Leve três, pague dois: uma análise das relações entre consumidores e camelôes

O presente trabalho analisa as relações de consumo envolvidas em compras em camelôs na cidade do Rio de Janeiro. Com o objetivo de compreender essas relações e tentar identificar comportamentos que se assemelham e que possam ser reconhecidos como representantes de uma ou mais facetas apresentadas por Gabriel e Lang (2006), foram entrevistados nove indivíduos. Os dados foram coletados a partir de entrevistas em profundidade e analisados através da técnica da análise de conteúdo (BARDIN, 2011). Os nove consumidores de camelôs foram entrevistados no período de janeiro a março de 2013 e possuem idades que variam de 22 a 36 anos. Os resultados demonstram que os consumidores de camelô são informados e sabem os riscos e vantagens desse mercado. Além disso, foi possível perceber a forte presença de diferentes emoções e sentimentos envolvidos na hora da compra. Dessa forma, foi possível concluir que o consumidor de camelôs pode ter comportamentos, inclusive de maneira simultânea, que representem uma ou mais facetas das nove propostas por Gabriel e Lang (2006).

Uma análise exploratória da indústria de serviços PWLAN Wi-Fi no Brasil: em busca de uma vantagem competitiva sustentável

As telecomunicações no mundo têm avançado a passos largos na oferta de novas tecnologias e padrões que viabilizam e flexibilizam a transmissão / recepção de informações entre pessoas e a Internet. Em especial, no que tange à ubiqüidade, o uso de dispositivos de comunicações móveis sem fio, como telefones celulares e PDAs (Personnal Digital Assistant), tem permitido às empresas alcançarem seus clientes a qualquer hora e em qualquer lugar. Muitos padrões de comunicação wireless têm surgido, inicialmente na indústria de telefonia móvel celular e, em seguida, na indústria de computadores e PDAs, habilitando a comunicação wireless de dados em banda larga e o comércio eletrônico móvel (m-commerce). Em especial, o padrão Wi-Fi tem sido difundido mundialmente através da expansão de redes públicas sem fio (PWLANs). Assim, os fabricantes de equipamentos de telecomunicações, as empresas operadoras de serviços de telefonia fixa e móvel e até provedores de acesso à Internet têm manifestado grande interesse nessa área por perceberem novas oportunidades de aumento de receita através da tecnologia Wi-Fi. Todos estes aspectos da recente história do Wi-Fi têm gerado questionamentos quanto a seu futuro sucesso e real geração de vantagem competitiva sustentável, não obstante o volume de negócios relativos a esta tecnologia estar em franco crescimento. Este trabalho propõe-se a analisar o mercado de serviços PWLAN Wi-Fi brasileiro, identificando os principais atores e os modelos de negócio praticados por eles, comparando esses modelos aos modelos identificados por Shubar e Lechner. O estudo propõe-se, também, a avaliar tais empresas e seus respectivos modelos de negócio segundo o framework VRIO desenvolvido por Barney com base na visão estratégica baseada em recursos (RBV- Resource Based View).

Modelo institucional do processo de estruturação de empresas de desenvolvimento de software: um estudo de múltiplos casos

Some authors have shown the need of understanding the technological structuring process in contemporary firms. From this perspective, the software industry is a very important element because it provides products and services directly to many organizations from many fields. In this case, the Brazilian software industry has some peculiarities that distinguish it from other industries located in developed countries, which makes its understanding even more relevant. There is evidence that local firms take different strategies and structural configurations to enter into a market naturally dominated by large multinational firms. Therefore, this study aims to understand not only the structural configurations assumed by domestic firms but also the dynamic and the process that lead to these different configurations. To do so, this PhD dissertation investigates the institutional environment, its entities and the isomorphic movements, by employing an exploratory, descriptive and explanatory multiple cases study. Eight software development companies from the Recife's information technology Cluster were visited. Also, a form was applied and an interview with one of the main firm s professional was conducted. Although the study is predominantly qualitative, part of the data was analyzed through charts and graphs, providing a companies and environment overview that was very useful to analysis done through the interviews interpretation. As a result, it was realized that companies are structured around hybrids business models from two ideal types of software development companies, which are: software factory and technology-based company. Regarding the development process, it was found that there is a balanced distribution between the traditional and agile development paradigm. Among the traditional methodologies, the Rational Unified Process (RUP) is predominant. The Scrum is the most used methodology among the organizations based on the Agile Manifesto's principles. Regarding the structuring process, each institutional entity acts in such way that generates different isomorphic pressure. Emphasis was given to entities such as customers, research agencies, clusters, market-leading businesses, public universities, incubators, software industry organizations, technology vendors, development tool suppliers and manager s school and background because they relate themselves in a close way with the software firms. About this relationship, a dual and bilateral influence was found. Finally, the structuring level of the organizational field has been also identified as low, which gives a chance to organizational actors of acting independently

