TecMinho- Associação Universidade- Empresa para o Desenvolvimento : a comunicação estratégica aplicada a Ideias de negócio

O estágio curricular, inserido na componente não-lectiva do mestrado em Comunicação Estratégica é a ferramenta principal no desenvolvimento deste relatório. A TecMinho- Associação Universidade -Empresa para o Desenvolvimento, onde decorreu o estágio, é uma instituição de vanguarda, que promove a inovação, o empreendedorismo e o desenvolvimento de diferentes competências. Foca-se em diversas vertentes, desde a investigação e tecnologias, à formação, o empreendedorismo e a planos de negócio para empresas. Uma atividade particularmente relevante é o programa IdeaLab, um acelerador de ideias de negócio, que oferece aos promotores conhecimentos e ferramentas que lhes permite melhorar a concepção de produtos e serviços, e de ideias inovadoras, de modo a reforçar a sua proposta de valor. Neste programa são destacadas as competências empreendedoras através de workshops temáticos, coaching, networking e pré-incubação.

Plan Exportador Laboratorios ESKO

El plan exportador represento para Laboratorios ESKO una oportunidad de capacitación, orientación y acompañamiento profesional en el acercamiento a mercados internacionales, con expertos en todas las áreas funcionales. De acuerdo con la metodología y el plan de trabajo propuesto por el CIDEM, se desarrollaron cinco etapas, todas estas con miras a potenciar la capacidad de exportación sostenible de la compañía. Un paso preliminar al proceso, fue el análisis del portafolio de productos de la empresa y la identificación del producto más competitivo y adecuado para la exportación, con el fin de trabajar en torno a este producto para las diferentes fases del proceso. Para esta ocasión el producto seleccionado fue el kit de limpieza facial.

Producir para el agro en un entorno turbulento. El caso de una fábrica de cosechadoras en la Argentina

La producción de maquinaria agrícola en la Argentina se inicia muy tempranamente, estimulada por las amplias posibilidades que brindaba la producción de cereales. Un rasgo destacable del sector se refiere a la importante tradición en innovación tecnológica, sin duda alentada por la naturaleza específica de la producción agrícola en nuestro país y por los altos costos de las maquinas importadas. Esta tradición en innovación y el entramado territorial resultarán claves para entender el desarrollo de una firma fabricante de cosechadoras en el sur de Santa Fe a partir de la década del cincuenta. Pueden identificarse cuatro grandes etapas en la trayectoria de Roque Vassalli SA; cada una de estas etapas presentadas en el trabajo de manera cronológica enfatiza algún aspecto de la dinámica empresarial que explica el desempeño productivo y la evolución económico-financiera de la firma en ese período. De este modo, en una primera etapa se destacan la disposición innovadora del empresario fundador, su ensamblaje con las políticas públicas de promoción del sector y la fuerte apuesta a la conformación de una red de distribuidores como factores claves para la consolidación de la empresa en el mercado interno. En cambio, en una segunda etapa se enfatiza en los problemas que presentó el mercado de maquinarias agrícolas en la segunda mitad de los años sesenta que terminaron por afectar su situación productiva y financiera. En el tercer apartado el trabajo enfoca las variables que permiten explicar la recuperación de la empresa, principalmente en la importante dinámica del mercado interno pero también en las estrategias de comercialización y la captura de amplios mercados externos. Finalmente, el análisis en la cuarta etapa destaca los límites estrechos que la coyuntura macroeconómica impuso a la gestión empresarial y que terminó con la venta de la empresa.

Producir para el agro en un entorno turbulento. El caso de una fábrica de cosechadoras en la Argentina

La producción de maquinaria agrícola en la Argentina se inicia muy tempranamente, estimulada por las amplias posibilidades que brindaba la producción de cereales. Un rasgo destacable del sector se refiere a la importante tradición en innovación tecnológica, sin duda alentada por la naturaleza específica de la producción agrícola en nuestro país y por los altos costos de las maquinas importadas. Esta tradición en innovación y el entramado territorial resultarán claves para entender el desarrollo de una firma fabricante de cosechadoras en el sur de Santa Fe a partir de la década del cincuenta. Pueden identificarse cuatro grandes etapas en la trayectoria de Roque Vassalli SA; cada una de estas etapas presentadas en el trabajo de manera cronológica enfatiza algún aspecto de la dinámica empresarial que explica el desempeño productivo y la evolución económico-financiera de la firma en ese período. De este modo, en una primera etapa se destacan la disposición innovadora del empresario fundador, su ensamblaje con las políticas públicas de promoción del sector y la fuerte apuesta a la conformación de una red de distribuidores como factores claves para la consolidación de la empresa en el mercado interno. En cambio, en una segunda etapa se enfatiza en los problemas que presentó el mercado de maquinarias agrícolas en la segunda mitad de los años sesenta que terminaron por afectar su situación productiva y financiera. En el tercer apartado el trabajo enfoca las variables que permiten explicar la recuperación de la empresa, principalmente en la importante dinámica del mercado interno pero también en las estrategias de comercialización y la captura de amplios mercados externos. Finalmente, el análisis en la cuarta etapa destaca los límites estrechos que la coyuntura macroeconómica impuso a la gestión empresarial y que terminó con la venta de la empresa.

