Taking the linguistic turn seriously: Strategy as a multifaceted interdiscursive phenomenon

Although we have seen a proliferation of studies examining the discursive aspects of strategy, the full potential of the linguistic turn has not yet been realized. This paper argues for a multifaceted interdiscursive approach that can help to go beyond simplistic views on strategy as unified discourse and pave the way for the new research efforts. At the meta-level, it is important to focus attention on struggles over competing conceptions of strategy in this body of knowledge. At the meso-level it is interesting to examine alternative strategy narratives to better understand the polyphony and dialogicality in organizational strategizing. At the micro-level, it is useful to reflect on the rhetorical tactics and skills that are used in strategy conversations to promote or resist specific views. This paper calls for new focused analyses at these different levels of analysis, but also for studies of the processes linking these levels.

"Pitää kuitenkin lähentyä sitä vangin roolia, vaikka ite ois toista mieltä" : Diskurssianalyyttinen tutkimus toiseuden rakentumisesta vankilaopetuksessa

The focus of this discourse analytical study was to review the meanings which prison education and its participants are given in the formal educational policy and to find out whether these meanings are agreed by the prison students. The intrestes of this thesis were to examine what kind of social and individual promises are related to the prison education and what kind of subject positions are possible to the prison students. The thesis was also interested in the meanings of education in different contexts. The aim of this study was to examine prison education especially for women. This thesis was based on Michel Foucault s ideas of power and the view of this study was directly critical. The prison education was seen as normalizing governance which tends to prepare its subjects to the normal. In this process of differentiating the normal and the abnormal the subjects of prison education are reconstructed as the others . The three research questions of this thesis were: how and what kind of prison education is reconstructed firstly in the strategy of prison education and secondly in the interviews. Thirdly it was questioned how and what kind of meanings gender receive in the discourse of prison education. The main data was consisted by the Finnish Criminal Sanctions Agency s document The Strategy of the Prison education for years 2008 2012 and the three interviews of women who participated to prison education. The interviews were made for this thesis in Autumn 2010. Two other Finnish Criminal Sanctions Agency s documents Prisoners in education (2007) and Visible women (2008) - the report of the working group on female prisoners were also used as subtext materials. The methods of critical and realistic discourse analysis and rhetorical analysis were applied in the analysis. The results of the thesis support the outlook of prison education as a form of normalizing governance which reconstruct the others position for the prison students. Prison education was seen supportive for personal life control and for integrating to the society. The participants of prison education repeated the official discourses in their accounts which is a signal of internalized governance. The interviewees also used different types of anti-discourses when forming implications of prison education.

Notions of Nation : A Critical Discursive Psychology perspective on the Isle of Man

At the the heart of this study can be seen the dual concern of how the nation is represented as a categorical entity and how this is put to use in everyday social interactions.This can be seen as a reaction to the general approach to categorisation and identity functions that tend to be reified and essentialized within the social sciences. The empirical focus of this study is the Isle of Man, a crown dependency situated geographically central within the British Isles while remaining political outside the United Kingdom. The choice of this site was chosen explicitly as ‘notions of nation’ expressed on the island can be seen as being contested and ephemerally unstable. To get at these ‘notions of nation’ is was necessary to choose specific theoretical tools that were able to capture the wider cultural and representational domain while being capable of addressing the nuanced and functional aspects of interaction. As such, the main theoretical perspective used within this study was that of critical discursive psychology which incorporates the specific theoretical tools interpretative repertoires, ideological dilemmas and subject positions. To supplement these tools, a discursive approach to place was taken in tandem to address the form and function of place attached to nationhood. Two methods of data collection were utilized, that of computer mediated communication and acquaintance interviews. From the data a number of interpretative repertoires were proposed, namely being, essential rights, economic worth, heritage claims, conflict orientation, people-as-nation and place-as-nation. Attached to such interpretative repertoires were the ideological dilemmas region vs. country, people vs. place and individualism vs. collectivism. The subject positions found are much more difficult to condense, but the most significant ones were gender, age and parentage. The final focus of the study, that of place, was shown to be more than just an unreflected on ‘container’ of people but was significant in terms of the rhetorical construction of such places for how people saw themselves and the discursive function of the particular interaction. As such, certain forms of place construction included size, community, temporal, economic, safety, political and recognition. A number of conclusions were drawn from the above which included, that when looking at nation categories we should take into account the specific meanings that people attach to such concepts and to be aware of the particular uses they are put to in interaction. Also, that it is impossible to separate concepts neatly, but it is necessary to be aware of the intersection where concepts cross, and clash, when looking at nationhood.