A confiança interorganizacional nas compras

This research is part of the field of organizational studies, focusing on organizational purchase behavior and, specifically, trust interorganizational at the purchases. This topic is current and relevant by addressing the development of good relations between buyer-supplier that increases the exchange of information, increases the length of relationship, reduces the hierarchical controls and improves performance. Furthermore, although there is a vast literature on trust, the scientific work that deal specifically at the trust interorganizational still need further research to synthesize and validate the variables that generate this phenomenon. In this sense, this investigation is to explain the antecedents of trust interorganizational by the relationship between the variable operational performance, organizational characteristics, shared values and interpersonal relationships on purchases by manufacturing industries, in order to develop a robust literature, most consensual, that includes the current sociological and economic, considering the effect of interpersonal relationships in this phenomenon. This proposal is configured in a new vision of the antecedents of interorganizational trust, described as significant quantitative from models Morgan and Hunt (1994), Doney and Cannon (1997), Zhao and Cavusgil (2006) and Nyaga, Whipple, Lynch (2011), as well as qualitative analysis of Tacconi et al. (2011). With regard to methodological aspects, the study assumes the form of a descriptive, survey type, and causal trace theoretical and empirical. As for his nature, the investigation, explicative character, has developed a quantitative approach with the use of exploratory factor analysis and structural equation modeling SEM, with the use of IBM software SPSS Amos 18.0, using the method of maximum verisimilitude, and supported by technical bootstraping. The unit of analysis was the buyer-supplier relationship, in which the object under investigation was the supplier organization in view of the purchasing company. 237 valid questionnaires were collected among key informants, using a simple random sampling developed in manufacturing industries (SIC 10-33), located in the city of Natal and in the region of Natal. The first results of descriptive analysis demonstrate the phenomenon of interorganizational trust, in which purchasing firms believe, feel secure about the supplier. This demonstration showed high levels of intensity, predominantly among the vendors that supply the company with materials that are used directly in the production process. The exploratory and confirmatory factor analysis, performed on each variable alone, generated a set of observable and unobservable variables more consistent, giving rise to a model, that needed to be further specified. This again specify model consists of trajectories was positive, with a good fit, with a composite reliability and variance extracted satisfactory, and demonstrates convergent and discriminant validity, in which the factor loadings are significant and strong explanatory power. Given the findings that reinforce the model again specify data, suggesting a high probability that this model may be more suited for the study population, the results support the explanation that interorganizational trust depends on purchases directly from interpersonal relationships, sharing value and operating performance and indirectly of personal relationships, social networks, organizational characteristics, physical and relational aspect of performance. It is concluded that this trust can be explained by a set of interactions between these three determinants, where the focus is on interpersonal relationships, with the largest path coefficient for the factor under study

O jingle e outras práticas culturais dos vendedores de rua de Aracaju/SE

This masters dissertation constitutes in a mapping with base in a field research carried in the streets of commercial center and adjacencies of the Aracaju city, capital of Sergipe state, located in Brazilian‟s Northeast. This is a study about the jingle and others social practices found in the day-by-day of streets by the streets sellers. There is a clear intention of consider the pregão singed by sellers of the street how a jingle that is produced, transmitted and accepted in a means social, characterized how cultural manifestation study. Thus, this ethnography aims to observe the use of the jingle and other cultural practices carried out by street vendors, showing how they are produced, disseminated and consumed in everyday life, as a way to do it. These practices that occur in cities since ancient times continue to occur in all Brazilian cities, including the capital cities, although in some cases, some of them such as the jingle, they get more scarce. Specifically aimed at rescuing the memory of these cultural practices, considering them as "tactics" of practitioners, a resistance of street vendors, individuals, "ordinary" real "anonymous wanderers" in the face of pressure from a dominant force and uneven. In this perspective, the present study is based on the theories of Certeau (1990, 1996) and Coradini (1995) on daily life in the cities, seeking to demonstrate how street vendors engage in a "diverted", subversive, selling its products, creating and using the jingle and other similar relationships that are part of common culture, introducing itself as "ways of doing" that are appropriate or re-appropriated, consumed or accepted in joints over time and within the "anthropological urban spatiality

