Implementação de uma marca de produção e distribuição de citrinos biológicos: Orange made in Algarve

Trabalho de projeto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Financial leverage and tangibility of assets of Brazilian companies of agribusiness in the post-real plan period

This paper aims to study the relationship between the debt level and the asset structure of Brazilian companies of the agribusiness sector, since it is considered a current and relevant discussion: to evaluate the mechanisms for fund-raising and guarantees. The methodology of Granger`s Causality test and Autoregressive Vectors was used to conduct a comparative analysis, applied to a financial database of companies with open capital of Brazilian agribusiness, in particular the agricultural sector and Fisheries and Food and Beverages in a period of 10 years (1997-2007) from quarterly series available in the database of Economatica(R). The results demonstrated that changes in leverage generate variations in the tangibility of the companies, a fact that can be explained by the large search of funding secured by fiduciary transfer of fixed assets, which facilitates access to credit by business of the Agribusiness sector, increasing the payment time and lowering interest rates.

Plan de factibilidad de exportación y comercialización de uchuva deshidratada con destino a España

En este escrito “PLAN DE FACTIBILIDAD DE EXPORTACION Y COMERCIALIZACION DE UCHUVA DESHIDRATADA CON DESTINO A ESPAÑA” se parte del hecho de la necesidad que existe en Colombia, por abrir su mercado y comercio a nivel internacional; con un marcado interés por la Unión Europea. Al interior de este trabajo, se encuentra un recorrido que va desde la siembra, recolección y manejo del producto base –uchuva fresca- hasta la logística, normatividad, exigencias y aranceles entre otros; hasta la entrega de la uchuva deshidratada, en manos del consumidor final. El mercado objetivo, fue escogido teniendo en cuenta los grandes beneficios que existen en la Unión Europea; y que favorecen a países como Colombia, en cuanto a que no cancelamos aranceles para productos del sector agroindustrial. Por otro lado, la escogencia del producto a exportar esta sustentado en que se trata de una fruta exótica, con alto contenido vitamínico, que se cosecha en grandes cantidades en Cundinamarca; y que gusta en Europa, especialmente en España. El mercado va dirigido inicialmente a inmigrantes latinos, especialmente Ecuatorianos y Colombianos que conocen las bondades de la fruta, y Españoles que disfrutan de nuestra gastronomía.

Starting a value-added agribusiness : the legal perspective /

"First Printing: January 2000."--p. [ii].

The city of Maringa, PR. The initial plan and the "urban requalifications"

The city of Maringa, located in the Northwest of Parana State, Brazil, was part of an extensive area colonized by the Companhia de Terras Norte do Parana replaced by the Companhia Melhoramentos Norte do Parana. Starting from a modem project elaborated in midlles of 1940's, Maringa emerged quickly amid the forest. We analyzed the initial plan, the projects for the reformulation of the central area and the tendencies of the public actions in the urban area that turn for real estate promotion and disrespect the popular participation. In its regional scale, Maringa follows the same orientation of cities that are used by the The obsession for the modernity takes to the systematic construction of new spaces that substitute the memory and the urban history in projects that reconduct to the aestheticization and the spectacularization of the urban landscape of Maringa.

Floor plan, Hill House, Chapel Hill, Brisbane

Floor plan showing finalised design.

Ground floor plan, Cleveland Point House, Cleveland

Hand-drawn floor plan.

Lower level floor plan, Brannigan House, St Lucia, Brisbane

Hand-drawn floor plan.

Floor plan, Goetz Residence II, Red Hill, Brisbane

Hand-drawn plan of proposed residence.

Hierarchical risk scale of agribusiness activities

This study aims to elaborate a hierarchical risk scale (HRS) of agricultural and cattle breeding activities and to classify the main agricultural crops and cattle breeding activities according to their risk levels. The research is characterized as exploratory and quantitative and was based on previous risk assessment (MARKOWITZ, 1952) and capital cost calculation (SHARPE, 1964) work for other business segments. The calculations on agricultural and cattle breeding data were processed for the period from 2000 to 2006. The used methods considers simplifications and adaptations needed to achieve the proposed objective. The final result, pioneering and embryonic, provides support to improve the management of these activities that are so essential to produce food for society.

Chinese wool auctions: Failed agribusiness reform or future marketing channel?

The spectacular though short-lived operation of China's wool auctions graphically illustrates problems in reforming China's agribusiness sector. A selective coverage of product type and participants, a highly contrived process of price discovery, and an urgent need for parallel reform in related areas all led to the demise of the auctions and are a barrier to their re-emergence as a viable wool marketing channel. Despite the challenges facing wool auctions, this paper argues that they still have much to offer the marketing of wool in China.