El ponqué Chocoramo y la teoría de la innovación como factor de éxito

Existen en la mente muchos recuerdos y aquellos que marcan aun más son aquellos de la niñez. Para muchos colombianos el Chocoramo hace parte de esos recuerdos; ya sea en la lonchera, en recreos, o en la alacena de casa. Esta porción de ponqué cubierta con chocolate representa algunas de las cosas que los colombianos apreciamos. El Chocoramo es un ponqué simple, tradicional, fresco, rico y conveniente para calmar el hambre cuando no el tiempo es escaso. Por lo que significa, por hacer parte de nuestros recuerdos y porqué crecimos comiendo Chocoramo; sin duda alguna este ponqué de empaque naranja hace parte de la tradición colombiana. Si bien la innovación continua en empaque y producto se convierte en la clave del éxito para muchas de las firmas, Productos Ramo nos enseña que no podemos olvidar quienes son nuestros clientes y cuál es la razón por la que aprecian nuestros productos, para el consumidor del ponqué Chocoramo significa mucho más que un lindo empaque.

Toxicomanía: el alcohol y la cultura colombiana

Por medio del siguiente trabajo se busca explorar, a través de una revisión de la literatura, el tema de la toxicomanía teniendo al alcohol como tóxico principal, así como el rol de dicha sustancia dentro de la cultura colombiana, específicamente en jóvenes, esto desde el modelo psicoanalítico. Se tuvo en cuenta entonces, el aporte de autores que desde el psicoanálisis han hecho investigaciones, así como aquellas fuentes disponibles de estudios realizados en Colombia. Se realizó un acercamiento a los conceptos del consumo de sustancias y sus aspectos generales, desde la literatura psicoanalítica existente. Se desarrolló además, la relación entre la cultura y el alcohol, y por último la contextualización de Colombia, los aspectos históricos y culturales relevantes. Se encontró que hay pocas investigaciones en cuanto la relación del alcoholismo y la cultura colombiana desde el psicoanálisis, por lo que consideramos que este documento aporta a la continuación de la investigación.

Semilla sin tierra

Semilla sin tierra es un documental web que expone la forma como diferentes comunidades afro provenientes de la región Pacífica colombiana que siguen conservando sus prácticas culturales en Bogotá a pesar de haber sufrido un desplazamiento y encontrarse lejos de su territorio y comunidad de origen.

Structural capital, innovation capability, and company performance in technology-based colombian firms

[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different perspectives. Recently, literature on knowledge management and intellectual capital has provided new insights. Considering this, the aim of this paper is to analyze the impact of different organizational conditions i.e. structural capital on innovation capability and innovation performance, from an intellectual capital (IC) perspective. As regards innovation capability, two dimensions are considered: new idea generation and innovation project management. The population subject to study is made up of technology-based Colombian firms. In order to gather information about the relevant variables involved in the research, a questionnaire was designed and addressed to the CEOs of the companies making up the target population. The sample analyzed is made up of 69 companies and is large enough to carry out a statistical study based on structural equation modelling (partial least squares approach) using PLS-Graph software (Chin and Frye, 2003). The results obtained show that structural capital explains to a great extent both the effectiveness of the new idea generation process and of innovation project management. However, the influence of each specific organizational component making up structural capital (organizational design, organizational culture, hiring and professional development policies, innovation strategy, technological capital, and external structure) varies. Moreover, successful innovation project management is the only innovation capability dimension that exerts a significant impact on company performance.

Recommendations for Nova School of Business and Economics to target yhe Colombian market

The growing connotation Internationalization has worldwide, alongside the economic, political and socio-environmental changes, is empowering a progressively global education economy. Therefore, this Work Project aims to help Nova SBE to understand the decision making process of the Colombian tertiary education students, as this market constitutes an enriching opportunity to meet both business and educative objectives. In order to do so, a qualitative research was conducted to comprehend the rationale behind Colombian students to study abroad. The study points out that the reputation of a HE institution and the Portuguese culture are the key attributes to pursue a degree in Portugal.

