The Digital Book as a Disruptive Innovation

Whether digital book will become the dominant design of books and be a widely accepted format for reading is a question that is currently asked by every e-publisher, publishing industry worker and many book consumers. This study is the first to holistically approach Christensen’s disruptive innovation theory for an instrument of measuring the phenomenon of the digital book. The disruptiveness of an innovation could be measured by it’s disruptive potential and the disruption process it passes. The empirical part of the thesis is designed so to investigate the digital book‘s features as an innovation for disruptive potential and then the current digital book market, monitoring it for disruption processes. Proving that the digital book is a disruptive innovation may allow understanding it’s prospects and even help in making a pattern of the innovation’s market infiltration in the future. The framework created for answering the research question could also be used in a similar way to analyze other E-publishing products (e.g. e-newspapers, emagazines).

Innovation Process and Organizational Adoption of Disruptive Innovation: Empirical Evidence from Finnish Bio-Economy Companies.

The thesis aims to build a coherent view and understanding of the innovation process and organizational technology adoption in Finnish bio-economy companies with a focus on innovations of a disruptive nature. Disruptive innovations are exceptional hence in order to create generalizations and a unified view of the subject the perspective is also on less radical innovations. Other interests of the thesis are how ideas are discovered and generated and how the nature of the innovation and size of the company affect the technology adoption and innovation process. The data was collected by interviewing six small and six large Finnish bio-economy companies. The results suggest companies regardless of size consider innovation as a core asset in the competitive markets. Organizations want to be considered innovators and early adopters yet these qualities are limited by certain, mainly resource-based factors. In addition the industry, scalability and Finland’s geographical location when seeking funding provide certain challenges. The innovation process may be considered relatively similar whether the idea or technology stems from an internal or external source suggesting the technology adoption process can in fact be linked to the innovation process theories. Thus the thesis introduces a new theoretical model which based on the results of the study and the theories of technology adoption and innovation process aims on characterizing how ideas and technology from both external and internal sources generate into innovations. The innovation process is in large bio-economy companies most often similar to or a modified version of the stage-gate model, while small companies generally have less structured processes. Nevertheless the more disruptive the innovation, the less it fits in the structured processes. This implies disruptive innovation cannot be put in a certain mould but it is rather processed case-by-case.

The Clinical Translation Gap in Child Health Exercise Research: A Call for Disruptive Innovation

In children, levels of play, physical activity, and fitness are key indicators of health and disease and closely tied to optimal growth and development. Cardiopulmonary exercise testing (CPET) provides clinicians with biomarkers of disease and effectiveness of therapy, and researchers with novel insights into fundamental biological mechanisms reflecting an integrated physiological response that is hidden when the child is at rest. Yet the growth of clinical trials utilizing CPET in pediatrics remains stunted despite the current emphasis on preventative medicine and the growing recognition that therapies used in children should be clinically tested in children. There exists a translational gap between basic discovery and clinical application in this essential component of child health. To address this gap, the NIH provided funding through the Clinical and Translational Science Award (CTSA) program to convene a panel of experts. This report summarizes our major findings and outlines next steps necessary to enhance child health exercise medicine translational research. We present specific plans to bolster data interoperability, improve child health CPET reference values, stimulate formal training in exercise medicine for child health care professionals, and outline innovative approaches through which exercise medicine can become more accessible and advance therapeutics across the child health spectrum.

Innovation Benchmark Study: Analysis of Innovation Processes in Finnish Companies

Liikevaihdon orgaaninen kasvu on ensisijainen tekijä ja haaste yritysjohdolle yrityksen omistaja-arvon kasvattamiseksi. Tutkimus tarkastelee suosivatko suomalaisyritykset pääasiallisesti olemassa olevaa liiketoimintaa palvelevia innovaatioita vai tukevatko nykyhetken toimintatavat myös uusia kasvua kiihdyttäviä radikaaleja innovaatioita. Lisäksi työ kartoitti suomalaisyritysten innovaatioprosessien kehitysalueita käyttäen itsearviointitutkimusta.Tulokset johtivat kolmeen johtopäätökseen. Tutkimus osoitti, että vastaajayritykset ovat keskittyneet innovaatiotoiminnassaan vahvasti ydinliiketoimintaansa, jättäen potentiaaliset kasvumahdollisuudet huomioimatta. Yritykset tavoittelevat maksimaalisia tuottoja keskittymällä tuotteidensa korkeaan suorituskykyyn. Lyhyen aikavälin epärealistiset tuotto-odotukset sekä projekteille suunnatut arviointikriteerit rajoittavat liiketoimintaa mullistavien radikaalien innovaatioiden kehittymistä organisaatiossa. Toiseksi, tutkimus osoitti, että suuri osa yrityksistä käyttää perinteisen projektien arviointi- ja kehitysprosessin lisäksi vaihtoehtoisia ja huonosti kontrolloitavissa olevia kehitysprosesseja, mikäli projektille annetaan kielteinen rahoituspäätös standardin prosessin sisällä. Kolmanneksi, suomalaisyritysten innovaatioprosesseissa paljastui merkittäviä puutteita mitattavien elementtien suhteen.

