Desafios e oportunidades das incubadoras de empresas para a incorporação de estratégias ambientais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

La sostenibilità diventa mainstream: comprendere per condividere

Analisi dei principali vantaggi dell'implementazione della sostenibilità nelle strategie di un'azienda.

A Method for Assessing the Sustainability of Design in Developing World Projects

Projects for the developing world usually find themselves at the bottom of an engineer’s priority list. There is often very little engineering effort placed on creating new products for the poorest people in the world. This trend is beginning to change now as people begin to recognize the potential for these projects. Engineers are beginning to try and solve some of the direst issues in the developing world and many are having positive impacts. However, the conditions needed to support these projects can only be maintained in the short term. There is now a need for greater sustainability. Sustainability has a wide variety of definitions in both business and engineering. These concepts are analyzed and synthesized to develop a broad meaning of sustainability in the developing world. This primarily stems from the “triple bottom line” concept of economic, social, and environmental sustainability. Using this model and several international standards, this thesis develops a metric for guiding and evaluating the sustainability of engineering projects. The metric contains qualitative questions that investigate the sustainability of a project. It is used to assess several existing projects in order to determine flaws. Specifically, three projects seeking to deliver eyeglasses are analyzed for weaknesses to help define a new design approach for achieving better results. Using the metric as a guiding tool, teams designed two pieces of optometry equipment: one to cut lenses for eyeglasses and the other to diagnose refractive error, or prescription. These designs are created and prototyped in the developed and developing worlds in order to determine general feasibility. Although there is a recognized need for eventual design iterations, the whole project is evaluated using the developed metric and compared to the existing projects. Overall, the success demonstrates the improvements made to the long-term sustainability of the project resulting from the use of the sustainability metric.

Análise do índice de sustentabilidade empresarial–ISE: um estudo exploratório comparativo com o Ibovespa

Este artigo apresenta estudo de uma análise comparativa da rentabilidade entre o ISE e o IBOVESPA, ambos da BM&F BOVESPA. O propósito é comparar o desempenho da carteira ISE com a carteira do IBOVESPA, principal benchmark do mercado acionário brasileiro. Para tal análise se estruturaram duas carteiras: uma composta com as ações listadas unicamente no ISE, e outra, com as ações listadas no IBOVESPA, excluídas aquelas que compõem o ISE. A pesquisa caracteriza-se como exploratória e documental, com a análise dos dados de desempenho do ISE e do IBOVESPA, de 2006 até 2011. A análise aponta inequivocamente para o desempenho superior do ISE em relação ao IBOVESPA. Conclui-se que esse desempenho tem relação direta com o conceito de sustentabilidade adotado pelas empresas que participam do ISE e que tem como principais reflexos a criação de valores tangível e intangível para os stakeholders e para toda a sociedade, fortalecendo o conceito do Triple Bottom Line.

The effect of service evaluations on behavioral intentions and quality of life

Understanding the contribution of marketing to economic and social outcomes is fundamental to broadening the focus of marketing. The authors develop a comprehensive model that integrates the impact of service quality and service satisfaction on both economic and societal outcomes. The model is validated using two random samples involving intensive health services. The results indicate that service quality and service satisfaction significantly enhance quality of life and behavioral intentions, highlighting that customer service has social as well as economic outcomes. This is an important finding given the movement toward recognizing social and environmental outcomes, such as emphasized through triple bottom-line reporting. The findings have important implications for managing service processes, for improving the quality of life of customers, and for enhancing customers' behavioral intentions toward the organization.

