Affective events theory as a framework for understanding third-party consumer complaints

Poor complaint management may result in organizations losing customers and revenue. Consumers exhibit negative emotional responses when dissatisfied and this may lead to a complaint to a third-party organization. Since little information is available on the role of emotion in the consumer complaint process or how to manage complaints effectively, we offer an emotions perspective by applying Affective Events Theory (AET) to complaint behavior. This study presents the first application of AET in a consumption context and advances a theoretical framework supported by qualitative research for emotional responses to complaints. In contrast to commonly held views on gender and emotion, men as well as women use emotion-focused coping to complain.

A test of basic assumptions of Affective Events Theory (AET) in call centre work

Based on data from 2091 call centre representatives working in 85 call centres in the UK, central assumptions of affective events theory (AET) are tested. AET predicts that specific features of work (e.g. autonomy) have an impact on the arousal of emotions and moods at work that, in turn, co-determine job satisfaction of employees. AET further proposes that job satisfaction is an evaluative judgement that mainly explains cognitive-based behaviour, whereas emotions and moods better predict affective-based behaviour. The results support these assumptions. A clear separation of key constructs (job satisfaction, positive and negative emotions) was possible. Moreover, correlations between several work features (e.g. supervisory support) and job satisfaction were, in part, mediated by work emotions, even when controlling for gender, age, call centre type (in-house versus outsourced centres) and call centre size. Predictions regarding consequences of satisfaction and affect were partly corroborated as continuance commitment was more strongly related to job satisfaction than to positive emotions. In addition, affective commitment and health complaints were related to both emotions and job satisfaction to the same extent. Thus, AET is a fruitful framework for explaining why and how specific management strategies used for designing work features influence important organizational attitudes and well-being of employees. © 2006 British Academy of Management.

Is Mindfulness Beneficial for Job Performance Following Positive and Negative Affective Events? The Attenuating Role of Mindfulness on Self-Serving Bias

Thesis (Ph.D.)--University of Washington, 2016-05

Consumer misbehaviour during professional service encounters

To date, consumer behaviour research is still over-focused on the functional rather than the dysfunctional. Both empirical and anecdotal evidence suggest that service organisations are burdened with the concept of consumer sovereignty, while consumers freely flout the ‘rules’ of social exchange and behave in deviant and dysfunctional ways. Further, the current scope of consumer misbehaviour research suggests that the phenomenon has principally been studied in the context of economically-focused exchange. This limits our current understanding of consumer misbehaviour to service encounters that are more transactional than relational in nature. Consequently, this thesis takes a Social Exchange approach to consumer misbehaviour and reports a three-stage multi-method study that examined the nature and antecedents of consumer misbehaviour in professional services. It addresses the following broad research question: What is the nature of consumer misbehaviour during professional service encounters? Study One initially explored the nature of consumer misbehaviour in professional service encounters using critical incident technique (CIT) within 38 semi-structured in-depth interviews. The study was designed to develop a better understanding of what constitutes consumer misbehaviour from a service provider’s perspective. Once the nature of consumer misbehaviour had been qualified, Study Two focused on developing and refining calibrated items that formed Guttman-like scales for two consumer misbehaviour constructs: one for the most theoretically-central type of consumer misbehaviour identified in Study One (i.e. refusal to participate) and one for the most well-theorised and salient type of consumer misbehaviour (i.e. verbal abuse) identified in Study One to afford a comparison. This study used Rasch modelling to investigate whether it was possible to calibrate the escalating severity of a series of decontextualised behavioural descriptors in a valid and reliable manner. Creating scales of calibrated items that capture the variation in severity of different types of consumer misbehaviour identified in Study One allowed for a more valid and reliable investigation of the antecedents of such behaviour. Lastly, Study Three utilised an experimental design to investigate three key antecedents of consumer misbehaviour: (1) the perceived quality of the service encounter [drawn from Fullerton and Punj’s (1993) model of aberrant consumer behaviour], (2) the violation of consumers’ perceptions of justice and equity [drawn from Rousseau’s (1989) Psychological Contract Theory], and (3) consumers’ affective responses to exchange [drawn from Weiss and Cropanzano’s (1996) Affective Events Theory]. Investigating three key antecedents of consumer misbehaviour confirmed the newly-developed understanding of the nature of consumer misbehaviour during professional service encounters. Combined, the results of the three studies suggest that consumer misbehaviour is characteristically different within professional services. The most salient and theoretically-central behaviours can be measured using increasingly severe decontextualised behavioural descriptors. Further, increasingly severe forms of consumer misbehaviour are likely to occur as a response to consumer anger at low levels of interpersonal service quality. These findings have a range of key implications for both marketing theory and practice.

