Estudio de factibilidad para realizar un plan exportador entre Colombia y España (Pamplona) para productos alimenticios de fabricacion autóctona Colombiana como el arequipe, herpos, obleas y el bocadillo

This investigation was made in order to develop an exporting plan of Colombian autochthonous Products target to Navarra, Spain, and then contribute with the economy and progress of Colombia, increasing the exports and the employment in the country. Thanks to the opportunity that one of the participants of this project had, it was possible to have a direct contact with the Pamplona citizens, investigating the different aspects of exporting to another country, analyzing the target, the market access, the product portfolio, and the consumer behaviour. To begin with this project, the first step was to develop a marketing research investigation, in order to determine the possibility of having a new segment of the Colombian autochthonous products, composed of Spanish and Colombian people. This was the first step to aim into a defined segment, and to learn about all the agreements and regulations between Colombian and Spain. These regulations are about food regulations, quality standards, and to remark, production chains, and distribution channels. Alter analyzing the international distribution chain to Spain, it will be found the market size, and the different enterprises that offer the same products to this country, that further more than competence, is a source of information to find the right way to sell this kind of products.

Nova Talenta: 2014-2015

Contenido Introducción 1. Inteligencia emocional, liderazgo transformacional y género: factores que influencian el desempeño organizacional / Ana María Galindo Londoño, Sara Urrego Mayorga; Director: Juan Carlos Espinosa Méndez. 2. El rol de la mujer en el liderazgo / Andrea Patricia Cuestas Díaz; Directora: Francoise Venezia Contreras Torres. 3. Liderazgo transformacional, clima organizacional, satisfacción laboral y desempeño. Una revisión de la literatura / Juliana Restrepo Orozco, Ángela Marcela Ochoa Rodríguez; Directora: Françoise Venezia Contreras Torres. 4. “E-Leadership” una perspectiva al mundo de las compañías globalizadas / Ángela Beatriz Morales Morales, Mónica Natalia Aguilera Velandia; Director: Juan Carlos Espinosa. 5. Liderazgo y cultura. Una revisión / Daniel Alejandro Romero Galindo; Directora: Francoise Venezia Contreras Torres. 6. La investigación sobre la naturaleza del trabajo directivo: una revisión de la literatura / Julián Felipe Rodríguez Rivera, María Isabel Álvarez Rodríguez; Director: Juan Javier Saavedra Mayorga. 7. La mujer en la alta dirección en el contexto colombiano / Ana María Moreno, Juliana Moreno Jaramillo ; Directora: Françoise Venezia Contreras Torres. 8. Influencia de la personalidad en el discurso y liderazgo de George W. Bush después del 11 de septiembre de 2011 / Karen Eliana Mesa Torres; Director: Juan Carlos Espinosa. 9. La investigación sobre el campo del followership: una revisión de la literatura / Christian D. Báez Millán, Leidy J. Pinzón Porras; Director: Juan Javier Saavedra Mayorga. 10. El liderazgo desde la perspectiva del poder y la influencia. Una revisión de la literatura / Lina María García, Juan Sebastián Naranjo; Director: Juan Javier Saavedra Mayorga. 11. El trabajo directivo para líderes y gerentes: una visión integradora de los roles organizacionales / Lina Marcela Escobar Campos, Daniel Mora Barrero; Director: Rafael Piñeros. 12. Participación emocional en la toma de decisiones / Lina Rocío Poveda C., Gloria Johanna Rueda L.; Directora: Francoise Contreras T. 13. Estrés y su relación con el liderazgo / María Camila García Sierra, Diana Paola Rocha Cárdenas; Director: Juan Carlos Espinosa. 14. “Burnout y engagement” / María Paola Jaramillo Barrios, Natalia Rojas Mancipe; Director: Rafael Piñeros.