Reacting to Complex Threats – the Securitization in the Speeches of Anders Fogh Rasmussen based on NATO´s New Strategic Concept

The purpose of this master´s thesis is to analyze how NATO Secretary General Anders Fogh Rasmussen is trying to justify the existence of the military alliance through the use of security arguments. I am puzzled by the question: why does NATO still exist – what is NATO’s raison d'être. The New Strategic Concept (2010) forms the base for his argumentation. This thesis focuses on the security argumentation of NATO which is examined by analyzing the speeches the Secretary General. The theoretical framework of this study is based on constructivist approach to international security examining the linguistic process of securitization. Issues become securitized after Anders Fogh Rasmussen names them as threats. This thesis focuses on the securitization process relating to NATO and analyses what issues Rasmussen raises to the security agenda. Research data consists of the speeches by Anders Fogh Rasmussen. They are analyzed through J.L. Austin’s speech act taxonomy and Chaïm Perelman’s argumentation theories. The thesis will concentrate on the formulation and articulation of these threats which are considered and coined as “new threats” in contemporary international relations. I am conducting this research through the use of securitization theory. This study illustrates that the threats are constructed by NATO’s member-states in unison, but the resolutions are sounded through Rasmussen’s official speeches and transcripts. . Based on the analysis it can be concluded that Rasmussen is giving reasons for the existence of NATO. This takes place by making use of speech acts and different rhetorical techniques. The results of the analysis indicate that NATO remains an essential organization for the West and the rest of the world according to the Secretary General.

Constructing a Community : Myths and Realities of the Open Development Model

The open development model of software production has been characterized as the future model of knowledge production and distributed work. Open development model refers to publicly available source code ensured by an open source license, and the extensive and varied distributed participation of volunteers enabled by the Internet. Contemporary spokesmen of open source communities and academics view open source development as a new form of volunteer work activity characterized by hacker ethic and bazaar governance . The development of the Linux operating system is perhaps the best know example of such an open source project. It started as an effort by a user-developer and grew quickly into a large project with hundreds of user-developer as contributors. However, in hybrids , in which firms participate in open source projects oriented towards end-users, it seems that most users do not write code. The OpenOffice.org project, initiated by Sun Microsystems, in this study represents such a project. In addition, the Finnish public sector ICT decision-making concerning open source use is studied. The purpose is to explore the assumptions, theories and myths related to the open development model by analysing the discursive construction of the OpenOffice.org community: its developers, users and management. The qualitative study aims at shedding light on the dynamics and challenges of community construction and maintenance, and related power relations in hybrid open source, by asking two main research questions: How is the structure and membership constellation of the community, specifically the relation between developers and users linguistically constructed in hybrid open development? What characterizes Internet-mediated virtual communities and how can they be defined? How do they differ from hierarchical forms of knowledge production on one hand and from traditional volunteer communities on the other? The study utilizes sociological, psychological and anthropological concepts of community for understanding the connection between the real and the imaginary in so-called virtual open source communities. Intermediary methodological and analytical concepts are borrowed from discourse and rhetorical theories. A discursive-rhetorical approach is offered as a methodological toolkit for studying texts and writing in Internet communities. The empirical chapters approach the problem of community and its membership from four complementary points of views. The data comprises mailing list discussion, personal interviews, web page writings, email exchanges, field notes and other historical documents. The four viewpoints are: 1) the community as conceived by volunteers 2) the individual contributor s attachment to the project 3) public sector organizations as users of open source 4) the community as articulated by the community manager. I arrive at four conclusions concerning my empirical studies (1-4) and two general conclusions (5-6). 1) Sun Microsystems and OpenOffice.org Groupware volunteers failed in developing necessary and sufficient open code and open dialogue to ensure collaboration thus splitting the Groupware community into volunteers we and the firm them . 2) Instead of separating intrinsic and extrinsic motivations, I find that volunteers unique patterns of motivations are tied to changing objects and personal histories prior and during participation in the OpenOffice.org Lingucomponent project. Rather than seeing volunteers as a unified community, they can be better understood as independent entrepreneurs in search of a collaborative community . The boundaries between work and hobby are blurred and shifting, thus questioning the usefulness of the concept of volunteer . 3) The public sector ICT discourse portrays a dilemma and tension between the freedom to choose, use and develop one s desktop in the spirit of open source on one hand and the striving for better desktop control and maintenance by IT staff and user advocates, on the other. The link between the global OpenOffice.org community and the local end-user practices are weak and mediated by the problematic IT staff-(end)user relationship. 4) Authoring community can be seen as a new hybrid open source community-type of managerial practice. The ambiguous concept of community is a powerful strategic tool for orienting towards multiple real and imaginary audiences as evidenced in the global membership rhetoric. 5) The changing and contradictory discourses of this study show a change in the conceptual system and developer-user relationship of the open development model. This change is characterized as a movement from hacker ethic and bazaar governance to more professionally and strategically regulated community. 6) Community is simultaneously real and imagined, and can be characterized as a runaway community . Discursive-action can be seen as a specific type of online open source engagement. Hierarchies and structures are created through discursive acts. Key words: Open Source Software, open development model, community, motivation, discourse, rhetoric, developer, user, end-user

