Mídia e produção de sentido: a reconfiguração da indústria da música e as estratégias discursivas da associação cultural DoSol

This dissertation aims to analyse discursive strategies from Dosol in order to understand the present elements to keep its audience and the marketing activities. Based on French line of discourse analysis We look into the articles posted on its website at http://www.dosol.com.br within 2010 and We foment dialogues among music, media and communications researchers. Participant observation is slightly used on the critical perception and views of researched object to confront situations and step up, with theorists, the major part of closing remarks. The obtained results indicate a website speech paved on afirmative policies and social capital, trying to keep/seduce its audience with the efect of the intended credibility meaning. The economic factor wanders the speech so often that the speaker assumes a entrepreneur/cultural producer. As a niche market, Dosol assumes a main role in music industry for releasing the regional and local cultural production. On the other hand, it is noticeable that its sustainability and media visibility, as it is seen today, depends on the laws tor promote Culture, what denotes a lack of a regional cultural policies to medium and long term at Rio Grande do Norte

Práticas discursivas em blogs políticos: uma observação sobre a participação política e as trasnformações que acompanham o espaço público

This work discuss about the transformation of public space, based on the recent challenges imposed by communication practices that are renewed and recopying of the sociocultural contexts of everyday life. The study presents theoretical and empirical reports of regional political blogs. In this issue, it looks for understand the political participation in the Internet space, examining the reconfigurations that accompany social relations and new forms of interaction that are merged in the media scene. The ambience of the study limits comments of readers in two political blogs in Rio Grande do Norte, Território Livre, and Thaisa Galvão. The observation concerns about the democratic participation of citizens in matters of collective interest, during the 2010 election. The analysis update the debate on democratic discussion and conversation everyday, trying to grasp changes in social practices in virtual platforms. From this perspective, the work restores some conceptual notions that involve the public places, identifying the changes that appear in the virtual and traditional spheres, with the emergence of new places of conversations, from the Internet usage. Are also compared to similarities and differences between the two elements of the analysis. It is possible, therefore, the communication process of the two discursive spaces with ideas from the public sphere, trying to analyze the duality between public, private, and political participation in these virtual places

O Sumário das Armadas: guerras, missão e estratégias discursivas na conquista da Paraíba

Las últimas décadas del siglo XVI estuvieron marcadas por una serie de guerras en la región al norte de la capitanía de Itamaracá, que en ese momento representaba el límite septentrional de la colonización portuguesa en las Capitanías del Norte de Brasil. Las fuerzas políticas y militares de la capitanía de Pernambuco y de la própria Itamaracá, misioneros jesuitas, indios, negros y mestizos participaron en varias expediciones militares a la región del rio Paraíba, ganándolo a finales de 1585 y dando la configuración de una nueva capitanía: la capitanía de río Paraíba. Esta era una historia que los sacerdotes de la Compañía de Jesús han escrito con las marcas de heroísmo, de fe y también de fuerza contra los indios y los franceses que se oponían al delantero portugués en esa región, que desde el punto de vista de la historiografía, representa un paso importante en el proceso de conquista y ocupación colonial de la costa noreste de Brasil. Esta tesis es sobre este acontecimiento histórico: sobre los hombres que lucharon en uno y otro lado del río Paraíba, sobre las formas discursivas empleadas en la representación escrita de este evento y sobre la trayectoria histórica del discurso de la conquista, cuando tomado en las modernas prácticas historiográficas

Práticas institucionais/discursivas acerca dos cuidados com os bebês prematuros e/ou de baixo peso: o programa canguru