A mobilidade no sector bancário português

Devido ao período difícil que o país atravessa é importante para todos os sectores empresariais e também, para a banca, que não se percam clientes para a concorrência, de modo a conseguir fidelizá-los. Os consumidores têm o direito de eleger o banco onde pretendem que exista uma relação. Desta forma, perante o mercado existente e os produtos que as instituições bancárias oferecem num determinado momento, os consumidores têm de analisar as várias propostas dos bancos e esta escolha tem por base diversos fatores: o preço, a localização do banco, qualidade de atendimento, etc. No caso de um determinado consumidor não estar satisfeito com o serviço prestado pelo seu banco, quer em termos de preços ou qualidade, tem o direito de mudar de banco. No entanto, e perante a crise que se atravessa, os bancos colocam alguns entraves na saída do cliente para o banco concorrente, nomeadamente, custos de mudança. Estes custos refletem, principalmente, as comissões de encerramento de produtos bancários. Assim, para que a mobilidade dos clientes se realize sem entraves, os bancos devem simplificar as medidas de modo a facilitar este processo de transferência dos clientes, para outras instituições.

Comportamento de compra face à obsolescência planificada

No século XXI as fábricas produzem mais do que necessário, os fabricantes competem entre eles pelo mercado de consumo e são pressionados para vender. Para não ficarem com produtos em stock, recorrem a diversas técnicas de marketing, entre elas a inserção de obsolescência planificada nos seus produtos no ato da criação. A presente dissertação pretende estudar o comportamento de compra face à obsolescência planificada. O conceito de obsolescência planificada divide-se em três (3) tipologias: tecnológica, por qualidade, e psicológica. Quando um modelo mais recente do mesmo produto é colocado no mercado, este pode ser colocado com base em inovações tecnológicas reais ou melhoramentos superficiais fictícios. Em ambos os casos é considerado obsolescência tecnológica. Se um produto avaria antes do tempo ou é utilizada matéria-prima de qualidade inferior ou defeituosa, o fabricante introduziu obsolescência por qualidade no produto. Por fim, existe a obsolescência psicológica. Neste caso o problema não é do produto, pois continua funcional, mas sim do consumidor. Este está psicologicamente cansado do produto e opta pela sua substituição. O que se pretende estudar é o comportamento humano adotado face ao conceito. Terá a sociedade consumidora conhecimento deste assunto tabu? Este e outros fatores serão questionados e estudados nos capítulos seguintes.

Interventions to promote healthy eating habits: evaluation and recommendations

Although in several EU Member States many public interventions have been running for the prevention and/or management of obesity and other nutrition-related health conditions, few have yet been formally evaluated. The multidisciplinary team of the EATWELL project will gather benchmark data on healthy eating interventions in EU Member States and review existing information on the effectiveness of interventions using a three-stage procedure (i) Assessment of the intervention's impact on consumer attitudes, consumer behaviour and diets; (ii) The impact of the change in diets on obesity and health and (iii) The value attached by society to these changes, measured in life years gained, cost savings and quality-adjusted life years. Where evaluations have been inadequate, EATWELL will gather secondary data and analyse them with a multidisciplinary approach incorporating models from the psychology and economics disciplines. Particular attention will be paid to lessons that can be learned from private sector that are transferable to the healthy eating campaigns in the public sector. Through consumer surveys and workshops with other stakeholders, EATWELL will assess the acceptability of the range of potential interventions. Armed with scientific quantitative evaluations of policy interventions and their acceptability to stakeholders, EATWELL expects to recommend more appropriate interventions for Member States and the EU, providing a one-stop guide to methods and measures in interventions evaluation, and outline data collection priorities for the future.

A normative approach to multi-agent systems for intelligent buildings

Building Management Systems (BMS) are widely adopted in modern buildings around the world in order to provide high-quality building services, and reduce the running cost of the building. However, most BMS are functionality-oriented and do not consider user personalization. The aim of this research is to capture and represent building management rules using organizational semiotics methods. We implement Semantic Analysis, which determines semantic units in building management and their relationship patterns of behaviour, and Norm Analysis, which extracts and specifies the norms that establish how and when these management actions occur. Finally, we propose a multi-agent framework for norm based building management. This framework contributes to the design domain of intelligent building management system by defining a set of behaviour patterns, and the norms that govern the real-time behaviour in a building.