Producir para el agro en un entorno turbulento. El caso de una fábrica de cosechadoras en la Argentina

La producción de maquinaria agrícola en la Argentina se inicia muy tempranamente, estimulada por las amplias posibilidades que brindaba la producción de cereales. Un rasgo destacable del sector se refiere a la importante tradición en innovación tecnológica, sin duda alentada por la naturaleza específica de la producción agrícola en nuestro país y por los altos costos de las maquinas importadas. Esta tradición en innovación y el entramado territorial resultarán claves para entender el desarrollo de una firma fabricante de cosechadoras en el sur de Santa Fe a partir de la década del cincuenta. Pueden identificarse cuatro grandes etapas en la trayectoria de Roque Vassalli SA; cada una de estas etapas presentadas en el trabajo de manera cronológica enfatiza algún aspecto de la dinámica empresarial que explica el desempeño productivo y la evolución económico-financiera de la firma en ese período. De este modo, en una primera etapa se destacan la disposición innovadora del empresario fundador, su ensamblaje con las políticas públicas de promoción del sector y la fuerte apuesta a la conformación de una red de distribuidores como factores claves para la consolidación de la empresa en el mercado interno. En cambio, en una segunda etapa se enfatiza en los problemas que presentó el mercado de maquinarias agrícolas en la segunda mitad de los años sesenta que terminaron por afectar su situación productiva y financiera. En el tercer apartado el trabajo enfoca las variables que permiten explicar la recuperación de la empresa, principalmente en la importante dinámica del mercado interno pero también en las estrategias de comercialización y la captura de amplios mercados externos. Finalmente, el análisis en la cuarta etapa destaca los límites estrechos que la coyuntura macroeconómica impuso a la gestión empresarial y que terminó con la venta de la empresa.

Revitalização e inovação do sector agro-alimentar: o caso do café Brasileiro como produto diferenciado

Dissertação de dout. em Economia (Economia da empresa dos mercados e produtos), Faculdade de Economia, Univ. do Algarve, 2005

Can commercialization of NTFPs alleviate poverty? A case study of Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel marketing in Cameroon

Ricinodendron heudelotii (Baill.) Pierre ex Pax. kernel (njansang) commercialization has been promoted by the World Agroforestry Centre (ICRAF) in project villages in Cameroon with the aim to alleviate poverty for small-scale farmers. We evaluated to what extent development interventions improved the financial situation of households by comparing project and control households. The financial importance of njansang to household livelihoods between 2005 and 2010 was investigated through semi-structured questionnaires with retrospective questions, focus group discussions, interviews and wealth-ranking exercises. The importance of njansang increased strongly in the entire study region and the increase was significantly larger in project households. Moreover, absolute numbers of income from njansang commercialization as well as relative importance of njansang in total cash income, increased significantly more in project households (p < 0.05). Although the lower wealth class households could increase their income through njansang trade, the upper wealth class households benefited more from the projects' interventions. Group sales as conducted in project villages did not lead to significantly higher prices and should be reconsidered. Hence, promotion of njansang had a positive effect on total cash income and can still be improved. The corporative actors for njansang commercialization are encouraged to adapt their strategies to ensure that also the lower wealth class households benefit from the conducted project interventions. In this respect, frequent project monitoring and impact analysis are important tools to accomplish this adaptation.

Patent Strategies and R&D in Complex Product Industries

The study aims at providing a framework conceptualizing patenting activities under the condition of intellectual property rights fragmentation. Such a framework has to deal with the interrelated problems of technological complexity in the modern patent landscape. In that respect, ex-post licensing agreements have been incorporated into the analysis. More precisely, by consolidating the right to use patents required for commercialization of a product, private market solutions, such as cross-licensing agreements and patent pools help firms to overcome problems triggered by the intellectual property rights fragmentation. Thereby, private bargaining between parties as such cannot be isolated from the legal framework. A result of this analysis is that policies ignoring market solutions and only focusing on static gains can mitigate the dynamic efficiency gains as induced by the patent system. The evidence found in this thesis supports the opinion that legal reforms that aim to decrease the degree of patent protection or to lift it all together can hamper the functioning of the current system.

Compressed orally disintegrating tablets:excipients evolution and formulation strategies

Introduction: Orally disintegrating tablets (ODTs) have emerged as one of the novel solid oral dosage forms with a potential to deliver a wide range of drug candidates to both paediatric and geriatric patient populations. Of the plethora of available technologies, compression of excipients offers a cost-effective and translatable methodology for the manufacture of ODTs. Areas covered: The review is a modest endeavour from the authors to assemble literature published over the last couple of decades on formulation development of compressed ODT. It describes the main ODT excipients used since the introduction of this dosage form in the 1990s and explores the switch from cellulose-based excipients towards sugar/polyols. Furthermore, it unfolds the key properties of ODT fillers, binders and disintegrants with an emphasis on their advantages and drawbacks. The review also provides a critical assessment of the various strategies employed for performance enhancement of compressed ODT with a focus on the underlying mechanisms for fast disintegration and acceptable mechanical strength. Expert opinion: Recent increase in the total number of compression-based technologies for ODT development promises to reduce the manufacturing cost of this dosage form in the future. However, some of the developed methods may affect the stability of tablets due to susceptibility to moisture, collapse of pores or the generation of less stable polymorphs which require rigorous testing prior to commercialization. © 2013 Informa UK, Ltd.

