Factores determinantes na definição da estratégia de uma companhia aérea

Considerando a gestão estratégica como um meio de alcançar uma performance superior face aos seus competidores, torna-se, então, necessário identificar as fontes de rentabilidade para o negócio, para formular e implementar uma estratégia que delas retire os maiores proveitos. A análise estratégica proporciona um conjunto de conceitos, modelos e técnicas de avaliação, que permitem aos gestores tomarem decisões mais adequadas às necessidades percebidas. Na realidade as transformações sucessivas verificadas no ambiente competitivo e a um ritmo cada vez mais crescente colocam às empresas a exigência de responder apropriadamente ao mercado, de forma a garantirem a sustentabilidade e o sucesso da sua actividade. Esta conjuntura não é estranha à indústria do turismo, que tem assistido à emergência de novos modelos de negócio, à mudança das preferências dos consumidores, ao incremento da tecnologia e, em alguns sectores, à desregulamentação, com implicações directas ao nível da gestão. O presente trabalho de investigação centra o seu estudo na fase de formulação da estratégia, particularizando para o sector de transporte aéreo, pretendendo reconhecer os elementos intervenientes no sector de transporte aéreo, perceber as relações de interdependência estabelecidas entre estes e identificar, classificar e compreender os factores relevantes para as decisões estratégicas. Analisa-se o problema da identificação dos factores determinantes na definição da estratégia de uma companhia aérea, procurando verificar se estes são de ordem económica, política, tecnológica e sócio-demográfica ou se por outro lado são de natureza dos destinos turísticos. Para tal, recorreu-se à revisão bibliográfica sobre o estado da arte, dando enquadramento teórico ao presente estudo, à elaboração e análise de entrevistas realizadas aos dirigentes das companhias aéreas portuguesas a operar para a Madeira, que permitiram adquirir um maior conhecimento da visão da indústria. Deste processo proveio que as empresas pertencentes ao sector de transporte aéreo, à semelhança das empresas de outros sectores, consideram que a estratégia assume um papel determinante para o sucesso da sua actividade, pelo facto das companhias aéreas desenvolverem a sua acção no longo prazo e necessitarem da análise periódica de elementos com influência no seu negócio. Conclui-se que os factores determinantes na definição da estratégia de uma companhia aérea são de ordem económica, política, tecnológica e sócio-demográfica, porquanto são os elementos que darão sustentabilidade às transportadoras de aceder ao destino.

O açúcar de cana na ilha da Madeira: do Mediterrâneo ao Atlântico. Terminologia e tecnologia históricas e actuais da cultura açucareira

