La influencia de Alexey Brodovitch como art director en los editoriales de moda

El present treball analitza la història de la comunicació visual fins els nostres dies i l’aparició i importància del disseny gràfic i la direcció d’art en el mon al voltant del periodisme de moda. L’objectiu és esbrinar cóm ha arribat a influir el disseny en els editorials de moda y per això és realitza un estudi del Art Director Alexey Brodovitch y el seu treball per a la revista Harper’s Bazaar.

Sobre el Art Director. Paradigmas creativos: W. Addison, P. Rand y F. Depero

El present projecte descriu els inicis de la comunicació visual i la importància d’aquesta per els comerços que van néixer a rel de la Revolució Industrial. Analitza el moviment modern i l’aparició de la figura del Art Director als Estats Units en una època liderada per l’Avantguardisme i el Futurisme. S’endinsa en els treballs de tres figures importants en el món del disseny gràfic: William Addison, Paul Rand i Fortunato Depero. L’objectiu d’aquest treball es mostrar la influencia d’aquestes figures en la publicitat.

Book publishing editor discusses schedules with art director

Inscriptions: Verso: [stamped] Photograph by Freda Leinwand. [463 West Street, Studio 229G, New York, NY 10014].

Jämförande analys mellan svenska och portugisiska reklambyråer. : Saker som är bra att veta om man ska arbeta som grafisk formgivare i Sverige eller i Portugal

If you move from Sweden to Portugal to work as an Art Director at an Ad agency, there are certain things you ought to know. Perhaps even before you decide to move. There are a lot of things that are quite different if you compare Portugal to Sweden, not only the language, but also the design, software, working hours and much more. You have for example two month with double salary, you work till six p.m. and when it comes to maternity leave, you have 100% compensation with no taxes the first four months of every pregnancy. The tasks you have to handle as an Art Director in Portugal may, as in Sweden, be various. The difference is more how you solve your task and what the design looks like. As a Swede in Portugal the solution will probably look like a mixture between the Portuguese “expressive” and the Swedish “clean” design. This degree project discusses questions that might turn up when a Swede gets employed as an Art Director in Portugal. What will the salary be? When, in the morning, is it time to show up at the office? How many weeks of vacations are entitled? There are a lot of distinctions, but also a lot of similarities. The report is mainly based upon the author’s own experiences of the Ad agency McCann-Erickson in Lisbon. The history of McCann-Erickson starts in New York, 1930 and grew rapidly into one of the leading corporation with agencies all over the world. It is still today one of the world’s largest Ad company with clients like Coca-Cola and General Motors, and the slogan “truth well told” still lights up all their agencies after almost a century, just like a leading star.

Redesign av Vagabonds guideboksserieThe travelguides of Vagabond - Redesign

Todays travel trends go towards independence and self planning. If you need advice or help when performing your trip, there are several different series of guidebooks on the market and one of these series comes from the travel magazine Vagabond. This degree project concerns the redesigning of the travelguides of Vagabond, or to be precise: their cityguide over Istanbul. The purpose of the new design is to assure the resemblance between the guidebook and the magazine, as wanted by the Art Director of Vagabond Angelica Zander.Prior to the redesigning process preliminary studies that make up the fundamental ideas were made. Three other big titles of guidebooks on the market were analyzed, and in addition a great deal of focus – considering the final purpose – was put on the concept of magazine design. Some color psychology has also been studied to make out what a difference color makes in printed media and what power color can contribute with, when delivering the message. Finally redesign as a concept has been investigated to clarify why the way of expression should be renewed from time to time.The result is presented as spread examples from the cityguide over Istanbul. The new design is applied on the existing content and the result is supposed to appear as a miniature magazine.

Kreativitet under stress : En studie i att vara kreativ på beställning

En grafisk designer måste kunna producera oavsett vilka förhållanden som råder. Rapporten behandlar vad korta och långa deadlines har för inverkan på denna förmåga och hur kreativiteten kan främjas vid stressiga situationer. Semistrukturerade djupintervjuer utfördes med åtta Art- och Creative directors i Gävledala-regionen för att undersöka hur de upplevde att vara kreativa under stressiga förhållanden. Resultatet visade att det generellt inte var ett problem för studiens respondenter att vara kreativa på beställning men att de inte heller följde några specifika metoder för att underlätta arbetsflödet. Det visade sig även att det snarare var arbetsbördan och mängden arbetsuppgifter som påverkade stressfaktorn än en specifik tidsram.

The LaGuardia Review, 1977 Spring

- PUBLISHING STAFF: Publisher, JOHN M. O'SHAUGHNESSY; Business Manager, EILEEN MURRAY Layout, MONICA VECCHIO; Art Director, PETER BROWN; CONTRIBUTORS: C. Freeman Sleeper, Lorence A. Long, John A. Williams, John Hyland, Sarah Lanier Barber, Judith Gomez,

A director’s approach to art and religion : o quadro, um musical da Paixão segundo o sr. João (The masterpiece, a musical of The passion according to John): trabalho de projecto

Trabalho de Projecto submetido à Escola Superior de Teatro e Cinema para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Teatro - especialização em Encenação.