Biofuels and high value added products from the yeast Rhodosporidium toruloides NCYC 921: Strategies towards a true cost-effective and environmentally sustainable integrated multiproduct driven biorefinery [Poster]

Single-cell oils (SCO) have been considered a promising source of 3rd generation biofuels mainly in the final form of biodiesel. However, its high production costs have been a barrier towards the commercialization of this commodity. The fast growing yeast Rhodosporidium toruloides NCYC 921 has been widely reported as a potential SCO producing yeast. In addition to its well-known high lipid content (that can be converted into biodiesel), is rich in high value added products such as carotenoids with commercial interest. The process design and integration may contribute to reduce the overall cost of biofuels and carotenoid production and is a mandatory step towards their commercialization. The present work addresses the biomass disruption, extraction, fractionation and recovery of products with special emphasis on high added valued carotenoids (beta-carotene, torulene, torularhodin) and fatty acids directed to biodiesel. The chemical structure of torularhodin with a terminal carboxylic group imposes an additional extra challenge in what concern its separation from fatty acids. The proposed feedstock is fresh biomass pellet obtained directly by centrifugation from a 5L fed-batch fermentation culture broth. The use of a wet instead of lyophilised biomass feedstock is a way to decrease processing energy costs and reduce downstream processing time. These results will contribute for a detailed process design. Gathered data will be of crucial importance for a further study on Life-Cycle Assessment (LCA).

[strategies For Integration Of Health Care Practices And Sanitary Surveillance In The Context Of The Implementation Of Rede Cegonha - A Brazilian Mother And Infant Health Care Network].

Mother and infant mortality has been the scope of analysis throughout the history of public health in Brazil and various strategies to tackle the issue have been proposed to date. The Ministry of Health has been working on this and the Rede Cegonha strategy is the most recent policy in this context. Given the principle of comprehensive health care and the structure of the Unified Health System in care networks, it is necessary to ensure the integration of health care practices, among which are the sanitary surveillance actions (SSA). Considering that the integration of health care practices and SSA can contribute to reduce mother and infant mortality rates, this article is a result of qualitative research that analyzed the integration of these actions in four cities in the State of São Paulo/Brazil: Campinas, Indaiatuba, Jaguariúna and Santa Bárbara D'Oeste. The research was conducted through interviews with SSA and maternal health managers, and the data were evaluated using thematic analysis. The results converge with other studies, identifying the isolation of health care practices and SSA. The insertion of SSA in collectively-managed areas appears to be a potential strategy for health planning and implementation of actions in the context under scrutiny.

[strategies For Tackling Absenteeism In Dental Appointments In The Family Health Units Of A Large Municipality: Action Research].

The aim of this study was to analyze the reasons for missed appointments in dental Family Health Units (FHU) and implement strategies to reduce same through action research. This is a study conducted in 12 FHUs in Piracicaba in the State of São Paulo from January, 1 to December, 31 2010. The sample was composed of 385 users of these health units who were interviewed over the phone and asked about the reasons for missing dental appointments, as well as 12 dentists and 12 nurses. Two workshops were staged with professionals: the first to assess the data collected in interviews and develop strategy, and the second for evaluation after 4 months. The primary cause for missed appointments was the opening hours of the units coinciding with the work schedule of the users. Among the strategies suggested were lectures on oral health, ongoing education in team meetings, training of Community Health Agents, participation in therapeutic groups and partnerships between Oral Health Teams and the social infrastructure of the community. The adoption of the single medical record was the strategy proposed by professionals. The strategies implemented led to a 66.6% reduction in missed appointments by the units and the motivating nature of the workshops elicited critical reflection to redirect health practices.

Quality Of Life Of Coronary Artery Disease Patients After The Implementation Of Planning Strategies For Medication Adherence.

to compare the general and specific health-related quality of life (HRQoL) between the Intervention (IG) and Control (CG) groups of coronary artery disease patients after the implementation of Action Planning and Coping Planning strategies for medication adherence and to verify the relationship between adherence and HRQoL. this was a controlled and randomized study. the sample (n=115) was randomized into two groups, IG (n=59) and CG (n=56). Measures of medication adherence and general and specific HRQoL were obtained in the baseline and after two months of monitoring. the findings showed that the combination of intervention strategies - Action Planning and Coping Planning for medication adherence did not affect the HRQoL of coronary artery disease patients in outpatient monitoring.

Trends and strategies of ozone application in environmental problems

Efforts presented by the scientific community in recent years towards the development of numerous green chemical processes and wastewater treatment technologies are presented and discussed. In the light of these approaches, environmentally friendly technologies, as well as the key role played by the well-known advanced oxidation processes, are discussed, giving special attention to the ones comprising ozone applications. Fundamentals and applied aspects dealing with ozone technology and its application are also presented.