O estudo da terminologia e da tecnologia do açúcar de cana enquadra-se na abordagem do método alemão tradicional Wörter und Sachen (Palavras e Coisas) e também na abordagem da Teoria Comunicativa da Terminologia de Teresa Cabré, pretendendo, fundamentalmente, comparar, descrever e interpretar os termos da cultura açucareira do Mediterrâneo ao Atlântico, no âmbito da linguística românica. Na primeira parte deste trabalho, estudamos a terminologia e tecnologia históricas da produção açucareira agro-industrial e os vários tipos de açúcar, subprodutos e doçaria derivada desta indústria, através da documentação histórica da Sicília, Valência, Granada, Madeira, Açores, Canárias, Cabo Verde, S. Tomé e Brasil, procurando mostrar a continuidade e evolução da terminologia açucareira do Mediterrâneo para o Atlântico, tendo como foco central a Madeira, região do Mediterrâneo atlântico, que, juntamente com as Canárias, serve de ponte de transmissão da cultura açucareira do antigo para o novo mundo. Na segunda parte, referimos a evolução da tecnologia e terminologia históricas do açúcar de cana até à actualidade, centrando mais uma vez a nossa atenção na ilha da Madeira: a tecnologia mediterrânica da Sicília, Valência e Granada, a tecnologia desenvolvida na ilha da Madeira e transplantada para as ilhas atlânticas e Brasil e a situação actual das regiões açucareiras de língua portuguesa (ilha da Madeira, Cabo Verde e Brasil). A realização de inquéritos linguístico-etnográficos sobre a produção açucareira na ilha da Madeira e em Cabo Verde (ilhas de Santiago e Santo Antão) fornece-nos material oral para um estudo comparativo da terminologia e tecnologia actuais destas duas regiões açucareiras, permitindo observar também a vitalidade dos termos e técnicas históricas do açúcar madeirense nas duas regiões. A terceira parte deste trabalho é constituída por um glossário principal das terminologias histórica e actual da produção açucareira madeirense, registando na mesma entrada lexical as formas mediterrânicas da Sicília, de Valência e de Granada e as formas correspondentes que surgem nas ilhas atlânticas (Madeira, Açores, Canárias, Cabo Verde, S. Tomé) e Brasil, bem como os neologismos terminológicos desenvolvidos na ilha da Madeira ou madeirensismos. Apresentamos também um glossário de formas mediterrânicas, onde incluímos termos registados nas Canárias, que não encontramos na documentação madeirense; um glossário de termos relacionados com a indústria de doces e conservas de frutas e ainda um glossário de termos gerais, ou seja, termos não específicos da produção açucareira. Concluímos que a terminologia e a tecnologia da cultura açucareira viajam, juntamente com a planta da cana-de-açúcar e com os técnicos açucareiros, do Mediterrâneo para a ilha da Madeira e, a partir desta, para as ilhas atlânticas e para a América, sobretudo para o Brasil. Os termos e as técnicas açucareiras pouco se modificam, alterados apenas pelo uso da máquina a vapor, no século XIX, sendo os processos de produção açucareira basicamente os mesmos, embora mecanizados, e, a par de novos termos, muitos termos antigos adaptam-se às novas tecnologias. O estudo da terminologia da cultura açucareira evidencia a importância da ilha da Madeira, como epicentro entre o Mediterrâneo e o Atlântico, deste património linguístico-cultural madeirense e do próprio açúcar como produto de encontro entre línguas e culturas.

Vocabulário técnico e formação dos profissionais da área têxtil: necessidade, elaboração e avaliação de um dicionário de terminologia do vestuário

This research work deals with the compilation of a dictionary on clothing terminology intended to be used as a pedagogic tool as part of the teaching and learning process in the Textile Engineering Course at the Federal University of Rio Grande do Norte. The main terms were selected and assessed by a team of textile teachers and students with the objective to be structured as a conceptual body of information on the following sub-areas of clothing terminology: materials (fabrics and trimmings) and products (garments). This research comprises three main steps: (a) characterization and understanding of the technical vocabulary in the clothing area as well as the identification of a pedagogic demand for a dictionary on clothing terminology, clearly expressed by the textile lecturers and students involved in the assessment of the need and validation of this project development; (b) a proposal for a specific methodology for the compilation of the dictionary which could help the communication process in the lecturing of clothing terminology and (c) based on the terminological principles and the technique of focal groups the dictionary was assessed. The technique of focal groups was used in the first step. In the second step the technique used was that of the terminological methodology adapted to the teaching approach in the Textile Course. In the third step the technique of focal groups was again utilized. It was observed that the main concern of lecturers and students is the lack of a standardized vocabulary, which renders difficult the communication process in both the teaching and learning activities as well as the professional ones in the textile industries. Various aspects, which can overlap, cause this lack of standardization. The main ones pointed out by the study team in the focal groups are: usage of regional words or expressions, usage of foreign words or expressions, analogies, and the low level of formal education, mainly among the industry workers. Another aspect to be considered is the lack of textile literature written in the Portuguese language of Brazil. This evidence shows the importance of a clothing terminology dictionary which will benefit both the education and professional activties in this field of knowledge. This dictionary will also give a substantial contribution to terminological standardization in our research field. With view to fulfill this demand, a dictionary of clothing terminology was compiled with 760 main entries, according to the modern practice in terminology with the necessary modifications concerning our needs. The result of the dictionary assessment was very assertive regarding its structure, contents and possible use in various contexts. The team work emphasized their contribution to the standardization process of the terms that proved to be one of the most important and difficult aspects of this researh work. The significance of this structured terminological dictionary was confirmed by the focal group participants relating to its use for teaching and learning activities, as a reference book, as a source of technical information and also as a tool for pedagogic studies and planning, as well as a significant collaboration to the pedagogic practices in the textile engineering course at University or any other educational institution. Besides, this dictionary can also be used to supply information within the textile field. We are aware that the present work will not exhaust the objectives of this research due to its limitations in opposition to the vast complexity demanded by the compilation of a complete work including all the areas and sub-areas of textile engineering. However, it is an important source for dissemination of concepts on the field of clothing terminology and a tool to effective standardization of the terms used in this subject field

