Does the collective strategy ensure the small and medium sized perdurability?

El posicionamiento estratégico se define como el punto de partida de toda reflexión de la organización (por más pequeña que sea) que pretende poner un lugar dentro de la empresa el”give back” del propio rendimiento. En el caso de la estrategia colectiva, no sólo hay una visión de un dirigente (manager), al contrario hay una gran cantidad de visiones de diferentes gestores, que tendrá que tomar decisiones comunes beneficiosas para sus propios intereses y el común de los intereses de cada empresa. Por lo tanto, es esencial que la situación actual y los objetivos a alcanzar estén claramente definidos desde el comienzo de la elaboración de la estrategia, para evitar las posibles divergencias que puedan poner en riesgo la coherencia de la estrategia. Con los problemas encontrados en la PYME francesa, como el inicio de la actividad, los problemas financieros, la integración organizativa y la competencia y el desarrollo de productos, la estrategia colectiva aparece como una posible solución que permite a la PYME perdurar en el tiempo. En Francia, impulsada por el Gobierno y otras instituciones financieras y administrativas, esta estrategia ha conseguido resultados que antes no se habían pensado, como lo demuestra el estudio de modelo urbano el cuál es presentado en esta investigación. Esta es la razón y el por qué se eligió este tema.

Exercício profissional, reconhecimento social e identidades: os espaços de construção da profissionalidade do ortoptista

Mestrado em Intervenção Sócio-Organizacional na Saúde - Área de especialização: Diagnóstico e Intervenção Organizacional e Comunitária

Autosuficiència energètica en nuclis de muntanya: experiència a Araós

A aquest estudi s’ha analitzat si és viable l’autosuficiència energètica en base a un estudi pilot al nucli d’Araós a partir dels recursos renovables locals. S’ha realitzat un anàlisi del consum energètic del nucli d’Araós i s’ha comparat amb el potencial de producció energètica dels recursos renovables locals, incloent energia provinent de la biomassa forestal dels boscos de què disposa el municipi d’Alins i energia solar. Igualment s’han analitzat les emissions de CO2 derivades del consum energètic del poble. S’ha comprovat així que la mitjana de consum per habitant i any d’Araós supera en 1Tep a la mitjana de Catalunya. El 38% del consum d’Araós però, prové de biomassa forestal local, que compta amb unes emissions de CO2 associades pràcticament nul·les. Finalment s’ha detectat que és possible assolir l’autosuficiència energètica d’Araós, mitjançant diferents estratègies d’implantació d’energies renovables. S’han considerat dues estratègies que cobreixen de 3 a 5 vegades el consum energètic: estratègia individual amb instal·lació d’energia solar en teulada i, calefacció i ACS a partir de calderes de biomassa; estratègia col·lectiva mitjançant una central de biomassa forestal. Ambdues representen beneficis energètics, econòmics i fins un 92% de reducció d’emissions de CO2.

Henkilöstöstrategiaprosessin tuloksellisuuden päätekijät

Uudistumiskyvyn suurimmat esteet johtuvat tietämyksen luomisprosessin epäonnistumisesta. Epäonnistumisen taustalla ovat tiedon lukkiutuminen organisaation konteksteihin ja organisaation kyvyttömyys uudistua toimintaympäristön muuttuessa. Jatkuva uudistuminen edellyttää organisaatiolta tietämystä. Tämä on edellytyksenä organisaation kyvylle tunnistaa dynaamisiakyvykkyyksiään ja luoda tietämyksestään merkitystä, mikä mahdollistaa uuden oppimisen. Uuden oppiminen luo perustan organisaation kyvylle uudentaa, kehittää jainnovoida toimintaansa. Uutta oppiakseen organisaation on luotava edellytykset tietovirtojen virtaamiselle organisaation ulkopuolelta sisäpuolelle. Tämän tekee mahdolliseksi organisaation henkilöstö, joka ymmärtää asiakasrajapintojen kautta tulevan ulkopuolisen uuden tiedon strategisen merkityksen.Tiedon strategisen merkityksen ymmärtämiseksi, henkilöstön osaamista on kehitettävä organisaation henkilöstöstrategian välityksellä. Henkilöstöstrategiaprosessi kertoo sen, miten organisaatio aikoo henkilöstön kehittämisen toteuttaa. Henkilöstöstrategiaprosessin onnistuminen edellyttää organisaation kontekstien tiedostamista ja niiden merkityksen ymmärtämistä kollektiivisen strategisen tietämyksen luomisessa.