A typology of internet users based on comparative affective states: evidence from eight countries

Purpose - The role of affective states in consumer behaviour is well established. However, no study to date has empirically examined online affective states as a basis for constructing typologies of internet users and for assessing the invariance of clusters across national cultures. Design/methodology/approach - Four focus groups with internet users were carried out to adapt a set of affective states identified from the literature to the online environment. An online survey was then designed to collect data from internet users in four Western and four East Asian countries. Findings - Based on a cluster analysis, six cross-national market segments are identified and labelled "Positive Online Affectivists", "Offline Affectivists", "On/Off-line Negative Affectivists", "Online Affectivists", "Indistinguishable Affectivists", and "Negative Offline Affectivists". The resulting clusters discriminate on the basis of national culture, gender, working status and perceptions towards online brands. Practical implications - Marketers may use this typology to segment internet users in order to predict their perceptions towards online brands. Also, a standardised approach to e-marketing is not recommended on the basis of affective state-based segmentation. Originality/value - This is the first study proposing affective state-based typologies of internet users using comparable samples from four Western and four East Asian countries.

Can sentiment surveys pre-empt real estate market activities?

We evaluate a number of real estate sentiment indices to ascertain current and forward-looking information content that may be useful for forecasting the demand and supply activities. Our focus lies on sector-specific surveys targeting the players from the supply-side of both residential and non-residential real estate markets. Analyzing the dynamic relationships within a Vector Auto-Regression (VAR) framework, we test the efficacy of these indices by comparing them with other coincident indicators in predicting real estate returns. Overall, our analysis suggests that sentiment indicators convey important information which should be embedded in the modeling exercise to predict real estate market returns. Generally, sentiment indices show better information content than broad economic indicators. The goodness of fit of our models is higher for the residential market than for the non-residential real estate sector. The impulse responses, in general, conform to our theoretical expectations. Variance decompositions and out-of-sample predictions generally show desired contribution and reasonable improvement respectively, thus upholding our hypothesis. Quite remarkably, consistent with the theory, the predictability swings when we look through different phases of the cycle. This perhaps suggests that, e.g. during recessions, market players’ expectations may be more accurate predictor of the future performances, conceivably indicating a ‘negative’ information processing bias and thus conforming to the precautionary motive of consumer behaviour.

Persuasive technology and users acceptance of e-commerce: users perceptions of website persuasiveness

Persuasive technologies have been extensively applied in the context of e-commerce for the purpose of marketing, enhancing system credibility, and motivating users to adopt the systems. Recognising that persuasion impacts on consumer behaviour to purchase online have not been investigated previously. This study reviews theories of technology acceptance, and identifies their limitation in not considering the effect of persuasive technologies when determining user online technology acceptance. The study proposes a theoretical model that considers the effect of persuasive technologies on consumer acceptance of e-commerce websites; with consideration of other related variables, i.e. trust and technological attributes. Moreover the paper proposes a model based on the UTAUT2, which contains relevant contributing factors; including the concept of perceived persuasiveness.

A BDI-based approach for the assessment of driver's decision-making in commuter scenarios

The rapid growth of urban areas has a significant impact on traffic and transportation systems. New management policies and planning strategies are clearly necessary to cope with the more than ever limited capacity of existing road networks. The concept of Intelligent Transportation System (ITS) arises in this scenario; rather than attempting to increase road capacity by means of physical modifications to the infrastructure, the premise of ITS relies on the use of advanced communication and computer technologies to handle today’s traffic and transportation facilities. Influencing users’ behaviour patterns is a challenge that has stimulated much research in the ITS field, where human factors start gaining great importance to modelling, simulating, and assessing such an innovative approach. This work is aimed at using Multi-agent Systems (MAS) to represent the traffic and transportation systems in the light of the new performance measures brought about by ITS technologies. Agent features have good potentialities to represent those components of a system that are geographically and functionally distributed, such as most components in traffic and transportation. A BDI (beliefs, desires, and intentions) architecture is presented as an alternative to traditional models used to represent the driver behaviour within microscopic simulation allowing for an explicit representation of users’ mental states. Basic concepts of ITS and MAS are presented, as well as some application examples related to the subject. This has motivated the extension of an existing microscopic simulation framework to incorporate MAS features to enhance the representation of drivers. This way demand is generated from a population of agents as the result of their decisions on route and departure time, on a daily basis. The extended simulation model that now supports the interaction of BDI driver agents was effectively implemented, and different experiments were performed to test this approach in commuter scenarios. MAS provides a process-driven approach that fosters the easy construction of modular, robust, and scalable models, characteristics that lack in former result-driven approaches. Its abstraction premises allow for a closer association between the model and its practical implementation. Uncertainty and variability are addressed in a straightforward manner, as an easier representation of humanlike behaviours within the driver structure is provided by cognitive architectures, such as the BDI approach used in this work. This way MAS extends microscopic simulation of traffic to better address the complexity inherent in ITS technologies.