Fatores que influenciam a fidelidade dos clientes em postos de combustíveis da cidade de Natal/RN

The customer loyalty became strategy factor for the sustainability of business enterprises. And will be them competitive is important to describe the factors than the consumers consider for to choose the business than will buy the product or service. The dissertation objective is to know the factors that influence the consumer s satisfaction and loyalty in gas stations of Natal/RN, using the index national of customer satisfaction. The literature review was directed for strategy concepts, service quality, satisfaction and fidelity consumer and index national of customer satisfaction. The method used was descriptive-explicative, with application of a survey, from march 15 until april 15 of 2013, with 391 consumers of gas station. In relational analysis, we considered eight constructs: quality, price, complaints, satisfaction, image, loyalty, affection and commitment calculated. For customer satisfaction, the factors that influence have resulted in fuel quality, technical skills of vendors and duration of service. For customer loyalty, the factors that influence resulted in: image, feeling for distributor flag post, location and overall satisfaction with the gas station

Redes neurais artificiais no ambiente de redes industriais foundation fieldbus usando blocos funcionais padrões

Industrial automation networks is in focus and is gradually replacing older architectures of systems used in automation world. Among existing automation networks, most prominent standard is the Foundation Fieldbus (FF). This particular standard was chosen for the development of this work thanks to its complete application layer specification and its user interface, organized as function blocks and that allows interoperability among different vendors' devices. Nowadays, one of most seeked solutions on industrial automation are the indirect measurements, that consist in infering a value from measures of other sensors. This can be made through implementation of the so-called software sensors. One of the most used tools in this project and in sensor implementation are artificial neural networks. The absence of a standard solution to implement neural networks in FF environment makes impossible the development of a field-indirect-measurement project, besides other projects involving neural networks, unless a closed proprietary solution is used, which dos not guarantee interoperability among network devices, specially if those are from different vendors. In order to keep the interoperability, this work's goal is develop a solution that implements artificial neural networks in Foundation Fieldbus industrial network environment, based on standard function blocks. Along the work, some results of the solution's implementation are also presented

Trabalhadores por conta própria: O trabalho dos vendedores ambulantes da passarela do Natal shopping e do Via Direta

This study aid to understand the work conditions of street vendors located on the sidewalks of two malls in Brazil Northeast Natal / RN - Both malls Natal Shopping and Via Direta, to analyze their inclusion in the informal economy and to study the supposed autonomy provided by work as self-employment in its both aspects economic and social analyzing the importance on the condition of "masters of their own business" has for the street vendors, as an alternative to not submission to the figure of the boss, that represents the exploitation of one class over another. The theoretical and methodological aspects that support this study was aimed in discussion on the restructuring of production, considering its effects on the world of work, pointing to unemployment as one of the potencies element of excluded processes that exciting workers to engage in the informal market. Informality is presented as a survival strategy and as integrating part of the reproduction of capital. This research was conducted under a critical perspective, whish has been utilized quantitative and qualitative analyses. The results of this study format questions that provided during the research process the socio-economic characterization of workers, main cause of this study, and how street vendors expres their status of workers as self-employed for their work, and the perception that they have on their form of inclusion in the informal market.