Transformación cultural en redes de cooperación empresarial

Ante la globalización y las nuevas tendencias de consumo que se han venido desarrollando a través de los años, las diferentes firmas en el mundo se han visto en la necesidad de buscar estrategias que les permita ser productivas generando más valor a los consumidores. En este sentido, ha surgido la necesidad de trabajar de manera conjunta y a su vez crear lazos de cooperación entre las diferentes organizaciones para el logro de mejores resultados. Las redes empresariales son una opción de integración de procesos y recursos para las organizaciones, sin embargo durante la creación de esta se generan cambios organizacionales que impactan en factores como la cultura organizacional. El cambio en la cultura organizacional se produce de manera gradual o abrupta según la forma de cooperación que ejecuten las empresas o por el contexto externo al cual pertenezca la organización. Así mismo, el líder es el encargado de gestionar el cambio en los valores (núcleo de la cultura), prácticas o la filosofía de las organizaciones; sin el apoyo de los líderes el fracaso de una cultura organizacional en una empresa, red, clúster o alianza será incuestionable.

Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

O processo de criação de uma universidade para a Amazônia: os bastidores da construção da UFOPA

Este estudo se propôs a realizar uma análise sobre o processo de criação da Universidade Federal do Oeste do Pará (UFOPA) para a Amazônia, compreendendo o papel dos atores institucionais na construção do projeto de criação desta Universidade, cujo compromisso era de a oficializarem como um bem patrimonial para o desenvolvimento da Amazônia. Nesse jogo de poder ficou em evidência o papel da burocracia e da política, e de suas relações de poder (Executivo e Legislativo) no processo decisivo da criação da uma Instituição Federal de Ensino Superior (IFES). Nesse sentido, as relações de poder no alto escalão (entre políticos e burocratas) configuraram-se na UFPA e nas três esferas de governo. Para a realização deste estudo foi feita uma pesquisa qualitativa utilizando-se dos instrumentos das notas taquigráficas e entrevistas, investigando burocratas e políticos. Os resultados apontam que a criação da UFOPA é resultado de uma ação coletiva e estratégica dos atores institucionais, e que o papel desempenhado foi de fundamental importância na elaboração, na defesa e na aprovação do Projeto de Lei de criação da UFOPA, como também apontam que esta universidade será de grande relevância para o desenvolvimento da região Oeste do Pará e para a Amazônia.

Quando mudar é condição para permanecer: a escola Casa Familiar Rural e as estratégias de reprodução social do campesinato na Transamazônica (Pará-Amazônia)