Jouko Turkan Teatterikorkeakoulun kauden yhteiskunnallinen kontekstuaalisuus vuosina 1982 - 1985

The subject of my doctoral thesis is the social contextuality of Finnish theater director, Jouko Turkka's (b. 1942) educational tenure in the Theater Academy of Finland 1982 1985. Jouko Turkka announced in the opening speech of his rectorship in 1982 that Finnish society had undergone a social shift into a new cultural age, and that actors needed new facilities like capacity, flexibility, and ability for renewal in their work. My sociological research reveals that Turkka adapted cultural practices and norms of new capitalism and new liberalism, and built a performance environment for actors' educational work, a real life simulation of a new capitalist workplace. Actors educational praxis became a cultural performance, a media spectacle. Turkka's tenure became the most commented upon and discussed era in Finnish postwar theater history. The sociological method of my thesis is to compare information of sociological research literature about new capitalist work, and Turkka's educational theater work. In regard to the conceptions of legitimation, time, dynamics, knowledge, and social narrative consubstantial changes occurred simultaneously in both contexts of workplace. I adapt systems and chaos theory's concepts and modules when researching how a theatrical performance self-organizes in a complex social space and the space of Information. Ilya Prigogine's chaos theoretic concept, fluctuation, is the central social and aesthetic concept of my thesis. The chaos theoretic conception of the world was reflected in actors' pedagogy and organizational renewals: the state of far from equilibrium was the prerequisite of creativity and progress. I interpret the social and theater's aesthetical fluctuations as the cultural metaphor of new capitalism. I define the wide cultural feedback created by Turkka's tenure of educational praxis, and ideas adapted from the social context into theater education, as an autopoietic communicative process between theater education and society: as a black box, theater converted the virtual conception of the world into a concrete form of an actor's psychophysical praxis. Theater educational praxis performed socially contextual meanings referring to a subject's position in the social change of 1980s Finland. My other theoretic framework lies close to the American performance theory, with its close ties to the social sciences, and to the tradition of rhetoric and communication: theater's rhetorical utility materializes quotidian cultural practices in a theatrical performance, and helps the audience to research social situations and cultural praxis by mirroring them and creating an explanatory frame.

Literatura hispanorromance primigenia : la glosa conoajutorio del Codex Aemilianensis 60

Resumen: Puesto que Dámaso Alonso calificó la Glosa 89 (conoajutorio...), folio 72r del Códice Emilianense 60, como “vagido” de una lengua española, reconoció su naturaleza de plegaria, y afirmó que se trataba de un texto que “casi tiene ya estructura literaria”, el propósito de esta ponencia es demostrar que, considerados los aspectos filológico, lingüístico, retórico, literario y doctrinal, este texto no solo excede el carácter de glosa y de expresión formular, sino que es una obra literaria perfecta en forma y en sentido.

Saber y poder, prodigios ambiguos e interpretación medieval en el Libro de Alexandre y el Poema de Fernán Gonçález

Resumen: Tanto en el Libro de Alexandre como en el Poema de Fernán Gonçález se presentan prodigios de signifi cación ambigua: el eclipse en el LA, el caballero tragado por la tierra y la serpiente voladora en el PFG. Los episodios en que aparecen insertos estos elementos extraordinarios o sobrenaturales ofrecen una serie de similitudes: el temor de los ejércitos y la habilidad retórica que se despliega para reinterpretar el signo, volverlo a favor del héroe y enardecer así a sus hombres. El objetivo de este trabajo es examinar estos episodios y su signifi cación en el marco de cada uno de los poemas, centrándonos en los problemas de la interpretación y la asignación de sentido, y la relación entre saber y poder que se postula.

Estrategias discursivas y proverbios en la poesía del Marqués de Santillana recopilada en el Cancionero General de 1511

Integran este número de la revista ponencias presentadas en Studia Hispanica Medievalia VIII : Actas de las X Jornadas Internacionales de Literatura Española Medieval, 2011, y de Homenaje al Quinto Centenario del Cancionero General de Hernando del Castillo.