Disruptive Marketing Strategy - ribaltare i classici modelli di approccio al mercato

Viviamo in un epoca di cambiamenti. Continuamente, giorno dopo giorno, il vecchio scompare per fare spazio al nuovo. La tecnologia permea sempre più in ogni aspetto della vita, conquistando le nostre abitudini, cambiando il nostro modo di vedere il mondo, e, in maniera inevitabile, il nostro modo di agire. L’essere umano ha da sempre cercato di concepire cose che ancora non ci sono, per cambiare la realtà e modellarla a suo piacimento. Si parte, quindi, da qualcosa che fin dalla nascita è dentro ognuno di noi, un desiderio che arde nell'animo umano, che si alimenta grazie al soffio dell’immaginazione e che non c’è modo di spegnere. L’innovazione porta novità. Resistere al cambiamento non è sempre facile, e se si cerca di ostacolarlo esso ti travolgerà. “Affrontare il cambiamento è come scalare una colata di fango giù per una collina” - esordisce in “The Innovator Dilemma”, Clayton M. Christensen - “Bisogna affrontare qualsiasi cosa per rimanere su di essa, e non appena ci si ferma per prendere fiato si viene seppelliti”. Si intuisce come il cambiamento tecnologico non solo sia di fondamentale evidenza nella vita di ognuno, ma come esso abbia cambiato e stia cambiando il modo di fare business. In questo umile lavoro si è voluto analizzare come certi tipi di innovazione abbiano il potere di cambiare tutto un sistema di riferimento sul quale prima l’impresa faceva affidamento. Sono le Disruptive Innovation – le innovazioni dirompenti – quelle innovazioni che ribaltano un modello di business, il modo di vedere un prodotto, la logica dietro a certe operations aziendali, che seppur sembrassero solide, si sgretolano scontrandosi con innovazioni così forti. Vi è poi una domanda critica a cui si è cercato di rispondere. Si può fare Disruptive Marketing? Alcuni esempi virtuosi ci mostrano come si possa attuare una strategia di questo genere, e come si possa “comprendere, creare, comunicare e distribuire valore” in modo innovativo.

Processo de desenvolvimento e difusão de cloud computing: estudo sobre as redes de colaboração no Brasil

Com base no relatório de Projecto III para o Programa Doutoral em Avaliação de Tecnologia (2011-2012)

From print to screen: changes and challenges facing the Brazilian publishing industry

The publishing industry is at a turning point. Facing the first major disruptive innovation in five centuries, its long-established structure and business model are at stake. Building on literature based on the pitfalls for incumbents, we interviewed key executives from the major publishers in Brazil to understand their perspective. We find that not only are they facing those pitfalls, but we also propose a new one, The Industry View Trap, concerning challenges created by convergence, the difficulty to deal with changes in the ecosystem and the fact that the very definition of the industry you're part of might have changed.