Cloud Integrator: uma plataforma para composição de serviços em ambientes de computação em nuvem

With the advance of the Cloud Computing paradigm, a single service offered by a cloud platform may not be enough to meet all the application requirements. To fulfill such requirements, it may be necessary, instead of a single service, a composition of services that aggregates services provided by different cloud platforms. In order to generate aggregated value for the user, this composition of services provided by several Cloud Computing platforms requires a solution in terms of platforms integration, which encompasses the manipulation of a wide number of noninteroperable APIs and protocols from different platform vendors. In this scenario, this work presents Cloud Integrator, a middleware platform for composing services provided by different Cloud Computing platforms. Besides providing an environment that facilitates the development and execution of applications that use such services, Cloud Integrator works as a mediator by providing mechanisms for building applications through composition and selection of semantic Web services that take into account metadata about the services, such as QoS (Quality of Service), prices, etc. Moreover, the proposed middleware platform provides an adaptation mechanism that can be triggered in case of failure or quality degradation of one or more services used by the running application in order to ensure its quality and availability. In this work, through a case study that consists of an application that use services provided by different cloud platforms, Cloud Integrator is evaluated in terms of the efficiency of the performed service composition, selection and adaptation processes, as well as the potential of using this middleware in heterogeneous computational clouds scenarios

O Circuito inferior da economia urbana em Mossoró: a dinâmica do comércio ambulante

This study was based on the analysis and understanding of the dynamics of the lower circuit of the economy and the size of the street trading in the city of Mossoro (RN). The operationalization of the theory of the two circuits of the urban economy, based on Santos (2008a) was essential to understand the street trading as part of the entire city of Mossoro. It was given emphasis on the study of the lower circuit of the economy and its coverage in the street trading in the commercial center of the city, specifically in street trading in Coronel Gurgel. The dynamics of that street reveals the different ways that the territory is used simultaneously by different social actors as pedestrians, consumers, business owners, and especially by street vendors. These vendors occupy the spaces along the streets of the city commercial center, placing their tents or stalls, especially on sidewalks, excellent strategic locations for the marketing of their products, due to the large influx of people seeking goods and services nearby. As methodological and technical procedures for gathering primary data, we opted for the use of questionnaires and interviews, with many users of the lower circuit, both consumers and vendors. The analysis of these questionnaires, along with the theoretical background, has revealed that there are several social and political conflicts related to the use of public spaces, such as sidewalks and flowerbeds, in the city commercial center, and that these conflicts are increasingly demonstrating that vendors need a space endowed with infrastructure to conduct their activities. The lack of efficiency of the government, as well as the slowness of their actions to organize a space that is able to properly fit salespersons, constitutes one of the main problems faced by these small traders who have limited financial resources and materials to get their activities through in the globalized world. At the same time, this study revealed the importance of these agents, as the last link of the urban economy, in the distribution of various consumer goods, enabling the satisfaction of some needs of the population, especially the poorer people

Regional study on Women's unrecognized contribution to the economy

The findings and analysis of this study are based on desk review and secondary data to substantiate this growing phenomenon, especially among the female population. Further the recommendations that will be put forward in this study will be added to the literature and serve as a baseline for further study in the Caribbean region. The study is sectionalized as follows. Chapter one discusses in brief the demographics, social and economic profiles of Barbados, Dominica, Jamaica and Trinidad and Tobago. This chapter also examines the employment rate, gender and poverty, and the achievements and progress of member states as it relates to the MDGs especially goal number 3. Men are more likely to be employed in the formal sector than women, and earn higher wages and salaries in the labour market despite the fact women may have obtained tertiary level education. The literature showed that women are at home spending more time on child care and other household related responsibilities but this can still be considered employment. This chapter also addresses the achievements and progress of member states as it relates to the MDGs especially Goal 3. Chapter 2 identifies the literature review of related subjects for this study. Chapter 3 discusses the categories and type of labour activities in the informal economies in the Caribbean Region, for example, paid and unpaid work, time use, women working and their caring, responsibilities for their relatives, domestic workers being undervalued and under paid, street and market vendors, micro-enterprises the services sector and commercial sex workers. Chapter 4 examines the importance of social protection for those employed in the informal labour market and the self employed. Chapter 5 provides a preliminary analysis of the findings from this study. Chapter 6 details the preliminary conclusions and recommendations.