Uma contribuição à definição de indicadores de desempenho de instituições federais de educação tecnológica do Brasil na abordagem do balanced scorecard

This Master of Science Thesis deals with a study on applying the BSC Balanced Scorecard to assess the performance of Federal Centers for Technological Education Institution in Brazil, the CEFET s (Centro Federal de Educação Tecnológica), government organizations non for profit. It s accomplished a literature review in order to understand the BSC and its application to non for profit organizations and as a main result it is proposed a BSC conceptual model with an inversion of the main BSC perspective from financial to customer/society. Taking the FORPLAN/CONCEFET performance indicators matrix it is developed a set of performance indicators for the two tops perspective in the conceptual model proposed five for customer/society perspective and three for financial/budget perspective. A field survey with ten CEFET s General Directors is conducted to validate the indicators and assess the perception of the Directors on the hierarchy of the conceptual model, and a hierarchy among the indicators as well. The main results suggests that the indicators are validated, that most of the Directors support the hierarchy presented in the conceptual model but 30% of them have a traditional model with financials coming first. In terms of indicator hierarchy, there s a slight priority for the student unitary cost among the financial perspective indicators, and a relative balance among the customer/society perspective indicators

Qualidade em serviços de saúde: uma contribuição à definição de um modelo paramétrico e padrão de qualidade do tempo agendado para consulta ambulatorial

This work presents a study in quality of health care, with focus on consulting appointment. The main purpose is to define a statistical model and propose a quality grade of the consulting appointment time. The time considered is that from the day the patient get the appointment done to the day the consulting is realized. It is used reliability techniques and functions that has as main characteristic the analysis of data regarding the time of occurrence certain event. It is gathered a random sample of 1743 patients in the appointment system of a University Hospital - the Hospital Universitário Onofre Lopes - of the Federal University of Rio Grande do Norte, Brazil. The sample is randomly stratified in terms on clinical specialty. The data were analyzed against the parametric methods of the reliability statistics and the adjustment of the regression model resulted in the Weibull distribution being best fit to data. The quality grade proposed is based in the PAHO criteria for a consulting appointment and result that no clinic got the PAHO quality grade. The quality grade proposed could be used to define priority for improvement and as criteria to quality control

Qualidade em serviços de saúde: uma contribuição à definição de um modelo paramétrico e padrão de qualidade do tempo agendado para consulta ambulatorial

The knowledge management has received major attention from product designers because many of the activities within this process have to be creative and, therefore, they depend basically on the knowledge of the people who are involved in the process. Moreover, Product Development Process (PDP) is one of the activities in which knowledge management manifests in the most critical form once it had the intense application of the knowledge. As a consequence, this thesis analyzes the knowledge management aiming to improve the PDP and it also proposes a theoretical model of knowledge management. This model uses five steps (creation, maintenance, dissemination, utilization and discard) through the verification of the occurrence of four types of knowledge conversion (socialization, externalization, combination and internalization) that it will improve the knowledge management in this process. The intellectual capital in Small and Medium Enterprises (SMEs) managed efficiently and with the participation of all employees has become the mechanism of the creation and transference processes of knowledge, supporting and, consequently, improving the PDP. The expected results are an effective and efficient application of the proposed model for the creation of the knowledge base within an organization (organizational memory) aiming a better performance of the PDP. In this way, it was carried out an extensive analysis of the knowledge management (instrument of qualitative and subjective evaluation) within the Design department of a Brazilian company (SEBRAE/RN). This analysis aimed to know the state-of-the-art of the Design department regarding the use of knowledge management. This step was important in order to evaluate in the level of the evolution of the department related to the practical use of knowledge management before implementing the proposed theoretical model and its methodology. At the end of this work, based on the results of the diagnosis, a knowledge management system is suggested to facilitate the knowledge sharing within the organization, in order words, the Design department

