Uma empresa sustentável e suas contribuições a sociedade: estudo do caso da EDP-Energias do Brasil SA.

A sustentabilidade é uma realidade que pode ser compreendida como a utilização dos recursos para atender as necessidades do presente sem comprometer a capacidade das gerações futuras em atender suas próprias necessidades. Esta pesquisa, por sua vez, procura evidenciar a importância da sustentabilidade no contexto empresarial e como as empresas são pressionadas pelo mercado, pela sociedade que está mais consciente de seu papel e agentes reguladores que, além de alertar e educar, estão mais rigorosos em suas fiscalizações para que suas atividades sejam permeadas de responsabilidade social e ambiental. É um estudo de cunho exploratório-descritivo, pois aborda de forma geral a importância da sustentabilidade para a perenidade dos negócios, proporcionando, entre outros, benefícios relacionados à imagem da empresa ante a sociedade, incentivos fiscais e facilidade na concessão de crédito, bem como contribui com a sociedade por meio de projetos culturais e políticas ambientais.

Os limites constitucionais ao exercício de direito de patente e seus reflexos na indústria do petróleo, gás natural e biocombustíveis

This dissertation deals with the constitutional limits on the exercise of patent rights and its effects on the oil, natural gas and biofuels. Held with the support of ANP / PETROBRAS, It seeks to show how the law will limit the exercise of industrial property, based on a reinterpretation of private law by the constitutional development perspective . Today it is a fact that Petrobras, a Brazilian joint venture, has the latest technology in various sectors of the oil industry, and is one of the highest investments in developing new technologies. The overall objective of this thesis is to establish the relationship between the public interest of the Petroleum Industry, Natural Gas and Biofuels and constitutional limits to the free exercise of patent rights, then confirm or refute our hypothesis that Article 71 on Industrial Property Law is contrary to the existing objectives in Article 3 of the Constitution of the Federative Republic of Brazil. The research aims to examine the relevant aspects of the legal nature attributed to IPGN constitutionally confronting the constitutional limits on the free exercise of patent rights, with the purpose to outline the state of the performance limits in the regulation of the economy, in particular the application of feasibility limitations on the right of property in favor of national interest on the strategic energy industry. The aim is to confront the fundamental rights to property and economic development, against the public interest, limiting these first. As to the objectives, the research will be theoretical and descriptive and harvest of industrial property, respect the possible impact of regulatory standards and limiting the right of ownership in the oil industry. To establish how the state will mitigate the intellectual property right, we discuss, at first, a definition of public interest from the general theory of state and sovereign character in order to establish a new concept of national interest and popular interest, which will in turn the definition of our concept of public interest. In the second phase, will be addressed the issue of industrial property rights and how to will be free exercise thereof, in the constitutional sphere, infra, and demonstrating the use of industrial property rights with examples of market and IPGN . After situating the industrial property rights in the constitution and national legislation, establish their relationship with the national and regional development, will be addressed in this chapter in particular the patent law, as most usual form of intellectual property protection in IPGN. Used a study highlighting the number of patents in the area of the analyzed industry, demonstrating with hard data the importance of a sector for industrial development. The relationship between the social function of intellectual property and the constitutional objective of development was characterized to demonstrate the strategic nature of oil to Brazil in the national and international scene, and put into question the hypothesis of the research which provides that even with large investments the lack of legal certainty in the sector turns out not to have a considerable volume of investment as it could.

El cambio organizacional de la empresa inversiones Colombia ante su venta al Banco de Brasil

El presente trabajo de investigación consiste en la descripción y análisis de teorías de gestión de cambio organizacional sobre un caso de estudio en particular, como lo es el cambio en el proceso de solicitud y gestión de proyectos de Software en la compañía Inversiones Colombia tras su venta al Banco de Brasil. El problema de investigación trata la percepción de los empleados frente a la implementación del cambio anteriormente mencionado. Dicho análisis contribuye a identificar los aspectos positivos y negativos de dicha implementación a través del uso de un modelo logit, el cual es planteado a través del análisis de los modelos de Lippit’s citado por Mitchell (2013) y Lewin’s (1951). Los aspectos positivos y negativos permiten definir estrategias para la implementación de cambios que ayuden a la maximización de los aspectos positivos y la disminución o eliminación de los aspectos negativos. La investigación se realizó utilizando diferentes técnicas como: documentación de procesos internos de la compañía, encuestas y revisión de la literatura. Lo anterior favoreció para la formulación de conclusiones, donde resalta la importancia de utilizar una teoría de implementación de cambio organizacional que ayude a maximizar los aspectos positivos de una gestión del cambio y donde los hallazgos reflejan la poca comunicación y socialización que se hizo a los empleados sobre el cambio a implementar, además de que no se hizo una sensibilización sobre el nuevo proceso a implementar.

Gestão compartilhada de P&D em petróleo:a interação entre a Petrobrás e a Universidade Federal do Rio Grande do Norte

This work addresses the relationship between University-Firm aims to understand the model of shared management of R&D in petroleum of Petrobras with UFRN. This is a case study which sought to investigate whether the model of cooperation established by the two institutions brings innovation to generate technical-scientific knowledge and contribute to the coordination with other actors in the promotion of technological innovation. In addition to desk research the necessary data for analysis were obtained by sending questionnaires to the coordinators of projects in R&D at the company and university. Also, interviews were conducted with subjects who participated in the study since its inception to the present day. This case study were analysed through the Resource-Based View and Interorganizational Networks theory. The sample data also stands that: searches were aligned to the strategic planning and that 29% of R&D projects have been successful on the scope of the proposed objectives (of which 11% were incorporated into business processes); which was produced technical and scientific knowledge caracterized by hundreds of national and international publications; thesis, dissertations, eleven patents, and radical and incremental innovations; the partnership has also brought benefits to the academic processes induced by the improved infrastructure UFRN and changing the "attitude" of the university (currently with national prominence in research and staff training for the oil sector). As for the model, the technical point of view, although it has some problems, it follows that it is appropriate. From the viewpoint of the management model is criticized for containing an excess of bureaucracy. From the standpoint of strategic allocation of resources from the legal framework needs to be reassessed, because it is focused only on the college level and it is understood that should also reach the high school given the new reality of the oil sector in Brazil. For this it is desirable to add the local government to this partnership. The set of information leads to the conclusion that the model is identified and named as a innovation of organizational arrangement here known as Shared Management of R&D in petroleum of Petrobras with UFRN. It is said that the shared management model it is possible to exist, which is a simple and effective way to manage partnerships between firms and Science and Technology Institutions. It was created by contingencies arising from regulatory stand points and resource dependence. The partnership is the result of a process of Convergence, Construction and Evaluation supported by the tripod Simplicity, Systematization and Continuity, important factors for its consolidation. In practice an organizational arrangement was built to manage innovative university-industry partnership that is defined by a dyadic relationship on two levels (institutional and technical, therefore governance is hybrid), by measuring the quarterly meetings of systematic and standardized financial contribution proportional to the advancement of research. These details have led to the establishment of a point of interaction between the scientific and technological-business dimension, demystifying they are two worlds apart