Impacto socioeconómico de YPF desde su renacionalización (Ley 26.741): desempeño productivo e implicancias sobre los mercados laborales y el entramado de proveedores. Volumen I

Convenio Marco de Cooperación Técnica entre la Comisión Económica para América Latina y el Caribe e YPF S.A., Acta Complementaria de Cooperación Técnica Nº 1

Uso e adequação de tensoestruturas à região Amazônica estudo de caso: Feira do Ver-O-Peso em Belém-Pa

A crescente utilização das tensoestruturas para os mais diversos tipos de uso, nem sempre com a devida preocupação com os aspectos climáticos locais, motivou o presente estudo, o qual avalia a adequação deste tipo de cobertura à Região Amazônica. Em particular, tem-se como objeto de estudo as tensoestruturas da feira do Ver-O-Peso, localizada na cidade de Belém-PA. Neste trabalho, a avaliação do desempenho das coberturas tensionadas utilizadas na feira baseou-se na Arquitetura Bioclimática, com ênfase no desempenho das mesmas como proteção às intempéries. Na metodologia utilizada, a adequação do projeto destas tensoestruturas ao clima da região é verificada utilizando-se os programas Analyses Bio 3.0, o SOL-AR 5.0.1 e o Tensil 2.1. Os resultados obtidos com estes programas permitiram uma análise crítica do projeto das tensoestruturas da feira do Ver-O-Peso, quanto à orientação destas estruturas com relação à direção dos ventos predominantes e incidência dos raios solares, assim como no que diz respeito ao seu desempenho térmico e luminoso. Para estudar precisamente a incidência solar nas estruturas de acordo com a posição do sol, foi desenvolvida uma maquete eletrônica, utilizando-se o programa 3 DS MAX 8. Posteriormente, algumas simulações computacionais foram realizadas considerando as coordenadas geográficas da cidade de Belém e a respectiva trajetória do sol, durante o solstício de verão, solstício de inverno e equinócio; Além das análises realizadas através destes programas, foi desenvolvida também uma pesquisa de campo, com base na aplicação de questionários aos usuários da feira (feirantes e clientes). Os resultados obtidos demonstraram a necessidade de melhoria na proteção no interior destas tensoestruturas, especialmente para as barracas localizadas na periferia da área coberta. Para isso, sugere-se a utilização de um anteparo feito com uma membrana translúcida. Este anteparo, colocado estrategicamente nas regiões mais críticas da cobertura permitiria a passagem da luz, porém diminuindo os efeitos da radiação direta e criaria uma proteção mais eficaz para as chuvas, sem agredir esteticamente o projeto original.

Do pregoeiro ao camelô: a construção dos gêneros pregão tradicional e pregão pós-moderno

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A dinâmica de uso da Praça Olavo Bilac no contexto da cidade de Belém

O presente trabalho, intitulada: A dinâmica de uso da Praça Olavo Bilac no contexto da cidade de Belém, teve como objetivo identificar e analisar os diferentes usos e a forma de apropriação na Praça Olavo Bilac, e para isso partimos da hipótese de que os diversos usos nesta praça são reveladores das condições de vida impostas pelo modo de produção capitalista. A metodologia se estruturou a partir de um levantamento de fontes bibliográficas referente ao tema, em seguida realizamos uma pesquisa documental sobre a origem e a história da praça em questão, precisamente em jornais, sites e documentos oficiais, pertencentes à Paróquia de São Domingos de Gusmão, realizamos ainda uma observação sistemática na área de estudo, nos horários da manhã, tarde e noite; todos os dias da semana, porém de forma não consecutiva. Também foi realizada a aplicação de um roteiro de entrevistas com os vendedores e freqüentadores da Praça Olavo Bilac, a fim de servir como registros de referência histórica e registros de usos dos entrevistados. Após a aplicação destes roteiros partimos para a etapa referente às entrevistas, momento em que realizamos uma conversa com vendedores que atuam no interior da Praça, com pessoas que utilizam a praça como passagem, e com outros moradores do bairro que fazem uso desta praça, e que com esta tem relação, totalizando 16 pessoas. Os resultados desta pesquisa apontaram que, esta praça é uma referência de lazer, é local de passagem, do encontro, mas também da diversidade e da desigualdade que o modo de produção capitalista impõe às cidades e aos que nela vivem, pois a Praça Olavo Bilac, assim como as demais praças, é a expressão da cidade, e vai expressar o modo de vida desta cidade.