Station (AIS) Deceleration Belts through the comparison of the results against two additional FMOCR analysis programs. This research has demonstrated the development of a methodical and quantifiable cost of downtime for the FMOCR. This has been the first time that Post has endeavoured to examine the cost of downtime. It is also one of the very few methodologies for valuing downtime costs that has been proposed in literature. The work undertaken has also demonstrated how the cost of downtime can be incorporated into machine performance analysis with specific application to identifying high costs modules. The outcome of this report has both been the methodology for costing downtime, as well as a list of areas for cost reduction. In doing so, this thesis has outlined the two key deliverables presented at the outset of the research.

Low intensity CBT by mail

Introduction: There are many low intensity (LI) cognitive behavoural therapy (CBT) solutions to the problem of limited service access. In this chapter, we aim to discuss a relatively low-technology approach to access using standard postal services-CBT by mail, or M-CBT. Bibliotherapies including M-CBT teach key concepts and self-management techniques, together with screening tools and forms to structure home practice. M-CBT differs from other bibliotherapies by segmenting interventions and mailing them at regular intervals. Most involve participants returning copies of monitoring forms or completed handouts. Therapist feedback is provided, often in personal letters that accompany the printed materials. Participants may also be given access to telephone or email support. ----- ----- M-CBT clearly fulfills criteria for an LI CBT (see Bennett-Levy et al., Chapter 1, for a definition of LI interventions). Once written, they involve little therapist time and rely heavily on self-management. However, content and overall treatment duration need not be compromised. Long-term interventions with multiple components can be delivered via this method, provided their content can be communicated in letters and engagement is maintained.

Impact of cognitive behaviour therapy via mail for cessation of benzodiazepine use : a series of case reports

Benzodiazepines are widely prescribed to manage sleep disorders, anxiety and muscular tension. While providing short-term relief, continued use induces tolerance and withdrawal, and in older users, increases the risk of falls. However, long-term prescription remains common, and effective interventions are not widely available. This study developed a self-managed cognitive behaviour therapy package for cessation of benzodiazepine use delivered to participants via mail (M-CBT) and trialled its effectiveness as an adjunct to a general practitioner (GP)-managed dose reduction schedule. In the pilot trial, participants were randomly assigned to GP management with immediate or delayed M-CBT. Significant recruitment and engagement problems were experienced, and only three participants were allocated to each condition. After immediate M-CBT, two participants ceased use, while none receiving delayed treatment reduced daily intake by more than 50%. Across the sample, doses at 12 months remained significantly lower than baseline, and qualitative feedback from participants was positive. While M-CBT may have promise, improved engagement of GPs and participants is needed for this approach to substantially impact on community-wide benzodiazepine use.

The return of the mail-order bridegroom

Co-producer of this contemporary music album.

E-mail in the workplace : the role of stress appraisals and normative response pressure in the relationship between email stressors and employee strain

In many organizations, e-mail is an effective and dominant workplace application tool; however, research identifying its role as a potential workplace stressor remains limited. Utilizing the Transactional Model of Stress (Lazarus & Folkman, 1984), 215 full-time administrative and academic staff at a university were surveyed about workplace e-mail. The aim was to study the effects of potential e-mail stressors on emotional exhaustion as mediated and moderated by person and situation variables. Results indicated that 2 distinct e-mail stressors—high quantity and poor quality (in terms of high emotionality and ambiguity) of workplace e-mail—were associated both with stress appraisals (e-mail overload and e-mail uncertainty) and with emotional exhaustion. Furthermore, the effects of the 2 e-mail stressors on emotional exhaustion were mediated by appraised e-mail overload. Perceived normative response pressure—a relevant aspect of the specific work environment—added to the explanation of emotional exhaustion and accentuated the positive effect of e-mail ambiguity on emotional exhaustion, although effects involving normative response pressure were not explained by the stress appraisals.

Bianca and Felix Gerstmann boarding a Royal Air Mail airplane; Singapore Portraits Couples

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Bianca and Felix Gerstmann boarding a Royal Air Mail airplane; Singapore Portraits Couples

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Royal Air Mail plane in Singapore Transportation

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