Algoritmos genéticos e processamento paralelo aplicados à definição e treinamento de redes neurais perceptron de múltiplas camadas

ln this work, it was deveIoped a parallel cooperative genetic algorithm with different evolution behaviors to train and to define architectures for MuItiIayer Perceptron neural networks. MuItiIayer Perceptron neural networks are very powerful tools and had their use extended vastIy due to their abiIity of providing great resuIts to a broad range of appIications. The combination of genetic algorithms and parallel processing can be very powerful when applied to the Iearning process of the neural network, as well as to the definition of its architecture since this procedure can be very slow, usually requiring a lot of computational time. AIso, research work combining and appIying evolutionary computation into the design of neural networks is very useful since most of the Iearning algorithms deveIoped to train neural networks only adjust their synaptic weights, not considering the design of the networks architecture. Furthermore, the use of cooperation in the genetic algorithm allows the interaction of different populations, avoiding local minima and helping in the search of a promising solution, acceIerating the evolutionary process. Finally, individuaIs and evolution behavior can be exclusive on each copy of the genetic algorithm running in each task enhancing the diversity of populations

Atividade radicular da soja: definição de um método

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

JCML - Java Card Modeling Language: Definição e Implementação

Formal methods should be used to specify and verify on-card software in Java Card applications. Furthermore, Java Card programming style requires runtime verification of all input conditions for all on-card methods, where the main goal is to preserve the data in the card. Design by contract, and in particular, the JML language, are an option for this kind of development and verification, as runtime verification is part of the Design by contract method implemented by JML. However, JML and its currently available tools for runtime verification were not designed with Java Card limitations in mind and are not Java Card compliant. In this thesis, we analyze how much of this situation is really intrinsic of Java Card limitations and how much is just a matter of a complete re-design of JML and its tools. We propose the requirements for a new language which is Java Card compliant and indicate the lines on which a compiler for this language should be built. JCML strips from JML non-Java Card aspects such as concurrency and unsupported types. This would not be enough, however, without a great effort in optimization of the verification code generated by its compiler, as this verification code must run on the card. The JCML compiler, although being much more restricted than the one for JML, is able to generate Java Card compliant verification code for some lightweight specifications. As conclusion, we present a Java Card compliant variant of JML, JCML (Java Card Modeling Language), with a preliminary version of its compiler

Indexação automatizada de artigos de periódicos científicos: análise da aplicação do software SISA com uso da terminologia DeCS na área de Odontologia

The indexing automation has been discussed by researches in the area of Information Science however the discussions have not been so clear on the use of indexing software. Thus, it is necessary to know the indexing software, as well as its application in the analysis of documentary contents. To do so, it is proposed, here, to investigate both the consistency of indexing and the exhaustiveness and precision of the information retrieval, by means of comparative analysis between SISA (Sistema de Indizacion Semi-Automatico) automatic index and BIREME ( Centro Latino-Americano e do Caribe de Informação em Ciencias da Saude) manual indexing. The aim of this paper is to contribute to the theoretical development of the indexing automation and the improvement of SISA. Thus, SISA application and evaluation was used based on the calculation of the consistency indexes between the two types of indexing, and the calculation of the exhaustiveness and precision indexes in information retrieval, by means of searching into BDSISA and BIREME databases, composed by descriptors taken from SISA and manual indexing respectively. The differences among the terms used in scientific papers comparing to the DeCS ones were the main difficult factor to achieve higher consistency indexes in the indexing. These differences influenced the exhaustiveness and precision indexes in the information retrieval, showing that it is necessary to improve the documentary language used by SISA software and to incorporate linguistic methods.