Der Einfluss von daily hassles auf Aspekte der Arbeitssituation im internationalen Vergleich

Die Literatur zu Arbeitszufriedenheit zeigt, dass die Bedeutung verschiedener Komponenten der Arbeitszufriedenheit zwischen einzelnen Kulturkreisen schwankt. Um diese unterschiedlichen Befunde zu erklären, bietet die "Affective Events Theory" einen Erklärungsrahmen an, der den Einfluss affektiver Erlebnisse auf verschiedene Einstellungskomponenten abbildet. Diese Studie hatte zum Ziel, bei Beschäftigten mit unterschiedlichen kulturellen Hintergründen, den Einfluss von "daily hassles" auf Empfindungen und verschiedene Komponenten der Arbeitszufriedenheit zu untersuchen. Da sich bei Mitgliedern independenter und interdependenter Kulturen verschiedene Interpretationen der gleichen Situationen finden, die anschließend zu unterschiedlichen affektiven und kognitive Reaktionen führen, wurden insgesamt 244 Beschäftigte aus Deutschland (independent) und Japan (interdependent) befragt. Sie erinnerten selbst erlebte, berufliche "daily hassles" hinsichtlich der kognitiven Dimensionen "Verursacher" und "Kontrollierbarkeit" und gaben ihre Reaktionen auf Fragebögen an. Allgemeine Arbeitszufriedenheit wurde als Konstrukt konzipiert, das aus einer affektiven und einer kognitiven Komponente besteht. Es wurde vermutet, dass die Befragten abhängig vom kulturellen Hintergrund und der kognitiven Struktur der "daily hassles" unterschiedliche Empfindungen zeigen, die die affektiven und kognitiven Komponenten der Arbeitszufriedenheit unterschiedlich beeinflussen. Zudem wurde angenommen, dass allgemeine Arbeitszufriedenheit im jeweiligen Kulturkreis durch diese beiden Komponenten unterschiedlich stark beeinflusst wird. Die Ergebnisse der Regressionsanalysen eines grafischen Kettenmodells konnten diese Annahmen zum großen Teil bestätigen: in independenten Kulturkreisen erweist sich allgemeine Arbeitszufriedenheit als ein aus zwei Komponenten bestehendes Konstrukt mit einer kognitiven und einer affektiven Komponente; in interdependenten Kulturen hingegen entspricht allgemeine Arbeitszufriedenheit vornehmlich einer affektiven Komponente. Es zeigte sich, dass die affektive Komponente in beiden Kulturkreisen durch unterschiedliche Empfindungen beeinflusst wird. Auf den ersten Blick gleiche, berufliche Ereignisse werden abhängig vom kulturellen Hintergrund unterschiedlich interpretiert und lösen differierende Empfindungen aus. Diese beeinflussen ihrerseits verschiedene Komponenten der Arbeitszufriedenheit unterschiedlich. Entgegen dem aktuellen Stand der Literatur spiegeln Angaben zu allgemeiner Arbeitszufriedenheit somit nicht ein universell einheitliches (kognitives) Phänomen wider sondern sind abhängig vom kulturellen Hintergrund unterschiedlich stark affektiv besetzt.