Poots launches £18m state-of-the-art Telemonitoring NI service

Health Minister Edwin Poots today marked the roll-out of a ground-breaking hi-tech scheme which will enable more patients to monitor their health in their own homes. Following funding of £18m from the Department of Health, the newly named Centre for Connected Health and Social Care (CCHSC), part of the Public Health Agency, worked in partnership with business consortium TF3to establish the innovative Telemonitoring NI service. The service is now being delivered by the TF3 consortium in partnership with the Health and Social Care Trusts.Remote telemonitoring combines technology and services that enable patients with chronic diseases to test their vital signs such as pulse, blood pressure, body weight, temperature, blood glucose and oxygen levels at home on a daily basis. The service will now be rolled out to 3,500 patients across Northern Ireland per annum for a period of six years.Mr Poots today visited the home of Larne pensioner Michael Howard who has Chronic Pulmonary Obstructive Disorder (COPD) to hear how Telemonitoring NI has changed his life.During the visit Mr Poots said: "Chronic diseases such as heart disease, diabetes and COPD affect around three quarters of people over the age of 75. This is the generation from whom transport and mobility pose the biggest problems. The Telemonitoring NI service will allow thousands to monitor their vital signs without having to leave their own homes."It means that patients are able to understand and manage their condition better. Many say it has improved their confidence and given them peace of mind. With a health professional monitoring each patient's health on a daily basis, there is less need for hospital admission. Carers are also better informed with the pro-active support provided. It means earlier intervention in, and the prevention of, deterioration of condition, acute illness and hospital admissions."Telemonitoring NI is an excellent example of how the Health Service can innovateusing modern technology to deliver a better service for our patients."Eddie Ritson, Programme Director of CCHSC, PHA, said: "The roll-out of Telemonitoring NI represents a significant step towards providing quality care for the growing number of people with heart disease, stroke, some respiratory conditions and diabetes who want to live at home while having their conditions safely managed."This new service will give people more information which combined with timely advice will enable patients to gain more control over their health while supporting them to live independently in their own homes for longer."A patient will take their vital sign measurements at home, usually on a daily basis. and these will automatically be transmited to the Tf3 system. The resulting readings are monitored centrally by a healthcare professional working in the Tf3 triage team. If the patient's readings show signs of deterioration to an unacceptable level, they will be contacted by phone by a nurse working in a central team and if appropriate a healthcare professional in the patient's local Trust will be alerted to enable them to take appropriate action."Families and carers will also benefit from the reassurance that chronic health conditions are being closely monitored on an ongoing basis. The information collected through the service can also be used by doctors, nurses and patients in making decisions on how individual cases should be managed. "Using the service, Mr Howard, 71, who has emphysema - a long-term, progressive disease of the lungs that primarily causes shortness of breath - monitors his vital signs using the new technology every weekday morning. The information is monitored centrally and if readings show signs of deterioration to an unacceptable level, Mr Howard's local healthcare professional is alerted."Taking my readings is such a simple process but one that gives me huge benefits as it is an early warning system to me and also for the specialist nurses in charge of my care. Without the remote telemonitoring I would be running back and forward to the GPs' surgery all the time to have things checked out," he explained."Having my signs monitored by a nurse means any changes in my condition are dealt with immediately and this has prevented me from being admitted to hospital - in the past I've had to spend six days in hospital any time I'm admitted with a chest infection."The telemonitoring is not only reassuring for me, it also gives me more control over managing my own condition and as a result I have less upheaval in my life, and I'm less of a cost to the health care system. Most importantly, it gives me peace of mind and one less thing to worry about at my age."Patients seeking further information about the new telemonitoring service should contact their healthcare professional.

La mirada de los otros : el director escolar visto por el profesorado

Resumen tomado de la publicaci??n. Resumen tambi??n en ingl??s

El Director General de Ense??anza Media clausura el tercer Congreso Espa??ol de Estudios Cl??sicos

Se repasan los actos que tuvieron lugar con motivo del Tercer Congreso Espa??ol de Estudios Cl??sicos, al que acudieron m??s de doscientos profesores, investigadores y alumnos, procedentes de toda Espa??a y que se celebr?? en Madrid entre el 28 de marzo y el 1 de abril de 1966. Seg??n el programa, en la Sesi??n de Apertura del Congreso, tomaron la palabra varias autoridades relacionadas con la educaci??n y los estudios cl??sicos. Seguidamente, se abri?? el turno de conferencias y coloquios con lectura de comunicaciones, cuyos t??tulos se reproducen en este art??culo. Adem??s, tuvieron lugar diversos actos culturales con motivo de tal evento. La clausura del Congreso dio lugar a varios discursos recordando a la figura de S??neca en el diecinueve centenario de su fallecimiento. El Director General de Ense??anza Media, Prof. Gonz??lez ??lvarez, pronunci?? un discurso con palabras de agradecimiento por la gran acogida del Congreso y prometiendo ayuda a los congresistas asistentes en sus aspiraciones, declarando finalmente clausurado el Congreso.

La primac??a de la cultura : discurso del Director General de Ense??anza Media , Doctor D. ??ngel Gonz??lez ??lvarez, en la apertura del III Congreso Nacional de Pedagog??a, en Salamanca

Se transcribe el discurso inaugural del Director General de Ense??anza Media, Profesor ??ngel Gonz??lez ??lvarez, del III Congreso Nacional de Pedagog??a celebrado del 28 al 31 de octubre de 1964 en Salamanca, en el que, entre otros temas, recalca la importancia de la formaci??n del hombre para el prosperar del pueblo. Adem??s, se hace un listado de todas las comunicaciones pronunciadas en el Congreso. Concluye el art??culo con una relaci??n de las 37 conclusiones a las que se lleg?? en el Congreso, entre otras: el cambio de denominaci??n de las Facultades de Pedagog??a a Ciencias de la Educaci??n, el reconocimiento de la Universidad como instituci??n con una misi??n orientadora de la actividad del sistema escolar o el reconocimiento individual de cada uno de los alumnos.