Small and Closed vs. Large and Open: Some Lessons from Comparing Cuban to Colombian Agricultural Development

Comparing the experiences of selected Latin America and the Caribbean countries and their trajectories over the past 15 years offers rich insights into the dynamics and causes for not meeting the 2015 MDGs. They also offer clues for post-MDG strategies. Central to achieving sustainable growth are government policies able to support small and medium-sized farms and peasants, as they are crucial for the achievement of several goals, centrally: to achieve food security; to provide a sound and stable rural environment able to resist external (financial) shocks; to secure healthy food; to secure local food; and to protect vibrant and culturally rich local communities. This paper analyses and compares the most successful government policies to the least successful policies carried out over the last 15 years in selected Latin American and Caribbean countries and based on this analysis, offers strategies for more promising post-MDG politics, able to reduce poverty, reduce inequality, fight back informality, and achieve more decent work in poor countries.

SANMIGUEL Supreme Colombian Coffee

Este proyecto de emprendimiento llamado SANMIGUEL SUPREME COLOMBIAN COFFEE, surgió como iniciativa por parte del emprendedor Leonardo Sanmiguel Benavides; quien ha vivido durante toda su vida rodeado del sector caficultor, convirtiéndose en una de las razones por las cuales deseo incursionar en la creación de una empresa cien por ciento huilense, la cual exportará café especial diferenciado en producto terminado de media libra, libra y kilo que tendrá como mercado inicial y principal tres ciudades de los Estados Unidos, que son; Miami, Houston y Atlanta. En el proyecto de emprendimiento se muestra, como un producto de altísima calidad (café) asegurando su trazabilidad puede generar valor y ser más atractivo para el consumidor final; pero no es suficiente el emprendedor comprendió que se debe crear una relación cliente - empresa, no solo con la venta, sino antes, durante y después de la venta; permitiendo la creación de un vínculo de fidelidad entre las partes, también conocido como "Marketing Profesional”. De igual forma el éxito de la empresa debe ser también productor, por esta razón SANMIGUEL implementará una política de comercio justo, en la cual se recompensará la calidad al caficultor, permitiéndole mejorar su calidad de vida; SANMIGUEL reconoce lo valioso de crear constantemente valor a sus productos, es por esto que se compromete a mantener el pilar de la innovación como columna vertebral de la misma. SANMIGUEL una empresa comprometida con el caficultor, con el departamento del Huila y con Colombia, brindando el mejor café del mundo.

Leadership and performance in multicultural business environments a qualitative study in German-Colombian teams

Multicultural leadership is a topic a great interest in nowadays globalized work environment. Colombia emerges as an attractive marketplace with appealing business opportunities, especially for German enterprises. After presenting Colombia’s current political, social and economic situation, the thesis elaborates the complex subject of cultural differences while focusing on the peculiarities of German and Colombian national cultures. The resulting implications for a team’s collaboration and leader effectiveness are theoretically supported with reference to the landmark studies of Hofstede and GLOBE. By utilizing semi-structured interview techniques, a qualitative research enriches the previous findings and gives an all-encompassing insight in German-Colombian teamwork. The investigation identifies distinctive behavioral patterns and relations, which imply challenges and factors of success for multicultural team leaders. Finally, a categorical analysis examines the influence of cultural traits on team performance and evaluates the effectiveness of the applied leadership style.

Language learning strategy use by colombian adult English language learners: A phenomenological study

The purpose of this phenomenological study was to describe how Colombian adult English language learners (ELL) select and use language learning strategies (LLS). This study used Oxford’s (1990a) taxonomy for LLS as its theoretical framework. Semi-structured interviews and a focus group interview, were conducted, transcribed, and analyzed for 12 Colombian adult ELL. A communicative activity known as strip story (Gibson, 1975) was used to elicit participants’ use of LLS. This activity preceded the focus group session. Additionally, participants’ reflective journals were collected and analyzed. Data were analyzed using inductive, deductive, and comparative analyses. Four themes emerged from the inductive analysis of the data: (a) learning conditions, (b) problem-solving resources, (c) information processing, and (d) target language practice. Oxford’s classification of LLS was used as a guide in deductively analyzing data concerning the participants’ experiences. The deductive analysis revealed that participants do not use certain strategies included in Oxford’s taxonomy at the third level. For example, semantic mapping, or physical response or sensation was not reported by participants. The findings from the inductive and deductive analyses were then compared to look for patterns and answers to the research questions. The comparative analysis revealed that participants used additional LLS that are not included in Oxford’s taxonomy. Some examples of these strategies are: using sound transcription in native language and help from children. The study was conducted at the MDC InterAmerican campus in South Florida, one of the largest Hispanic-influenced communities in the U.S. Based on the findings from this study, the researcher proposed a framework to study LLS that includes both external (i.e., learning context, community) and internal (i.e., culture, prior education) factors that influence the selection and use of LLS. The findings from this study imply that given the importance of the both external and internal factors in learners’ use of LLS, these factors should be considered for inclusion in any study of language learner strategies use by adult learners. Implications for teaching and learning as well as recommendations for further research are provided.