Neste trabalho são analisadas as relações entre escolarização (configurada na Casa Familiar Rural) e as estratégias de reprodução das organizações sociais representativas do campesinato em interface com as famílias de agricultores na Transamazônica, frente pioneira de colonização no Oeste do Pará, particularmente no município de Medicilândia. Esta escola, pensada por estes agentes sociais e coletivos em um cenário nacional e regional de publicização dos quadros que fragilizam a agricultura de base camponesa, a partir de meados da década de 1990, tem sido instrumento da luta social. As tensões no espaço social, lidas como ‘crise da base’ e ‘crise dos sistemas de produção’, teriam desenhado simultaneamente uma ‘crise de formação’ na qual as finalidades da escola foram sendo construídas por desafios sócio-econômico e políticos. Este cenário teria constituído os jovens agricultores como categoria social, investidos da expectativa coletiva de tornarem-se, sob a mediação da CFR, técnicos agrícolas e/ou dirigentes, a fim de dar continuidade ao grupo (seja dos atores, nos campos das organizações sociais/sindicais e comunitário-religiosas; seja das famílias, na sucessão agrícola e na manutenção de sua posição social). As repercussões da CFR na condição camponesa destes jovens são analisadas a partir de dados qualitativos e quantitativos, tomando-se como referência os interesses e investimentos dos agentes sociais, das famílias, bem como as inserções sócio-profissionais no campo e/ou na cidade destes jovens após a escolarização. Os resultados da CFR, considerando-se esta escola como estratégia coletiva organizada que visa transformar para conservar o campo de lutas enquanto sistema de relações objetivas do grupo social que a constitui, revelam que a mesma tem possibilitado a permanência dos jovens agricultores no campo sob diversos arranjos em que se imbricam as relações com o campesinato, com a cidade, com o conhecimento escolar/técnico, e com uma ética de trabalho e relação com a terra/natureza “ambientalizada”. No âmbito dos grupos domésticos e da coletividade camponesa (nas quais se incluem as organizações representativas do grupo estudado), a posição social destes jovens caracteriza-se por formas de distinção social visíveis nas práticas sócio-produtivas intercedidas pelo capital escolar, bem como na posição de mediadores dirigentes e técnicos.

Process of construction of an educational booklet for health promotion of pregnant women

This study aimed to describe the production process of an educational booklet focusing on health promotion of pregnant women. The action research method was used in this process composed of the following steps: choice of the content based on the needs of pregnant women, creation of illustrations, content preparation based on scientific literature, validation of the material by experts and pregnant women. This work resulted in the final version of the booklet, which was entitled "Celebrating life: our commitment with the health promotion of pregnant women". Active participation of health professionals and pregnant women through dialogue and collective strategy permeated the process of development of the booklet. The opinions of pregnant women and experts who considered the booklet enriching and enlightening justify the use of it as an additional resource of educational activities carried out during the prenatal care.

Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

State protection under collective damping and diffusion

In this paper we provide a recipe for state protection in a network of oscillators under collective damping and diffusion. Our strategy is to manipulate the network topology, i.e., the way the oscillators are coupled together, the strength of their couplings, and their natural frequencies, in order to create a relaxation-diffusion-free channel. This protected channel defines a decoherence-free subspace (DFS) for nonzero-temperature reservoirs. Our development also furnishes an alternative approach to build up DFSs that offers two advantages over the conventional method: it enables the derivation of all the network-protected states at once, and also reveals, through the network normal modes, the mechanism behind the emergence of these protected domains.

From aesthetic principles to collective sentiments: The logics of everyday judgements of taste

Contemporary research into the sociology of taste has, following Bourdieu (1984), primarily emphasised the role of social position, or more broadly as implicated int he reproduction of social inequality. We argue that although important, such a preoccupation with the social distribution of objectified tastes--for example in music, literature, and art--has been at the expense of investigating the everyday perceptual schemes and resources used by actors to accomplish a judgement of taste. Our argument is traced using a range of classical and contemporary literature which deals with the personal/collective tension in taste, aesthetics and fashion. We use data from a recent national survey to investigate how a sample of ordinary fashion. We use data from a recent national survey to investigate how a sample of ordinary actors understand the categories of 'good' and 'bad' taste. The analysis shows a strong collective strand in everyday definitions of taste, often linked to moral codes of interpersonal conduct. Also, taste is largely defined by people as a strategy for managing relations with others, and as a mode of self-discipline which relies on the mastery of a number of general principles that are resources for people to position their own tastes within an imagined social sphere. This paper proposes a schematic model which accounts for the range of discriminatory resources used to make judgements of taste.

From the Lisbon strategy to EU2020: illusion or progress for european economies?

To be published at Krings, Bettina-J. ed. (2011), Brain Drain or Brain Gain? Changes of Work in Knowledge-based Societies, Berlin, Ed. Sigma. The author wants to thanks the comments and suggestions from Bettina Krings and Sylke Wintzer. They are not, however, responsible for the final result.