The Kangaroo Program was implemented in Brazil in 2000 through the Unified Health System (Sistema Único de Saúde SUS) sustained with a humanized rethoric of health care assistance. This program adopts the skin-to-skin contact contributing to the mother-infant bond, breastfeeding and promoting security in mother s care. The users of SUS are encouraged to live in the maternity ward to follow the baby health improvement. However, it was verified in previous observations that mothers participation in the Kangaroo Program has been done through an imposed practice. Therefore, this study intended to understand the texts that permeate the kangaroo practice. This research was developed through two studies: 1) an historic exploration of motherhood concept and an analysis of how the motherhood is presented in the official document that orients the program; 2) an analysis of institutional dynamic of Kangaroo Program, emphasizing the study about the health workers everyday practice, the mothers view about their life in the maternity wards, and the attendance practice. It is highlighted that the relation between this two studies allowed the comprehension abouthow the official discourses can influence the health workers behaviors and how their viewpoint and position can shape the everyday work in a public health program. This research, supported by Institutional Ethnography, considers that people s practices and experiences are socially organized and shaped by broad social forces. The discourse method was used in the documental analysis and in the analysis of qualitative data from empiric research. The research showed that the kangaroo program has been an excellent way to save resources and to improve some baby s biologic and psychological aspects. However, this program has failed to consider the social, economic and cultural complexity of mothers and the structural limitation of the health care system. The official document uses the economic and medical approach, following the hegemonic biomedical model and the life style of the people that don t use the public health system. Consequently, the program has not been successful because it is planned without people participation. On the other hand, it was verified that although some professionals are committed with their work, the mainly does not consider mothers participation as an active process, using the institutional power as a social control to keep mothers uninformed about the possibility to leave the maternity wards. As a result, the research also showed that mothers perceive the program as mandatory and not as option that can improve pleasure moments. It is, therefore, necessary to consider the complex social determinants of health that can increase mothers participation in the Kangaroo Program. Bringing these issues into debate can be a reflective exercise on citizenship and governance, allowing spaces for the improvement of public health programs

Redes sociais e comunidades virtuais para a preservação e transmissão das tradições gaúchas na Internet

Considerando a potencialidade apresentada pelas tecnologias de informação e comunicação na atualidade este estudo aponta as formas pelas quais grupos sociais mobilizados em torno de uma vinculação étnica podem se servir do aparato da Internet, em especial do World Wide Web, para divulgar aspectos de sua cultura e modo de vida. Trata-se de grupos dedicados ao ensino, transmissão, preservação e disseminação da tradição gaúcha vinculados aos Centros de Tradições Gaúchas (CTG). Especificamente, este artigo apresenta como os tradicionalistas gaúchos estabelecem suas redes sociais na Internet, constituindo comunidades virtuais em torno do tema cultura e tradição gaúcha, fazendo uso dos serviços da Web 2.0. Abordam-se neste estudo experiências que indicam que o terreno virtual é fértil e possível de transformar e revolucionar o campo das tradições, sua preservação, disseminação e (re)invenção. No contexto de modernidade tardia esse recurso não pode ser descartado. Independente da análise se situar no campo econômico, político ou cultural, entre tantos outros, o fato é que a Internet se constitui num meio eficaz e abrangente de transmitir, ensinar e preservar conteúdos de todos os tipos.

Territorialidade e pesca: atualidades e tradições no uso dos recursos pesqueiros na comunidade litorânea da praia da Pipa Rio Grande do Norte

The need for sustainability in the exploitation of natural resources in coastal areas has been out in recent years, as well as the social and cultural sustainability of traditional communities in these regions. Coastal and estuarine wild areas are influenced directly or indirectly by a set of human activities such as artisanal fishing. Therefore, there is a demand for an integrated design of these areas and according to the landing values, a pattern of unsustainable development of national marine fishing activity. The study was conducted in the coastal community of Praia da Pipa, Tibau do Sul municipality, RN, between june 2009 and june 2010 and aimed to characterize the fishery performed, its socio-economic strategies and fishing areas, as well as to identify ichthyofauna, to assess the sustainability of the major resources and to identify cultural traits related to artisanal fisheries, their problems and prospects; linking tradition and the present fishing activity carried out in the community. For this study, a total of 67 structured interviews were collected, including qualitative and quantitative data. A total of 133 fish landings and direct observations were performed. Informants were identified according to one of the following categories: fishermen, vessel masters and members of the local population with offspring. Applications SPSS 10.0, Paint.Ink and Microsoft Office Excel 2007 were used for tabulation and analysis of results. Local fishermen are, on average, 25 years fishing, have 40 years old and the average monthly income is up to 03 minimum wages. The local fleet consists of 20 vessels, that uses different line sizes and types of networks, operating in 21 fishing grounds and showing a reduction in the vessel numbers by 66% in the last decade. We recorded 76 species of fish, captured by the local fleet and the top 5 were quantitatively analyzed serra spanish mackarel (Scomberomorus brasiliensis), little tunny (Euthynnus alleteratus), yellowtail snapper (Ocyurus chrysurus), red snapper (Lutjanus analis) and common snook (Centropomus undecimalis), accounting for 46,5% of production in the period. The capture of these species was composed mostly of adults. Data analysis showed a significant decrease of the local fishing activity over the last decade due to the weakness displayed by the political-social category, the devaluation of local knowledge and the emergence of new sources of income through increased tourism. The characteristics of the fishing community suggest it to pass through significant changes as the appreciation of their cultural and traditional aspects. We identified a tendency to sustainability of main species caught, suggesting that public policies to be adopted locally comply with the current characteristics of fishing undertaken in the community and knowledge of fishermen related to the environment, allowing environmental, as well as social and cultural sustainability of the community involved.