“¿No les corresponde conocer el derecho?” : estudio de Miqueas 3, 1-12

Resumen: El autor se propone estudiar desde una perspectiva literaria, crítica y retórica el capítulo 3 del profeta Miqueas. Para esto, en primer término plantea una estructura a partir de los oráculos de condena que el discurso posee. Luego intenta aproximarse al texto desde una perspectiva poético–literaria que intente explicar la fuerza discursiva de las figuras retóricas y del movimiento de la trama del texto. También se integra en el análisis la perspectiva teológica de las expresiones, sobre todo evaluando su alcance a partir de su relación con la tradición veterotestamentaria. Finalmente, se evalúa la intencionalidad del texto a partir de la composición redaccional y de lo que el análisis anterior fue brindando para poder imaginar un camino de actualización del mismo.

El viejo, el amor y la hermosa como texto espectacular

Resumen: Inspirada por el Diálogo entre Amor y un viejo, de Rodrigo Cota, Interlocutores senex et amor mulierque pulcra forma es una muy interesante obra concebida para su puesta en escena; sin embargo, no posee acotación autoral alguna, lo que implica que el texto espectacular debe extraerse de la construcción semántica-formal de los signos verbales discursivos en voz de los personajes, que son los que comportan los requisitos necesarios de dramaticidad. A partir de estos signos analizaré varios aspectos contenidos en la estructura, que determino tripartita, de inicio, nudo y desenlace; por ejemplo, la actio (gestus, motus y vultus corporales), la pronuntiatio, la representación de los espacios ficcionales, y elementos obligados de caracterización. Comentaré, también, el espacio para la puesta; habré de aducir condicionantes culturales tanto para la caracterización (corporal y de indumentaria), como para los tipos de gestualidad que deben realizarse en escena (mediante el apoyo de preceptivas retóricas y obras iconográficas). No dejaré del lado la descodificación semántica asociada con todos los elementos referidos.

Cesare e la retorica greca

Resumen: El presente trabajo se analizará un pasaje del Praeceptum deliberativae materiae, un texto retórico escrito por Emporius en el siglo V/VI, en el cual César reclama ser un Graecae exercitationis expers; tal extraña definición tiene sus raíces en la controversia de los populares contra la helenización de la nobilitas: desde una perspectiva popularis el vir romanus real tenía que preferir las habilidades militares a las retóricas, como C. Mario había hecho, y tenía que adquirir sus habilidades retóricas en Latín, no en griego, como el Rhetorica ad Herennium exhortaba. Luego ser Graecae exercitationis expers pasó a ser una cualidad requerida para un líder de los populares, tal como César quería ser reconocido, y podemos remontar sus orígenes en la propaganda literaria del partido cesariano, sobre todo en el Bellum Iugurthinum de Salustio y en el Anticato del propio César.

La poética del relato de viaje entre la Edad Media y el siglo XXI

Resumen: Este ensayo reproduce la conferencia plenaria pronunciada en las Undécimas Jornadas Internacionales de Literatura Española Medieval en la Pontificia Universidad Católica Argentina. Pone en relación la narrativa de viajes de la Edad Media con su versión contemporánea en el mundo hispánico: después de trazar un panorama general, presenta una selección de rasgos que se mantienen sin gran variación hasta los siglos XX y XXI (doble temporalidad, presencia del azar, recursos retóricos, variaciones de lo maravilloso, etc.). En la segunda parte trata la relación con las disciplinas científicas, el relato de viaje como género, el desplazamiento, la ilustración fotográfica y la complejidad de la edición, entre otros puntos. El ensayo concluye con unas breves reflexiones sobre la valoración del relato de viaje como género literario.

Reescrituras del cancionero popular en la poesía de Blas de Otero

Integran este número de la revista ponencias presentadas en Studia Hispanica Medievalia VIII : Actas de las X Jornadas Internacionales de Literatura Española Medieval, 2011, y de Homenaje al Quinto Centenario del Cancionero General de Hernando del Castillo.

La retórica como metalenguaje en la composición musical barroca

Resumen: La idea de que los compositores barrocos planificaban su obra en función de las reglas de la retórica es común en los manuales especializados. No obstante, Brian Vickers descarta la posibilidad de su utilización como medio analítico en la música. Rubén López Cano considera la retórica como un metalenguaje y abre la posibilidad de aplicar el sistema retórico, propio del sistema lingüístico, a otro no verbal. En el presente trabajo pretendo demostrar cómo el aparato teórico de la retórica del barroco subyace en la composición musical de este período. Con el fin de ejemplificar esto, utilizo el análisis de una sección de la Pasión según San Mateo de J. S. Bach.