Venäläisten suuryritysten innovatiivisuus

Tämän kandidaatin työn tavoitteena on selvittää kuinka innovatiivisia venäläiset suuryritykset ovat kansainvälisellä tasolla mitattuna, ja miten se vaikuttaa niiden tulevaisuuden kilpailukykyyn globaaleilla markkinoilla. Lisäksi työssä tutkitaan yritysten organisaatiokulttuuria innovaatiostrategian ja sen johtamisen näkökulmasta, häiritsevien innovaatioiden aiheuttamia paineita uusien tulonansaintamallien luontiin sekä etuja ja haittoja, joita Venäjä antaa yritysten kansainvälistymiseen. Työssä tutkitaan kahdeksaa suurinta venäläistä yhtiötä, joiden tilinpäätöstiedoista on saatavilla tuotekehityskulut ja liikevaihto. Näitä lukuja verrataan kansainvälisellä tasolla muiden maiden yrityksiin ja analysoidaan sen pohjalta Venäjän tulevaisuuden näkymiä globaalissa kilpailussa. Venäläisten suuryritysten on kovan kansainvälisen kilpailun vuoksi laajennettava ansaintamahdollisuuksiaan. Pelkästään öljyn ja maakaasun tuottamaan hyvinvointiin ei voi ikuisesti tukeutua, sillä jo nyt on olemassa kilpailukykyisempiä vaihtoehtoja ja ratkaisuja. Suuryritysten tuotekehitysmenojen suhteellinen osuus liikevaihdosta on pienempi kuin Venäjän valtion ja kilpailijoiden keskiarvo. Lisäksi innovaatiokulttuurin puute, koulutuksen laadun heikentyminen sekä maassa vallitseva byrokratia estävät innovaatioiden tehokkaan kehittämisen ja hyödyntämisen.

Innovación y responsabilidad social: una reflexión sobre los puntos de encuentro

La innovación en las empresas y la responsabilidad social empresarial han sido relacionadas pocas veces. Este trabajo se propone encontrar los vínculos entre los dos campos, a partir de la identificación de cuatro categorías que los relacionan: innovación disruptiva, innovación organizacional, relación entre innovación y emprendimiento e innovación social. Una revisión de la literatura logra dar cuenta de esas relaciones y muestra especialmente los efectos de la innovación que van más allá de los resultados económicos para las empresas y los resultados en términos de sostenibilidad; se resalta el impacto social de la innovación, particularmente en la población de bajos ingresos.

Voice over IP 2.0: an analysis of limits and potential of IP2IP telecommunication

Internet Telephony (VoIP) is changing the telecommunication industry. Oftentimes free, VoIP is becoming more and more popular amongst users. Large software companies have entered the market and heavily invest into it. In 2011, for instance, Microsoft bought Skype for 8.5bn USD. This trend increasingly impacts the incumbent telecommunication operators. They see their main source of revenue – classic telephony – under siege and disappear. The thesis at hand develops a most-likely scenario in order to determine how VoIP is evolving further and it predicts, based on a ten-year forecast, the impact it will have on the players in the telecommunication industry.The paper presents a model combining Rogers’ diffusion and Christensen’s innovation research. The model has the goal of explaining the past evolution of VoIP and to isolate the factors that determine the further diffusion of the innovation. Interviews with industry experts serve to assess how the identified factors are evolving.Two propositions are offered. First, VoIP operators are becoming more important in international, corporate, and mobile telephony. End-to-end VoIP (IP2IP) will exhibit strong growth rates and increasingly cannibalize the telephony revenues of the classic operators. Second, fix-net telephony in SMEs and at home will continue to be dominated by the incumbents. Yet, as prices for telephony fall towards zero also they will implement IP2IP in order to save costs. By 2022, up to 90% of the calls will be IP2IP. The author recommends the incumbents and VoIP operators to proactively face the change, to rethink their business strategies, and to even be open for cooperation.

Adoção do modelo MVNO no Brasil e consequências para a cadeia de valor de telecomunicações móveis

O modelo de negócio MVNO, acrônimo em inglês para operadoras móveis virtuais, foi introduzido no Brasil em Novembro de 2010 por uma regulamentação específica, visando aumentar a qualidade dos serviços e a competição entre as empresas do setor de Telecomunicações Móveis. O objetivo deste estudo é avaliar o fenômeno MVNO em seu estágio atual de adoção no Brasil, contrapondo as óticas dos atores de mercado, às teorias de Cadeia de Valor (PORTER, 1985), e decupagem da Cadeia de Valor (CHRISTENSEN et al, 2001; ANDERSON; WILLIAMS, 2004). Por se tratar de um fenômeno intrinsecamente ligado à desagregação de atividades de valor, em uma indústria originalmente verticalizada, a análise se concentrou nessa dinâmica, mas não se limitou a ela: o estudo também traz comparações com casos de MVNO estudados em diversos países e outras referências teóricas do campo da Tecnologia da Informação e Comunicação, tais como Economia da Informação (SHAPIRO; VARIAN, 1999), Inovação Disruptiva (CHRISTENSEN; BOWER, 1999), e Dimensões da Inovação (SAWHNEY et al, 2011). A pesquisa se baseou nas categorias conceituais da Abordagem Multinível (POZZEBON; DINIZ, 2011) – Contexto, Processo e Conteúdo – buscando conhecer os perfis e interesses de cada Grupo Social Relevante e a negociação entre os envolvidos. A partir dessa articulação, foi possível compreender o fenômeno e algumas de suas consequências para o cenário brasileiro de Telecomunicações Móveis, destacando-se entre os resultados encontrados: as linhas gerais da nova Cadeia de Valor em formação, a influência decisiva de um grupo social relevante para a adoção do modelo – os MVNE, que são integradores de MVNOs à estrutura das operadoras – e a utilização da regulação para incentivar negócios com aplicações máquina a máquina (M2M). A descrição do modelo e das características que vem assumindo no Brasil proporcionam insumos tanto para praticantes do mercado, quanto para acadêmicos. Estes últimos podem se beneficiar, além de um ponto de partida para pesquisas futuras sobre MVNO no Brasil, de uma inédita articulação da Abordagem Multinível com a teoria de Cadeia de Valor