Regional renaissance? New forms of governance in nonmetropolitan Australia

Since the Second World War, Australian governments have adopted various approaches to governing nonmetropolitan Australia. The authors profile three distinct approaches to governance characterised as (1) state-centred regionalism; (2) new localism; and (3) new forms of multifaceted regionalism. Although recent policy initiatives have been justified by the argument that the region is the most suitable scale for planning and development in nonmetropolitan Australia, in practice the institutional landscape is a hybrid of overlapping local, regional, and national scales of action. The authors compare this new, multifaceted, regionalism with the so-called 'new regionalism currently being promoted in Western Europe and North America. It is argued that new regionalism differs in quite important ways from the regionalism currently being fostered in Australia. In Australia, the centrality of sustainability principles, and the attempt to foster interdependence amongst stakeholders from the state, market, and civil society, have produced a layer of networked governance that is different from that overseas. It is argued that there is a triple bottom-line 'promise' in the Australian approach which differs from the Western Europe/North American model, and which has the potential to deliver enhanced economic, social, and environmental outcomes.

GOVERNANÇA CORPORATIVA E ÍNDICE DE SUSTENTABILIDADE EMPRESARIAL: UMA ANÁLISE DO VALOR DAS AÇÕES

A Governança Corporativa, que surge com uma superação ao conflito de agência, exige dentre seus princípios que as organizações adotem uma estrutura que proteja os direitos dos acionistas e assegure a divulgação e a transparência de fatos relevantes e suas demonstrações contábeis. No Brasil, em 2000, a BM&FBOVESPA criou níveis diferenciados de Governança Corporativa a fim de estimular o interesse de investidores e auxiliar na valorização das empresas que podem aderir voluntariamente a um dos segmentos. Juntamente à preocupação quanto às boas práticas de governança, existe outra questão altamente importante e preocupante que se refere à sustentabilidade. Cada vez mais investidores buscam empresas que atuam sob os princípios do Triple Bottom Line, o qual abrange elementos das esferas ambientais, sociais e econômicas, como uma forma de segurança para seus investimentos. Em 2005, foi criado o Índice de Sustentabilidade Empresarial (ISE), pela BM&FBOVESPA, como uma referência nas boas práticas de sustentabilidade e comprometimento das empresas com a sustentabilidade empresarial. Neste contexto, este estudo visa verificar se existem diferenças entre as médias dos retornos mensais das ações, no período de cinco anos antes e após a sua adesão à Governança Corporativa e ao Índice de Sustentabilidade Empresarial. O método utilizado para testar as hipóteses das três amostras selecionadas foi o Paired-Samples T Test, por meio do software SPSS, versão 18.0. Os resultados obtidos demonstraram que, no caso das amostras do ISE (p= 0,006 < 0,05) e GC_ISE (p= 0,030 < 0,05) a hipótese nula é rejeitada, pois existe diferença significativa entre as médias dos retornos mensais e no caso da amostra de GC (p= 0,081 > 0,05) a hipótese nula não é rejeitada, pois não existe diferença significativa entre estas médias. Analisando os valores das médias é possível perceber que a maioria delas sofre queda no segundo momento de análise, apesar disso não é possível generalizar afirmando que a Governança Corporativa e o Índice de Sustentabilidade Empresarial não agregam valor às empresas e aos acionistas. Isto porque o momento econômico analisado coincide com a crise financeira do subprime, que atingiu as principais bolsas de valores do mundo e influenciou fortemente as ações na BM&FBovespa, principalmente em 2008.

Influência dos investimentos sociais na classificação de empresas no Índice de Sustentabilidade Empresarial da BMF&BOVESPA

O mercado global estimula a competitividade para a busca de retornos financeiros. Entretanto, para a obtenção destes retornos financeiros, as empresas não podem atuar sem considerar critérios de sustentabilidade empresarial, condição sem a qual as empresas perderão competitividade. A BM&FBOVESPA trouxe grande contribuição às empresas que operam em seu mercado através do ISE (Índice de Sustentabilidade Empresarial). No entanto é justificado o questionamento se a dimensão que contempla os investimentos relativos à responsabilidade social tem peso suficiente para classificar melhor uma empresa no ISE ou se a concepção de sustentabilidade do ISE é multifocal e cuja ênfase seja distribuída nos conceitos do triple bottom line. Para verificar tal fato, este trabalho procurou comprovar o peso real da dimensão social dentro do ISE por meio de regressão logística, valendo-se de amostragem adequada de empresas participantes ou não na carteira do ISE nos anos 2011 e 2012. Demonstrou-se que não há diferenças significativas entre os grupos que justifiquem a classificação ou não no ISE somente baseando-se nas variáveis da dimensão social, bem como das mesmas com a adição de variáveis financeiras. Nota-se, portanto, que a dimensão social não é suficientemente relevante para diferenciar a participação ou não de uma empresa na carteira do ISE.