Dançando, cantando e contando histórias, os velhos do Mato Grande/RN educam através dos gestos e da oralidade

Compartilho fragmentos da dissertação que trata de uma Educação que se concretiza na oralidade e na gestualidade dos velhos mestres brincantes do território do Mato Grande/RN e propõe uma reflexão sobre o trânsito entre esses saberes e a educação escolar. Assim, assume os seguintes objetivos: identificar os velhos mestres brincantes da região do Mato Grande, registrar suas experiências de vida relacionadas às brincadeiras da tradição e o modo como os mesmos percebem essas referências na atualidade, investigar e registrar práticas educativas que considerem as brincadeiras dos velhos na educação atual. Assim realiza um mapeamento do território do Mato Grande/RN a partir do qual identifica dezessete velhos brincantes. Considera e registra suas experiências com os folguedos populares e a partir desses registros passa a discutir os modos pelos quais a tradição oral do Mato Grande pode ser reconhecida a partir das ações: narrar, cantar e dançar. Por último, lança um olhar para a relação entre o velho, o conhecimento da tradição e a educação sistematizada

Oralidade e escrita: a presença do discurso reportado em entrevistas jornalísticas

In this work, we intend to discuss results from a research about retextualization in gender journalistic interview, considering speech dialogical approach. Retextualization activity, which implies the production of a new text through one or more basic texts, shows the presence of reported speech as an integral unit of discursive construction. Our corpus had been extracted from a section called Nossos Valores [Our Values], present at the syndical newspaper Adurn Notícias [Adurn News], from Federal University of Rio Grande do Norte (Brazil), which weekly publishes journalistic interviews with active professors from this institution. We describe retextualised text structure by correlating it to the one from the oral text, in order to identify and describe quoted speech, as well as features of the gender in which it is inserted. It was verified that, when it comes to reported speech present in the published interviews, which are representative of the research corpus, diverse incorporation procedures of alien property‟s speech take place, especially those regarding about reported speech use. The waterish presence of the other present in dialoged texts speech transformed in monologue texts demonstrates that there is not a clear demarcation among voices in certain parts of the written text. This is confirmed during analyses of the two interview versions, in which it is not always possible to distinguish the authorship of certain propositions, which in some way can point to Bakhtin‟s concept of intentional hybridity. Beyond Bakhtin‟s contributions (1990; 2000), the theoretical principles of this work are based upon Marcuschi (1986; 1999; 2001), Matencio (2003), Authier-Revuz (1982), and Favero et al. (1997; 1998; 1999; 2000)

Entre tradições e modernidade: conhecimento ecológico local, conflitos de pesca e manejo pesqueiro no rio Negro, Brasil

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Oralidade, um estado de escritura

A proposta deste artigo é uma reflexão sobre o tratamento dado à oralidade na educação infantil. Tomou-se, como referência, a forma como os contos de fadas são apresentados aos alunos, pêlos professores. Foi analisada a abordagem dada pelo Referencial Curricular para Educação Infantil (1998) à linguagem oral e escrita, bem como trechos de entrevistas realizadas com professores de educação infantil, em uma cidade do interior paulista, como parte de uma pesquisa que resultou na dissertação de Mestrado da autora. Como resultados, percebemos que a escola, em sua função alfabetizadora e por acreditar que as crianças provêm de um meio sócio-cultural desfavorecido, valoriza a linguagem escrita e despreza a oralidade, que perde sua função auxiliar na construção simbólica da criança, o que facilitaria o próprio processo de alfabetização.

Bon Odori e Sobá: as obasan na transmissão das tradições japonesas em Campo Grande - MS

Pós-graduação em Ciências Sociais - FFC

Frei Agostinho de Jesus e as tradições da imaginária colonial brasileira: séculos XVI-XVII

Pós-graduação em Artes - IA

As estratégias discursivas da comunicação dirigida em pontos de venda do HSBC

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Popular sensacionalista: as estratégias discursivas do Jornal Agora São Paulo

Pós-graduação em Comunicação - FAAC

Estratégias de mediação em atividade de reconto de histórias com alunos com paralisia cerebral sem oralidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)