Agraphs: definição, implementação e suas ferramentas

Programs manipulate information. However, information is abstract in nature and needs to be represented, usually by data structures, making it possible to be manipulated. This work presents the AGraphs, a representation and exchange format of the data that uses typed directed graphs with a simulation of hyperedges and hierarchical graphs. Associated to the AGraphs format there is a manipulation library with a simple programming interface, tailored to the language being represented. The AGraphs format in ad-hoc manner was used as representation format in tools developed at UFRN, and, to make it more usable in other tools, an accurate description and the development of support tools was necessary. These accurate description and tools have been developed and are described in this work. This work compares the AGraphs format with other representation and exchange formats (e.g ATerms, GDL, GraphML, GraX, GXL and XML). The main objective this comparison is to capture important characteristics and where the AGraphs concepts can still evolve

Critérios ecocardiográficos para definição de graus de disfunção ventricular em ratos portadores de estenose aórtica

OBJETIVO: O objetivo deste estudo foi identificar variáveis ecocardiográficas que definam graus de disfunção cardíaca em ratos com estenose aórtica (EAo). MÉTODOS: Ratos Wistar (n = 23), machos (90-100 g), foram submetidos a cirurgia para indução de EAo. As variáveis ecocardiográficas analisadas foram: diâmetros diastólico do ventrículo esquerdo (DDVE) e sistólico do átrio esquerdo em valores absolutos e normalizados para o peso corporal; diâmetro sistólico do VE (DSVE); três índices de encurtamento do VE (% de encurtamento endocárdico, %Enc.Endo; % de encurtamento miocárdico, %Enc.Mio; e velocidade de encurtamento da parede posterior do VE, VEPP); e índice de massa do VE (IMVE). Essas variáveis foram utilizadas para a análise de agrupamento (cluster analysis). RESULTADOS: A análise de agrupamento possibilitou separar os ratos com EAo em dois grupos: disfunção leve (n = 13) e disfunção severa (n = 9). Os intervalos de confiança das seguintes variáveis não apresentaram superposição dos seus valores: DDVE, DSVE, %Enc.Endo, %Enc.Mio, IMVE e VEPP. CONCLUSÃO: A utilização conjunta dos intervalos de confiança dessas variáveis permite identificar dois grupos de ratos com estenose aórtica e diferentes graus de comprometimento cardíaco, possibilitando a realização de estudos longitudinais com grupos homogêneos de animais.

Proposta de critérios adicionais para definição de Área Prioritária para Conservação no Semiárido brasileiro

Environmental changes and their consequences on the global level have challenged the different fields of study to integrate towards effective solutions to minimize and /or equate the negative impacts of these changes in different types of environments. In this context, the Environmental Perception has been a widely used and relevant in studies that consider the relationship between the environment and human actions, by allowing analysis of perceptions, attitudes and values, key influencers of topophilia that resonates in conservation tool. Allied to Environmental Perception, Integrated Analysis of the Landscape is relevant because it allows to analyze in a systematic way the geographical space where all its elements are interrelated in a way that supports needed to understand the complex physical and human environment of a given environment. In this perspective, we have studied the João do Vale Serrano Complex, located in semiarid of Rio Grande do Norte state, which features a set of landscapes with different faces, which are being replaced by various economic activities and disordered population growth, with consequent exploitation the potential of natural resources. This thesis main goal was to combine the Environmental Perception of rural communities to the of Serrano Complex Landscape Analysis as additional criteria for the definition of Priority Areas for Conservation. The perception data were collected through direct observation, questioning, interviews and application forms to 240 people (100 % of occupied households in the mountain community) during the months of february and august 2011, with theoretical and methodological basis Environmental Perception. Integrated Landscape Analysis was performed by GTP (Geosystem - Territory - Landscape) method, using the Geographic Information System (GIS), using the technique of GIS for mapping the landscape. The results showed that respondents have a sense of topophilia by where they live, hold a vast knowledge of the natural resources in this Serrano Complex, and responded positively regarding the choice of an exclusive area for conservation. The Integrated Analysis of Landscape possible to identify the different forms of existing uses and occupations in Serrano Complex, have caused significant changes in space, especially on the plateau where vegetation was virtually replaced by human dwellings and cashew plantations. Through the maps of slope and environmental vulnerability was identified that areas with high slopes (gullies) are limiting factor for occupation by communities and therefore relevant and amenable to conservation, including by being Permanent Preservation Areas. These results, together, made possible to define a map of Priority Areas for Conservation in Serrano Complex, with three priority categories: low, medium and high. Therefore, the use of these additional criteria are relevant for the definition /designation of Priority Areas for Conservation