Demand and supply: price elasticities and corporate performance in the UK

This paper investigates the relationship between consumer demand and corporate performance in several consumer industries in the UK, using two independent datasets. It uses data on consumer expenditures and the retail price index to estimate Almost Ideal Demand Systems on micro-data and compute timevarying price elasticities of demand for disaggregated commodity groups. Then, it matches the product definitions to the Standard Industry Classification and uses the estimated elasticities to investigate the impact of consumer behaviour on firm-level profitability equations. The time-varying household characteristics are ideal instruments for the demand effects in the firms' supply equation. The paper concludes that demand elasticities have a significant and tangible impact on the profitability of UK firms and that this impact can shed some light on the relationship between market structure and economic performance.

Auto-organização e hábitos: uma perspectiva filosófica

Pós-graduação em Filosofia - FFC

Previsão de carga multinodal usando a rede neural ART-ARTMAP fuzzy

Pós-graduação em Engenharia Elétrica - FEIS

Ecologia comportamental de Alouatta belzebul (Linnaeus, 1766) na Amazônia Oriental sob alteração antrópica de hábitat

Dois grupos de guaribas-de-mãos-ruivas (Alouatta belzebul) foram monitorados na Ilha de Germoplasma (Tucuruí, Pará), entre abril e setembro de 2004, enfatizando a ecologia comportamental destes. Os dois grupos de estudo apresentavam tamanho e composição social semelhantes, mas habitavam diferentes tipos de floresta: floresta nativa (grupo P) e plantação de espécies arbóreas nativas (grupo Q). Dados comportamentais quantitativos foram obtidos através da amostragem de varredura instantânea com duração de três minutos e intervalos de dez minutos. O método "todas as ocorrências" foi empregado para registro de atividades raras, como interações sociais e interespecíficas. O repouso foi a atividade predominante em ambos os grupos (P: 67,3%, e Q: 61,9%), seguido de alimentação (P: 15,7%, e Q: 21,4%) e deslocamento (P: 15,8%, e Q: 15,5%). A diferença entre os grupos foi significativa apenas para repouso e alimentação. A dieta foi folívora-frugívora, complementada basicamente por flores. Não foi observado uma variação sazonal na composição da dieta de ambos os grupos de estudo. O grupo da mata nativa (P) ocupou uma área de vida de 5,25 ha, e o grupo da plantação (Q), 5,50 ha. Entretanto, o percurso diário médio percorrido pelo grupo P foi maior (612 m, contra 541 m pelo grupo Q). Ambos os grupos utilizaram preferencialmente seus habitats originais, e preferiram o estrato superior da floresta. As interações interespecificas foram pacíficas, e as interações sociais foram pouco observadas. Os resultados do presente estudo apresentam maiores similaridades com os estudos de A. belzebul realizados em fragmentos de Mata Atlântica do que aqueles realizados na Amazônia (floresta contínua). Isto pode sugerir que a fragmentação de habitat pode ser mais determinante no padrão de atividades dos animais do que as características do bioma. De uma maneira geral, os resultados aqui obtidos concordam com o padrão típico de Alouatta, descrito na literatura.