Rightful Resistance in the Colombian conflict. A theoretical reflection based on a Peace Community

This article considers the opportunities of civilians to peacefully resist violent conflicts or civil wars. The argument developed here is based on a field-based research on the peace community San José de Apartadó in Colombia. The analytical and theoretical framework, which delimits the use of the term ‘resistance’ in this article, builds on the conceptual considerations of Hollander and Einwohner (2004) and on the theoretical concept of ‘rightful resistance’ developed by O’Brien (1996). Beginning with a conflict-analytical classification of the case study, we will describe the long-term socio-historical processes and the organizational experiences of the civilian population, which favoured the emergence of this resistance initiative. The analytical approach to the dimensions and aims of the resistance of this peace community leads to the differentiation of O`Brian’s concept of ‘rightful resistance’.

Combination of product quality management and exports: The case of Colombian fruits companies

Quality management provides to companies a framework to improve quality in overall systems, reduction of costs, reallocation of resources efficiently, correct planning of strategies, prevent or correct errors in the right time and increase the performance of companies. In this text, we discuss the different theories in this field, their obligatory or non-obligatory compliance, the importance of quality management for exporting companies and a case study of a Colombian firm that its main objective is to manage quality. In conclusion, we find out that there is different types of quality management systems such as Juran’s trilogy, Deming 14 points, Six sigma, HACCP, and so on; also that companies have to manage suppliers and that quality has a positive influence on exports volume; in the case of Colombian small and medium enterprises, it can be mentioned that the majority has implemented tools regarding quality management but is not enough.

International student exchanges and entrepreneurial capabilities: insights from colombian students studying in France

It seems globalization has challenge different types of fields around the world. Cultures, politics, economies and even education are day by day challenged due to the open of boundaries, therefore countries, institution and people need to develop new activities in order to gain a competitive advantages over others, that’s why entrepreneurship comes to the discussion as an opportunity and a possible solution to situation, but what triggers it? Can it be influenced through different programs and can it be teach changing university curriculums? Well, as boundaries are falling even in educational institutions, this study aims to explain if there’s any effect on students’ entrepreneurial capabilities after being part of international exchange programs. It will be done through the collection of primary data from Colombian students studying in France and if this program influenced their skills as entrepreneurs.

Enterprise longevity in Colombian companies From a perspective of innovation and corporate social responsibility as a strategy

Hoy en día la Innovación y la Responsabilidad Social Empresarial son una herramienta clave para la perdurabilidad de una empresa a través del tiempo. Este es el caso de las organizaciones colombianas donde las decisiones de gerencia son enfocadas en el desarrollo de plataformas que soportan practicas sociales y éticas ya que estas incentivan a los trabajadores ofreciéndoles a sus clientes un mejor servicio y son necesarias para generar una estrategia de reputación, ganar fidelidad y credibilidad por parte de los consumidores. Crepes & Waffles es uno de los restaurantes colombianos más exitosos y que ha logrado mantenerse en el tiempo aún así en tiempos turbulentos. Su éxito se debe al uso de RSE en su estrategia, ellos crean innovación de valor en cada uno de sus platos al hacerlos diferentes, en el servicio al cliente y en los servicios y el buen trato que se le ofrece a los trabajadores. Por otro lado, Procolombia es una organización que promueve las exportaciones no tradicionales, la inversión extranjera y la marca país. Ellos al igual que Crepes & Waffles también se enfocan en la RSE y crea innovación de valor en sus procesos de orientar a las empresas a través de conferencias, seminarios, entrenamientos entre otras.