Fatores que influenciam a fidelidade dos clientes em postos de combustíveis da cidade de Natal/RN

The customer loyalty became strategy factor for the sustainability of business enterprises. And will be them competitive is important to describe the factors than the consumers consider for to choose the business than will buy the product or service. The dissertation objective is to know the factors that influence the consumer s satisfaction and loyalty in gas stations of Natal/RN, using the index national of customer satisfaction. The literature review was directed for strategy concepts, service quality, satisfaction and fidelity consumer and index national of customer satisfaction. The method used was descriptive-explicative, with application of a survey, from march 15 until april 15 of 2013, with 391 consumers of gas station. In relational analysis, we considered eight constructs: quality, price, complaints, satisfaction, image, loyalty, affection and commitment calculated. For customer satisfaction, the factors that influence have resulted in fuel quality, technical skills of vendors and duration of service. For customer loyalty, the factors that influence resulted in: image, feeling for distributor flag post, location and overall satisfaction with the gas station

Huella de carbono, exportaciones y estrategias empresariales frente al cambio climático

Incluye Bibliografía

Financiamiento de la banca comercial a micro, pequeñas y medianas empresas en México

Incluye Bibliografía

Contabilidad regulatoria, sustentabilidad financiera y gestión mancomunada: temas relevantes en servicios de agua y saneamiento

Incluye Bibliografía

New strategies of transnational corporations in Argentina

Includes bibliography

Productive development in open economies

Includes bibliography

A reprodução do espaço urbano na cidade de São Paulo na perspectiva da hotelaria de alto padrão

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Natureza capitalista versus natureza orgânica: o advento da ALCOA e a mobilização e organização das comunidades de Juruti no baixo-amazonas paraense

A tese teve como objetivo apresentar a leitura e a análise dos processos que levaram conquistas inéditas às comunidades em Juruti, no baixo amazonas, região localizada no estado do Pará. Juruti foi palco de conflitos, negociações, acordos e conquistas frente ao grande empreendimento de extração mineral desenvolvido pela ALCOA. Essas conquistas são resultados de fatores externos e internos. O externo foi marcado por um conjunto favorável, relacionado ao governo de esquerda no âmbito federal, estadual e municipal; e por um arcabouço institucional jurídico que reconhece os direitos coletivos e territoriais, a emergência da questão ambiental e a presença da Igreja Católica, por meio do trabalho pastoral das Irmãs Franciscanas de Maristella, orientadas pela teologia da libertação e a pedagogia do oprimido. No âmbito interno, prevaleceu o caráter tradicional, a vivência comunitária e as práticas coletivas, como o puxirum, que possibilitaram a constituição de um território organizado e capaz de desencadear processos de mobilização e resistência com a mínima fragmentação e cooptação. O apoio de diferentes contribuições teóricas da sociologia, da antropologia entre outras facilitaram a nossa leitura do processo vivido no território de Juruti, assim como as abordagens do pós-desenvolvimento. A metodologia da pesquisa é de natureza exploratória, descritiva e explicativa, articulada com técnicas de campo como: a coleta de informações e entrevistas com pessoas-chave, documentos de empresa, comunidades, Igreja Católica e outros. Tal procedimento buscou compreender os discursos empreendidos pelos autores presentes em Juruti. Identificamos a estreita relação da Igreja com movimentos e grupos que encamparam a luta na região de Juruti junto a ALCOA, por meio da Congregação das Irmãs Franciscana de Maristella, em virtude da sua história de inserção no local, e de sua opção em defesa da tradicionalidade das comunidades. Também percebemos um governo favorável, aberto ao diálogo, à existência de uma conjuntura política favorável; a preocupação da sociedade global com o meio ambiente; a existência de um arcabouço jurídico com o reconhecimento de direitos institucionalizados, como os direitos territoriais. Com tal abordagem, conclui-se que diante das múltiplas ações dos grandes projetos é preciso articular oportunidades e potencialidades de forma a buscar os caminhos de superação da invisibilidade atribuída às comunidades pelo Estado e grandes empreendimentos econômicos. Os aspectos organizativos em Juruti, assim como sua articulação, levaram à superação dos mecanismos de dominação, padronização e invisibilidade das comunidades tradicionais na Amazônia.

As empresas familiares e os desafios do profissional de relações públicas

The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions

Por trás da qualidade: inter-relações das Relações Públicas e os sistemas de gestão de qualidade

This study examines some characteristics of the contemporary reality and its influence on the dynamics of the organizational activities, in particular, related to the quality management. Discusses capitalist logic of maximization of profits that has been sophisticated in face of new scenarios that arise with society evolution. It also proposes a reflection on the philosophies and formats of management that fits with the desire to meet the needs of society through the expansion of quality - now a reference for the production processes and management systems. The work highlights the relations between communication and quality, pointing them as fundamental to the use of fissures on the evolution of the capitalist system in developing programs, philosophies and management systems. The intention is to turn able ways to contemplate the needs and interests of the largest number of public and variables in a different relation than the usual, in which a few wins and many lose

Definição de um modelo de análise de sucesso das empresas baseado em índices contábeis e na análise multivariada

The objective of this paper is to relate the set of financial ratios that are directly related to the success of public traded companies using a methodological approach and the method of multivariate principal component analysis. This study consists in the use of profitability ratios, debt and liquidity, to define the relationship between financial ratios with the best public traded companies listed in the magazine Exame Melhores e Maiores of 2013. Multivariate analysis was used to reduce the dimensionality of multivariate data, making linear combinations of the original variables (financial ratios) and express the data in principal components that result in new variables that contains much of the original data. As a result, we got the optimal number of five principal components, and both represent 95.6% of the original data. Among of all financial ratios, we can highlight the direct relationship between profitability ratios for the first principal component, and the direct relationship between the liquidity ratios, both inversely related with non-capital participation rates and degree indebtedness to the second principal component

Agricultural Policymaking: Interest Groups and Access to Governmental Officials

Conservation agriculture that focuses on soil recovery is both economically and environmentally sustainable. This lies in contrast with many of the current agricultural practices, which push for high production, which, in turn lead to over-depletion of the soil. Agricultural interest groups play a role in crafting farming policies with governmental officials. Therefore, my study examined three interest group types agribusinesses, farmer organizations, and environmental NGOs that seek to influence agricultural policy, specifically focusing on the federal farm bill, due to its large impact throughout the nation. The research in which data wasgathered through subject interviews, a literature review, and databases found that access to governmental officials affects the amount of influence a group can have. Access is contingent upon: 1) the number of networks (social, professional, and political), 2) amount of money spent through campaign contributions and lobbying expenditures, and 3) extent of business enterprises and subsidiaries. The evidence shows that there is a correlation between these variables and the extent of access. My research concludes that agribusiness interest groups have the most access to government officials, and thus have the greatest influence on agricultural policies. Because agribusinesses support subsidies of commodity-crops this indirectly impacts conservation agriculture, as the two programs compete in a zero-sum game for funding in the farm bills.

'Businessology' and Social Work

There is a spectre stalking social work in many countries of the world. That spectre is the belief that social work needs to be reshaped in the image of capitalist business enterprises, what we might term business ideology or 'businessology'. Within that belief, the explicit or implicit assumption is that social work should, as far as possible, function as though it were a commercial business concerned with making profits. In those countries most affected, the culture of capitalism has colonised social work as business thinking and practices have been introduced. The embrace of businessology in social work is presented as a neutral trend, to which all social workers can be committed, namely, the modernisation of social work and making it more efficient through the application of distinctive and valuable expertise.