Sustainable purchasing practices:an investigation into current industry awareness and practice

This research study illustrates the importance of sustainable purchasing practices for organizations in the U.S. distribution industry and answers several important questions: what is the current awareness of U.S. organizations regarding sustainable purchasing practices; to what extent are U.S. organizations evaluating, selecting, and retaining suppliers based upon sustainable purchasing practices; and to what extent are sustainable purchasing practices being implemented by the U.S. organizations under study? With an ever increasing global economy, is it critically important for organizations to put in place sustainability practices; the biggest impact organizations can make is often in an organization’s purchasing department. The researcher begins by explaining the reasoning for conducting the research, and then builds the readers’ understanding of sustainability in a supply chain environment. It then moves to the subject of how sustainable purchasing can be an advantageous method for bringing about “triple bottom line” savings to an organization. This section is followed by the researcher’s methodology and ending results for a survey conducted to examine the current awareness and implementation of sustainable purchasing practices among U.S. plumbing, heating, cooling and piping (PHCP) distribution firms who participated in the study.

Sustainability and supply chain management:Publications in Brazil

The number of research papers linking sustainability with supply chain management is increasing around the world. The purpose of this paper is to analyse how the publications in Brazil are considering the relationship between sustainability and supply chain management. The methodology applied consists in five major steps: (1) selection of databases and journals, (2) selection of the papers, (3) reading of papers' abstracts to select only papers that are related to business and sustainability, (4) qualitative and quantitative analysis of the selected papers' abstracts to define the main dimension of sustainability and sustainability aspect, and finally, (5) an evaluation of experts' responses to a questionnaire in the field of sustainability and supply chain in Brazil. The literature review was conducted in 120 Brazilian academic journals in which 124 papers were identified as being published in relation to sustainability, business management and companies, from 2008 until 2013. When considering the traditional Triple Bottom Line approach, the results of the analysis show that sustainability research in Brazil is focusing on the environmental dimension and SCM research is focusing on the economic dimension. Additional inputs are provided by integrating the governance dimension in the analysis to underline which actions and policies are discussed in Brazilian literature at a corporate level. The consultation of experts in the field of sustainability in Brazil was aimed at understanding better the results of the conducted literature review. One of the main conclusions is that there are large opportunities to increase publications about sustainability and SCM in the country.

Regional diversification and performance: Conceptualization and competing strategic objectives

This dissertation comprised of three essays provides justification for the need to pursue research on multinationality and performance with a more fine-grained approach. Essay one is a conceptual response to an article written by Jean-Francois Hennart in 2011 which questions the need and approach toward future research in this domain. I argue that internalization theory does not render multinationality and performance research meaningless and identify key areas where methodological enhancements can be made to strengthen our research findings with regard to Hennart's call for more content validity. Essay two responds to the need for more-fine grained research on the consequences of multinationality by introducing non-traditional measures of performance such as social and environmental performance and adopting a more theoretically relevant construct of regionalization to capture international diversification levels of the firm. Using data from the world's largest 600 firms (based on sales) derived from Bloomberg and the Directory of Corporate Affiliates; I employ general estimating equation analysis to account for the auto-correlated nature of the panel data alongside multivariate regression techniques. Results indicate that regionalization has a positive relationship with economic performance while it has a negative relationship with environmental and social performance outcomes, often referred to as the "Triple Bottom-Line" performance. Essay three builds upon the work in the previous essays by linking the aforementioned performance variables and sample to corporate reputation which has been shown to be a beneficial strategic asset. Using Structural Equation Modeling I explore economic, environmental and social signals as mediators on relationship between regionalization and firm reputation. Results indicate that these variables partially mediate a positive relationship between regionalization and firm reputation. While regionalization positively affects the reputation building signal of economic performance, it aids in reputation building by reducing environmental and social disclosure effects which interestingly impact reputation negatively. In conclusion, the dissertation submits opportunities for future research and contributes to research by demonstrating that regionalization affects performance, but the effect varies in accordance with the performance criterion and context. In some cases, regional diversification may produce competing or conflicting outcomes among the potential strategic objectives of the firm.