Composite materials design, manufacture and evaluation

Fibre-Reinforced-Plastics are composite materials composed by thin fibres with high mechanical properties, made to work together with a cohesive plastic matrix. The huge advantages of fibre reinforced plastics over traditional materials are their high specific mechanical properties i.e. high stiffness and strength to weight ratios. This kind of composite materials is the most disruptive innovation in the structural materials field seen in recent years and the areas of potential application are still many. However, there are few aspects which limit their growth: on the one hand the information available about their properties and long term behaviour is still scarce, especially if compared with traditional materials for which there has been developed an extended database through years of use and research. On the other hand, the technologies of production are still not as developed as the ones available to form plastics, metals and other traditional materials. A third aspect is that the new properties presented by these materials e.g. their anisotropy, difficult the design of components. This thesis will provide several case-studies with advancements regarding the three limitations mentioned. In particular, the long term mechanical properties have been studied through an experimental analysis of the impact of seawater on GFRP. Regarding production methods, the pre-impregnated cured in autoclave process was considered: a rapid tooling method to produce moulds will be presented, and a study about the production of thick components. Also, two liquid composite moulding methods will be presented, with a case-study regarding a large component with sandwich structure that was produced with the Vacuum-Assisted-Resin-Infusion method, and a case-study regarding a thick con-rod beam that was produced with the Resin-Transfer-Moulding process. The final case-study will analyse the loads acting during the use of a particular sportive component, made with FRP layers and a sandwich structure, practical design rules will be provided.

Innovating global value chains : creation of the netbook market by Taiwanese firms

This paper explores the process of creation of the netbook market by Taiwanese firms as an example of a disruptive innovation by latecomer firms. As an analytical framework, I employ the global value chain perspective to capture the dynamics of vertical inter-firm relationships that drive some firms in the chain to change the status quo of the industry. I then divide the process of the emergence of the netbook market into three consecutive stages, i.e. (1) the launch of the first-generation netbook by a Taiwanese firm named ASUSTeK, (2) the response of the two powerful platform leaders of the industry, Intel and Microsoft Intel, to ASUSTeK’s innovation, and (3) the market entry by another powerful Taiwanese firm, Acer, and explain how Taiwanese firms broke the Intel-centric market and tapped into the market-creating innovation opportunities that had been suppressed by the two powerful platform leaders. I also show that the creation of the netbook industry was an evolutionary process in which a series of responses by different industry players led to changes in the status quo of the industry.

Rethinking change:downsizing businesses, changing behaviours and still managing to come out on top

As an indicator of global change and shifting balances of power, every September in Dalian, China, the World Economic Forum meets. The subject in 2011 – Mastering Quality Growth. On the agenda is pursuing new frontiers of growth linked to embracing disruptive innovation. With growth coming from emerging markets, and European and North American economies treading water, many firms in the West are facing the reality of having to not just downsize but actually close manufacturing operations and re-open them elsewhere, where costs are lower, to remain competitive. There are thousands of books on “change management”. Yet very few of these devote much time to downsizing preferring to talk about re-engineering or restructuring. What lessons are available from the past to achieve a positive outcome from what will inevitably be something of a human, as well as an economic, tragedy. The authors reached three fundamental conclusions from their experience and research in facility closure management within Vauxhall, UK: put your people first, make sure you keep running the business and manage your legacy. They devlop the ideas into a new business model linked to the emotions of change.

Inovação disruptiva no modelo de negócio da imprensa generalista portuguesa

Mestrado em Gestão e Estratégia Industrial