A Content Analysis of Sustainability Dimensions in Annual Reports

This study examines the triple bottom line of sustainability, in the context of both profit-oriented and non-profit oriented organizations. Sustainability is a compound result of interaction between economic, environmental, and social dimensions. Sustainability cannot be achieved without balance between all three dimensions, which has implications for measuring sustainability and prioritizing goals. This study demonstrates a method for measuring organizational sustainability achievement in these three dimensions of sustainability. Content analysis of the annual reports of corporations from the United States, Continental Europe (and Scandinavia), and Asia reveals that the economic dimension remains the preeminent aspect, and corporations still have a long way to go to reach comprehensive sustainability by maintaining a balance between the three dimensions of sustainability. The analysis also shows a high level of isomorphism in the sustainability practices of corporations, suggesting that even the most sustainable corporations are taking a somewhat passive role in prioritizing sustainability goals. A list of 25 terms for each dimension of sustainability (economic, environmental, and social) has been developed which can be used by corporations to develop and communicate their sustainability practices most effectively to the maximum number of their stakeholders. In contrast, botanical gardens demonstrate more balance among the three dimensions of sustainability.

Soil-less systems vs. soil-based systems for cultivating edible plants on buildings in relation to the contribution towards sustainable cities

Food production and consumption for cities has become a global concern due to increasing numbers of people living in urban areas, threatening food security. There is the contention that people living in cities have become disconnected with food production, leading to reduced nutrition in diets and increased food waste. Integrating food production into cities (urban agriculture) can help alleviate some of these issues. Lack of space at ground level in high-density urban areas has accelerated the idea of using spare building surfaces for food production. There are various growing methods being used for food production on buildings, which can be split into two main types, soil-less systems and soil-based systems. This paper is a holistic assessment (underpinned by the triple bottom line of sustainable development) of these two types of systems for food production on buildings, looking at the benefits and limitation of each type in this context. The results illustrate that soil-less systems are more productive per square metre, which increases the amount of locally grown, fresh produce available in urban areas. The results also show that soil-based systems for cultivation on buildings are more environmentally and socially beneficial overall for urban areas than soil-less systems.

How important is the coast? A survey of coastal objectives in an Australian regional city

Defining goals and objectives is a critical component of adaptive management of natural resources because they provide the basis on which management strategies can be designed and evaluated. The aims of this study are: (i) to apply and test a collaborative method to elicit goals and objectives for inshore fisheries and biodiversity in the coastal zone of a regional city in Australia; (ii) to understand the relative importance of management objectives for different community members and stakeholders; and (iii) to understand how diverse perceptions about the importance of management objectives can be used to support multiple-use management in Australia’s iconic Great Barrier Reef. Management goals and objectives were elicited and weighted using the following steps: (i) literature review of management objectives, (ii) development of a hierarchy tree of objectives, and (iii) ranking of management objectives using survey methods. The overarching goals identified by the community group were to: (1) protect and restore inshore environmental assets; (2) improve governance systems; and (3) improve regional (socio-economic) well-being. Interestingly, these goals differ slightly from the usual triple-bottom line objectives (environmental, social and economic) often found in the literature. The objectives were ranked using the Analytical Hierarchical Process, where a total of 141 respondents from industry, government agencies, and community from across Queensland State undertook the survey. The environment goal received the highest scores, followed by governance and lastly well-being. The approach to elicit and rank goals and objectives developed in this study can be used to effectively support coastal resource management by providing opportunities for local communities to participate in the setting of regional objectives.